The document proposes that a company called Sprint sponsor a minor league baseball team called the Riverdogs. It provides demographic information about the team's fans such as average attendance per game, gender breakdown, age ranges, household income levels, and fan activities and interests. Sponsoring the team would provide Sprint exposure to over 4,000 fans per game and allow them to promote their brand and services to the local community through various team initiatives.

1. SPONSOR US!
By~Jordan Meleski

2. • Exposure
• Ad Revenue
• Marketing your company at the same time
• The customers perception
• Content Strategy
WHY SPONSOR US?

3. TEAM DEMOGRAPHIC INFORMATION
• There is an average of 4,312 people per game during the season
• The total season attendance is 293,234 people
• Our Facebook page has 43k likes and our Twitter has 29k likes
• The team colors are Navy, Gold, White, and Grey

4. THE GENDERS AND AGES
• The average for males and females are close in percentage
• The age percentage is vast as it accommodates a lot of ages
Average Gender
47%
49.5%
52%
Males Females
Average Ages
0%
5%
10%
15%
20%
25%
30%
35%
40%
18-24 25-34 35-54 55+

5. HOUSE HOLD INCOME
0%
10%
20%
30%
40%
50%
60%
70%
50k+ 75k+ 100k+
How much do people make that attend the games?

6. COMMUNITY
• The Riverdogs play a role in the community. Therefor, Sprint’s name
would have exposure and would be promoted within the community.
Examples are literacy, dogs with a cause, children’s health club.
• They work with local schools and they help promote literacy of the kids,
Sprint would get their name out to whom rely on cell service and
internet.
• Dogs with a cause is fund raiser they do.
Married
Kids living at home
live within 15 min of the stadium
0% 16% 32% 48% 64% 80%

7. THE FANS LIFESTYLE
• The fans like to travel at least once a year and that means you will
need phone service and since their fans of this team, Sprint will be
promoted and they could be influenced to sign up.
Eat out at least once a month
Have 2 or more credit cards
ravel at leaat once a year
0% 10% 20%30%40% 50%60% 70% 80%

8. FAN ACTIVITIES AND INTERESTS
0%
10%
20%
30%
40%
50%
60%
70%
80%
Food Craft Wine/beer Travel Video Games Hiking Running Cycling

9. FAN ACTIVITIES AND INTERESTS (2)
0%
10%
20%
30%
40%
50%
60%
70%
Camping Reading Technology
These all in some sense rely on internet or cell service

10. PRIORITIES
• The fans have a set a priorities that are most important to them
• Family
• Career
• Regilion
• Finances
• Giving Back

11. SPRINT LOCATIONS
• Theres a total of 6 Sprint Stores located within Charleston, SC
• The closest one to the RiverDogs field is 12 minutes away, which with
a Sprint sponsorship would bring more revenue to the store.

12. WHERE DO THE FANS LIVE?
0%
4%
8%
12%
16%
20%
24%
Where fans live
Ashley Island Mount Pleasant
Summerville Berkley County
Downtown North Charleston

13. • Sponsoring will benefits both our companies in positive ways. You
will be able to benefit off of us and having your ads on and around
our organization, it will give you more business and overall boost our
reputation and yours as well.
SPONSORING WILL BENEFIT US BOTH