Marie claire metadata and end user

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This document discusses the importance of high quality metadata for end users searching and interacting with objects in Europeana. It emphasizes that meaningful titles, images, descriptions, and attribution allow end users to easily find, identify, and access digital objects. Consistent and correct metadata elements like title, description, thumbnail, source, rights label, and identifiers increase click-through rates and opportunities for users to reuse digital content. While Europeana does not host digital objects directly, it facilitates access to them by directing users to where objects can be viewed in full resolution and proper context.

Education Technology

Metadata & Europeana
Marie-Claire Dangerfield
Jr. Operations officer
26/09/2013, Den Haag

Metadata and End User
 What are they looking for?
 How do they look for it?
 What can they do with this?
 Quality over Quantity

Going back to basics with Metadata
 What are end users looking for?
• Title
• Picture
• Description
• Digital Object
• Source
• Attribution
• Correct Rights Label
• Institution attribution
• Format (dependent on object type)
• Consistency (persistent identifiers)

Importance of Titles
Meaningful titles but thumbnails provide
little context

Importance of Titles
• Allows end user to easily search results in
the portal
• Provided by using dc:title or dc:terms
alternative or taken from the dc:description
• Needs to be meaningful
• No title, less click through

Pictures! Pictures! Pictures!
Or
On the importance of pictures…

Importance of Pictures
No images but with meaningful titles

Importance of Pictures
Discrepancies with images

Importance of Pictures
Effect of small images in record

Importance of Pictures
IsShownBy: creates light box

Importance of Pictures
• Allows end user to easily identify objects
• Creates a connection with the object
• Supplied by europeana:object (thumbnail),
europeana:isShownBy (lightbox/or thumbnail when
explicitly stated)
• EDM allows for multiple web-resources and images
(supplied with rdf:about in the contextual class)
• Increases click through rate and re-use of digital
object

Importance of Description
Description where title is poor

Importance of Description
No description but a meaningful title

Importance of Description
Description does not need to be long!

Importance of Description
• Allows end user to identify importance of the
object
• Ideally meaningful short title plus good
description
• Supplied by dc:description (mandatory if dc:title
is not supplied or meaningful)
• Description compliments any other metadata
supplied

Digital Object and Source
isShownAt points to the digital object in context

Digital Object and Source
isShownAt resolves to the digital object

Digital Object and Source
isShownBy resolves to the digital object alone

Digital Object and Source
• Europeana contains metadata, it is not a content
repository it facilitates access but directs
outwards
• A valid isShownAt or isShownBy is a mandatory
element in submitted metadata
• Allows the end user to get greater information
and/or context on the object

Attribution and Rights Labeling
12 rights statements relating to the re-use rights of the
digital object

Attribution and Rights Labeling
Showing the EDM:rights under the image and dc:rights in
the record

Thank you
Marie-Claire Dangerfield
Marie-Claire.Dangerfield@KB.nl or content@europeana.eu

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