The document discusses Apple Inc.'s budgeting process. It describes how Apple uses incremental budgeting and top-down budgeting to set goals for units in the company. The key elements of Apple's budgets are sales, production, operating efficiency, and cost efficiency. The budgeting process helps Apple executives understand required goals and objectives and make decisions based on market trends in the technology industry. Apple's financial performance improved from 2008 to 2009, with significant increases in iPhone and iTunes sales offsetting declines in iPod and Mac sales. The budgets help Apple management monitor cash flow and profits.