Apple faces issues replacing its visionary CEO and challenges from globalization. It must address high toxic chemical waste. A SWOT analysis found strengths in its brand, R&D, and marketing but weaknesses in legal battles, recalls, and outsourcing. Opportunities exist in continued smartphone innovation and changing Mac platforms, but threats include Android popularity, supplier dependence, and economic conditions impacting consumers. An external analysis examined political, economic, social, technological, demographic factors plus Porter's five forces of buyers, suppliers, new entrants, substitutes and rivalry in the industry. Apple continues leading in digital media but must emphasize product differentiation and potentially lower costs through partnerships to compete on price.
This presentation gives in & out insights of economics related to particular business.
Return on Investment on Apple Inc.
Thinking Process behind products.
Earlier stage & future growth.
This presentation gives in & out insights of economics related to particular business.
Return on Investment on Apple Inc.
Thinking Process behind products.
Earlier stage & future growth.
Apple inc. Strategic Case Analysis PresentationMahy Helal
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
In order to carry out strategic analysis of Apple Inc., its internal and external environments need to be studied. So, in this section, Porter five forces analysis and PEST analysis of Apple have been done whereas for internal analysis of the company SWOT analysis will be conducted.
This document is originally written by AssignmentWOrkHelp. This report explains the successful running of the business of the Apple company. This shows the detail description of the factors influencing the future business, its internal analysis
and the reason of the success of the apple business.For more information, contact https://www.assignmentworkhelp.com/contact/
In today’s rapidly changing business world, the pressure on a business to take up a proactive approach has increased due to factors such as globalization, rapid technological advancement and changing needs of customers (Mazzero et al., 2015). Businesses which have emerged as market leaders are devising their strategies in accordance to the customer needs and environmental changes. Strategy is defined as setting the future direction or goals of an organization and allocating the resources for the attainment of those goals (Proctor, 2014). The strategic planning process involves taking up a systematic approach in devising goals and strategies. Furthermore, the process of strategic management involves identifying the opportunities in market and experimenting in order to develop a competitive advantage in the longer run (Hill et al., 2014). The businesses that have outperformed; have been successful in recognizing the opportunities present in the market before their rivals could do. Apple is one such business that has achieved phenomenal success due to its preemptive approach (Rawlinson, 2017). Over the years, Apple has successfully developed a very strong brand name and highly loyal customer base and has been ranked as one of the world’s “most valuable brand” (“The World’s Most Valuable Brands List,” 2018). Therefore, the purpose of this report is to carry out a strategic analysis of Apple and to make strategic recommendations for its future direction. The report will firstly give a brief overview of Apple Inc. and will then carry out the external and internal analysis of the company. The report will then move to identification of Apple’s sustainable competitive advantage and will then give recommendations based on analysis.
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
Company Profile
Main Competitors by Business Fields
Sales Mix of Apple Core Products
Market Share by Tablet & Smartphone Vendors
Business Model Canvas
SWOT-Analysis
Porter's five forces on APPLE
Strategy Integration Model
Key to Success
Apple inc. Strategic Case Analysis PresentationMahy Helal
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
In order to carry out strategic analysis of Apple Inc., its internal and external environments need to be studied. So, in this section, Porter five forces analysis and PEST analysis of Apple have been done whereas for internal analysis of the company SWOT analysis will be conducted.
This document is originally written by AssignmentWOrkHelp. This report explains the successful running of the business of the Apple company. This shows the detail description of the factors influencing the future business, its internal analysis
and the reason of the success of the apple business.For more information, contact https://www.assignmentworkhelp.com/contact/
In today’s rapidly changing business world, the pressure on a business to take up a proactive approach has increased due to factors such as globalization, rapid technological advancement and changing needs of customers (Mazzero et al., 2015). Businesses which have emerged as market leaders are devising their strategies in accordance to the customer needs and environmental changes. Strategy is defined as setting the future direction or goals of an organization and allocating the resources for the attainment of those goals (Proctor, 2014). The strategic planning process involves taking up a systematic approach in devising goals and strategies. Furthermore, the process of strategic management involves identifying the opportunities in market and experimenting in order to develop a competitive advantage in the longer run (Hill et al., 2014). The businesses that have outperformed; have been successful in recognizing the opportunities present in the market before their rivals could do. Apple is one such business that has achieved phenomenal success due to its preemptive approach (Rawlinson, 2017). Over the years, Apple has successfully developed a very strong brand name and highly loyal customer base and has been ranked as one of the world’s “most valuable brand” (“The World’s Most Valuable Brands List,” 2018). Therefore, the purpose of this report is to carry out a strategic analysis of Apple and to make strategic recommendations for its future direction. The report will firstly give a brief overview of Apple Inc. and will then carry out the external and internal analysis of the company. The report will then move to identification of Apple’s sustainable competitive advantage and will then give recommendations based on analysis.
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
Company Profile
Main Competitors by Business Fields
Sales Mix of Apple Core Products
Market Share by Tablet & Smartphone Vendors
Business Model Canvas
SWOT-Analysis
Porter's five forces on APPLE
Strategy Integration Model
Key to Success
This case study of Apple is made according to the emerging trends in marketing showing the AIDA model, features, attribute and benefits of Apple, Porter's five forces on Apple, brand portfolio of Apple, mind mapping of Apple, And Apple's net sales by products.
Company and Marketing Strategy Partnering to Build Customer Relationships - C...Aya Mahmoud
Outstanding marketing organizations employ strongly customer-driven marketing strategies and programs that create customer value and relationships. These marketing strategies and programs, however, are guided by broader company-wide strategic plans, which must also be customer focused. Thus, to understand the role of marketing, we must first understand the organization’s overall strategic planning process.
[Case study] Apple Pay, the first French users go to the till Dynvibe
Eagerly awaited by fans of the Apple brand, the Apple Pay mobile payment system was launched in France on July 19th. By registering bank cards from banks who are partners of the application, the service allows users to make purchases online and in shops that are equipped with a no-contact terminal. Dynvibe, specialist in social media strategic monitoring, has analyzed nearly 2000 conversations to understand the strengths and weaknesses of this new mobile payment service and draw strategic insights for the brands.
AIDA Model is a model to create awareness regarding dedication of work to the employees as well as every individual, they can get to know about interest of work in the organization and how they can take action.
A literature-based research and analysis about the employment of the four basic managerial factors, namely planning, organising, leading and controlling, in the context of Apple Inc. operations throughout its history, and by the standpoint of all the Chief Executive Officers that passed from its Board of Directors.
Presentation #1 – Discussion Questions (each question must be an.docxharrisonhoward80223
Presentation #1 – Discussion Questions (each question must be answered in at least two paragraphs each)
1. With the inventions of the iPhone, iPod, iPad, AppleTV, and now the Apple Watch, where can Apple go from here? In what ways can they increase market share?
2. Although Samsung is a direct competitor, Apple uses Samsung-manufactured parts in its iPhones. Could Apple benefit from partnering with other competitors, like Facebook?
3. The Cult of Apple has allowed Apple to become one of the most valuable brands in the last two decades, what other intangible resources have allowed Apple to surpass the veteran technology giants?
Presentation #2 – Discussion Questions (each question must be answered in at least two paragraphs each)
1. Currently, there is a controversy surrounding Apple. FBI and Courts wants Apple to unlock a terror accused’s iPhone to gather evidence and also to thwart possible future attacks. So far Apple has declined to do so citing privacy reasons and fear of setting wrong precedence. Which side of the argument do you come in? How does Apple’s position impact its Triple Bottom Line strategy?
2. Patent infringement can be killer blow to a company’s competitive position. Apple has been both victim and aggressor in several lawsuits. How much of an impact (if any) has patent infringement had on Apple’s competitive advantage?
3. How would Apple’s recent move away from radical innovation to incremental innovation affect its future competitive advantage?
Apple (in 2013): How to Sustain a Competitive Advantage?
History of Apple
Apple SWOT 2013
Performance
Apple’s greater economic value creation due to superior product differentiation.
Superior quality and user friendly features. 78% of the iPhone owners cannot imagine owning a different phone.
Brand appeal. 59% confessed to blind loyalty to Apple’s product, Another anecdotal evidence is the long lines in front of Apple stores to get its latest products.
Performance
Apple’s integrated ecosystem, end-to-end strategy gives it a competitive advantage.
Performance
Between 2011 and 2012 gross value for Apple increased by 200% due to higher perceived value by customers as well as efficient supply chain.
Apple Revenue And Compounded Growth ratio (CAGR) 2002-2009
Apple’s Revenue in Billions
U.S Dollars
Triple Bottom Line
Triple Bottom Line
Measurement Index
Economic Measures:
Economic variables measures bottom line and flow of money
Personal income
Cost of underemployment
Establishment churn
Job growth
Revenue by sector contributing to gross state product
Environmental Measures
Environmental variables represent measurements of natural resources and reflect potential influences to its viability.
It incorporate air and water quality, energy consumption, natural resources, solid and toxic waste, and land use/land cover.
Fossil fuel consumption.
Selected priority pollutan.
Final presentation for Principles of Marketing (Managment 331) course
Purpose: Present marketing plan, including research, execution and evaluation, for a product (either in existence or imaginary)
A hypothetical business plan for the 2010 iPad (1st generation). The project was to imitate a new product introduction in few basic management aspects.
12 External and Internal Environments Mikia DixonBusiness BenitoSumpter862
1
2 External and Internal Environments
Mikia Dixon
Business Admin. Capstone BUS499
Professor Joseph Keller
November 11, 21
Apple corporation's general environment plays a significant role in influencing its working mechanisms both locally and internationally. External influences in the company distant or macro-environment have a direct impact on the company's performance. In the consumer electronics and information technology services industries, the company's performance is due to strategic management that exploits opportunities and defends the company from risks. Two of the most highly ranked general environment factors of the company include technology and economic environment factors.
Technology and technology breakthroughs are examined to identify company opportunities and dangers in the present and the future. Apple has a chance to grow by offering its technology services to a wider range of customers and institutions thanks to the growing importance of technology integration in business. For Apple to keep up with its competition, the company needs to release new goods more frequently. Apple's brand image and financial performance are negatively impacted by Apple's competitors' low-cost offerings of high-value technical products. Samsung, for example, has maintained its position in the PC market, whereas Apple has lost it. Competition from low-cost, high-tech rivals has contributed to this situation. Apple now has a big chance to take advantage of the growing demand for cloud computing services by establishing an extended cloud framework. The technological environment is likely to impact the future steps taken by the company because presently, this field is filled with numerous players who are all gearing towards competing with apple. With the new emerging trends in technology, the company is highly obligated to have working mechanisms that protect them from any threat from external sources such as competitors.
The economic environment impacts the working mechanisms of apple corporation in numerous significant ways. With the set-up of the modern global market dynamics, apple's success as a company relies on the sales made. For sales to be made, there must be markets that are dependent on good economies. According to MBA school Team (2021), Apple Corporation has numerous expansion opportunities. For instance, economic stability in industrialized countries, rapid economic growth in developing countries, and disposable income among target consumers. However, it is important to keep in mind all the competing factors in the worldwide marketplaces when investigating economic opportunities. In the context of major international corporations like Samsung and Huawei, these external strategic drivers represent growth opportunities for the company and its competitors.
Five forces of competition, also known as the Porter five forces analysis, are those elements that determine the success of a corporation through a comprehensive analysis of t ...
12 External and Internal Environments Mikia DixonBusiness AnastaciaShadelb
1
2 External and Internal Environments
Mikia Dixon
Business Admin. Capstone BUS499
Professor Joseph Keller
November 11, 21
Apple corporation's general environment plays a significant role in influencing its working mechanisms both locally and internationally. External influences in the company distant or macro-environment have a direct impact on the company's performance. In the consumer electronics and information technology services industries, the company's performance is due to strategic management that exploits opportunities and defends the company from risks. Two of the most highly ranked general environment factors of the company include technology and economic environment factors.
Technology and technology breakthroughs are examined to identify company opportunities and dangers in the present and the future. Apple has a chance to grow by offering its technology services to a wider range of customers and institutions thanks to the growing importance of technology integration in business. For Apple to keep up with its competition, the company needs to release new goods more frequently. Apple's brand image and financial performance are negatively impacted by Apple's competitors' low-cost offerings of high-value technical products. Samsung, for example, has maintained its position in the PC market, whereas Apple has lost it. Competition from low-cost, high-tech rivals has contributed to this situation. Apple now has a big chance to take advantage of the growing demand for cloud computing services by establishing an extended cloud framework. The technological environment is likely to impact the future steps taken by the company because presently, this field is filled with numerous players who are all gearing towards competing with apple. With the new emerging trends in technology, the company is highly obligated to have working mechanisms that protect them from any threat from external sources such as competitors.
The economic environment impacts the working mechanisms of apple corporation in numerous significant ways. With the set-up of the modern global market dynamics, apple's success as a company relies on the sales made. For sales to be made, there must be markets that are dependent on good economies. According to MBA school Team (2021), Apple Corporation has numerous expansion opportunities. For instance, economic stability in industrialized countries, rapid economic growth in developing countries, and disposable income among target consumers. However, it is important to keep in mind all the competing factors in the worldwide marketplaces when investigating economic opportunities. In the context of major international corporations like Samsung and Huawei, these external strategic drivers represent growth opportunities for the company and its competitors.
Five forces of competition, also known as the Porter five forces analysis, are those elements that determine the success of a corporation through a comprehensive analysis of t ...
2. Company Issues Faced
Apple faces the issue of replacing former visionary CEO
challenge of more globalized high-tech industry
High concentration of toxic chemicals in its wastes
3. SWOT Analysis
Strengths:
Globally well-established brand image
Talented and inventive R&D team
Strong advertising and marketing potentials
Weaknesses:
Intellectual rights case battles that affects performance
Product recalls
Reduced control due to third-party manufacturers
4. SWOT Analysis
Opportunities:
Continued innovation in smartphone markets
Changing market platform for Mac into a digital hub that offer
stability for long-term development
Threats:
Threat of popularity of android platform from Google
Dependence of a few suppliers
Existing economic conditions will impact consumer’s buying
behaviors
5. External Environmental Analysis
Political or Legal Environment
Geopolitical ambiguities, issues on public health, global
war on terror, and sanctions on various countries
government laws and manufacturing costs in foreign
countries
Global Environment
Changing demands in the global market
High consumer buying behavior in developed countries
and a low in developing nations
6. External Environmental Analysis
Economic Factors
Improving economy is making people to shift to Apple’s
premium priced products
The booming Chinese market is attracting Apple’s products
Increasing competition due to low barriers to new entrants
Sociocultural Factors
Increasing education levels
Increasing awareness of environmental issues
Low Price iPhones
7. External Environmental Analysis
Demographics
Age group of 18 to 34
Age group of 35 years and older
Apple has earned a lot from the higher-end and higher-margin
market area due to their extra disposable income
Technology
Computers and Smartphones manufacturers spent adequate
money on R&D
Rapid innovation from Intel generated strong hi-tech forces for
Apple
8. Porter’s Five-Force Model
Threat of Buyers
Consumers will opt for Microsoft OS instead of Apple’s OSX
the buyer’s bargaining power is lowered due to limited
alternative
huge array of smart phones, tablets and PCs continue creating
more consumer threat due to high bargaining power
9. Porter’s Five-Force Model
Threat of Suppliers
The threat is high due to minimal suppliers of operating
systems and digital signaling chips
Threat of New Entry
entering this market needs huge capital investment that
enables new firms to be very active
existing firm have their own copyrights for technologies
and patents that make it hard for new entrants to adopt
10. Porter’s Five-Force Model
Threat of Rivalry
Hardware & Software markets rivalry
“Think Twice”
Threat of Substitutes
Value vs. High price
“Ecosystem”
11. Summary/Conclusion
Apple continues leading the revolution in digital media
through iPod, video players, and iTunes web store
Apple ventured into smartphone industry through value
innovation in the iPhone
However, Apple still to emphasize on differentiation of
its products
To win the price war, Apple need to set up a niche
market that will lower cost of manufacturing through
merger or strategic alliances
12. References
Ashcroft, J. (2012). Apple in the digital age from the iPod to the iPad: Apple Inc.
the case study 2000-2010. Retrieved from
http://promanchesterceo.typepad.com/files/apple-case-study-2011.pdf
Nonala, I., & Kenney, M. (1991). Towards a new theory of innovation
management: A case study comparing Canon, Inc. and Apple computer, Inc.
Journal of Engineering and Technology Management, 8(1), 67-83.
Parsons, M. (2012). Understanding innovation: Apple Case Study. Retrieved from
http://innovation-for-extremes.net/blog/understanding-innovation-apple-case-
study
Stovall, D. (2014). Harvard business case study: Apple Inc. Retrieved from
http://www.academia.edu/7206505/Harvard_Business_Case_Study_Apple_Inc
Editor's Notes
Apple’s strong brand appreciation assists in creating barriers to new entries in the market, and allows it to command the best pricing of all its products. Its talented and innovative R&D team provides investors with the confidence to invest more in various products, ensuring that the firm cannot lack the needed capital for fresh ventures.
However, Apple has been recalling a number of products because of risks posed to clients, which has created a negative image to the firm
The launch of products like iPhone 5 and recently iPhone 6 and iPhone 6 Plus are significant developments to demonstrate that Apple Inc. is still an innovative company and to strengthen its position in this segment of products.
Apple is also focusing on changing its Mac market platform into a digital center which combines the content of iTune videos to customer’s portable devices and television screens.
Consistent with the 2009 financial report, over half of Apple sales come from diverse countries besides the U.S. Because of outsourcing in various countries, delays might occur in these countries due to political wavering and other events that can damage the company’s image in its retailers and consumers.
China poses greater government laws and low costs of manufacturing so as to attract investors, which made Apple to establish manufacture of its products in different parts within China. While Apple manufacturing is in China, its good market is situated countries like the U.S. and sections of Europe although it has to provide extra import duties.
Apple’s products are proved successful in diverse cultures since the products depend on technological advance, something which has been acknowledged in nearly all spheres of the world.
According to the 1995 to 2005 data, there is a tendency of moving from the PC demand in developed nations (like Japan, US, and Singapore to developed nations such as Korea, Malaysia, and China. Apple needs to respond to this shift in demand so as to better manage the resources, as well as its marketing strategy (Stovall, 2014).
Apple, recognized for its brand, quality, luxury and innovative technology has been mislaid because of its strong pricing position, which allows its major competitors to produce less costly products. Nonetheless, consumers are more attracted towards Apple’s valuable premium goods during the economic improvement compared to its low pricing competitors.
since mid-July 2011, Apple’s biggest supporters are consumers 35 years and older. Meanwhile, the younger age group of 18 to 34 — once the demographic most smitten with Apple — has trended downward. This reverses the positions of the two age groups before last July.
From early 2008 through mid-July 2011, Apple scored higher with the 18- 34 demographic but this group no longer constitutes Apple’s biggest banner wavers. There is another group, which may just need a “Genius” to help with their Apple products, as the new commercials imply.
Apple considered as the market leader in innovation because part of its financial strategy is to spend a high amount of money on research and development; allowing it access to the latest technology.
Rapid innovation from Intel generated strong hi-tech forces for Apple.
Apple installs its own brand operating system in all of its products.
Microsoft remains the leader in the global market through its products and Apple does not permit any other business to use its operating system, thus limiting its use among customers. The recognition of Apple products has a lower consumer threat due to low bargaining power, particularly in iPhone and iPod. Direct and online stores are assisting a lot in achieving this goal.
Nonetheless, the huge array of smart phones, tablets and PCs continue creating more consumer threat due to high bargaining power. Regardless, one an initial purchase is made, brand reliability can start forming. The Apple store presented on several platforms is not movable to a different brand, which might be considered increased exit costs.
The company made numerous contracts with various suppliers such as Hitachi Global Storage Technologies, Seagate, and Western Digital, as well as Texas Instruments—the main supplier of signaling chips to a number of handset and computer producers. In some situations, some important components are always hard to maintain when producers opts to produce the ordinary products rather than customized ones.
As stated in Parsons (2012) case study, personal computer sector was to experience a retard in growth by end of 2009 and prevailing companies pushed out from this market. This demonstrates that new entrants into this industry are expected to be hard. Also, the threat of entrants into the smart phone, Pc and tablets market is low due to huge capital needed for marketing and R&D to bring these products into the market.
Rivalry among competing companies in a particular sector may be of diverse forms. Competing companies rival in terms of price wars, product development and product differentiation among other things. Thus, in the current market, the threat of prevailing rival is rather increased for Apple. Thus, it is clear that Apple faces strong threat of rivalry in the market as many companies are working hard to improve their products in line with Apple’s products.
Apple has maintained a good market position through its OSX Operating System when other competitors are relying on Microsoft Windows OS. Apple’s OSX is its unique product, implying that the company can make some difference in software packages as well as general functionality compared to other products.
Regardless of the much observed success, Apple still needs to redeploy its effort than can only be realized through consistent expenditure on differentiation of its products. It is clear that the entrant of new products have reduced Apple’s market share and to address this challenge, Apple need to change its past strategy to the new approach, which is product differentiation with the premium pricing.
Apple is also incapable of fighting the price war due to its high quality products in the market. Thus, to compete and win this war, the company should set up a niche market, which allows it to fight and also lower manufacturing as well as operating costs. This can be made possible through mergers or strategic alliances to gain economies of scale, boost its channels of distribution, enhance quality, as well as boost future market share.