This document describes the services of A Direct Marketing Consulting Group. They offer direct marketing planning and implementation, objective consulting advice, creative development with strategic perspective, donor profiling, list hygiene and enhancement. The company founder has 20+ years of experience in direct marketing and has launched multiple direct marketing agencies. They emphasize testing, analytics, acquisition allowables, and creative approaches to drive response. Their services include program evaluation, creative development, audits, database expansion strategies, and email marketing strategies.

1. A Direct Marketing Consulting Group
1176 Pleasant Oaks Drive, Lewisville Texas
Tel: 972-459-6868 Email: tedgrigg@dmcgresults.com

3. What will we do for you?

4. What will we do for you?
- Direct marketing planning/implementation

5. What will we do for you?
- Direct marketing planning/implementation
- Access to objective, consulting advice

6. What will we do for you?
- Direct marketing planning/implementation
- Access to objective, consulting advice
- Creative development with strategic
perspective

7. What will we do for you?
- Direct marketing planning/implementation
- Access to objective, consulting advice
- Creative development with strategic
perspective
- Donor profiling

8. What will we do for you?
- Direct marketing planning/implementation
- Access to objective, consulting advice
- Creative development with strategic
perspective
- Donor profiling
- List hygiene and enhancement

9. Credentials

11. Background

12. Background
- Ran a national direct marketing company a
20 million dollar direct response budget

13. Background
- Ran a national direct marketing company a
20 million dollar direct response budget
- For a general advertising agency, started a
direct agency making it the fastest
growing in the Midwest

14. Background
- Ran a national direct marketing company a
20 million dollar direct response budget
- For a general advertising agency, started a
direct agency making it the fastest
growing in the Midwest
- Launched and built two additional direct
agency divisions for national agencies

15. What others say about us

17. “I have known Ted for over 20 years starting
back when he was working at Bozell & Jacobs.
I use him now for all of our annual planning or
an project that requires isolating and
prioritizing all of the direct response options. I
recommend him highly to both experienced
and inexperienced direct marketers.“
Gene Dalbo, Director, Marketing Communication. Boy Scouts of America Supply Division

19. “Ted, I can't tell you how important and critical
it has been to have a knowledgeable ally
working with us in the marketing department.
Your insights , plans and strategies helped both
our database analysis and long term plans
come together and make sense. I could not see
ever going into a major direct mail campaign
without you and your experience to guide us.“
Richard Restiano, Vice-President Marketing & E-commerce, Olan Mills Inc.

21. “Professionalism, Innovation, and Results:
That’s what you get with Ted. His team is a
creative force to be reckoned with, and our
company is all the better for it. With Ted's
team, you've definitely got a friend in the
business . . .“
Tammy Green, VP Quality Assurance, Online Financial Services First Tennessee Bank

22. Services Offered

24. Planning Services ...

25. Planning Services ...
- Direct Marketing Program Evaluation,

26. Planning Services ...
- Direct Marketing Program Evaluation,
- Creative Development, Planning & Analysis

27. Planning Services ...
- Direct Marketing Program Evaluation,
- Creative Development, Planning & Analysis
- Direct Response Creative Execution Audits

28. Planning Services ...
- Direct Marketing Program Evaluation,
- Creative Development, Planning & Analysis
- Direct Response Creative Execution Audits
- Customer File Audits

29. Planning Services ...
- Direct Marketing Program Evaluation,
- Creative Development, Planning & Analysis
- Direct Response Creative Execution Audits
- Customer File Audits
- Database Expansion Strategy

30. Planning Services ...
- Direct Marketing Program Evaluation,
- Creative Development, Planning & Analysis
- Direct Response Creative Execution Audits
- Customer File Audits
- Database Expansion Strategy
- Email Marketing Strategy

32. How are we different?

33. How are we different?
- Emphasis on testing and analytics

34. How are we different?
- Emphasis on testing and analytics
- Establishment of acquisition allowables

35. How are we different?
- Emphasis on testing and analytics
- Establishment of acquisition allowables
- Reliance on allowables for planning

36. How are we different?
- Emphasis on testing and analytics
- Establishment of acquisition allowables
- Reliance on allowables for planning
- Creative approaches for increasing response

37. How are we different?
- Emphasis on testing and analytics
- Establishment of acquisition allowables
- Reliance on allowables for planning
- Creative approaches for increasing response

38. Creative execution samples

41. Breakthrough-driven

42. Breakthrough-driven
Focused on results

43. Breakthrough-driven
Focused on results
Excellence in the creative

44. Breakthrough-driven
Focused on results
Excellence in the creative
Oriented for analysis

45. Breakthrough-driven
Focused on results
Excellence in the creative
Oriented for analysis
Knowledgeable