The document discusses four major trends that are radically changing business and society: 1) The changing media landscape characterized by hyper-fragmentation, clutter, and personalization. 2) The social revolution driven by connectivity and sharing on social media. 3) The rise of the powerful, informed consumer with a voice. 4) Mass creativity fueled by the proliferation of new media like blogs, podcasts, and user-generated videos. It argues that marketing must adapt to these trends by becoming more authentic, conversational, collaborative, and experiment-driven.

2. zeitgeist “ The spirit of the age ; the characteristic of a period “ Wiktionary.com radical change

3. The fabric of business & society is changing.

8. 1.06 Miljard mensen verbonden

9. 600 miljard pagina’s gevuld

10. 100 pagina’s per hoofd van de wereldbevolking

12. real boom

14. “ Events evaporate but patterns persist. Sustainable business success is based on patterns not events.” Dr Eddie Obeng pentacle

15. 2008 2010 2025

16. 4

17. 7

18. changing media landscape #1

19. # hyper fragmentation

20. more media

21. Changes in medialandscape 1989 Bioscoop RADIO Buitenreclame Print TV Internet

22. THE MEDIA EXPLOSION! REGIONAAL DAGBLADEN LANDELIJK SPECIALS/ MAGAZINES FREE SHEETS SPECIAL INT. REGIONAAL PRIVAAT PUBLIEK NATIONAL REGIONAAL NATIONAAL LOKAAL VIDEO GAMES CD ROM INTERNET WWW Portals NON SPOT TELETEXT DAGTV KABEL VIDEO/DVD PUBLIEK Digitaal COMMERCIEEL ZAKELIJK CONSUMENT SPECIAL INTEREST SPECIAL INTEREST MAGAZINES VROUW MANNEN MEGA COMPLEX SPECTACULARS ABRI SPONSORSHIP 2000 Buitenreclame Bioscoop TV Internet Print Radio BILL- BOARD VERVOER EMAIL Bron: BBC INTERNET INTERNET UNADDRESSED MAIL ballboards Taxi’s Bierviltjes Gratis Abonnement

23. more access

25. more products

26. more messages

27. clutter

29. reaching fewer people paying less attention

30. # hyper diffusion

31. 72 miljoen weblogs mrt 2007 bron technorati

32. elke dag 120 duizend nieuwe weblogs mrt 2007 bron technorati

33. elke dag 1,4 miljoen berichten mrt 2007 bron technorati

34. elke uur 58 duizend berichten

37. Mark Freunfelder

39. Meer traffic dan: Forbes MTV CBS network NBC

40. Part-time…. vanuit zijn huiskamer

41. # personalization

43. pandorra

45. Hyper fragmentation Clutter Hyper diffusion Personalization #1 changing media landscape

46. social revolution #2

47. Social media: online tools and platforms that people use to share opinions, insights and experiences. Bron: wikipedia

48. # connect

49. 100.000.000 gebruikers binnen 1,5 jaar

50. 2,9 miljoen leden 30 miljoen pageviews per dag (!) Bron: Hyves mrt 2007

51. 5.087.000 gebruikers 38 % 13 + Bron: microsoft jan 2007

52. # share

53. terrabytes

65. the rise of trust in “someone like me “

66. Consumers trust advice from peers Recommendations from friends/family Ads on mobile phones Web banner ads Search engine ads Branded Web sites Ads in magazines Ads on radio Ads on TV Ads in newspapers Requested email updates Consumer opinions posted online 0% 20% 40% 60% 80% 100% “ I trust:” Base: European online consumers

68. Help others find this item Write an online review Customer reviews Customers tagged this product News and reviews Customer discussion

69. Connect Share #2 social revolution

70. power consumer #3

71. We have real power and we know it.

72. smart

73. informed

74. There are no secrets , we know more than companies about there own products. Cluetrain manifesto

75. Slide jaap

76. organized

77. voice

78. “ the Power Consumer now has a voice which can be heard by millions” David Armano

79. tools

82. weapons

86. Voorbeeld van gebruik Farecast

87. mission

88. Jeff Jarvis

89. Artikel New York Times

90. Explosie van hits op de conversatie “ Dell Hell”

91. “ Your brand is what Google says it is” Chris Anderson

92. The power consumer eats strategy for breakfast

93. creating mass #4

94. Iets groots

95. 2005 350 magazines launched 26.000.000 blogs 2006 40.000 radiostations 48.000 podcasts 65.000 new video’s uploaded on youtube .. with 100.000.000 daily views bron: Reuters bron: Frankwatching 57.000.000 blogs 2007 72.000.000 blogs

104. zelfontplooiing

106. Recap Radical change Changing media landscape Social revolution Power consumer Creating mass

108. de marketing remix

109. promotion

110. 7 insights

112. be authentic #1

113. We are immune to advertising, just forget it . Cluetrainmanifesto

114. A brand is everything you do

117. Getting you there

118. Getting you there 2.0

123. join the conversation #2

124. meer verkoop producten/diensten meer winst Inkoop advertenties

125. interruption marketing

127. WOM Influences 80% of Purchases NOP Worldwidef

128. “ almost 70 percent of consumers use the web to research their automotive purchases.” ” Marketer's Automotive Online report

130. buzz tracking

132. Continue monitoren 50.000 blogs vergelijkingssites fora etc. Linguistic analyses technology Realtime

133. talk back

134. be the host

135. David Armano

136. Turbo campagne

137. Turbo toernooi 10.00 deelnemers Battle van 3 maanden 1 Winnaar Slimste belegger van Nederland 25 K Community Uitwisselen strategie, tips & tricks Turboteam

138. control ?

139. moments of truth

141. Vincent Ferrari

142. Open up #3

143. marketing users

145. research users marketing

147. product research users marketing

152. innovators early adopters followers majority

153. product research professionals users marketing

155. product research professionals users marketing

156. #4 be first in line

158. positie in de zoekketen

160. make life easy #5

164. ROI rules #6

165. real time kwalitatief kwantitatief

166. Conversie

167. stumble but fall forward #7

168. Playing safe is risky

169. Platenmaatschappij ( mp3 ) Boekwinkels ( amazon, bol.com) Kranten/Uitgevers ( nieuws via internet) Vaste telefonie ( voice over IP / skype) Videotheek (video on demand ) Kabel TV (TV over IP/ joost )

170. Developments in the digital domain are so fast and furious it’s not always possible to wait for full understanding. By experimenting in a controlled way companies can get insights at very attractive cost - and sometimes even strike gold . Future lab

171. no work like Clockwork