Beer market is getting stagnated, no new strategies and products are coming up, this is my take on applying principles of Marketing to revive this brand and try a different positioning
Business case that proposes a strategy for a U.S. based Wine manufacturer to enter in the Craft Beer Industry. The presentation also includes the highlight of US Alcoholic Beverage Industry and Customer appeal in the Beer Market.
Beer market is getting stagnated, no new strategies and products are coming up, this is my take on applying principles of Marketing to revive this brand and try a different positioning
Business case that proposes a strategy for a U.S. based Wine manufacturer to enter in the Craft Beer Industry. The presentation also includes the highlight of US Alcoholic Beverage Industry and Customer appeal in the Beer Market.
India Beer Market- Industry Size, Share, Drivers, Trends, Analysis and Forecasts (2019-2024)
The report titled India Beer Market- Industry Size, Share, Drivers, Trends, Analysis and Forecasts (2019-24) released by Niir Project Consultancy Services, provides a comprehensive analysis on Indian Beer Market. The report begins with a brief insight into the scenario of the global beer industry giving details about global beer consumption patterns and then proceeds to analyze the Indian scenario. India has one of the lowest consumption levels of beer in the world. Currently India consumes ~2% of the total world consumption and has the potential to match, the world leader, China thus opening a vast pool of opportunities for the brewing companies.
Related Market Research Report: https://www.entrepreneurindia.co/market-research-report
Contact us
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
The alcoholic beverage market has long been formed by volatile demand trends, legislative regulation, and fierce competition in a highly-concentrated environment. Generating over USD 33.38bn of revenue in 2015, the beer segment faces great rivalry, declining demands, and threatening substitutes. Moreover, the industry has been characterized significantly by mergers and acquisitions in the past, such as the SABMiller plc being acquired by Anheuser-Busch InBev in 2016. This presentation, created with my workgroup for the Master in Management at IE Business School provides a thorough analysis of AB InBev. The multinational corporation, listed on the Euronext Brussels and focused on the beverage and brewing industry, is considered as one of the largest fast-moving consumer goods companies in the world. To analyse AB InBev the SCP approach was applied using Porter’s five forces and a dynamic overview of the industry applying a strategic group map.
If you have further interest in the beer industry, it’s characteristics and development, I highly recommend Harvard Business Review’s Beer Cases series (https://hbr.org/product/the-beer-cases-a-a-b-inbev/W11613-PDF-ENG).
This was a project that my team - which I am very proud of - did for a business school case competition. I took charge of conceptualizing, designing and producing the final deck of slides for presentation to our client from AB-InBev -- all within 24 hours! We delivered a great presentation and impressed the judges enough to achieve an outstanding team score. I hope you will enjoy viewing the slides as much as I did putting them together. And, if you ever find yourself in need of help to put together a professional slide presentation, remember to reach out to me -- I'd be more than happy to lend my expertise !
p.s. Thanks for the love, everyone. I'm excited to see my slides go viral within a day! Great if you could post your comments on this wall or email to francisfoo@wustl.edu.
India Beer Market- Industry Size, Share, Drivers, Trends, Analysis and Forecasts (2019-2024)
The report titled India Beer Market- Industry Size, Share, Drivers, Trends, Analysis and Forecasts (2019-24) released by Niir Project Consultancy Services, provides a comprehensive analysis on Indian Beer Market. The report begins with a brief insight into the scenario of the global beer industry giving details about global beer consumption patterns and then proceeds to analyze the Indian scenario. India has one of the lowest consumption levels of beer in the world. Currently India consumes ~2% of the total world consumption and has the potential to match, the world leader, China thus opening a vast pool of opportunities for the brewing companies.
Related Market Research Report: https://www.entrepreneurindia.co/market-research-report
Contact us
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
The alcoholic beverage market has long been formed by volatile demand trends, legislative regulation, and fierce competition in a highly-concentrated environment. Generating over USD 33.38bn of revenue in 2015, the beer segment faces great rivalry, declining demands, and threatening substitutes. Moreover, the industry has been characterized significantly by mergers and acquisitions in the past, such as the SABMiller plc being acquired by Anheuser-Busch InBev in 2016. This presentation, created with my workgroup for the Master in Management at IE Business School provides a thorough analysis of AB InBev. The multinational corporation, listed on the Euronext Brussels and focused on the beverage and brewing industry, is considered as one of the largest fast-moving consumer goods companies in the world. To analyse AB InBev the SCP approach was applied using Porter’s five forces and a dynamic overview of the industry applying a strategic group map.
If you have further interest in the beer industry, it’s characteristics and development, I highly recommend Harvard Business Review’s Beer Cases series (https://hbr.org/product/the-beer-cases-a-a-b-inbev/W11613-PDF-ENG).
This was a project that my team - which I am very proud of - did for a business school case competition. I took charge of conceptualizing, designing and producing the final deck of slides for presentation to our client from AB-InBev -- all within 24 hours! We delivered a great presentation and impressed the judges enough to achieve an outstanding team score. I hope you will enjoy viewing the slides as much as I did putting them together. And, if you ever find yourself in need of help to put together a professional slide presentation, remember to reach out to me -- I'd be more than happy to lend my expertise !
p.s. Thanks for the love, everyone. I'm excited to see my slides go viral within a day! Great if you could post your comments on this wall or email to francisfoo@wustl.edu.
The Indian beer industry is set to flourish with new breweries and international brands coming up in near future. Foreign players acknowledge India as a largely untapped market with strong growth potential. In terms of expected growth rates, India is among the top three beer markets in Asia.
The report provides an introduction to categories of beer and consumer preferences in India, a detailed market overview covering the market size and growth, market share by segments and region wise market share in India. An analysis of drivers explain factors contributing to he growth of beer market based on huge market potential, rising income levels and entry of international players. The key challenges discussed are high tax structure and regulatory environment.
The trends section explains about the consolidation expected with list of latest mergers and acquisitions, fast growing premium beer segment, emerging new sub-categories of beer and growing demand for barley. Competitive landscape provides the market share of major players and also provides brief profile of players including details of their brands and future plans.
Indian populace in 2012 consumed ~20 million hectolitres of beer which translates to 1.6 litres of consumption per person. Per capita consumption of beer has grown at a CAGR of ~9% during the period 2008-12 and beer consumption rose to 256 million cases in 2012 from 170 million cases in 2008, thus registering a CAGR of ~11%.
This Presentation gives you a overview or the beer production process at industrial level with a very basic approach so that even you can make your own beer. Beer is a totally natural Product with not any harmful Preservative and the most suitable alcoholic Drink. Beer is safe and healthy to Drink but in a limited amout.
Market Research Report : White Spirits Market in India 2010Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
Alcoholic beverages market in India is dominated by whisky; however, the white spirits market has been the fastest growing segment. Due to changing cultures, consumers are gradually opting to visit pubs and lounges more frequently. With a growth in young population in India, the youth is more inclined to drink lighter spirits which is spurring growth in white spirits such vodka, rum, gin and tequilla. Players in the industry are launching regular and premium brands to tap this potential and growing demand.
The report begins with an introduction section wherein the clear differentiation of the alcohol beverages in India has been shown with a focus on the white spirits category in India. This is followed by the market overview section providing the size of the Indian Made Foreign Liquor (IMFL) market in India with the segmentation in terms of market size and players. This is followed by the market overview of the white spirits in India providing the size of the market and projected percentage growth of this segment comparing it to other alcoholic beverages in the market.
The import and export figures of vodka have been highlighted including the market share of major countries. This is followed by a description of the segments of the white spirits market wherein the market size in terms of volume has been provided for the vodka segment. The key segments in the vodka market and their share has also been given. A brief description of the other white spirits is included and information regarding the major imported brands is provided.
An analysis of the drivers explain the factors for growth of the industry including rising income levels, changing lifestyles & higher acceptance, huge market potential, entry of international brands and growth in organized retail. The key challenges identified encompass high tax structure and improper regulations and advertising ban on alcohol. Key trends in the market have also been analyzed including innovative packaging and flavours, increasing joint ventures, rising mergers and acquisitions, promotional activities and launch of flavoured energy drinks.
The competition section provides an overview of the competitive landscape of the market with the share of players in the vodka market. A product portfolio matrix has also been illustrated covering all the players. It also includes complete profiles of the major domestic and foreign players in the market.
Market Research Report : Ice Cream Market in India 2012Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
India is considered to be the largest milk producer across the globe and accounts for one-fifth of the total global milk production. It constitutes of different sub segments of which ice cream has seen strong growth in the market. The Indian ice cream sector is a competitive market with strong competition from the unorganized sector. At a time when input prices are rising and branded players are forced to increase prices of their products, unorganized or local players indulge in low quality ingredients and offer products at cheaper prices. However, the sector is still on a growth path as constant innovation presents products catering to the varied needs of customers. Due to the developing distribution network leading to wider availability of products coupled with increase in disposable income among consumers; the sector braces for further growth.
The report begins with an overview of the dairy industry in India providing the market size and growth as well as information regarding its consumption pattern and market structure. This is followed by a primary segmentation of the industry wherein a product mix is highlighted. An overview of the ice cream market provides an introduction to the sector and covers the market size and growth in India along with a representation of the market share of key players in the sector. The manufacturing process as well as a description of the key processes has been covered. An analysis of the value chain has been included which is followed by a snapshot of the various distribution channels players opt for in the ice cream market. An EXIM trend over a period of four years is included which precedes a Porter’s Five Forces analysis that concludes the section. The next section highlights the segmentation in the ice cream market and all three primary segments namely impulse segment, take home segment and artisanal segment have been discussed.
An analysis of the drivers explains the factors for growth of the market and includes lucrative nature of business, rise of buyers in impulse segment, strengthening of distribution network, increase of disposable income and low per capita consumption of ice creams. Ice creams contain air in a substantial amount sometimes even up to 50% which makes the business a very profitable venture wherein profits margins are extremely high at certain times. The lucrative nature of this business has created strong opportunities in the market Ice creams can be ramified into impulse, take home and artisanal segments. Of these, impulse segment entails highest sales volumes as featured products are small in size, relatively cheaper and can be consumed at a go. Availability of impulse products has increased as push carts are present across cities and towns and affordability has contributed to further growth in such buyers.
Consumption pattern & attitude of beer consumersAjay Prathap
This project has two main objectives, one is to understand the beer consumption pattern of consumers and to know the most important attribute of beer according to consumers. The second one is to know the consumer brand Preference & Perception towards different brands.
Market Research Report : White spirits market in india 2015 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Netscribes’ latest market research report titled White Spirits Market in India 2015 highlights the competitive market scenario of the Indian white spirits market and its growth prospects in the ensuing years. Alcoholic beverages market in India is dominated by whisky; however, the white spirits market has been the fastest growing segment. Vodka forms a huge market under white spirits in India followed by gin and white rum. Due to changing cultures, consumers are gradually opting to visit pubs and lounges more frequently. With a growth in young population in India, the youth is more inclined to drinking lighter spirits which is spurring growth in white spirits such vodka, rum, gin and tequila. Players in the industry are launching regular and premium brands to tap this potential and growing demand.
One of the reasons for the low preference for white spirits is high taxes imposed on their consumption. The key challenges identified encompass high tax structure and improper regulations and advertising ban on alcohol. Key trends in the market include innovative packaging, entry of new players and growing popularity of flavored drinks.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-2012, 2012-13, 2013-14, 2014-15), Inflation Rate: Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-2012, 2012-13, 2013-14, 2014-15), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5: White Spirits Market – Introduction
Market Overview
Slide 6-9: Indian White Spirits Market – Overview
Market Segmentation
Slide 10: Indian Spirits Market – Segmentation
Slide 11: Indian Made Foreign Liquor (IMFL) – Segmentation
EXIM
Slide 12: Export and Import of vodka (2011-2012 – 2014-2015 [Apr-Oct], Major Exporting Nations – Value-Wise (2014), Major Importing Nations – Value-Wise (2014)
Slide 13: Export and Import of Gin in Containers (2 Liters or Less) (2011-2012 – 2014-2015 [Apr-Oct], Major Exporting Nations – Value-Wise (2014), Major Importing Nations – Value-Wise (2014)
Slide 14: Export and Import of Gin in Containers (> 2 Liters) (2011-2012 – 2014-2015 [Apr-Oct], Major Exporting Nations – Value-Wise (2014), Major Importing Nations – Value-Wise (2014)
Drivers & Challenges
Slide 15: Drivers and Challenges – Summary
Slide 16-20: Drivers
Slide 21-22: Challenges
Trends
Slide 23: Trends – Summary
Slide 24-27: Key Trends
Competitive Landscape
Slide 28: Porter’s Five Forces Analysis
Slide 29: Competitive Benchmarking, Public Trading Comparables
Slide 30-32: Competitive Benchmarking, Key Ratios of Top 3 Companies – Operational Basis (FY 2014)
Market Research Report : Confectionery market in india 2012Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The confectionery market in India is expected to witness a steady demand growth in spite of the ‘indulgence product’ tag, according to, knowledge consulting solutions company, Netscribes Inc. The report identifies trends in the confectionery industry such as the growing gifting culture and the use of confectionery products as a replacement of traditional sweets. Moreover, the rural market is also a major contributor to the industry due to its massive demand and consumption in terms of volume. This is further aided by the penetration and availability of confectioneries at different price points along with the increased disposable income amongst consumers. All these factors indicate a bright future of the confectionery market in India, according to the report.
Netscribes launches a report on the Confectionery Market in India 2012 as part of Netscribes’ Food and Beverage Industry report series.
The introduction of the report segregates the overall FMCG market into its sub segments, which includes food and beverage, under which the sub segment, the confectionery market, is highlighted. This is followed by the overview section that provides an overview of the confectionery market in India, its key characteristics, market size and growth rates as well as market potential. A segmental share of the market in terms of organized and unorganized sector is also provided along with zone wise and age wise segmentations. In addition to this, price wise and variant wise segmentation of the lower price bracket confectioneries has also been provided. The next section elaborates on the value chain analysis of the sector, followed by general distribution system of the confectionery products along with the profit margins at each step.
The report then goes on to highlight the various aspects of the confectionery market by segregating it on the basis of product types i.e. sugar confectionery, chocolate confectionery and chewing gums. It contains a brief overview about each category along with their respective market sizes. Information on the chocolate companies, the boiled sugar candy market and other aspects of the market in terms of products are provided in the exclusive report.
Following the segmentation in terms of product types, the Netscribes’ report shows a segmentation of the market into rural market and urban markets. A brief overview regarding each segment along with flavour preferences and advertising techniques have also been included.
This is followed by a zone wise consumer preference section, which includes flavour and price preferences of consumers inhabiting the four regions of the country – East, West, North and South.
A separate section on import and export of different types of confectionery products has also been provided, highlighting the growth in import-export values ov
India is the largest importer of edible oils in the world post liberalization of oil imports and the report covers various factors that contribute to this trend as well as interpretation of key indicators.
An introduction briefly covers the history of oil import liberalization in India and the duty structure for different crude and refined oils. Market statistics indicate the share of imports, volumes, key trading partners, and consumption characteristics in India. End-market segmentation provides brief information on the share of each category, their demand drivers, and types of oils used.
The report also explain the reasons behind imports, the growth of organized players in a market largely dominated by unorganized sector, and the factors challenging domestic production leading to long-term reliance on imports. Data trends cover supply and demand, share of imports, the type of oils imported, and pricing in the local market.
This research is conducted to analyse the market of Indian Beer industry how the customer perception related to the market and how the Beer distributed and companies present positioning in the market. After completing this research we are also able to know the approximate market share of mohan meakins. Who are the competitors of Mohan meakins
Global interventional cardiology market 2017-2022 sample reportNetscribes, Inc.
Interventional cardiology is the catheter-based treatment of cardiovascular diseases. Certified cardiologists who perform these procedures are known as intervention cardiologists.
https://www.researchonglobalmarkets.com/global-interventional-cardiology-market-2014-2022.html
For the full report please write to info@netscribes.com
The global Telehealth market is estimated to be valued at USD 25.30 billion in 2022, growing at a CAGR of 14% during 2014-2022.
https://www.researchonglobalmarkets.com/global-telehealth-market-2014-2022.html
For the full report please write to info@netscribes.com
Global Telematics Market 2017 - 2022 - Sample PagesNetscribes, Inc.
The global Telematics market is expected to grow at a CAGR of 28.5% (2017-2022) leading to global revenue of USD 233.24 billion by 2022.
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For the full report please write to info@netscribes.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
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2. Executive Summary
Indian beer market is valued at INR 35 bn with volume sales of 172 mn cases for FY 2008‐09
The market is expected to grow at an annual rate of 17.2% till 2011
Market Foreign brewers are eyeing the Indian beer market which is largely untapped and has growth
potential
t ti l
Drivers: Challenges:
Drivers & – Huge market potential – Regulatory Environment
Challenges – Rising income levels
Rising income levels – High tax structure
High tax structure
– Entry of international brands
With current duopoly situation and entry of foreign players, beer industry in India will quickly
witness consolidation
witness consolidation
Trends Premium beer segment is outpacing the mainstream beer market touching a growth rate of
between 40‐50%
Emerging new sub‐categories of beer with consumers in India open for experimenting
Growing demand for barley and evolving contract farming
Growing demand for barley and evolving contract farming
More than 80% of the market is controlled by two major players United Breweries Limited (48%)
and SABMiller India (35%)
Competition
With InBev acquiring Anheuser‐Busch, it has potential to emerge as the third major player
The market is set to flourish with 15 new breweries and 10 international brands in next 3 years
BEER MARKET – INDIA.PPT 2
4. Indian consumers prefer strong lagers which has higher
alcoholic content
Categories of beer
Brewed using bottom‐fermenting yeast that ferments slowly at a low temperature to create a
Lager
smoother, mellow beer
h ll b
Ale Uses top‐fermenting yeast, is a more aromatic and fruity product
Stout Dark and heavy, with roasted unmalted barley and, often caramel malt or sugar
Mild Beer Developed as a sweeter and cheaper alternative to dark ales
Bitter Highly hopped for a more dry and aromatic beer. It is pale in colour but strong
Dark Beer Barley is kilned for a long period of time which creates richer flavours
Fruit Beer Fruit, usually berries, is added either during primary fermentation or later
Wheat Beer
Malted wheat and barley are used for this German style beer
(Weizen)
Indian beer market is dominated by Lager and its various shades
y g
BEER MARKET – INDIA.PPT 4
5. With the global beer market becoming stagnant, the
international firms are focusing on untapped Indian market
Market Overview Market size & growth
• Indian beer market has witnessed a steady growth of
10% over a decade INR bn +17%
48
• India is currently among top three markets in Asia in
India is currently among top three markets in Asia in 50
41
terms of expected growth rates 40 35
• There are 56 units manufacturing beer in India under 30
30
license from the Government
• The market is set to flourish with 15 new breweries 20
and 10 international brands in the next 3 years 10
• Foreign brewers are eyeing the Indian beer market 0
which is largely untapped and has growth potential 2008 2009 2010e 2011e
Growth in per capita beer consumption Segment share (volume ‐ wise, 2009)
Population (mn) Consumption (litres) 172 mn cases
1.163
1.200 1.097 1,5
1.013
Mild beer
900
1,0
10 26%
600
0,5
300
74%
0,0
Strong beer
2000 2005 2010
BEER MARKET – INDIA.PPT 5
6. Southern region is the biggest market for beer in India
Geographic Overview Region wise market share
•Andhra Pradesh and Maharashtra together
account for 40% of the beer sales in India West Others
Central
North East
7%
•Karnataka, Tamil Nadu, Rajasthan, Delhi, 5% 3%
21%
Kerala, and Uttar Pradesh account for other
40% and rest of states account for 20% North (incl Delhi) 18%
•Excise duty varies from state to state and
every state imposes additional taxes and levies
46%
•Movement of beer is restricted from one state South
to other, an export and import license is
to other an export and import license is
required
Top 5 states in beer sales
•Tamil Nadu does not allow sale of alcohol
Andhra Pradesh
manufactured in other states
•Players have to build separate strategies for Maharashtra
each state and build multiple manufacturing Tamil Nadu
capabilities across India Karnataka
Rajasthan
BEER MARKET – INDIA.PPT 6
8. Drivers & Challenges ‐ Summary
Challenges
Drivers
Regulatory Environment
Regulatory Environment
Huge market potential
High tax structure
Entry of international brands
Rising income levels
BEER MARKET – INDIA.PPT 8
9. Young population and low per capita consumption will
boost the beer sales in India
Huge market potential Impact
• The population and current consumption trends are expected to boost the beer sales in India
• Nearly 28% of Indian population live in urban areas which comes close to the population of USA
Urbanization is happening at a very fast pace and about 40% of the total population is expected to live in
urban areas by 2020
• People in India are relatively younger when compared with global average
About 50% of the Indian population would be under 30 years even in 2015
• Indian per capita beer consumption is very low compared to global average
Indian per capita beer consumption is very low compared to global average
• In the total alcohol market in India, beer contributes only 4% of revenue
• The low penetration in beer consumption provides a substantial and sustainable growth in
demand for beer in future
Comparison of Per Capita Beer Consumption
C i f P C i B C i
Litres
80.0
80 74.0
60
40
25.0 22.1
20
1.2
0
US Europe China Global Average India
BEER MARKET – INDIA.PPT 9
10. Beer consumption in India is expected to grow with rising
income levels
Rising income levels Impact
• India is one of the most attractive consumer markets in the world with about one‐sixth of the
global population
• The rising income levels has a direct positive impact on beer sales in India
• Also, urban consumers who are more exposed to the western culture socialize with beer
• The growing income levels particularly in the urban earning class is a potential market for beer
manufacturers in India
Per household annual
income (INR ‘000) Aggregate Annual Disposable
Total No. of Household (mn) Income (INR tn)
281 Core target 90
244 3% consumer
consumer
12% 24%
207 2% 1% groups
5% 1% 1% 23%
34% Globals >1000 23%
44% Strivers 500‐1000 44
43% 15%
Seekers 200‐500 9%
34%
33% 24
9% 34%
Aspirers 90‐200
49% 13% 7%
30% Deprived <90 49% 33% 15%
18%
23% 9% 3%
2005 2015 2025 2005 2015 2025
BEER MARKET – INDIA.PPT 10
11. Evolving beer market in India is attracting many major
international brands
Entry of International brands Impact
• India is widely acknowledged as an untapped beer market with huge growth potential
• Many foreign beer manufacturers have entered or plan to enter the Indian beer market with
their product line
• The market is set to flourish with 15 new breweries and 10 international brands in the next 3
years
• With the global markets experiencing low or stagnating growth and focus shifting to India, the
Indian industry is expected to witness fast growth in the coming years
I di i d t i t d t it f t th i th i
International Players Brands
Carlsberg Carlsberg, Tuborg, Palone
Anheuser‐Busch InBev Budweiser, Stella Artois, Beck’s, Hoegaarden, Leffe
Asia Pacific Breweries Tiger, Cannon‐10000, Baron’s
BEER MARKET – INDIA.PPT 11
12. Highly regulated environment is a major challenge faced by
the new players entering Indian market
Regulatory environment Impact
• The Indian brewing industry operates in a highly regulated environment and beer is categorized
with other alcoholic products for licensing and taxation purposes
• Movement of beer among states in India requires an export and an import license
• Export fees is imposed in the state where beer is manufactured and import fees on the state
where it is sold
• Few states like Tamilnadu have strict rules of selling only beer manufactured within the state
• There are many other restrictions on advertising, distribution infrastructure and retailing, varied
tax structures, controlled pricing and licensing
• The retail distribution channels are not completely open for selling beer in India
• Regulations are stiff with respect to selling beer through modern retail chains where as in most
developed nations beer and wine is available in grocery or retail stores
d l d ti b d i i il bl i t il t
• Distribution channel of beer in China is one outlet for every 300 persons. Whereas it is one
outlet for every 21,000 persons in India, thus hindering the ease of accessibility of beer
Leads to • More complexity in operations
Regulatory Environment • Higher costs
• Entry barriers for new entrants
BEER MARKET – INDIA.PPT 12
13. Minority preference for beer in India and high tax structure
are the major challenges for Indian beer industry
High tax structure Impact
• One of the reasons for the low preference for beer is high taxes imposed on beer consumption
• On absolute alcohol basis, beer is taxed higher than spirits in most of the states in India
• There are about 26 different alcohol specific taxes that constitute 50% of the consumer price
which is among the highest in the world
• In India, beer taxes are levied by individual states and taxes are also paid between states
Tax on Beer (base value: tax on hard liquor)
-50 -40 -30 -20 -10 0 10 20 30 40 50 60
%
India 60%
‐50% Global
Tax on hard liquor
BEER MARKET – INDIA.PPT 13
15. Characteristics and Trends ‐ Summary
Rise in barley prices and Increase in merger and
emergence of contract farming acquisition activity
Characteristics
and Trends
New forms of beer being Premium beer market outpacing
introduced in market mainstream beer market
BEER MARKET – INDIA.PPT 15
17. Premium beer segment is outpacing the mainstream beer
market touching a growth rate of between 40‐50%
Overview Market share of premium beer (volume)
• The Indian beer industry is moving towards premium
category of beer Premium Beer
• Lifestyle changes and increasing western culture in 5%
India are some of the factors driving the premium
segment
• Many domestic and foreign premium brands are
finding the interests of young urban working class
finding the interests of young urban working class
• Premium beers are priced about 30% higher than 95%
regular brands Mainstream Beer
Premium brands in Indian beer market Growth rate of premium beer
United Breweries Kingfisher Premium, UB Premium 0 10 20 30 40 50
Limited Ice, Kalyani Black Label Premium %
Premium
40 50
SABMiller India
SABMiller India Foster’s, Peroni, Royal Challenge
Foster’s Peroni Royal Challenge beer
Cobra 5.0% Premium, Budweiser, Mainstream
Other Premium 15 20
Carlsberg, Stella Artois, Tiger, beer Minimum
Brands
Beck’s Maximum
BEER MARKET – INDIA.PPT 17
18. New sub‐categories of beer are emerging as consumers in
India are now open to experimentation
• With Indian consumers open to experimentation, many multi‐national firms are introducing alcohol‐free and flavoured
beers in the market
• Craft beers, which are available in unique flavours, is expected to penetrate the lager dominated Indian beer industry
• Craft beers are expected to attract women consumers and these new sub categories are estimated to cut 25 30% of market share of
Craft beers are expected to attract women consumers and these new sub‐categories are estimated to cut 25‐30% of market share of
regular lagers
• Cobra beer is bullish on alcohol‐free beer and flavored beer in India. It has rolled out:
Cobra Beer
C b B • C b Li ht L
Cobra Light: Low calories and low carbohydrates; Cobra Zero %: Al h l f
l i dl b h d t C b Z % Alcohol‐free; Cobra Bite:
C b Bit
Flavored beer (Includes Lemongrass, Blood Orange, Sweet Lime and Fresh Ginger flavours)
• The UB group also sees an opportunity for new beer sub‐categories and segments in India
United Breweries
United Breweries • The company plans to cater to different consumer segments in the industry and will launch
The company plans to cater to different consumer segments in the industry and will launch
three new varieties of beer including fruit flavored and low alcohol brands
Dalmia • Dalmia Continental Pvt. Ltd. is the exclusive importer and distributor of Clausthaler, a non‐
Continental
l alcoholic beer from German‐based Radeberger Group
Hema • Hema Connoisseur Collection, has introduced a German premium wheat beer Erdinger
Connoisseur
C i Weissbier in India
BEER MARKET – INDIA.PPT 18
19. Growing demand for barley and evolving contract farming
• Barley accounts for one‐sixth of the cost of making beer
• Increase in domestic consumption and export demand has pushed the barley prices up by 20% from Jan 08 ‐ June 08
• Increase in barley prices has let to 10% increase in cost of beer
• The protein content in barley crop in India is 13‐15% compared to 7‐10% in developed nations
• The high protein content in Indian barley is not suitable for making beer
• Rajasthan is an ideal place where barley can be grown under suitable climatic conditions for having lower protein
content required by the beer industry
SAB Miller India is encouraging farmers in Rajasthan to cultivate a type of malt barley required by the industry
The company launched a programme called Saanji Unnati for educating farmers to sow the right type of certified seeds and practices
India’s barley crop consumption break‐up Growth in barley prices (2008)
Price per 100 Kg +20%
Beer and Malt Firms
1,500 1,300
25% 1,200
1,200
900
900
600
75% 300
Fed to Animals 0
Jan 08
Jan-08 May 08
May-08 Jun 08
Jun-08
BEER MARKET – INDIA.PPT 19
21. Indian beer market presents a huge growth potential in
terms of volume, categories and variants
Competition Market share (2009)
• The Indian beer market is dominated by two players
controlling more than 80% of the market Others
• Strong beer is predicted to grow faster as it is 17%
perceived to offer value for money alternative to
spirits
48% UBL
• With InBev acquiring Anheuser‐Busch, it has
potential to emerge as the third major player in the
potential to emerge as the third major player in the
Indian beer market 35%
SabMiller India
• The future of beer market in India looks positive with
the entry of many international players
• Beer sales will increase along with increasing number
Beer sales will increase along with increasing number
Market Share (segment wise)
of brands and sub‐categories in India
• Existing players like UBL and SABMiller are planning 6%
23%
to expand their range of products 30%
40%
p y g g g
• New players like ABInBev, Carlsberg are bringing
their internationally renowned brands to India
• The market is set to flourish with 15 new breweries 70%
30%
and 10 international brands in the next 3 years
SabMiller India
Strong UBL Mild
Others
BEER MARKET – INDIA.PPT 21
22. Major Players (1/5)
Company Snapshot: United Breweries Ltd
Business Highlights
• Brands: Kingfisher Premium, Kingfisher Strong, UB Export Lager, London Pilsner, UB Premium Ice, Kalyani Black Label
Premium
• Joint Venture: 50:50 JV with Scottish & Newcastle of the UK in Millennium Alcobev Pvt Ltd., (MABL); MABL brands
include: Sand Piper Lager, Zingaro Strong Beer, Kalyani Black Label Strong
• Fi
Financials: (FY 2008 09) Th
i l (FY 2008‐09) The company reported a net turnover of INR 17475.7 mn and profit after tax of INR 624.9 mn
t d tt f INR 17475 7 d fit ft t f INR 624 9
Business Strategy
• UBL h
UBL has a manufacturing network of 22 breweries across India
f t i t k f 22 b i I di
• The company enjoys a market share of 48% in the industry and plans to expand its share further
• Kingfisher Strong is the single largest selling beer brand in India, while Kingfisher Premium continued to outperform in
its category
• UBL l
UBL plans to set‐up two new green field breweries at Mallepally in Andhra Pradesh and Nanjangud in Karnataka in
t t t fi ld b i t M ll ll i A dh P d h d N j di K t k i
order to support the revenue growth
BEER MARKET – INDIA.PPT 22
24. Major Players (3/5)
Company Snapshot: Asia Pacific Breweries Ltd (APB)
Business Highlights
• Brands: Tiger, Cannon‐10000, Baron’s Strong Brew
• Joint Ventures
APB Aurangabad Ltd: 76:24 JV with Vijay Chougle for a brewery of 5 mn cases capacity
APB – Pearl Pvt Ltd: 67:33 JV with CK Jaipuria for a brewery of 6 mn cases capacity
Business Strategy
• APB l
APB plans to acquire a brewery in Rajasthan to expand to North India, it also plans to establish presence in Haryana
t i b i R j th t d t N th I di it l l t t bli h i H
and Punjab
• By 2010, APB plans to reach a capacity of 20 mn cases of beer per annum
• APB launched Tiger and Cannon‐10000 brands in West Bengal and plans to launch Baron’s soon
• Th
The company is looking for mergers, acquisitions, contract packaging tie‐ups with other companies to expand its
i l ki f i iti t t k i ti ith th i t d it
presence in India
BEER MARKET – INDIA.PPT 24
26. Major Players (5/5)
Company Snapshot: InBev India
Business Highlights
• Brands: Tennents Super, Beck’s, Stella Artois, Hoegaarden, Leffe
• Anheuser‐Busch (AB) was acquired by InBev in 2008 and formed ABInBev India; currently operates using trading name
InBev India
• InBev operates in India through a 49:51 joint venture with soft drink bottler RKJ Group
• AB started operations in India through a 50:50 joint venture with Crown Beers International initially but later AB
purchased the remaining ownership from Crown Beer India Ltd
Business Strategy
• InBev India has a production capacity of 1.9 mn cases a year through two contract brewering arrangements:
Regent Breweries in Madhya Pradesh
Dasappa and Sons Bangalore
p y g y g p y;
• InBev plans to introduce Tennents brand in North India either by finding a contract brewer or by setting up a brewery;
took management control of Kool Brewery in July 2008
• ABInBev India launches Budweiser beer in North India in August 2009. It has received a good response in the Southern
states and Maharashtra
• The company expects to cross 2.9 mn cases in sales of Budweiser beer by December 2009
BEER MARKET – INDIA.PPT 26
28. Key Developments
Date Development
Jul 2009 SABMiller has chosen “Shoppingtrip360 “, a retail solution from Infosys Technologies for evaluating its in‐
store marketing campaigns
Jun 2009 Carlsberg India plans to set‐up breweries in South India to brew its three brands Carlsberg, Tuborg and
Palone. The company expects to capture 10% of market share in a year
Mar 2009 United Breweries Group plans to sell 37.5% stake in United Breweries Limited to its partner Heineken NV.
This does not involve selling of kingfisher brand
Sep 2008
S 2008 Belgium‐based brewer InBev SA plans to set up a new plant in Andhra Pradesh, the country’s largest beer
B l i b db I B SA l l i A dh P d h h ’ l b
market by sales, even as it takes its first locally produced brand, Tennents Super, to the neighboring state of
Karnataka
Aug 2008 Radico Khaitan plans on entering the beer market. The company wants to tie up with an international brand
for its beer foray because it believes that it will help it to break into the domestic market faster
y p
July 2008 The USD 52 bn InBev‐Anheuser‐Busch Deal would is expected to create the world’s largest brewery and
could potentially see a third big player emerging in India
May 2008 SABMiller India plans to bring Dutch premium beer Grolsch to India which it acquired in 2007 for USD 1.2
bn. The company is also likely to launch Miller Lite beer in India
BEER MARKET – INDIA.PPT 28
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BEER MARKET – INDIA.PPT 29