This is my Market Analysis report on Apple. I chose this company because I have tons of there products and its one of the biggest right now.

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A Market Analysis for
Apple
Jordan Meleski
Full Sail University
Project & Portfolio II: Business and Marketing
August 30th, 2019

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EXECUTIVE SUMMARY
This report is for the current market of Apple. It looks at the current market, their objective as a
company, and research about the company that is affecting or helping them. I mention how they
relate to their competitor, Samsung in the financial aspect as well as Apple’s financials. It has a
summary of the company and how current my research is. It has an overview of what they are
currently doing as a company. It also includes my conclusion to the report and a recommendation
area where I give my ideas to fix the problems that I state in the report. How they could improve
innovation and prices of products.

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OBJECTIVE
I was hired to improve sales amount Apple makes and also to give my thoughts and ideas
on new products and or ways to improve current ones to keep the market for Apple very good
and continue to earn money. They want to increase their revenue and their standings in the
market. Also want to think of new products.
RESEARCH METHODOLOGY
Most of my information was external, using the internet to get my sources to complete
this report. All sourced information and credible sites. I gathered all my data and research during
the month of August 2019. I used Google Financials to get my financial data and it was current
on the day it was collected and sourced. The data was collected during August and the data was
for Apple’s end of year report as of September 2018. All the sources are up to date and relevant
to this report.
RESEARCH AND KEY FINDINGS
Apple is the 6th largest company in the world right now. It sells high quality phones,
tablets, watches and a few other products that they have tried to innovate. They have been on the
rise and continue to grow since the company was founded April 1st, 1976. To this day, their

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reason to continue is to make the world easier for everyone. At the end of June 2019, they had a
revenue of $53.809B since the founding of the company (Apple.com, 2019). That’s a 1.02%
increase every year.
The financial position of Apple is always changing. According to Nasdaq, the average
change is 26.87%. Apple being at 105.13% and Nasdaq being at 78.26% shows that Apple is
higher in the current market scale than the average should be. That’s a good thing because they
are doing good right now and continue to earn revenue. Their competitor, Samsung, is closer to
the Nasdaq average which means they are on a normal rate but are still succeeding (Yahoo
finance.com, 2019). This image above shows that information. The Swot analysis is a role that
plays affect in ever company. It determines good and bad things about them. Apple has its good
and bad. They have a high brand reputation and also their ads are very well put together. Always
created and edited greatly. They are also known for being great quality products and innovation
is great. A few weaknesses are that the products are high cost but that doesn’t seem to stop some
people. Also, the past few years, it doesn’t seem like they do any new innovations, all the same
thing just making it better. I think every few years they need to figure out a way to be innovative

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(inevitablesteps.com, 2016). Apple relies heavily on the sales on the iPhone as its their main
product and most sold. Of course, they do get sales from other products. With the recent years of
iPhone sales not being as good as usual, I think they need to be more innovative and create a new
way to market and get revenue. For example, I bought the iPhone XS Max and it was an upgrade
from the 8 Plus I had so that upgrade to full screen was innovative. Now they should try to get
rid of the notch and maybe even a design change, but not to drastic. The iPhone has earned
Apple a revenue of $25.99 Billion (theverge.com, 2019). If their iPhone sales go down, so down
the overall revenue. Recently Apple bought out Intel’s modem to increase service. "But Apple
wouldn’t be buying Intel’s modem scraps. Rather, it would be investing in years of work (and
patents) by one of the largest semiconductor manufacturers as it looks to develop an in-house 5G
chip for future iPhones that can rival Qualcomm’s” (Simon, 2019, pg. 38). They are improving
cellular service by working on the new 5G modems.
CONCLUSIONS
Apple being in the current state it’s in, is doing pretty good with sales and market
position. Even though it heavily replies on the sales from iPhones, it gets revenue from the iPad,
Mac’s, MacBook’s, etc. Apple continues to grow and put out new products. Their current
competitor, Samsung, does the same and that creates a good rivalry between the two giants.
Innovation is something they need to work on in my opinion. They need to meet the markets
wants and needs in order to continue making a profit and being #6 largest. If they can also spread
their market a little bit more, I think that would be great for them. They constantly want to
improve whether it’s products, services, apps, etc., anything they can do to be the best they will
try to do. The continuing problems with innovation I’m sure will be fixed as their technology
become better.

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RECOMMENDATIONS
After completing this report and the research needed, Apple needs to find new ways to innovate
and get new ideas. There last few phones have been good but just updated from the previous
years. They need to every few years or so create a new design that’s similar to the old one and or
make new features and update the iOS software to what the people want. I’ve seen some very
good ideas for new iOS software features and there very cool.
Another thing they need to fix is the prices of the new products. The iPhone prices have been
going up every year and this year’s current models are rumored to be over $1,200 for the best
device. That’s a lot of money for a phone to be honest. They should lower the price a little bit,
not to low but just enough where it gets the buyers back and community being able to afford
them.

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REFERENCES
(2019, August 23). Apple Reports Third Quarter Results. Retrieved from
https://www.apple.com/newsroom/2019/07/apple-reports-third-quarter-results/
Apple Inc. (AAPL) Stock Price, Quote, History & News. (2019, August 07). Retrieved August 9, 2019,
from https://finance.yahoo.com/quote/AAPL?p=AAPL
Mattera, S. (2015, October 16). Samsung Galaxy vs. iPhone: Which Product Line Has Sold More
Units? Retrieved August 11, 2019, from
White, W. (2016, June 21). Apple SWOT Analysis with Infographics · Inevitable Steps. Retrieved from
http://inevitablesteps.com/swot-analysis/apple-swot-analysis/
Welch, C. (2019, July 30). The iPhone now makes up less than half of Apple's business. Retrieved from
https://www.theverge.com/2019/7/30/20747526/apple-q3-2019-earnings-iphone-services-ipad-
mac-sales-china
SIMON, M. (2019). 3 reasons why Apple spent a billion bucks on Intel’s smartphone modem
business. Macworld - Digital Edition, 36(9), 37–40. Retrieved from
http://search.ebscohost.com.oclc.fullsail.edu:81/login.aspx?direct=true&db=bth&AN=13806488
4&site=ehost-live
IMAGES
(n.d.). AAPL Interactive Stock Chart | Apple Inc. Stock. Retrieved from
https://finance.yahoo.com/chart/AAPL
Dawoud, M. (n.d.). Apple logo: HD photo by Medhat Dawoud (@medhatdawoud) on Unsplash.
Retrieved from https://unsplash.com/photos/f-3mUXFLY2o
Keach, S. (2018, August 5). Little known Apple co-founder's $100 billion mistake. Retrieved from
https://www.news.com.au/technology/innovation/apple-cofounder-who-sold-his-10-per-cent-
share-for-800-lost-out-on-100-billion/news-story/92d88d894de5438c62e7d77f8d5acbc4
APPENDICES