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3rd
October 2022
Sunderland Culture - Existing Market Research – Extra
Sunderland, Till I Die
Sunderland, Till I die is a Netflix documentary created by Fulwell 93 about the Sunderland
Football club.
The documentary has many different modes and genres throughout as they do not want one
certain type of style of documentary as they wish to use more genre and modes in order to
connect to the target audience more.
They use many modes such as observational, participation, expository and poetic. These
types of modes in the documentary to be able to show emotional, thoughts and feeling
throughout the documentary while telling the narrative of the football club.
The expository parts of the documentary are used quite a lot during the documentary as the
editors use the interview subjects voice over clips of the football club or players too show the
audience who or what they are talking about and showing them a picture helps them
understand more than explain it in detail which would bore the audience.
The participatory parts of the documentary they only include the voice of the interviewer in
as they want to establish a clearer relationship between the filmmaker and the interview
subject, while giving the audience a behind the scenes view of how the film maker and the
interviewer speaks to the interview subjects’ responses.
In the observational parts of the documentary, they use the football managers meetings and
smaller conversational with staff members in the documentary as they want to give the
audience observational true story and it promotes realism, it gives them a chance to follow
people and experience real time events instead of having the person tell the audience about
the conversational they just had.
Finally for the poetic part of the documentary they use this type of mode to convey a point
through a specific atmosphere or impression instead of a traditional narrative structure
because they wanted to give the audience a chance to form their own perspective on the
subject instead of giving them a fact-based truth. It really helps them as they make the
audience feel they get to have an opinion on the documentary and have their own way to
feel about the scene playing. They do influence the audience as they might add somber
music to make them feel more down or upset so they can relate to the players or the
managers.
All throughout the documentary they use many different shots sizes, camera angles and
camera movement. All these different techniques help bring the documentary come together
as they help the audience feel move connected or more interested in the subject of the
documentary.
The shot sizes really help as the different camera shot sizes can help communicate the
narrative of the documentary to the audience. Shot sizes is where you show of the setting or
the subject to the audience.
The do use all the type of shot sizes throughout the documentary but they mainly stick with
seven types of cameras shot sizes out of the ten choices.
They main camera shot at the beginning of the documentary is the establishing shot. The
establishing shot is where the director and editor want to show us the location of where eh
documentary is set. Establishing shots have no rules compared to others as their main use
is to help build context and the tone of the documentary to the audience. In the documentary
they use popular landmarks in Sunderland to show the audience where it is set and
identifiable locations.
Wide shots are also used a bit at the beginning of the documentary to have a balance
between the subject and the imagery around them to give more context to the scene. They
use the wide shots to help establish the players compared to the football pitch and the
audience in the scenes. They mainly use these shots when they are showing the managers
or the players around the stadium to show the comparison between the building and the
people.
While the players are practicing or playing, they mainly use a full shot size during these
scenes as it shows how well the players are practicing with the ball but also, they use it as it
put the players in the centre of the screen so the audience how enough of a view of the
players face but also shows there playing ability.
Cowboy shots are used commonly in the documentary while the players are practicing or
while they are playing on the pitch. They use this shot size as this shows the players as
confident and focused due to the shot size showing the audience nearly his full body, but the
angle is always looking up at the player making them more dominate on the screen.
Medium shot sizes are a quite common shot sizes in film, adverts, and documentaries as it
gives a neutral shot, it is not dramatic or distracting compared to other shot sizes, it captures
the subject in an equivalent size the audience interact with people. They use most of the
time when talking to players in practice or in meeting for the audience to have more of a
connection to them.
During the interviews, the director and editor chose to use a medium close up shot size as
this type of shot sizes reduce distractions and prioritise the narrative but also it helps to get
intimate with the interviewee without losing physically so the audience feel more connect to
the managers and the players.
Extreme close ups are used during this documentary in montages or used as an overlay on
top of a voice in order to isolate a crucial subject to help the narrative of the story, as it is
found that the audience will respond better when they see the subject the invitees as talking
about instead of getting talked at by them.
Mise en scene
The mise en scene is the arrangement of scenery and stage in front of the camera. Mise en
scene can affect overall of how the documentary can come together.
In the documentary the mise en scene is set out to be a normal office setting during
interviews or meeting to show the audience that a basic office setting is where wonderful
opportunity can be held, and it does not have to be fancy one at best.
In the documentary, the sets, the props, lighting, costumes are all common or basic things
that anyone can get their hands on in order to show that it a factional documentary and truly
shows that the Sunderland Football club are like normal people, and do not need fancy
things around their office to show what they support.
Sound
Sound is an excessively big part of the documentary series as it helps immerse the audience
in the world they are trying to create, it helps to move the documentary along but also create
an emotion and tone of the documentary.
During the documentary, they have a lot of heart-warming scenes to connect the audience to
the players or the atmosphere of the scene but to connect the audience more to the scene
they have add a slow and heart felt track over the top of it to help connect.
Sound is a key element in many of the scenes as they use a heart-warming soundtrack over
the scenes due to connect the audience more to the players and feel like they are also
experienced the scene as well.
The editor and director has used diegetic and non-diegetic sound in the documentary to help
the audience feel more connected to the narrative of the story.
Growing up White and Working – Britain’s Forgotten Man
Growing up white and working Britain’s Forgotten Man is a documentary made by BBC
Three to show the true life of how it is for normal working men in Britain.
This documentary has many different modes and genres in order to attractive and engage
the target audience. Modes and genres can affect a documentary as each can have the
audience feel or think a separate way than they normally do.
They have modes in the documentary series such as expository, participatory,
Observational, and poetic. These modes help create the documentary to be more interesting
and engaging to the target audience.
Participatory parts of the documentary are where we see the interviewer interact with the
interview subjects for the audience to see the behind the science but also to show how the
interviewer is asking questions and how they interact with the subject. How we see the
interview interact is added into the documentary so they can engage the audience by design
a storytelling process that engages with the voices of the people, their community, and the
place they live in.
Expository parts of the documentary are where the editor and director have decided to
evidentiary edit which Is where they add subtitles and graphic to the documentary to give the
audience a picture to process so they can understand the basic of the subject.
The poetic parts of the documentary are where there is a visual rhythm over the continuity
where the director or editor break the editing rule and edit a composition of visual that show
the audience the world through a new point of view. This is shown when the editor has
edited a montage of photographs and clips of the subject together with soft and heartfelt
music for the audience to understand what they are trying to do and sympathise with them.
All throughout the documentary they use many diverse types of shot sizes, angles, and
camera movement in order to engage the audience more with the subject. All of these
techniques helps to bring the documentary together to tell the narrative they are telling for
the audience.
Shot sizes are very useful in documentaries and tv shows as each shot size can be used to
tell more of the narrative to the audience than through words and body language. They can
also help the director to make the audience see what they want them to see, engage them
with the narrative and see what they want them to see.
Medium close up are used often in the documentary when interviewing members of the
public in order to show the audience a neutral shot which is not dramatic and distracting.
This shot size is able to capture the subject is an equal size to how we interact with other
people to make the shot seem more personal to the audience.
Close up shots are used when the interview is ending and zooms on the subjects face to
make it more dramatic then and helps when the editor transitions to the next frame as it
gives it a clear background. But also, they use this to zoom in on the subjects' eyes as
people believe you can see the soul through the eyes so to make the audience more
emphatic to their cause.
The beginning of the documentary establishing shots are used in order to show the audience
where the documentary is set. As this documentary is set all over England, they show the
areas of the city or county, mainly over views or all around their city centres which are
normally rundown buildings in order to show what type of area they live in.
Master shot are used in the documentary when they chose the aera or subject they are
going to start talking about then show something that relates to the subject or area such as
when the interview begins to talk to one of the members of the public about how it is like
raise three kids in a house like theirs in an medium close up the documentary changes to an
master shot where it shows there house from the outside, to give the audience more context
about the subject.
Extreme close up are used when the director or producer really wants to show of a certain
topic or subject and by having these extreme close up shot to give the audience more of an
more intimate view of the subject which can make it more suspenseful or more heartfelt
emotions for the audience.
Mise en scene
Mise en scene is where the scenery or stage has been arranged in front of the camera such
as props, lighting, costumes and shot composition in order to get the effect the producer
wants for the documentary.
This happens in the documentary happens more than you think, it happens when the
interviewer talks to members of, they chose certain setting for the age and the drama what is
happening. For example, when they talk to kids who have skipped school, they talk to them
at the park inside of their estate to show they are kids and more of context to the audience.
Sound
Sound in documentaries, films and adverts are important as they can change the feeling of
the audience just because of the sound overlayed on the scene. In the documentary they do
montages of how it is like on the street or when they talk to people and faded out into music
in order to make the audience feel more sympathetic to the subject.
Non diegetic sounds are kept in from time to time in the documentary top show the audience
of how loud it is around the houses, streets and estates to show how hard it would be to love
in a place like that.

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Market Research Extra Version 1.docx

  • 1. 3rd October 2022 Sunderland Culture - Existing Market Research – Extra Sunderland, Till I Die Sunderland, Till I die is a Netflix documentary created by Fulwell 93 about the Sunderland Football club. The documentary has many different modes and genres throughout as they do not want one certain type of style of documentary as they wish to use more genre and modes in order to connect to the target audience more. They use many modes such as observational, participation, expository and poetic. These types of modes in the documentary to be able to show emotional, thoughts and feeling throughout the documentary while telling the narrative of the football club. The expository parts of the documentary are used quite a lot during the documentary as the editors use the interview subjects voice over clips of the football club or players too show the audience who or what they are talking about and showing them a picture helps them understand more than explain it in detail which would bore the audience. The participatory parts of the documentary they only include the voice of the interviewer in as they want to establish a clearer relationship between the filmmaker and the interview subject, while giving the audience a behind the scenes view of how the film maker and the interviewer speaks to the interview subjects’ responses. In the observational parts of the documentary, they use the football managers meetings and smaller conversational with staff members in the documentary as they want to give the audience observational true story and it promotes realism, it gives them a chance to follow people and experience real time events instead of having the person tell the audience about the conversational they just had. Finally for the poetic part of the documentary they use this type of mode to convey a point through a specific atmosphere or impression instead of a traditional narrative structure because they wanted to give the audience a chance to form their own perspective on the subject instead of giving them a fact-based truth. It really helps them as they make the audience feel they get to have an opinion on the documentary and have their own way to feel about the scene playing. They do influence the audience as they might add somber music to make them feel more down or upset so they can relate to the players or the managers. All throughout the documentary they use many different shots sizes, camera angles and camera movement. All these different techniques help bring the documentary come together as they help the audience feel move connected or more interested in the subject of the documentary. The shot sizes really help as the different camera shot sizes can help communicate the narrative of the documentary to the audience. Shot sizes is where you show of the setting or the subject to the audience.
  • 2. The do use all the type of shot sizes throughout the documentary but they mainly stick with seven types of cameras shot sizes out of the ten choices. They main camera shot at the beginning of the documentary is the establishing shot. The establishing shot is where the director and editor want to show us the location of where eh documentary is set. Establishing shots have no rules compared to others as their main use is to help build context and the tone of the documentary to the audience. In the documentary they use popular landmarks in Sunderland to show the audience where it is set and identifiable locations. Wide shots are also used a bit at the beginning of the documentary to have a balance between the subject and the imagery around them to give more context to the scene. They use the wide shots to help establish the players compared to the football pitch and the audience in the scenes. They mainly use these shots when they are showing the managers or the players around the stadium to show the comparison between the building and the people. While the players are practicing or playing, they mainly use a full shot size during these scenes as it shows how well the players are practicing with the ball but also, they use it as it put the players in the centre of the screen so the audience how enough of a view of the players face but also shows there playing ability. Cowboy shots are used commonly in the documentary while the players are practicing or while they are playing on the pitch. They use this shot size as this shows the players as confident and focused due to the shot size showing the audience nearly his full body, but the angle is always looking up at the player making them more dominate on the screen. Medium shot sizes are a quite common shot sizes in film, adverts, and documentaries as it gives a neutral shot, it is not dramatic or distracting compared to other shot sizes, it captures the subject in an equivalent size the audience interact with people. They use most of the time when talking to players in practice or in meeting for the audience to have more of a connection to them. During the interviews, the director and editor chose to use a medium close up shot size as this type of shot sizes reduce distractions and prioritise the narrative but also it helps to get intimate with the interviewee without losing physically so the audience feel more connect to the managers and the players. Extreme close ups are used during this documentary in montages or used as an overlay on top of a voice in order to isolate a crucial subject to help the narrative of the story, as it is found that the audience will respond better when they see the subject the invitees as talking about instead of getting talked at by them. Mise en scene The mise en scene is the arrangement of scenery and stage in front of the camera. Mise en scene can affect overall of how the documentary can come together. In the documentary the mise en scene is set out to be a normal office setting during interviews or meeting to show the audience that a basic office setting is where wonderful opportunity can be held, and it does not have to be fancy one at best. In the documentary, the sets, the props, lighting, costumes are all common or basic things that anyone can get their hands on in order to show that it a factional documentary and truly
  • 3. shows that the Sunderland Football club are like normal people, and do not need fancy things around their office to show what they support. Sound Sound is an excessively big part of the documentary series as it helps immerse the audience in the world they are trying to create, it helps to move the documentary along but also create an emotion and tone of the documentary. During the documentary, they have a lot of heart-warming scenes to connect the audience to the players or the atmosphere of the scene but to connect the audience more to the scene they have add a slow and heart felt track over the top of it to help connect. Sound is a key element in many of the scenes as they use a heart-warming soundtrack over the scenes due to connect the audience more to the players and feel like they are also experienced the scene as well. The editor and director has used diegetic and non-diegetic sound in the documentary to help the audience feel more connected to the narrative of the story. Growing up White and Working – Britain’s Forgotten Man Growing up white and working Britain’s Forgotten Man is a documentary made by BBC Three to show the true life of how it is for normal working men in Britain. This documentary has many different modes and genres in order to attractive and engage the target audience. Modes and genres can affect a documentary as each can have the audience feel or think a separate way than they normally do. They have modes in the documentary series such as expository, participatory, Observational, and poetic. These modes help create the documentary to be more interesting and engaging to the target audience. Participatory parts of the documentary are where we see the interviewer interact with the interview subjects for the audience to see the behind the science but also to show how the interviewer is asking questions and how they interact with the subject. How we see the interview interact is added into the documentary so they can engage the audience by design a storytelling process that engages with the voices of the people, their community, and the place they live in. Expository parts of the documentary are where the editor and director have decided to evidentiary edit which Is where they add subtitles and graphic to the documentary to give the audience a picture to process so they can understand the basic of the subject. The poetic parts of the documentary are where there is a visual rhythm over the continuity where the director or editor break the editing rule and edit a composition of visual that show the audience the world through a new point of view. This is shown when the editor has edited a montage of photographs and clips of the subject together with soft and heartfelt music for the audience to understand what they are trying to do and sympathise with them.
  • 4. All throughout the documentary they use many diverse types of shot sizes, angles, and camera movement in order to engage the audience more with the subject. All of these techniques helps to bring the documentary together to tell the narrative they are telling for the audience. Shot sizes are very useful in documentaries and tv shows as each shot size can be used to tell more of the narrative to the audience than through words and body language. They can also help the director to make the audience see what they want them to see, engage them with the narrative and see what they want them to see. Medium close up are used often in the documentary when interviewing members of the public in order to show the audience a neutral shot which is not dramatic and distracting. This shot size is able to capture the subject is an equal size to how we interact with other people to make the shot seem more personal to the audience. Close up shots are used when the interview is ending and zooms on the subjects face to make it more dramatic then and helps when the editor transitions to the next frame as it gives it a clear background. But also, they use this to zoom in on the subjects' eyes as people believe you can see the soul through the eyes so to make the audience more emphatic to their cause. The beginning of the documentary establishing shots are used in order to show the audience where the documentary is set. As this documentary is set all over England, they show the areas of the city or county, mainly over views or all around their city centres which are normally rundown buildings in order to show what type of area they live in. Master shot are used in the documentary when they chose the aera or subject they are going to start talking about then show something that relates to the subject or area such as when the interview begins to talk to one of the members of the public about how it is like raise three kids in a house like theirs in an medium close up the documentary changes to an master shot where it shows there house from the outside, to give the audience more context about the subject. Extreme close up are used when the director or producer really wants to show of a certain topic or subject and by having these extreme close up shot to give the audience more of an more intimate view of the subject which can make it more suspenseful or more heartfelt emotions for the audience. Mise en scene Mise en scene is where the scenery or stage has been arranged in front of the camera such as props, lighting, costumes and shot composition in order to get the effect the producer wants for the documentary. This happens in the documentary happens more than you think, it happens when the interviewer talks to members of, they chose certain setting for the age and the drama what is happening. For example, when they talk to kids who have skipped school, they talk to them at the park inside of their estate to show they are kids and more of context to the audience. Sound Sound in documentaries, films and adverts are important as they can change the feeling of the audience just because of the sound overlayed on the scene. In the documentary they do montages of how it is like on the street or when they talk to people and faded out into music in order to make the audience feel more sympathetic to the subject.
  • 5. Non diegetic sounds are kept in from time to time in the documentary top show the audience of how loud it is around the houses, streets and estates to show how hard it would be to love in a place like that.