6. SWOT analysis
Strengths
• “MK Dizains” prepares their
orders in Latvia
• Competitive price
• Compliance with safety
standard LVS EN1176
• Product is easily accessible to
customers
Weaknesses
• Demand is mainly made up of
self-governments and unions
• Lack of financial human resources
in company
• It takes a lot of time to finish each
rope construction
• A lot of more experienced
competitors in foreign markets
7. Opportunities
• Great potential in
developing business in
Lithuanian market
• There is a chance to
increase product’s
popularity
• There is a chance to
broaden customer base
Threats
• A lot of company’s
customers are unions who
use EU Structural Funds
• Increased competition if
rope constructions become
more popular
• The reinforcement of
quality and safety
standards in the foreign
markets
• Economic downturn may
lead to dramatic decline in
demand
8. Marketing
• Appearance in the TV show “Latvija var!” and
approval of rope construction called “Pyramid” in
contest “Award for Export and Innovation 2014” in
category “Substitute product of import”
• Participating in local and international exhibitions
• Direct marketing
• Search engine marketing
• Website www.mkdizains.lv offers information in
different languages
• Permission marketing strategy
9.
10. Competition
• Many companies, like SIA JDL, Gudrgalvis, Playtables,
Greengard etc. offer similar products
• Indirect competitors are JMP, EKJU, VALMAR Solutions, Ksil
Baltic, and others.
• MK Dizains is the only company in Jēkabpils region, who
manufactures rope constructions
11. Export
• "MK Dizains" have created a transport channels to different
European countries, like Lithuania, Estonia, France and
Norway
• Company does not stand out in the foreign markets with a
great competitiveness
12. Conclusions
+
• competitive price
• location
• compliance with quality standards
• company’s ability to work efficiently
• low costs
• established market channels in Lithuania, Estonia, France,
Norway
• different marketing methods
–
• small target audience
• lack of financial and human resources
13. Suggestions
• Hire a salesperson with strong foreign language proficiency
• Improve homepage
• Create a smaller and cheaper version of product
• Reinvest more in the company
• Create an indoor amusement park project
