4. What will we do for you?
- Direct marketing planning/implementation
5. What will we do for you?
- Direct marketing planning/implementation
- Access to objective, consulting advice
6. What will we do for you?
- Direct marketing planning/implementation
- Access to objective, consulting advice
- Creative development with strategic
perspective
7. What will we do for you?
- Direct marketing planning/implementation
- Access to objective, consulting advice
- Creative development with strategic
perspective
- Donor profiling
8. What will we do for you?
- Direct marketing planning/implementation
- Access to objective, consulting advice
- Creative development with strategic
perspective
- Donor profiling
- List hygiene and enhancement
12. Background
- Ran a national direct marketing company a
20 million dollar direct response budget
13. Background
- Ran a national direct marketing company a
20 million dollar direct response budget
- For a general advertising agency, started a
direct agency making it the fastest
growing in the Midwest
14. Background
- Ran a national direct marketing company a
20 million dollar direct response budget
- For a general advertising agency, started a
direct agency making it the fastest
growing in the Midwest
- Launched and built two additional direct
agency divisions for national agencies
17. “I have known Ted for over 20 years starting
back when he was working at Bozell & Jacobs.
I use him now for all of our annual planning or
an project that requires isolating and
prioritizing all of the direct response options. I
recommend him highly to both experienced
and inexperienced direct marketers.“
Gene Dalbo, Director, Marketing Communication. Boy Scouts of America Supply Division
18.
19. “Ted, I can't tell you how important and critical
it has been to have a knowledgeable ally
working with us in the marketing department.
Your insights , plans and strategies helped both
our database analysis and long term plans
come together and make sense. I could not see
ever going into a major direct mail campaign
without you and your experience to guide us.“
Richard Restiano, Vice-President Marketing & E-commerce, Olan Mills Inc.
20.
21. “Professionalism, Innovation, and Results:
That’s what you get with Ted. His team is a
creative force to be reckoned with, and our
company is all the better for it. With Ted's
team, you've definitely got a friend in the
business . . .“
Tammy Green, VP Quality Assurance, Online Financial Services First Tennessee Bank
33. How are we different?
- Emphasis on testing and analytics
34. How are we different?
- Emphasis on testing and analytics
- Establishment of acquisition allowables
35. How are we different?
- Emphasis on testing and analytics
- Establishment of acquisition allowables
- Reliance on allowables for planning
36. How are we different?
- Emphasis on testing and analytics
- Establishment of acquisition allowables
- Reliance on allowables for planning
- Creative approaches for increasing response
37. How are we different?
- Emphasis on testing and analytics
- Establishment of acquisition allowables
- Reliance on allowables for planning
- Creative approaches for increasing response
