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`` A CASE STUDY OF BIOCON LTD  BUILDING A  BIOTECH POWERHOUSE
`` EVOLUTION GLOBAL SCENARIO INDIAN SCENARIO GROWTH VECTOR ANALYSYS BIOCON LTD ASIA PACIFIC CHALLENGES SWOT ANALYSIS SWOT SUMMARY ROAD MAP
`` ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EVOLUTION
`` EVOLUTION ,[object Object],[object Object],[object Object]
`` EVOLUTION ,[object Object],[object Object]
`` GLOBAL SCENARIO
`` GLOBAL SCENARIO
`` GLOBAL SCENARIO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
`` GLOBAL SCENARIO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
`` ASIA PACIFIC ,[object Object],[object Object],[object Object],[object Object]
`` INDIAN SCENARIO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
`` BIOCON ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
`` STRATEGY ,[object Object],[object Object],[object Object],[object Object]
`` STRATEGY ,[object Object],[object Object],[object Object]
STRATEGIC ALLIANCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],STRATEGIC ALLIANCES
`` CHALLENGES ,[object Object],[object Object],[object Object],[object Object]
`` CHALLENGES ,[object Object],[object Object],[object Object],[object Object],[object Object]
``
` INTERNAL- STRENGTH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
`` INTERNAL - WEAKNESS ,[object Object],[object Object],[object Object],[object Object]
`` EXTERNAL - OPPORTUNITY ,[object Object],[object Object],[object Object],[object Object]
`` EXTERNAL - OPPORTUNITY ,[object Object],[object Object],[object Object],[object Object]
`` EXTERNAL - THREATS ,[object Object],[object Object],[object Object],[object Object],[object Object]
`` SWOT ANALYSIS THREATS RISK IN DRUG DISCOVERY GENERICS  MKT B’ING  OVERCROWDED STRICT  IP  REGULATOTY LAWS LOW COST  CHINESE COMPETITORS INTENSE  COMPETITION IN CRO WEAKNESS STATINS - 80% BIOCON TURNOVER(45% REVENUES) MKT REDN FROM $22-3Bn CAPACITY BUILD UP IN  CRO LEAST EXPERTISE  IN FINAL STAGE MARKETING OPPORTUNITY $ 82Bn WORTH GLOBAL B’BUSTERS FACING  PATENT EXPIRY INDIA SHARE OF GLOBAL  GENERICS   MKT INC TO 33% FROM 4% ENZYMES MKT  GROWING   AT 6.5% OUTSOURCING   TO REDUCE COST INDIA  PREFERRED DESTINATION FOR  CLINICAL TRIALS ($70Mn-20% Gr) 177 Mn(G)/ 45Mn(I) DIABETIC PATIENTS 9Mn CANCER CASES VENTURE CAPITALISTS STRENGTH CONSOLIDATED  SKILLS IN ENZYMES DERISKED BUSINESS  MODEL US FDA  CERTIFIED MKT LEADER  IN INDIA CORE COMPETENCE  IN MOLECULAR BIOLOGY LOW COST  CLINICAL RESEARCH DEVELOPMENT OF  ORAL INSULIN
`` SWOT SUMMARY E X T E R N A L E N V I O R N M E N T INTERNAL FACTORS STRENGTHS WEAKNESS T H R E A T S O P R T N T Y SEARCH BUILDUP CRO CAPACITY TO BE ABLE TO MEET ANTICIPATED DEMAND (UTILISE VENTURE CAPATILISTS) EXPLOIT UTILISE MKT LEADER STATUS/ FDA CERTIFICATION TO INCREASE GLOBAL MARKET SHARE FAST TRACK DEVELOPMENT OF ORAL INSULIN MAINTAIN SKILL LEVEL IN ENZYMES FOR CONSOLIDATION AVOID LOOSING CRO MARKET TO COMPETITORS BY FAST TRACKING CRO CAPABILITY CONFRONT LOW COST COMPETITORS/ RISK BY MAINTAINING BOTH CORE COMPETENCE IN MOLECULAR BIOLOGY AND LOW COST CLINICAL RESEARCH
`` GROWTH VECTOR ANALYSIS EXISTING MARKET (USA) EXPANDING MARKET (EUROPE & CANADA) NEW MARKET (CHINA & INDIA) PRESENT PRODUCTS IMPROVED PRODUCTS FUTURE PRODUCTS BIO-FUELS ORAL INSULIN CANCER DRUGS GENERICS (4% - 33%) UPGRADE MANUFACTURING CAPABILITIES INDUSTRIAL ENZYMES CRO ORAL INSULIN CANCER DRUGS STATINS (SHRINKING EXISTING MKT) ENZYMES INDUSTRIAL ENZYMES  CRO ORAL INSULIN CANCER DRUGS ENZYMES GENERICS FORM ALLIANCES
``

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Business Growth Strategy - Biocon

  • 1. `` A CASE STUDY OF BIOCON LTD BUILDING A BIOTECH POWERHOUSE
  • 2. `` EVOLUTION GLOBAL SCENARIO INDIAN SCENARIO GROWTH VECTOR ANALYSYS BIOCON LTD ASIA PACIFIC CHALLENGES SWOT ANALYSIS SWOT SUMMARY ROAD MAP
  • 3.
  • 4.
  • 5.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. ``
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. `` SWOT ANALYSIS THREATS RISK IN DRUG DISCOVERY GENERICS MKT B’ING OVERCROWDED STRICT IP REGULATOTY LAWS LOW COST CHINESE COMPETITORS INTENSE COMPETITION IN CRO WEAKNESS STATINS - 80% BIOCON TURNOVER(45% REVENUES) MKT REDN FROM $22-3Bn CAPACITY BUILD UP IN CRO LEAST EXPERTISE IN FINAL STAGE MARKETING OPPORTUNITY $ 82Bn WORTH GLOBAL B’BUSTERS FACING PATENT EXPIRY INDIA SHARE OF GLOBAL GENERICS MKT INC TO 33% FROM 4% ENZYMES MKT GROWING AT 6.5% OUTSOURCING TO REDUCE COST INDIA PREFERRED DESTINATION FOR CLINICAL TRIALS ($70Mn-20% Gr) 177 Mn(G)/ 45Mn(I) DIABETIC PATIENTS 9Mn CANCER CASES VENTURE CAPITALISTS STRENGTH CONSOLIDATED SKILLS IN ENZYMES DERISKED BUSINESS MODEL US FDA CERTIFIED MKT LEADER IN INDIA CORE COMPETENCE IN MOLECULAR BIOLOGY LOW COST CLINICAL RESEARCH DEVELOPMENT OF ORAL INSULIN
  • 26. `` SWOT SUMMARY E X T E R N A L E N V I O R N M E N T INTERNAL FACTORS STRENGTHS WEAKNESS T H R E A T S O P R T N T Y SEARCH BUILDUP CRO CAPACITY TO BE ABLE TO MEET ANTICIPATED DEMAND (UTILISE VENTURE CAPATILISTS) EXPLOIT UTILISE MKT LEADER STATUS/ FDA CERTIFICATION TO INCREASE GLOBAL MARKET SHARE FAST TRACK DEVELOPMENT OF ORAL INSULIN MAINTAIN SKILL LEVEL IN ENZYMES FOR CONSOLIDATION AVOID LOOSING CRO MARKET TO COMPETITORS BY FAST TRACKING CRO CAPABILITY CONFRONT LOW COST COMPETITORS/ RISK BY MAINTAINING BOTH CORE COMPETENCE IN MOLECULAR BIOLOGY AND LOW COST CLINICAL RESEARCH
  • 27. `` GROWTH VECTOR ANALYSIS EXISTING MARKET (USA) EXPANDING MARKET (EUROPE & CANADA) NEW MARKET (CHINA & INDIA) PRESENT PRODUCTS IMPROVED PRODUCTS FUTURE PRODUCTS BIO-FUELS ORAL INSULIN CANCER DRUGS GENERICS (4% - 33%) UPGRADE MANUFACTURING CAPABILITIES INDUSTRIAL ENZYMES CRO ORAL INSULIN CANCER DRUGS STATINS (SHRINKING EXISTING MKT) ENZYMES INDUSTRIAL ENZYMES CRO ORAL INSULIN CANCER DRUGS ENZYMES GENERICS FORM ALLIANCES
  • 28. ``