These are our introductory slides, that without the context of your sales and marketing challenges, may be a little boring and self-indulgent.

2. Outbound - outdated.
People are taking control. They’re tuning out marketing messages that are
impersonal and interruptive.
Source: http://bit.ly/1gRbw7j http://bit.ly/1k0Gmgy http://bit.ly/1cBIO84

3. People make decisions.
Your new customer is not a business.
They’re an independently minded, highly connected person.
Source: http://bit.ly/1hM7bEG http://bit.ly/1iceoB0 http://bit.ly/1hM7bEG

4. Manuka is different.
We are a digital marketing business that improves the activities that deliver more
leads and increases revenue for your business. We achieve this in three ways.

5. We keep your customers problems,
information needs and behaviour at
the heart of everything sales and
marketing does.
Intelligent
focus.

6. We use data analysis to uncover
opportunities to improve the lead-
to-revenue journey
Intelligent
sales.

7. We use commercially focused
KPIs as a sole measure of our
performance.
Intelligent
performance.

8. Our approach.
Define
We work with you to
define an intelligent
digital strategy to keep
your customers
information needs,
problems and behaviours
at the heart of everything
sales and marketing does.
Create
We work with you to
create content such as
articles, blogs and videos
that answer questions
your ideal customers are
asking. By creating
valuable content, you are
able to attract and
engage people interested
in how you can solve their
problems.
Engage
We put your content to
work using search and
email marketing, social
media and lead nurturing
to engage with your ideal
customer. As a result,
people become familiar
with your business and
start to trust you as an
authority.
Capture
People give you their
details via your website in
exchange for access to
valuable or premium
content. You can then
engage these people, on
relevant topics using
automated marketing
delivered just for them.
Optimise
We analyse your data to
understand how people
engage with your
business and your people.
We uncover actionable
insight to improve lead
conversion and return on
investment.

9. Our services and tools.
We use the right mix of digital marketing tools to deliver services that
improve your business performance.

10. Analytics
Lead Management
Marketing Automation
Digital Strategy
We put the customer journey
at the core of your intelligent
marketing strategy and
optimise using data and
analytics.
Services Tools

11. Email Marketing
Social Media
Websites
Lead Management
Pay-Per-Click
Online Lead Generation
Focusing on real customer
problems and providing
useful advice when people
are ready to buy is how we
deliver your next customers.
Services Tools

12. Blogging
Pay-Per-Click
Social Media
Video
Content Marketing
Content that is targeted,
relevant and useful will move
people to solve their
problems with solutions you
provide.
Services Tools

13. SEO
Pay-Per-Click
Video
Search Marketing
Providing what your ideal
customer is searching for and
understanding their intent
ensures you only acquire high
quality relevant visitors.
Services Tools

15. How intelligent digital marketing works
Meet Jane Meet John
She’s a marketing manager
for a software company
which helps engineers
organise and distribute
documents for construction
projects.
He’s a project engineer and
needs a solution to organise
and distribute documents
within his construction
project.

16. John finds Jane’s post so useful
that he clicks on the call-to-action
at the end of the article. This leads
him to a landing page with an offer
for a guide about organising
design documentation.
John visits Google to look for
advice. He finds a great article
about benefits of document
organisation that Jane wrote
on her company blog.

17. Impressed with Jane’s guide,
John returns to Jane’s site the
next day to dig deeper. He
notices that her company offers
software, but he’s not ready to
sign up quite yet.
John thinks the guide will be
useful, so he submits his name
and email address, then
downloads the guide.

18. Jane’s rep gets in touch with
John. The next day he closes
the deal with John.
Some time later, John visits
the pricing page, the
salesperson at Jane’s
company assigned to John
gets an alert notifying him of
the visit.

19. Jane’s pleased she’s got another sale and John’s excited to make
his construction project run more efficiently.
This is how intelligent
digital marketing works.

20. We can do as little, or as much of
the work. You decide.
We give you the intelligent
digital marketing strategy,
training and tools to deliver
this modern approach to start
engaging with customers on
your own terms.
Strategy
We implement the intelligent
digital marketing strategy
and carry out campaign
based activities for a
specific outcome.
Campaign
We become your strategic
marketing partner on
a retainer relationship
with on-going support
and consultancy.
Retainer
Minimum contract duration 3 months Minimum contract duration 6 months Minimum contract duration 6 months

21. Intelligent digital marketing.
Better results.
To learn how manuka can help you, get in touch.
01925 428 700 or search for manuka digital

22. Grow your business with manuka.
Intelligent digital marketing.
Manuka Digital Ltd. 13 Palmyra Square, Warrington WA1 1BL
01925 428700 hello@manukadigital.co.uk