This document provides details of a conference on mobile apps held in Bangalore, India on July 17th, 2014. It lists the key speakers from companies like Reliance Jio, Infosys Labs, Opera Software, Alcatel-Lucent and more. The document outlines the conference themes around mobile ecosystem competitiveness, user experience across devices, telco response to market changes, challenges for developers, mobile payments and innovations shaping the future mobile landscape. It includes the agenda, exhibitors, attendees and provides an overview of the event.

1. KEY SPEAKERS:-
Pradeep Garani, Senior VP, Product Engineering,
Puneet Gupta, Associate VP & Head, Mobile Computing Product Line,
Sunil Kamath, Vice President for South Asia,
Viswanath Poosala, CTO - Subscriber Data Management & Messaging, & Head,
Sachidanand Mangala, Program Director, India Software Lab,
Lux Rao, CTO - Technology Services,
Pratima Amonkar, Director Audience Marketing - Developer and Platform Evangelism,
Balagopal K S, Manager - Developer Program & AppStore(Emerging Markets),
Sampath Manickam, Regional Head - Data Centre, Managed Services & Cloud,
Anantharaman P.N, Independent Researcher, Former Director Engineering,
Seenuvasan Amaranathan, Solution Architect Director,
Amit Rohatgi, Senior Product Manager - Personalization and Mobility,
Uttam Kumar, Head - New Technologies Innovation & Incubation,
Sunzay Passari, Executive VP – VAS & Devices,
Udayan Banerjee, VP,
Ravi Vyas, Project Manager,
GirishTrivedi, Co-Founder, Director,
Gaurav Bhalotia, Founder and CEO, Former Director,
Ajay Kumar Jha, Head, Device Technology & On Device Applications,
Reliance Jio Infocomm Limited
Infosys Labs
Opera Software
Alcatel-Lucent Bell Labs
India
IBM
HP
Microsoft
Vodafone
Nxtra Data Limited, A
Subsidiary of Bharti Airtel Limited
Stealth Mode, Adobe Systems
Dell
Manthan Systems
Aircel
Essar Teleholdings & BPL Mobile Communications
NIIT Technologies
Vserv.mobi
Monk Consulting
BahutBadhiya Labs ( Flipkart.com)
Sistema Shyam Teleservices
Plus Many More...

2. ORGANIZED BY
SUPPORTED BY
ASSOCIATE PARTNER
3rd Annual Mobile Apps 2014
17th July 2014, Matthan Hotel, Bangalore, India
EXHIBITORSMS PARTNER
MARKETING PARTNER
SILVER PARTNER

3. CONFERENCE INTRODUCTION:-
The mobile app market is thriving to great heights. More than hundreds of handsets are capable of installing and running apps and a swerve of big-name app stores
are striving to compete. It is expected that the market for mobile applications will be "as big as the internet", peaking at 10 million apps in 2020. The global mobile
industry is witnessing volatile growth for last couple of years. Advancement of mobile technology, improved infrastructure and Smartphone revolution have allowed
people to perform much more with their mobile phones than ever before. This has resulted in an exponential demand and growth of mobile applications.
With world’s foremost brands recognizing the need of their presence in at least one of the top applications stores and the average mobile application per brand rising
over 25 (for top 100 brands, 250 in case of media companies globally); the mobile applications market has took new role in defining the marketing strategy of
businesses. This has opened up new horizons for already booming mobile applications market and provides faster acceleration for the market. Though these global
brands do not look to make money directly with apps; however, the apps are adding up their brand equity. The surge in number of app stores and availability of
multi-platform apps has also reshaping the future of the market. The excitement around mobile applications is going to have a major impact on our economy, and
our way of life.
Presently India having over 800+ million mobile connections and 50-150m mobile internet users it is evident mobile apps are becoming very popular. By 2015 India
is expected to have 237 million mobile internet “activated” connections. Entrepreneurs are focusing a lot on mobile apps which are internet rather than SMS based.
Mobile App Stats in India - 100 million apps being downloaded in India every month. India’s app developer base is estimated at 250,000.
It is with great pleasure that we invite you all to the and wish you all the very best.
• Mastering the increasing amount of different platforms and devices
• The challenge of developing apps for multiple platform launches
• Smartphones and tablets are changing the way businesses are operating and interacting more efficiently with customers
• Benefiting from Up-Selling and Cross-Selling via Mobile Apps
• Channels to market, app stores and opportunities for partnerships
• Learn from the leading Mobile operators, handset manufacturers, content providers and application developers in the Indian market
• Understanding your customers behaviour in the mobile space as a starting point of strategy development
• Design guidelines and best practices for making your application useful and usable
• Examining the opportunities in Cloud based Apps, the next big revenue driver in Asia
• Native apps vs. the mobile Web
• Analysing various revenue generating models like mobile games, location tracking, mobile banking, mobile advertising and their content security related issues
• Overcoming the technical challenges associated with linking your app to existing infrastructure
• Understanding how to work with external app developers to ensure successful app development and launch
• Embracing mobile advertising and mCommerce as additional revenue streams
• What are the roles of vendors - who need to understand what features service providers need and tune them in the Indian environment.
• App monetization opportunities via new commercialization opportunities
• What to expect from mobile cloud?
• Examining the worldwide trends in Mobile Apps and the implications, lessons to be learned for India.
• Examining the current regulation of mobile App market in India
• The Future of Mobile Operating Systems and Frameworks
• How will be the future for the mobile innovation: 2014 and Beyond
• Be part of a major networking opportunity
Applications, Mobile Content, Application Stores, Product Development, Mobile Services Innovations, Product Marketing, Digital Strategy, Data Services, Entertainment,
Devices
Wireless & Fixed Operators, Content Owners, Platform Owners, OS, Terminal & Platforms Vendors, OEM, ISP & MVNO’s, Handset Manufacturers, Satellite Operators,
Content Retailers, Entertainment, Creative Agencies, Social Media
is the place to meet all the key decision makers across the mobile Application eco-system from enterprises, telecom operators,
regulators, government agencies, service providers, system integrators, Developers and vendors. This congress will provide great networking opportunities with
industry leaders, presenting you with the opportunity to meet and do business with like minded individuals.
“3rd Annual Mobile Apps 2014”
CEO’s, CIO’s, CTO’s, Vp’s, Directors, Brand Managers, Head & Senior Managers, Developers of:
3rd Annual Mobile Apps 2014
KEY THEMES DISCUSSED AT THIS CONFERENCE: -
WHO YOU WILL MEET: -
FROM THE FOLLOWING: -
WHY SHOULD YOU ATTEND:-
Delegate Registration:
To register and to book your seats at the conference - please email your
interest & queries to delegate@virtueinsight.com
Sponsorship Opportunities:
To register & to book your sponsorship package - please email your
interest & queries to sponsor@virtueinsight.com
3rd Annual Mobile Apps 2014
17th July 2014, Matthan Hotel, Bangalore, India

4. 08:30 – Coffee and registration
09:20 – Morning Chair's opening remarks
Lux Rao, CTO - Technology Services,
Sunil Kamath, Vice President for South Asia,
HP
Opera Software
(http://www.linkedin.com/in/luxrao)
(https://www.linkedin.com/in/sunilkamath)
09:30 – Mobile Competitiveness –
Measuring the Ecosystem Performance
10:10 – Topic TBC
• What are the key performance indicators?
• Opportunities in the ecosystem
• More users, More handsets, and More developers
• Originating Platform values
10:50 – Morning Coffee & Networking
Morning Keynote Address 1:
12:00 – Mastering the tasks of delivering a personalized user
experience across Multiple Devices and Platforms
• How has apps affected consumer behaviour and changing their
lifestyle?
• Serving your customers needs across multiple platforms & devices
• Developing a project team with outsourced expertise to take
forward the strategy and development process
• Resonating with your audiences habits and lifestyles through
detailed audience behaviour analysis
• Utilising the customer centric usability of the platform to increase
customer experience
Sachidanand Mangala, Program Director, India Software Lab,
GirishTrivedi, Co-Founder, Director,
IBM
Monk Consulting
(http://www.linkedin.com/in/sachi)
Afternoon Chair person
11:10 – Panel Discussion – Telcos response to the swiftly
changing world and A Need to focus on to raise telecom
application developers
Moderator –
Panelists –
• Participating in the evolving markets, or ecosystems, while
ensuring that their core businesses are operating at full potential
• Voice and Messaging revenues are under pressure from web and
app based services - How are we going to deal with it?
• Creating a platform for innovation with the network
• How we can nurture the app developers to create a sustainable
and profitable telecom application ecosystem
• Mobile operators can help developers get their apps discovered
Lux Rao, CTO - Technology Services,
Viswanath Poosala, CTO - Subscriber Data Management &
Messaging, & Head,
Pradeep Garani, Senior VP, Product Engineering,
Uttam Kumar, General Manager - Information Technology,
Balagopal K S, Manager - Developer Program &
AppStore(Emerging Markets),
HP
Alcatel-Lucent Bell Labs India
Reliance Jio
Infocomm Limited
Aircel
Vodafone
(http://www.linkedin.com/in/luxrao)
(http://www.linkedin.com/in/pradeepgarani)
(http://www.linkedin.com/in/uttamkr)
(http://www.linkedin.com/in/balagopalks)
MOBILE INNOVATION AND VALUE CREATION
MOBILE ECOSYSTEM
3rd Annual Mobile Apps 2014
17th July 2014, Matthan Hotel, Bangalore, India
12:30 - Networking Luncheon - Take your discussions
further & build new relationships in a relaxed
& informal setting...
ROLE OF DEVELOPERS
13:40 – Challenges and opportunities for Developers in Mobile
Development space
Moderator –
Panelists –
• How can app developers get ahead of the trends?
• Benefits of tailoring mobile application to specific operating system
• Challenges and opportunities of developing both Web and native
apps - what can we believe will change in 2014?
• There are countless mobile web development frameworks that are
out there, which one's should we use?
• Innovations in OS’s and applications - It’s the next great challenge
faced by the mobile industry
Anantharaman P.N, Independent Researcher,
Former Director Engineering,
Udayan Banerjee, VP,
Pratima Amonkar, Director Audience Marketing - Developer
and Platform Evangelism,
Ajay Kumar Jha, Head, Device Technology & On Device
Applications,
Ravi Vyas, Project Manager,
Stealth Mode,
Adobe Systems
NIIT Technologies
Microsoft
Sistema Shyam Teleservices
Vserv.mobi
(https://www.linkedin.com/pub/anantharaman-p-n/7/511/811)
(http://www.linkedin.com/in/udayanb)
(https://www.linkedin.com/pub/pratima-amonkar/3/228/a8a)
(http://www.linkedin.com/pub/ajay-kumar-jha/a/a93/291)
(http://in.linkedin.com/in/ravivyas)

5. 14:20 – Topic TBC
14:50 – Be Mobile - to Stay Engaged: Driving business results
by empowering your customers
15:20 – Afternoon coffee & Networking
15:40 – Next-Gen Mobile Money & Digital payment Platforms
Marketers need disruptive ideas to beat the competition in engaging
with customers to drive revenue, loyalty and advocacy and one
approach is a holistic mobility strategy for engagement. With the
growing importance of user generated content and higher focus
towards brand advocacy from consumers, retailers need to
• Be relevant with personalized messages
• Think messages not just promotions
• Provide an end to end shopper engagement platform
• Examining the payments landscape, challenges and opportunities
• Exploring, examining and assessing contactless technologies
• Evaluating the innovation and growth with security with data
protection
• Mobile Payments and the conflict for Consumer Adoption
• Creating an easy to use payment platform to reach consumers and
build a better payment experience
Puneet Gupta, Associate Vice President and Head, mobile
computing product line,
Amit Rohatgi, Senior Product Manager - Personalization and
Mobility,
Infosys Labs
Manthan Systems
(http://www.linkedin.com/in/puneetgupta)
(http://www.linkedin.com/pub/amit-
rohatgi/18/48/438)
16:50 – Chairperson’s closing remarks and end of conference
GirishTrivedi, Co-Founder, Director, Monk Consulting
17:00 - 18:00 Networking Drinks - Take your
discussions further & build new relationships in a
relaxed & informal setting...
3rd Annual Mobile Apps 2014
17th July 2014, Matthan Hotel, Bangalore, India
MOBILE PAYMENTS - ANYTIME, ANYWHERE
16:10 - Panel Discussion: 2014 and Beyond - How will
technology innovations change the mobile ecosystem and how
can we prepare for it?
Moderator –
Panelists –
• Innovative companies will shift away from traditional research-and-
development methods
• Technology is allowing companies to test new ideas that were
unimaginable even a decade ago
• How to be ready for the paradigm shift in consumer engagement
and commerce
• How do consumers interact with a brand via mobile?
• Teaching customers new behavior
GirishTrivedi, Co-Founder, Director,
Sunzay Passari, Executive Vice President – VAS & Devices,
Sampath Manickam, Regional Head - Data Centre, Managed
Services & Cloud,
Monk Consulting
Essar Teleholdings & BPL Mobile Communications
Nxtra Data Limited, A Subsidiary of Bharti
Airtel Limited
(http://www.linkedin.com/pub/sunzay-passari/0/276/4a5)
(http://www.linkedin.com/in/msampath)
REVENUE GENERATION & FUTURE OF APPS
Seenuvasan Amaranathan, Solution Architect Director,
Gaurav Bhalotia, Founder and CEO,
Former Director,
Dell
BahutBadhiya Labs
( Flipkart.com)
(https://www.linkedin.com/pub/seenuvasan-amaranathan/5/665/689)
(https://www.linkedin.com/in/bhalotia)

6. FLOOR PLAN:- Book your stalls now before they run out !!!
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7. 100Krafts
ABIBA Systems
Accel Frontline
Accel Frontline
Accendo Technologies
Acute Informatics
Acute Informatics
Adiquity
Adiquity
Air India
Aircel
Ajax Dotcom
Alcatel Lucent
Alcatel-Lucent
Alok Nanda & Company
Amadeus Software Labs
Amadeus Software Labs
Amazon Web Services
Amdocs Development Center
Analysis Mason
Anritsu India
Appia
Apps Daily World
Aptara
Aspire Systems
Aspire Systems
Atchik Realtime
Aujas Network
Balasai Net
Basics Comtec
Bay Talkitec
Beyond Evolution Tech Solutions
Bharti Airtel
BioQuest Solution
Biztran Solutions
Book My Trainings
Boston Technology Corporation
Botree Software
Business Vibes
BuzzCity
Canvasm Technologies
Cegedim Software India
Celstream Technologies
CGI Information Systems
CMAI
Collabera
Compuware India
Contentra Technologies
Convergence Plus
Cybertech Software & Multimedia
Dell
Deloitte Support Service India
Department of Telecom
Dialog Axiata PLC
Digimaker
Direxions Marketing Solutions
DMX Technologies
Door Sabha Nigam Ltd
DoT
DreamOrbit Softech
Eagle Software India
Eki Communications
eLuminous
eMudhra Consumer Services
Endeavour
Ericsson
Evernote
Evoke Technologies
Fidel Softech
Focus Edumatics
Food Corporation of India
Future
PAST CONFERENCE PARTIAL ATTENDEE LIST
G7 Info Tech
Gadre Infotech
Getit
GoBindas
Gorilla Logic
Happiest Minds technology
HCL Technologies
HDFC Bank
Helion Advisors
Honcho Commercial
Honeywell Technology Solutions
Hp
i7 Networks
IBEE Software Solutions
ibexis Studios
IBM
Idea Cellular
IDG Ventures India Advisors
iKen Solutions
Imfinity India
Impiger Technologies
India Today Group Digital
India today.in
Indiamart
Info Edge
Infosys Labs
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Ingram Micro
Intel Technology India
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International Business Times
International Cricket Council
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Invest Northern Ireland
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iSource
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Kirusa INC
L&T InfoTech
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Lavandoo Infoteq India
Legacy Global Technologies
Lemonwhale
LG Soft India
LogicTree IT Solutions
M T N L
Maestros
Mahindra SSG
Matrix India
Media Content & Communication
Media Mughals
MediaGuru
Mercedes-Benz Research
MICASA Global
Microsoft
Mind Commerce
Mindtree
Ministry Of Info & tech
MobiDex360 Solutions
MobileComm Technologies India
Monk Consulting
NanoCell
Nanotel
National Informatics Centre
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Neo mobile
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NIIT
Nisha Group of IT Solutions
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Nuance India Pvt Ltd
Onward Mobility
Oracle
Ozone Media solutions
PA Consulting Group
Pathpartner Technology
Paypal
Percept Knorigin
PharmARC Analytic Solutions
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Progress Software
PT Huawei Tech Investment
PurpleTalk
Quickheal Technologies
Rapid Global Business Solutions
Reliance
Resource Development Agency
Robert Bosch
Rocsearch India
Samsung Electronics
Schneider Electric
Seventynine
SHARP Software Development
SIERRA ODC
Sify
Signals
SKS Innovative Technologies
Skybridge Infotech
SLK Software Service
SME Join Up
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ST Ericsson
Star India
Steadswork
Sterlite technologies
Swayam Infologic
Tarang Towers
TEC
TechNex Tecnologies
TechZone
Telecom watch
TeleDNA Communication
Teracom Limited
The India Today Group
The New Delhi Post
Theorem
Thomson Reuters
Tonse Telecom
TriAce Healthcare
Universal Power Systems Techzone
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Virtusa
VivaConnect
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Vodafone
Vserv.mobi
WeChat
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Wep Solutions
WiMAX Forum
Win Information Technology
Winjit Technologies
Witness
XPT Consultancy & Software Services
Y Media Labs
Zoho Corporation

8. For Multiple Bookings
Special Price INR
Registration Form Details:
Methods of Payments:
Photocopy this form...
1 Day conference Fee: INR 07,000 + Tax
Forename ............................Surname ................................
Job Title ..............................Company ................................
Official Contact Number .......................................................
Address .............................................................................
.............................................................................
Country ...............................Postcode..................................
Phone ..................................Fax ........................................
Email .................................................................................
I confirm that I have read & agree to the
terms and conditions of booking..... (Please Tick)
Signature ...........................................................................
Complete and return the above registration form via
post or email, together with your cheque payable to Virtue Insight.
Account Name - Virtue Insight
Bank Address - Indian Bank.
118 - 119, Indira Nagar, Valasaravakkam,
Chennai 600 087,Tiruvallur district,Tamil Nadu, India
(Please Tick)
By Cheque -
By Bank Transfer -
Account Number - 830092431
Queries:
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Should you have any questions on bookings,
Please feel free to contact us.
Email:
Web:
India Office: Tel: +0091 44 2377 0517
Virtue Insight requires the full amount to be paid before the
conference. Virtue Insight may refuse entry to delegates who have
not paid their invoice in full.
There is a 50% liability on all bookings once made, whether by post,
fax, or email. There is a no refund policy for cancellations received
on or after one month before the start of the event. Should you decide
to cancel after this date, the full invoice must be paid. Conference
notes will then be sent to you. Unfortunately, we are unable to transfer
places between conferences and executive briefings. However, if you
cannot attend the conference, you may make a substitution/name
change at any time, as long as we are informed in writing by email,
fax or post. Name changes and substitutions must be from the same
company or organization and are not transferable between countries.
Virtue Insight reserves the right to make alterations to the
conference/executive briefing content, timing, speakers or venue
without notice. The event may be postponed or cancelled due to
unforeseen events beyond the control of Virtue Insight. If such a
situation arises, we will refund your registration fee and we will try
to reschedule the event.
The conference fee includes lunch, refreshments and conference papers
provided on the day. This fee does not include travel or hotel
accommodation.
Virtue Insight's preferred method of communication is by email and
phone. Please ensure that you complete the registration form in full
so that we can contact you.
info@virtueinsight.com
http://www.virtueinsight.com
www.virtueinsight.com
RESERVATION PRICING:
Queries:
General information Venue:
Payment terms:
Substitutions/name changes or cancellations:
Indemnity:
Fee:
How we will contact you:
Matthan Hotel
134, HAL Airport Road
Bengaluru - 560 017
Tel.: +91 080 42494949
Should you have any questions on bookings,
Please feel free to contact us.
Email:
Web:
India Office: Tel: +91 044 64536444
Virtue Insight requires the full amount to be paid before the
conference. Virtue Insight may refuse entry to delegates who have
not paid their invoice in full.
There is a 50% liability on all bookings once made, whether by post,
fax, or email. There is a no refund policy for cancellations received
on or after one month before the start of the event. Should you decide
to cancel after this date, the full invoice must be paid. Conference
notes will then be sent to you. Unfortunately, we are unable to transfer
places between conferences and executive briefings. However, if you
cannot attend the conference, you may make a substitution/name
change at any time, as long as we are informed in writing by email,
fax or post. Name changes and substitutions must be from the same
company or organization and are not transferable between countries.
Virtue Insight reserves the right to make alterations to the
conference/executive briefing content, timing, speakers or venue
without notice. The event may be postponed or cancelled due to
unforeseen events beyond the control of Virtue Insight. If such a
situation arises, we will refund your registration fee and we will try
to reschedule the event.
The conference fee includes lunch, refreshments and conference papers
provided on the day. This fee does not include travel or hotel
accommodation.
Virtue Insight's preferred method of communication is by email and
phone. Please ensure that you complete the registration form in full
so that we can contact you.
info@virtueinsight.com
http://www.virtueinsight.com
www.virtueinsight.com
News Updates:
Please tick if you do not wish to receive email updates in
the future
Early Bird Discount Rate Till 02nd June 2014
Standard Rate (From 03rd June 2014)
Group Discounts
Group Discounts
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1 Day conference per delegate - Fee: INR 05,000 + Tax
1 Day conference per delegate - Fee: INR 06,000 + Tax
For 2 or 3 delegates - per delegate - Fee: INR 04,500 + Tax
For 4 or more delegates - per delegate - Fee: INR 04,000 + Tax
1 Day conference per delegate - Fee: INR 07,000 + Tax
Forename ............................Surname ................................
Job Title ..............................Company ................................
Official Contact Number .......................................................
Address .............................................................................
.............................................................................
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Phone ..................................Fax ........................................
Email .................................................................................
I confirm that I have read & agree to the
terms and conditions of booking..... (Please Tick)
Signature ...........................................................................
Complete and return the above registration form via
post or email, together with your cheque payable to Virtue Insight.
Virtue Insight
830092431
IDIB000V080
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118 - 119, Indira Nagar, Valasaravakkam,
Chennai 600 087,Tiruvallur district,Tamil Nadu, India
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17th July 2014, Matthan Hotel, Bangalore, India