Marketing Plan for event

DATE 5/18/2020
MARKETING PLAN
MLS FIFA GAMING TOURNAMENT
FOR: MELESKI’S OUTLOOK
PREPARED BY: JORDAN MELESKI
PLAN OVERVIEW
Event Name: MLS FIFA gaming tournament
Campaign Name: “Bringing the outlook of sports to you in a friendly manner”
Dates: 5/18/2020-6/25/2020

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date 5/18/2020 MARKETING PLAN 1
SECTION 1: MARKETING GOALS
CONNECT THE FANS AND PLAYERS TOGETHER TO FORM
A CONNECTION
We will achieve this goal by bringing people into the event and let them interact with each
other. They will also have a chance to talk to pro players from the MLS. Having time to talk
and reliable likes forms connections with each other.
EXCELLENT CUSTOMER SERVICE
Having excellent customer service is a goal every company should have. It shows you can
be a trustworthy company and be known to enjoy audience interaction. Wants to make
sure you help a person who may need it in the organization. We help those in need.
BUILD THE BRAND
We want to build up our brand and that of the MLS. Running ads, commercials, social
media posts, etc., can build up a brand. Being a build brand name makes you more
popular and known to the world. For example, we all know Nike, it’s because their brand
name is very big and known.
SECTION 2: TARGET MARKET
EVENT DEMOGRAPHICS
The demographics of Miami, FL and the MLS are important because we want to know the
target market. Who are we sending this ad to? Miami Beach is composed of; White 75.19%,
“Other Race” 16.61%, African American 4.11%, Two or more races 2.08%, Asian 1.66%,
Native American 0.22%, and Native Hawaiian Pacific Islander 0.15%. 47.48% are female
and 52.52% are males. For the MLS; 43% of all people in the world view soccer as their
favorite sport and highest viewership all of sports. 55% of people are between 16-24 and
25-34 are at 50%.
TARGET CONTACT DEMOGRAPHICS
We are going to be targeting the younger ages of 16-24-years old. We will target all races
because we want to include all types of people from different backgrounds of life. Our
target demographics are pretty open. We want all those who are interested in sports to
come join us.
SECTION 3: UNIQUE SELLING PROPOSITION
This event will include MLS players who will attend the event and play alongside the fans.
They will interact and have fun with everyone to make it a great time for all. If you
purchase a jersey or bring your own, they can sign it and even get pictures with them.
There is an outside soccer field for all to use, challenge a player to a shootout… if you
dare!

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SECTION 4: DISTRIBUTION CHANNELS
When you buy tickets to our event, you will have to go through sites such as Ticketmaster
or Stub hub. We sell through ticket sites that are trustworthy. For our products, we will buy
from distributors so we can save money. We are renting the product from them for a price
tag. On our main website, you can sign up for emails on when the tickets start selling,
event information, dates, times, locations, etc. Basic info a person may need so they know
all they need to know for the event. You will have a chance to purchase MLS merch at the
event.
SECTION 5: PARTNERSHIPS/STAKEHOLDERS
We will be having sponsors for our event. We are in contact with companies such as Nike,
Adidas, EA Sports, Audi. We feel these are top sponsors for us to use and will help us
promote the event. EA sports are an easy choice because it’s a gaming tournament and
they are gaming company. Paying a sponsor for brand promotion will expose our event to
the followers of those companies and will get more interested and involved with it. We’re
hoping that after the event, the people who attended or have interest in the event will
follow us. All the sponsors and us gain a shared revenue for promotion. We split the
earnings. We’re hoping by doing these actions the audience will come and enjoy, buy and
continue to follow us. Our partnerships with those four companies will show help us
expose our gaming tournament.
SECTION 6: PROMOTIONS STRATEGY
With our four sponsors; Nike, Adidas, Audi, and EA Sports, we are able to promote the
event in such a way that we grow the audience viewership for the event and tour brand.
We will be running tv ads, social media ads, and online advertising. The sponsors will be
running their own ads with our event in mind to their audience. I think the most successful
marketing strategy would be social media ads and tv ads. Social media is a powerful tool
that millions of people use to communicate and grow with each other. With all the different
sites out there, we are sure to get an audience that is interested in the event. There are
3.81 billion people that are on a social media platform. That’s 49% of the whole world
population. 2,498 million people are on Facebook. Instagram has 1 million people.
Snapchat has 398 million people and Twitter has 386 million people. With those numbers,
running social media ads will surely get views and interest.
PAID ADVERTISING/PROMOTIONS
EA Sports: They are a gaming company that develops games. Why wouldn’t you have them
as a sponsor? They would be able to promote the event with succession. EA knows how to
get it done.
Audi: This major German car manufacturer is one of the most popular cars in the world.
Their marketing tactics and selling points are strong and make the people want to buy
their vehicles. I feel Audi would be able to promote the event to the foreign market and
see if they would be interested in it.

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FREE ADVERTISING/PROMOTIONS
Google My Business: This Google site is for businesses to promote and advertise. It’s a
free source that isn’t social media. If I can put my business on their and start the event on
there so the followers see it, that’s grow your audience.
Mapquest: This is an older site that is used to locate business or other places. It’s used a lot
for driving directions. If I can put my company on there, it may attract a little bit of the
older audience who don’t own a smart phone.
SECTION 7: ONLINE MARKETING STRATEGY
The key components to your online marketing strategy are as follows:
• Keyword Strategy: Soccer, FIFA, Tournament, Gaming, Players, Interactive,
Entertaining, Miami, Beach, Florida, Winning, Tickets
• Paid Online Advertising Strategy: Social media ads, tv ads, and billboards
• Social Media Strategy: I will be using social media sites such as Twitter, Instagram,
Snapchat and Facebook. I will be putting ads for the events on those sites. My chosen
sponsors will do the same so they can promote the event on their end and gather up even
more audience.
SECTION 8: PROMOTIONS CAMPAIGNS
GROW THE SPORT OF SOCCER
We want to also grow the game of soccer to everyone who attends the event. Soccer is the
most popular sport in the world and that’s for a reason. It’s very big in Europe. Every four
years the world cup is held somewhere in the world and tv views for it is the biggest of any
sport. Why not to try to even grow it more by showing the fans what soccer is about at a
FIFA gaming tournament?
HOW TO BECOME A FAMOUS SOCCER PLAYER
Becoming a pro athlete isn’t easy. It takes skills, training and hard work to be on the level
the managers consider you good enough to play. In soccer, I’ve seen kids as young as like
16 get signed to a pro team such as Bayern or Barcelona and make money and play. Who
wouldn’t love that? When you’re this event, why not talk to some of the players and see
what they think you can improve on to maybe propel your game to the next level and play
pro.
SECTION 9: MARKETING COLLATERAL
For the commercial, we will be having me in my house next to my own PS4 and soccer
jersey I own. I will talk about the event in detail, give out the time and location, and also
show off my PS4 and jersey. It’s a simple commercial, but I think it would connect to the
people.

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SECTION 10: APPENDIX
MARKETING MATERIALS

Marketing Plan for event

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