The document discusses email marketing regulations and best practices. It covers laws like the CAN-SPAM Act, which establishes rules for commercial emails. It also discusses how regulations like the European Union's GDPR could affect US-based marketing campaigns. Some key points for email campaigns include having an easy opt-out process, accurate sender information, and keeping messages concise and relevant for recipients. Compliance with relevant laws and consideration of recipient preferences are important for effective email marketing.

1. Jordan Meleski
Email Marketing
Campaign
African Black Soap marketing plan
Marketing proposal to Wegmans

2. The Can-Spam Act
❖ A law that sets rules for commercial email
❖ Gives you rights to ask them to stop sending
❖ Those spam emails you get/have of products in your email are
examples of this

3. Is spam protected by the first amendment?
❖ The first amendment allows freedom of speech
❖ Spam is not a form of speech that is allowed
❖ Can’t force someone to listen to your speech
https://www.usatoday.com/story/news/politics/
2018/04/06/what-first-amendment-protects-and-
what-doesnt/469920002/

4. Is commercial speech (from a company, including spam) protected
differently by the First Amendment than individual speech (from a person)?
❖ Spam is spam
❖ A company sending out spam emails doesn’t change the factor
❖ This applies to a person too
❖ Have the option to unsubscribe

5. Can you be charged with a crime under the CAN-SPAM Act for
using spam marketing?
❖ Yes you can
❖ A charge may come when you continue to spam being asked to
stop via unsubscribe option
❖ Penalties up to $42,530

6. What is the GDPR?
❖ Stands for The General Data Protection Regulation
❖ It’s a regulation that is in the EU (European Union)
❖ Protects citizens data
http://theconversation.com/what-does-gdpr-mean-for-me-an-explainer-96630

7. Even though your company is based in the United States, how might
the GDPR affect your marketing campaign?
❖ They monitor outside places if they offer services or goods.
❖ Apply charities and non-profit organizations to collect
information
❖ Have to work together to get the protection

8. How can you use email marketing effectively within the
requirements of the CAN-SPAM Act?
❖ Send with accurate subject lines
❖ Where your located
❖ How to opt-out
❖ Honor opt-out requests
❖ Avoid false header info

9. What are three important points to remember in an email marketing
campaign?
❖ Easy to read
❖ Easy to unsubscribe
❖ Location

10. Sources
13 Tips For Successful Email Marketing Campaigns. (2018, July 4). Retrieved October 24, 2019, from https://inboundrocket.co/blog/13-tips-for-
successful-email-marketing-campaigns/.
African Black Soap. (n.d.). Retrieved October 24, 2019, from https://www.amazon.com/Best-Quality-African-Black-Soap/dp/B0719PR23H.
CAN-SPAM Act: A Compliance Guide for Business. (2019, March 26). Retrieved October 24, 2019, from https://www.ftc.gov/tips-advice/
business-center/guidance/can-spam-act-compliance-guide-business.
Harris, N. (2018, May 16). A practical guide to the European Union's GDPR for American businesses. Retrieved October 24, 2019, from https://
www.vox.com/2018/5/16/17360944/gdpr-us-business-eu-european-union-data-protection-privacy.
Hudson, D. L., & Wolf, F. (2018, September 18). Spam. Retrieved October 24, 2019, from https://www.freedomforuminstitute.org/first-
amendment-center/topics/freedom-of-speech-2/internet-first-amendment/spam/.
Livingston, A. (2019, May 30). 7 Ways to Stop Spam Email, Unwanted Messages & Robocalls. Retrieved October 24, 2019, from https://
www.moneycrashers.com/ways-stop-spam-email-message-robocalls/.
What is the General Data Protection Regulation? Understanding & Complying with GDPR Requirements in 2019. (2019, July 15). Retrieved
October 24, 2019, from https://digitalguardian.com/blog/what-gdpr-general-data-protection-regulation-understanding-and-complying-gdpr-
data-protection.