Manchu Technical Center
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Manchu Technical Center (MTC) in Dalian, China aims to provide world-class technical services and finished products to major US retailers. MTC works with over 200 associates and produces over 2.5 million products annually for customers like Express, Chico's, and American Eagle. The MTC team is led by experts with decades of apparel industry experience. While MTC used to rely on quotas, it now must compete globally by offering better service, quick turnaround times, high quality, and responsiveness to customer needs and market changes. MTC aims to grow its business by over 20% annually and expand into new categories and customers to become a world-class trading partner.
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Galanz is the largest microwave oven manufacturer in the world. It pursued a strategy of low-cost production through economies of scale and process improvements. This allowed it to gain 60-70% of the domestic market share in China by 2002 and 50% of the international market by 2007. However, Galanz now faces challenges such as low overseas brand awareness and capacity issues. It must determine the best strategy going forward for its OEM, ODM, and OBM businesses to maintain competitive advantage.
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The document discusses several factors to consider in product design, including marketing, economics, production, and profitability. It outlines aspects of marketing like satisfying customer needs and demand creation. Economic analysis considers capital costs, production costs, expected profits, competitiveness, and sales projections. Production factors include selecting processes, materials, components, workmanship standards, and tolerances. The overall goal is to design profitable products that can be efficiently manufactured and are competitive in the market.
Design Goods Slides
The document provides information about designing new products and services. It discusses trends in product design such as a shift toward services and information technology. It also covers product life cycles and strategies for different stages. The document presents methods for managing design processes, including concurrent engineering. It provides an example of quality function deployment to translate customer wants into product characteristics. Finally, it discusses tools for decision making in product design, including using a decision tree to analyze introducing a new product.
New product development and product life-cycle strategies
This document outlines the new product development process and product life cycle. It describes the major stages in new product development as idea generation, screening, concept development and testing, marketing strategy development, business analysis, product development, test marketing, and commercialization. The product life cycle consists of development, introduction, growth, maturity, and decline stages. Marketing strategies must change throughout the life cycle, focusing on trial in introduction, market share in growth, and profit in maturity by modifying the product, market, or marketing mix.
A Path to Predictability at Scale - Sales Workshop for Foundation Capital
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D-Squared Consulting Services provides various services to support clients' operations in China and the U.S., including work in process management, implementation of standard operating procedures, enterprise resource planning reviews, compliance evaluations, financial controls analysis, production planning, supplier network mapping, strategic and tactical planning, marketing and branding, and distribution and sales growth strategies. The goal is to provide quality assurance and predictable results, improve product quality and efficiency, eliminate waste, and increase profits through cost reductions and growth opportunities.
New product development and product life-cycle strategies
This document outlines the new product development process and product lifecycle. It discusses how companies generate new product ideas, the major steps in development including idea generation, screening, testing, and commercialization. It then describes the stages a product goes through - introduction, growth, maturity, and decline. Finally, it explains how marketing strategies must change during each stage of the lifecycle.
Performance Enhancement Proposal For Mtf ( Oct 30 2010 )
The document proposes hardware and software improvements for Manchu Times Fashion. It recommends updating the company website, showroom, sample library, and standard operating procedures. It suggests improving the organization chart, sample room capacity, and production planning across offices in New York, Hong Kong, and Dalian. It also proposes enhancing core tracking systems and departments like sourcing, quality assurance, and innovation to better serve customers.
Npd
The document discusses new product development and product life cycle strategies. It describes the 8 major steps in new product development: 1) idea generation, 2) idea screening, 3) concept development, 4) marketing strategy, 5) business analysis, 6) product development, 7) test marketing, and 8) commercialization. It also outlines the typical stages in a product's life cycle: introduction, growth, maturity, and decline. Strategies are discussed for each stage of the product life cycle.
Pgbm03 MBA OPERATION MANAGEMENT session 05 design of product and service
This document summarizes key points from a session on product and service design operations management. It discusses why good design is important, noting a survey found companies that consider design performed much better financially. It also outlines the stages in design like concept generation, screening, preliminary design, and prototyping. Interactive product/service and process design are emphasized. Design reduces costs and time to market for new offerings. Delays in design or time to market can significantly impact financial break-even points.
Leveraging Supplier Innovation
To fully exploit and create an analytics culture will require an approach that leverages third party solutions. Most innovation is driven today by small to medium sized organizations. To be fully able to drive innovation, procurement must serve as a key component in driving this change.
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This document provides an overview of operations management concepts and terminology. It discusses key topics like operations strategy, competitive priorities, productivity, and the differences between services and manufactured products. The document also outlines recommended reading materials and provides a framework for developing an operations strategy. It defines operations management and discusses important aspects like transformation processes, operation systems, historical developments in the field, and management function levels.
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Nicomatic marketing plan ppt
This document provides a marketing plan for Kale Design for 2012. It includes a situational analysis identifying goals of increased visibility, new products, sales organization, and R&D commitment. Challenges include inconsistent messaging and unclear ROI on marketing spending. The plan outlines improving message consistency, lead management from trade shows and websites, supporting the representative network, and new customer outreach through innovation alerts and samples. An execution schedule and metrics are provided to track new customers, lead sources and conversions, and marketing expenditures.
Industrial training
The document discusses the knitwear industry in Ludhiana, Punjab, India. It provides background on the origins and major centers of the knitwear industry. It then discusses a case study conducted on knitwear exporters in Ludhiana, including their products, sales, challenges, government policies, and lack of CRM practices. The exporters face numerous issues like complex export processes, lack of infrastructure and technology, high costs, and rigid policies that negatively impact their business and customer relationships.
How to improve the roi of business model innovation and scale it to new heights
John Bradford proposes a new business model of leasing carpet tiles rather than selling them. This would allow the company to refurbish and resell used tiles, keeping more material out of landfills. The necessary elements for this model are currently in place or obtainable, including customer demand for leased and previously used products, an online sales channel, a carpet take-back system, and carpet refurbishing and recycling processes. By leasing carpet tiles, the company could increase margins by 15-50% and enter new market segments.
Product devlopment
Market development is a growth procedure that identifies and grow new market segments for current products. A market development procedure targets non-buying customers in currently select segments. It also targets new customers in new section.
Product Design & Development
This document discusses product design and development. It covers factors that inspire product design such as identifying gaps in demand, underutilized resources, and new product ideas. It also discusses marketing factors to consider like market potential and competition. Additionally, it outlines the stages of new product development including idea generation, concept development, market strategy development, feasibility studies, product design, testing, and commercialization. Finally, it discusses the product life cycle and how investment depends on what stage the product is in such as introduction, growth, maturity, or decline.
Qm0026 quality concepts, tasks and development methods
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Manchu Technical Center
- 1. Manchu Technical Center ( Dalian - China )