3. Mark Rothko is the founder of the abstract expressionism
Daugavpils Mark Rothko Art centre:
• Founded in the year 2013
• A multifunctional complex
of contemporary art,
culture and education
4. SWOT analysis
Strengths
Service
– Geographically
advantegeous place
– Free parking space
– movement possibilities for
people with disabilities
disorders
– Communication in 6
languages
– The support of the Ministry
of Culture, local
government and Rothko
family
– The variety of expositions
– Wide range of services
Marketing
– Information centre
– Approachability
Weaknesses
− High bills for 2000 𝑚2
area
− Expensive tickets
− Approachability of region
− District is in poor condition
− City’s marketing
5. Opportunities Threats
⁻ Opportunity to organize
expositions of M.Rothko
works
⁻ Is located in presentable
cultural environment
⁻ Attract artists
⁻ To organize unique
exhibitions and symposiums
⁻ To educate, make interest
in art
⁻ World-wide collobaration
⁻ Decline of financial situation
in Latvia
⁻ Chance to loose tourists
from Russia
⁻ Demand of society
⁻ Development of others
recreational facilities
⁻ Seasonal effect
⁻ Competitiveness of the price
⁻ Invariable exhibitions
6. Export
• Expositions
– M.Rothko artworks
– Variable exhibitions
• Conference Halls, Hotel
Number of visitors in the year 2014 – 116000
–25% from abroad
- 25% form Russia
- 25% from Germany
- etc.
7. Marketing
Advertisements
– On the streets
– In Mass Media
– In social networks
– Facebook - 4251 likes
– Twitter – 798 followers
Web-page
– In Latvian, Lithuanian, Russian and English
– Photos
– Basic information, actualities
• Discounts
• Contests, symposiums, seminars
• Exhibitions organized abroad
• Logo
8. Rivals
Mark Rothko art centre Rīgas birža National Art museum
8€ 6,40€ 3,56€
116 000 22 605 68 458
Alternatives in Daugavpils
and Latgales region
• Daugavpils Clay Art Centre
• Daugavpils Museum
• Museum of Dolls
