The document discusses the wearable device market in India. It notes that fitness bands are driving the wearable market in India, with 400,000 units sold in Q1 2016 alone. GOQii accounted for 18.1% of fitness band sales during this period, equivalent to approximately 63,495 units. With an average bill value of Rs. 2,000 per user, GOQii's estimated annual revenue from India is Rs. 50.79 crore. The document also outlines GOQii's strengths like affordable pricing and health services, and weaknesses such as a lack of offline distribution and personal exercise content.

1. GOQii Life(c) Copyright nihitgandhi@gmail.com

2. Objective
• Market Snapshot
• SWOT Analysis Snapshot GOQii
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3. Industry Snapshot
• According to industry application classification, wearable devices currently may be divided into five
industries, including industrial, military, fitness and sports, entertainment, health and wellness.
• According to market research firm Gartner estimated in 2014, wearable sports equipment worldwide
shipments reached 70.2 million. There are other agencies are expected by 2018, the size of the market will
reach $ 30 billion.
• New Delhi, 28th March 2017: According to International Data Corporation (IDC), the wearable market in
India observed the total shipments of 2.5 million units in 2016 as per IDC Worldwide Quarterly Wearable
Device Tracker.
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4. Indian Market Scenario
• Fitness Bands Drive The Wearable Market in India, Touches 4,00,000 Units in Q1 2016 (8th June
2016 IDC)
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5. GOQii Topline Based on IDC Q1 2016
• Calculations assuming 4,00,000 units of 1st QTR (Ref : IDC Report 8th
June 2016 )
Total Fitness Band Sold = 3,50,800 (87.7%)
Others Smart Wearable = 49,200 (12.3%)
GOQii Contribution = 63,495 ( 18.1 % )
Assuming Constant Numbers for Yearly = 2,53,980 Units
Assuming Avg Bill Value to be 2000 per person = 50.79 Cr Yearly Top-
line India
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6. Population Demographics India
( Data Ref :Wikipedia )
Considering the Population there is a huge scope of penetration in the
Urban Youth Segment
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7. •Better Pricing than other Branded
options with the services attached
like Heart Care + Doctor Support
•Positioned as an Experience /
Ecosystem
•Dedicated Certified & Quality
Experienced Workforce to Guide
throughout the process
•Data Access Alliances for Health
Locker which is not there with other
brands
• Regular Events & Meets with
Fitness Community & Doctors on
weekends (#WWAD)
•Goal Based Approach
•Trainer Interaction & Goal Planning
•Social Cause &Wellbeing (KARMA)
•High Engagement and participation
by users
•Robust Subscription Referral
Benefits
• 1 5.5% Market Share (wearable
India)
STRENGTHS
S
•Offline Distribution Channel &
Visibility missing
•Market Penetration
•Personal Exercise Content missing
(Cross Fit/ Training / Video Content)
• Absence of Colored Screen display
•Fit bit & Mi-Band have First Movers
Advantage & Better Brand Presence
•Nike being a Sports Band have
Higher Brand Re-Call & Assurance
•No Brand Ambassador Association
with the Brand
•Only water resistant though Fit bit /
i-watch are waterproof
•Free Trial Not prominent
•International market low
penetration and late entrant
•Lack of Traditional Media Mix &
Advertising
WEAKNESSES
W
• Rapidly Developing of
IOT Industry &VR in India
•Healthcare & Nutrition Products &
Services Category Extension
•Health Insurance
•Alliances
•Indian Youth Population
•Changing Lifestyle
• Distribution via Gym & Trainers /
Doctors & Dieticians
•Corporate Wellness
•Development of Web/ TV/ YouTube
Channel on specific Fitness Topics
•Sponsorships
•Acquisition of other Brands to acquire
market share
•Tier2 & 3 Cities Low Cost Plans
•Green Technology
•Olympics Partnership
•Use of Celebrity Spokesperson
•Water Proof Technology
OPPORTUNITIES
O
•Large Tech Companies present in the
same industry
•Availability/Development/Distribution
& Growth in Smart Watch Capability
Market (Samsung, I-watch)
•World Economy Gloomy Picture can
effect growth in other markets
•Sports Brand like Nike with depth of
category and assurance
•New Entrant in low cost segment like
Yu Fit ,Intex etc.
•Brand Perception of being low cost
•Fitbit, Garmin, Tomtom, etc ..and
smartwatch vendors are exploring
avenues in offline channel
•Consolidation would bring new
competition
•Mi band 2 is the highest selling heart
rate sensing fitness tracker in India in Q4
2016 IDC
•Electronic Display Technology Barriers
Exist
•Privacy Issues
THREATS
T
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8. Current Indian Market Share Trend Q4 2016
• Total wearable shipment in Q4 2016 was 6,75,000 units which
includes both smart wearables that can run third party apps and
asi ea a les hi h a ’t. Wea a les ship e ts de li ed 19.6
percent sequentially as basic wearables which accounts to 86.4
percent of total wearable declined 23.9 percent in Q4 2016.
Ship e ts de li ed i the last ua te of the yea afte a sha p
spike in Q3 owing to channel preparation for festive season in
O to e , says Navkendar Singh , Senior Research Manager, IDC
India
• Smart wearable shipments grew 23.6 percent in CY Q4 2016 as
e e do s like Fossil’s ade thei e t y i to I dia ea a le
market and fresh shipments of new models from vendors like
Apple a d Sa su g fuelled the g o th , adds Singh .
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9. Thanks!(c) Copyright nihitgandhi@gmail.com