The document discusses how content marketing can revolutionize a company's sales process and bottom line. It argues that businesses were not necessarily oversold on social media and content marketing, and that creating honest and transparent content that helps solve customers' problems is the greatest sales and trust-building tool. The key is to listen to customers, communicate with them, teach them, and help solve their problems through content like blogs that answer customers' questions.

1. The Game has Changed:
How Content Marketing can Revolutionize
Your Sales Process and Bottom Line
Marcus Sheridan
@TheSalesLion

2. 70%

3. “Great Website”

4. “I want to find
what I’m looking
for…and I want to
find it quickly.”

6. Content Marketing
But really, what are we talking about here
with all these fancy marketing phrases?

7. “Be honest with me
Marcus, were businesses
oversold on all this social
media and content
marketing hype?”-Costco
Magazine

8. Listen
Communicate
Teach
Help Solve Problems

9. Are you the
Exception?

10. Buying a
Used Car

12. Look beyond the
“Rules”

13. I used
to be
a Pool
Guy.

16. Burying your
head in the
sand is
officially a
dumb
marketing
strategy

17. They ask.
You answer.

18. Embracing the $$$
Question

21. $2,000,000.00 +

22. The Problem with
Problems

24. The Best

26. /

29. “What is the Secret
Big Mac Sauce?”

31. How many pages of the your
website would a potential
customer be willing to read?

32. 30

35. Honest and Transparent
Content is the greatest
sales and trust-building
tool in the world. Period.
105

36. Marcus1@thesaleslion.c
om
www.TheSalesLion.co
m