Three UK music magazines are analyzed: Uncut, Classic Rock, and Q. Uncut targets passionate rock music fans aged 29 with a high readership. Classic Rock appeals to older, right-leaning men working in entertainment or marketing. Q aims for a younger audience of 29 interested in modern music. Circulation and readership data is from industry sources like abc.org.uk, though some estimates like Q's readership lack reliable sources. Mission statements come directly from publisher sites.
This PowerPoint presentation discusses the reader profile of one of Britain's most popular music magazines - 'Q'. It contains details of statistics, the 'Q' awards and featured artists.
This PowerPoint presentation discusses the reader profile of one of Britain's most popular music magazines - 'Q'. It contains details of statistics, the 'Q' awards and featured artists.
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2. About the Magazines
Uncut Magazine Classic Rock Magazine Q Magazine
Publisher – TimeIncUk
Circulation – 48, 305 ³
Readership –
Median age – 37
Mission statement – aims to be
the spiritual home of great rock
music
Publisher – TeamRock
Circulation – 51, 219 ¹
Readership –
Median age – 37
Mission statement – to show the
diversity of rock
Publisher – Bauer Media
Circulation – 44, 050 ²
Readership – 555, 000
Median age – 29
Mission statement – to be the
ultimate guide to modern music,
distilling it down to the good
stuff.
¹ - 01 Jan 2015 - 31 Dec 2015
² - 01 Jul 2015 - 31 Dec 2015
³ - 01 Jan 2016 - 30 Jun 2016
Source: abc.org.uk
Circulation = Number of copies distributed
Readership = The estimate of how many readers a publication has.
3. Reader profile
Uncut Magazine Classic Rock Magazine Q Magazine
• Mark is 29 and lives in Leeds. He is
a passionate music fan, as a lad he
got into ‘proper music# in the mid-
‘90s, inspired by the rock’n’roll
swagger of Liam and Noel, Blur and
the Britpop scene. He’s in full-time
employment but revelling
•Gender: Male
• Age: 40-45
• Social grade: ABC1 – Social grading
graph on next page
• Top Regions: Central Scotland, East
Anglia, Northern Scotland
• Politics: Right Wing
• Professions: Entertainment,
Advertising/Marketing/Public
Relations, IT
• Monthly Spare: Less than £125
• Uncut readers spend over twice the
amount on music a year than the
average adult.
• Rock, classic indie and Americana
are Uncut readers’ favorite music
genres.
• Uncut pioneered cover mounted
CDs curated by stars – Keith
Richards, Eric Clapton, Paul
McCartney and Paul Weller have all
collaborated with Uncut.
• Uncut has been twice voted the
PPA (Professional Publishers
Association) Magazine of the Year
and the PPA International Magazine
of the Year.
4. Sources
Circulation data – abc.org.uk
Readership (Q) – several blogs, no reliable sources (No links to where they’ve
found the information, so I can’t ensure that the it is correct.)
Median age – based on several sources (blogs, prezis, slideshares), again whit no
links to where they found the information, but I couldnt find the the information
on the magazine/publishers own sites, so I have to rely on the blogs I sources I
used, even though they aren’t the most reliable ones.
Mission statement – The publishers sites
