This document provides information about Singapore in 3 paragraphs. Singapore is an island country located off the southern tip of the Malay Peninsula in Southeast Asia. It is a highly urbanized city-state made up of 63 islands with a population of over 5 million people from various cultures that speak English, Mandarin, Malay and Tamil. Singapore has transitioned from a British colony to an independent republic and financial hub known for its skyscrapers, shopping malls, cultural diversity, and strategic location for trade. The document outlines a research plan to better understand Singapore's positioning and appeal to visitors through literature reviews, questionnaires, interviews, and focus groups with travelers from different nationalities and ages. The goal is to establish Singapore as a globally

1. Republic of Singapore
RepublikSingapura
新加坡共和国
XīnjīapōGònghéguó
SiṅkappūrKuṭiyarasu
República de Singapur

2. PROPOSED DESTINATION

3. PROPOSED DESTINATION
Singaporeis a southeast Asian city-state of the southern tip of the Malay Peninsula.

4. The country is highly urbanized with very little
primary rainforest remaining.
Singapore is well known for their skyscrapers and
malls, but this city-state of Singapore it’s recognized
for their wildlife and rainforest.

5. Characteristics
 An island country made up of 63 islands
 Four official languages: Malay, Chinese, English
and Tamil
 Second in the world in population density
 Total population 5,183,700
 Typical Southeast Asian kind of weather:hot and
humid climate
 Multicultural place

6. History
•Differentcultures: chinese, indian, malaysian
and occidental
•Formerbritishcolony
•Singapore has beenindependentsince 9th
August 1965
•The 4th mostimportantfinancial center of
theworld
•Strategic place for the exchange of goods

7. Touristattractions
 Mix of landscapeslikecosmopolitancity and jungle
 F1 Singapore GP
 Shopping paradise (37 shopping malls)
 Cultural tour (Chinatown, Little
India, ArabicStreet, Colonial neighborhood…)
 Culinary capital of Asia
 Opportunityforinvestment

9. RESEARCH OBJECTIVES
 Toknowthe actual positioning of Singapore
 Topreviewthefuturesituation
SINGAPORE…?

10.  Tosearchthereasonswhypeoplevisittherepublic.
 TomakeSingapore a
recognisedcosmopolitancityaroundtheworld

11. Primary Research
Methodologies
 Questionnairewithquantitativeresults
 Interviews to a professionalprofile
 Focusgroup

12. Secondary Data Sources
 Academicpapers
 Blogs
 Travel guides
 Newspapers, documentaries…

13. ResearchParticipants
 QUESTIONNAIRES:
 Groups that visited the Republic or not
 Age: 25-50
 Urban people
 Different nationalities

14. ResearchParticipants
 INTERVIEWS:
 Workers at agency travels ( to get information about
how they sell Singapore)

15. Research Participants
 FOCUS GROUP:
 Information online through blogs or social networks.

16. Research Schedule
PLAN RESEARCH
PART 1 - Theresearchbrief and proposal
Proposeddestination Secondweek
PART 2- TheacademicDiscussion: LiteratureReview
Search in academicpapers Fifthweek
PART 3- Data Collection
- Sixth week
Researchinformationtomakequestio Seventh week
nnaires
-Do thequestionnaires

17. PLAN RESEARCH
PART 4- Data Analysis&Evaluation
-Analysethequestionnairesresults Eighthweek
-Make charts Ninthweek
PART 5-Researchfindings&outlinerecommendations
Explaintheconclusionsbasedontheo Eleventhweek
bjectives.