This document provides an overview of mobile technology and its growing impact. It discusses how mobiles have evolved from basic call and SMS devices to multifunction tools for internet access, apps, games, and more. Key points include: - Mobiles are now used for calls, SMS, internet, apps, social media, education, business, healthcare, commerce, transportation and more. - Emerging trends include mobile advertising, education, governance, banking, and embedding mobile technology in vehicles, appliances and more. - The mobile industry is growing rapidly and projected to reach 8 billion subscriptions. It is a multi-trillion dollar industry and jobs market. - The company profiled develops mobile apps and solutions

1. Welcome to the world
of
Mobiles…

2. AtechnologythatisPortable,itreferstoanydevicethatyoucan
carrywithyoutoperformawidevarietyoftasks.
Mobile Technology
Dominating Technologies (Operating Systems ) used inMobile:
1.Android
2.Phonegap
3.Unity
4.PHP
5.Windows

3. AlexanderGrahamBell(1876)
Journey of Mobile Phones
v
FutureMobile

4. Mobiles used For :
1.CallsandSMS
2.InternetAccess
3.Forusingapps
4.Games
5.Music
6.SocialNetworking
Mobile willbe used for
1) Studies
2) Businesstransactions
3) Governance
4) Operatingautomobile,householdappliances,officeappliances
5) Security
6) MonetaryTransactions
7) Healthsectors

5. Mobile Subscriber

6. Emerging Trends in Mobile Technology
Mobileshavechangedthewaywelive;
Soontheywill changethewaywework…
Steve Jobs…
Founderof

7. The Educational
Revolution….
Educationin1995 Educationin2005
Educationin2013

8. Advertising through specificapps/gamesforpromoting
brands
Brand Apps and Games

9. Mobile Education

10. m- Commerce
Mobile Commerce used for browsing, buying and selling
of products and services on mobile devices.

11. m- Auto
Innextfewyearstherewillbeautomobilewhicharefullyoperatedby
mobiles(Digitaltechnologyandwirelesssystems).

12. m- Governance
MGovernance,allowing
citizento accessvarious
governmentserviceson
theirmobilephones.
Itcanhelpmakepublic
informationand
governmentservice
available“anytime”,
“anywhere”.

13. India - A Governance Challenge
• 1.25BillionPeople
• 28States&7UnionTerritories
• 16OfficialStateLanguages
• 850millionBelowPovertyLine(BPL)
• >50%unbanked
• ~35%illiterate
BiggestDemocracyintheWorld

14. • India missed the PC-Internet revolution & jumped directly
intothemobilerevolution.
• Probably more than 500 million Indian users will experience
Internetforthefirsttimeonamobiledevice.
• ThemosteffectivemediumtoreachcitizensistheMobile.
m-Governance – A boost to E-Governance?

15. m-Health
mHealthisprovidinghealthrelated
informationandservicesonmobiles.

16. Why m-health promises to be a winning solution
• Lownetworkmaintenance
• Remotemonitoringinruralareas
• Phonesarealwayson,computersarenot
• CarryingaPhone/Tabletispartofamodernlifestyle
• Usingasmallportablemulti-communicationcomputing
deviceisconvenient,economical,practicalandpersonal

17. m -health goals
• Developpatient-centeredhealthcaredelivery
• Increasedself-managementofillness
• Alleviatethesystemicpressuresonthehealthcareindustry
• Reducednumberofhospitalbedsoccupied
• Remotemonitoringandsmartdiagnosis
• Improveddiseasemanagement
• Improvedcompliancewithtreatmentregimes

18. Industries which will require Mobile
Embedded Systems

19. Embedded
System
• Automobile
• Air conditioner
• ATM machine
• Digital camera
• DVD player
• Fax machine
• Home security system
• Navigationsystem
•Photocopier
• Printer
•Scanner
• TV
• Videogameconsole
• Wearablecomputer

20. m- ERP(Enterprise Resource Planning)
Enterpriseresourceplanning(ERP)isbusinessmanagementsoftwarethat
allowsanorganizationtouseasystemofintegratedapplicationstomanage
thebusiness.ERPsoftwareintegratesallfacetsofanoperation,including
development,manufacturing,salesandmarketing.WeareDeveloping
Mobile ERP.

21. ERP
InnextfewyearsworldclassERPavailableonmobile
phones,andwearegoingtogloballeader.

22. Growth rate of Mobile Industry

23. Career in Mobile Industry
A Market Of Eight Billion Users:-
WithinthreeyearsmobilesubscriptionsareexpectedtohitEIGHTBILLION
estimatesTheInternational TelecommunicationUnion.
AlltheFactsaysthatMobileindustryisTrilliondollars industry.

24. This boom is a few trillions Bigger than the PC Boom:
By2020,MorganStanley predictsthatthenumberofmobiledevices(smart
phones,tablets,carelectronics,etc.)couldeasilytop10billionunits.By
comparison,thepersonalcomputerboomofthe1990sonlysoldhundredsof
millionsofunits.
The Death of the Desktop PC and Rise of the Mobile:
Bytheendofnextyear,MorganStanleypredictsannualshipmentsofsmart
phoneswillexceedannualshipmentsofpersonalcomputers.

25. The Group
• M-apps Tech Lab Pvt. Ltd.
• Astute Systems Technology Pvt. Ltd.
• M-AdCall Digital Media Pvt. Ltd.
• M-apps Training

26. m-apps Tech lab
1. Operates with a team of 50 employees.
2. It is India's largest vernacular development company
3. Scored 55+ Million downloads till date.
4. It is among fastest growing apps development
company in the world. (has grown with an annual
growth rate of 480% in the FY 2014-2015)
5. M-apps is a partner with Samsung, Nokia, Spice.
Infosys, Vodafone, MTS, Airtel, Lnt and Singtel for app
development.

29. PORTFOLIO

30. Astute Systems Technology Pvt. Ltd.
• Astute One stop shop for Mobile Operators, OEMs
and Content Companies to generate Value Added
Services Revenue through –
Enabling their own Triple Play VAS Eco- System
Subscriptions
Advertising
Offering bouquet of Innovative Applications
• Astute operates its business in 20 countries across
the globe.

31. Rewards and Recognition
 2005:BREWDiamondAwardforCDMAInnovatorfor“OUTOFBOXAPPLICATION”
 2006:BREWAwardforbestbusinessapplication–BSEPortfolioTracker
 2007:RelianceMobileDeveloperAwardforBestJAVAApplication
 2007: SelectedforUKTIAwardbyUKgovernmentintheyear.
 2007:“LifeSavior”isamongsttop21appsselectedbyQualcommforsocialinitiatives
 2007: BREWAward finalistforbestPublicserviceapplicationforFisherFriend
 2007: BREWAwardfinalistforbestEntertainmentapplication–SacredSight
 QualcommannouncesSuccessStoryof BrewDownloadswithAstute
 2008: AwardedbyGovernmentofIndiaforNationalExcellenceinMVAScategory
 2010: NominatedbyAT&TforeducationApps“Pre-School”atCTIAAwards.
 2011:Samsungawardedandhonoredthe‘SuccessStory’inGlobal‘bada’Dayevent
 2012:m-adcallhasbeenawardedassecondbemobileappglobally.
 2014: IAMAIAwardpresentsINDIADIGITALStart–uptheyear

32. We serve brand and agencies by:
• Developinggreatideasfortheirbrandsusingmobiletechnology
•Wedevelopbrandapps/gamesaccordingtotheidea.Usingthe
creative'softhebranditself.
• Lastbutnotleastwegivethebestqualityoutputprobablyinthe
lowestchargesintheworld.
• Attheendofthedaywegenerategreatvalueforourclientintheformof
increasedeyeballattentionandbrandrecognition.

33. m-AdCallDigitalMediahadbeensetuptogivemoresurprises,
benefits,giftsandamazingmerchandisingtoallthelovedonesof
TheCompanion.m-AdCallhadstartedthejourneytoprovide
freetalktime,amazinggiftsandmanymoretoit’susersandthey
simplyviewseamlessrichvideoadoftheirfavoritebrands
anytimeanywherewhilemakinganyVoiceorVASCallswithThe
Companionwithoutintrusingthieruserbehaviour.
M-Adcall Digital Media Pvt. Ltd.

34. M-appsDRCCentre
Atm-appstraininginnovationisconsideredastheprimarycorevalue.We
believethateverydayoneshouldtrytoinnovatesomethingnew.Intheworld
ofsoftwaredevelopmentwehaveseenthatdeveloperskeeponwritingsame
codesandprogramformonthsandyear.
DevelopmentResourceCentre(DRC)ofm-appsisacode/module
bank.Hereeverymembercanfindoutvariousmodulesforeachtechnology.
Theycandownloadtherelevantmoduleanduseitinhisapplicationsasperhis
requirement.ItwillhelpDeveloperstoimplementthecorecodes.
Developers Resource Centre

35. Core Values
• Integrity
• Innovation
• Passion
• Professionalism
• Discipline
• Teamwork
• Consistentimprovement

36. The Men Behind

37. Joinhandswithusandridethenext
technologyboom…
Vikas Singh
CEO