1. CARDIO
REVOLUTION
the next level
in fitness products
and trends
Core Health & Fitness, LLC
Dustin Grosz, President & C.O.O.

2. Sales of cardio equipment are better than ever
Cardio equipment sales are beating pre-recession figures
Cardio equipment sales are beating strength equipment sales
Source:
Fitness Industry Trend Report
FISA 2012

3. The BIG Three
ELLIPTICALS/
TREADMILLS CROSS TRAINERS STATIONERY BIKES
leads all cardio products,
topping 43% in sales take over 30% in sales top 19% in sales

4. CARDIO TRENDS

5. Sales of recumbent bikes have overtaken uprights
Steppers are declining, but StepMills are coming back

6. Treadmill Training and
Elliptical Training
rank in the top 5 fitness
activities
among all age groups in
2012
source: SGMA/ SFIA
Treadmills & Ellipticals
significantly outpaced
other cardio units
in sales and popularity
among all age groups
source: IHRSA

7. With treadmills and ellipticals dominating the field,
manufacturers are looking to combine the best
that both have to offer ...

8. and as a result
a NEW CATEGORY
has emerged
in fitness products
and concepts.

9. ALTERNATIVE MOTION
equipment
the next big thing in cardio

10. ALTERNATIVE MOTION
equipment
with benefits of the elliptical
(giving users a greater range of motion
c
with zero impact)
merges the benefits of the treadmill,
(letting users choose
stride length, pace, and grade)
c

11. INTEGRATING
Alternative Motion
Equipment
into your facility

12. Option A: replace
similar equipment
(treadmills,
ellipticals)
with Alternative
Motion
equipment.

13. Option B: replace
equipment of
declining with
popularity Alternative
Motion
equipment.
(stair
steppers,
upright bikes)

14. (we recommend B.)

15. At Core (Star Trac/ Stair Master),
we believe Alternative Motion equipment is here to stay
and could become the third most popular
type of cardio equipment.
Several manufacturers have entered this category,
and its success is growing.

16. However,
Alternative Motion
equipment
most likely
will not
beat treadmills
or ellipticals
in popularity.

17. BALANCE IS CRITICAL.
Alternative
Motion is
an
emerging
concept,
and
customers
may not be
familiar Stocking
with it. the floor
with too
much,
too soon
could be
a
mistake.

18. START
SMALL.
We suggest replacing This gives facility
lesser-used modalities operators
with Alternative Motion the chance to
equipment. refresh their
equipment,
modernize their floor,
and offer something
new and exciting
to their clients.

19. Based on client response, facility operators can decide how much
space they want to devote to Alternative Motion equipment.

20. WHAT’S NEXT
Almost every major
fitness equipment
manufacturer
has created an
Alternative Motion
product.
Core will be
introducing
its newly
redesigned
TreadClimber™.

21. Questions
• How big will the Alternative Motion equipment category get?
• How do manufacturers measure design success?
• How will motion and design change the cardio landscape?