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Managing with KPIs and KRIs
Prepared	
  for:	
  
StratexSystems	
  Webinar	
  Series	
  
1	
  November	
  2012	
  
Page	
  §	
  2	
  
The objectives of this session are:
§  Introduce 3 types of indicators
§  Discuss the steps taken in defining indicators
§  Provide ‘knowledge transfer’ to give you the skills and tools to
define indicators
Page	
  §	
  3	
  
The Balanced Scorecard was introduced in 1992 which
led to an explosion in the use of indicators
“What	
  you	
  measure	
  is	
  what	
  you	
  get”	
  	
  
	
  
Raison	
  d'être	
  for	
  Balanced	
  Scorecard	
  was	
  to	
  provide	
  a	
  
‘balanced’	
  set	
  of	
  performance	
  measurements.	
  
Page	
  §	
  4	
  
The credit crunch and subsequent fall-out is rewriting
the rules on strategy execution (and risk management)
Page	
  §	
  5	
  
Firms need to take an integrated approach which
enables sustainable strategy execution
Performance	
  
Management	
  
	
  
Risk	
  
Management	
  
	
  
Strategy	
  
Management	
  
	
  
	
  
AppeEte	
  	
  	
  	
  
What	
  are	
  we	
  trying	
  to	
  
achieve?	
  	
  
Are	
  we	
  on	
  track?	
  
What	
  is	
  our	
  Risk	
  AppeEte?	
  
Are	
  we	
  operaEng	
  
within	
  appeEte?	
  
Governance	
  &	
  CommunicaEons	
  
Culture	
  
Page	
  §	
  6	
  
Such an approach must be underpinned by a
‘conceptually sound’ data model
6	
  
ObjecEves	
  
KPIs	
   AcEons	
   Key	
  Risks	
  
KRIs	
   AcEons	
   Assessment	
   Key	
  Controls	
  
KCIs	
   AcEons	
   Assessment	
  
Events	
  
CerEficaEon	
  
Risk	
  
AppeEte	
  
Page	
  §	
  7	
  
What is an indicator?
§  An Indicator is a numeric value produced through the combination of
measures which provides business insight.
§  Indicators inform management discussions and provides an indication of
past, present or future state of the business, from a perspective of:
§  Performance (KPIs)
§  Risk (KRIs)
§  Control (KCIs)
§  Defining indicators and measures enables:
§  more focused and timely responses to emerging issues
§  better informed business decisions
Page	
  §	
  8	
  
Indicators and Measures – What is the difference?
What is a measure?
§  A measure is a business value or fact which is generated as a result
of the activities of the business.
§  Net Income (£) is a measure. It tells us the Net Income in £ terms
generated by the business activities.
What is an indicator?
§  An Indicator is a numeric value that is produced through the
combination of measures which provides business insight.
§  Expressed as %’s, ratios etc.
§  Indicators inform management discussions and provide an indication
of past, present or future state of the business.
§  Net Income (£) as a % of target
Page	
  §	
  9	
  
The three different types of indicators answer different questions
Key Performance Indicators
§  An indicator which enables an organisation to define its performance targets based on its
goals and objectives and to monitor its progress towards achieving these targets.
§  KPIs are used to answer the question: “ Are we achieving our desired levels of
performance? ”
Key Risk Indicators
§  An indicator which is used by organisations to help define its risk profile and monitor
changes in that profile.
§  KRIs are used to answer the question: “ How is our risk profile changing and is it within
our desired tolerance levels? ”
Key Control Indicators
§  An indicator used by organisations to define their controls environment and monitor levels
of control relative to desired tolerances.
§  KCIs are used to answer the question: “ Are our internal controls effective? Are we ‘in
control’? ”
Page	
  §	
  10	
  
Types of Indicators
§  There are primarily two types of indicators, Leading and
lagging (As a rule of thumb a good mix is a ratio of 2:1).
§  Leading indicators are those indicators that provide an
early signal/early warning that the standards set/agreed in the
business will or will not be achieved.They are input indicators.
§  Lagging indicators are those indicators that provide a signal
that the desired outcomes/targets have or have not being
achieved by the business.They are outcome indicators.
Page	
  §	
  11	
  
The three different types of indicators should be
related and can be reused
Page	
  §	
  12	
  
A simple example of reuse of indicators across
indicator types
Defining Indicators
Page	
  §	
  14	
  
Basic steps in defining Indicators
Step 1 – Set the Context
Step 2 – Develop a ‘long list’ potential indicators and measures
§  Understand the difference between SHOULD, COULD and ARE
Step 3 – Evaluate Indicators and indicator combinations to determine the
‘vital few’
Step 4 – Operationalise your chosen few, recognising this is an iterative
process and they will change.
Page	
  §	
  15	
  
Step 1 - Set the Context
§  Are the Objectives, Risks, Controls defined? How well?
§  Have you undertaken a consolidation/refinement process
across your ‘entity’?
§  Are your objectives clear, well articulated, well understood?
§  How many risks and controls are you managing? Is there an
explicit linkage to objectives?
Page	
  §	
  16	
  
Step 2 - Develop a ‘long list’ potential indicators and
measures
§  Understand the difference between
§  What should our indicators be?
§  What could our indicators be?
§  What are our current indicators?
§  Avoid the natural trap of using existing indicators and measures, or those
that are easy to measure.
§  Balance the need to ‘navel graze’ against the need for action.
§  Ask your entity head – what is important and why?
§  Ask experts, consult industry benchmarks, Google.
§  Be cautious when using ‘off the shelf’ indicators and measures.
Page	
  §	
  17	
  
Step 3 – Evaluate Indicators, and indicator combinations
to determine the ‘vital few’
§  Good Indicators should be
1.  Focused
2.  Objective
3.  Balanced
4.  Fact-based
5.  Owned
6.  Practical
SMART	
  Indicators	
  
	
  
Specific	
  
Measureable	
  
AcEonable	
  &	
  Aligned	
  
RealisEc	
  
Time	
  framed	
  
Page	
  §	
  18	
  
Step 4 – Operationalise your chosen few, recognising
this is an iterative process and they will change.
§  Defining Indicators can become a time consuming process –
don’t attempt to develop a ‘perfect’ set!
§  Adopt an iterative approach.
§  Accept they will and should change.
§  Use initial set of indicators for approximately 3 months (3
cycles) then review.
Page	
  §	
  19	
  
Defining an indicator… capture key data
Governance	
  and	
  ownership	
  
Meta	
  data	
  about	
  the	
  
indicator	
  
Baseline	
  and	
  Thresholds	
  
Page	
  §	
  20	
  
Indicators are scored using a simple, 3 colour RAGAR approach
Out	
  of	
  control.	
  	
  Take	
  acEon	
  
now!	
  
	
  Out	
  of	
  tolerance.	
  Monitor	
  ,	
  
acEon	
  may	
  be	
  required.	
  
Within	
  tolerance.	
  Learn	
  the	
  
lessons	
  and	
  disseminate	
  
Page	
  §	
  21	
  
The different indicators types enhance the ‘standard’
Strategy Map
Page	
  §	
  22	
  
Risk Maps and other high level visualisations of data are
important
Page	
  §	
  23	
  
Each of the indicator types can be included within a
separate scorecard
Strategy	
  
Scorecard	
  
Risk	
  
	
  Scorecard	
  
Control	
  
Scorecard	
  
Page	
  §	
  24	
  
Example Front-page for a board report
Page	
  §	
  25	
  
Example Indicator Dashboard
Page	
  §	
  26	
  
Example Indicator Accountable Dashboard
Page	
  §	
  27	
  
Example Detail Indicator Dashboard (via SharePoint)
Page	
  §	
  28	
  
Exmaple Indicator Healthcheck
Page	
  §	
  29	
  
Q&A
Page	
  §	
  30	
  
About StratexSystems
“StratexPoint	
  enabled	
  us	
  to	
  reduce	
  
the	
  value	
  of	
  our	
  opera<onal	
  losses	
  
by	
  94%,	
  the	
  volume	
  by	
  63%	
  and	
  our	
  
economic	
  capital	
  provision	
  by	
  23%”	
  	
  
-­‐	
  Head	
  of	
  OperaEonal	
  Risk,	
  HML	
  -­‐	
  
Skipton	
  group	
  
Our	
  mission	
  
To	
  provide	
  an	
  integrated	
  strategy	
  and	
  risk	
  
management	
  soluHons	
  which	
  enhances	
  
strategy	
  execuEon,	
  enhance	
  capital	
  
efficiency	
  by	
  15%	
  and	
  reduce	
  operaEonal	
  
losses	
  25%	
  while	
  providing	
  100%	
  
confidence	
  that	
  your	
  business	
  is	
  operaEng	
  
within	
  appeEte.	
  
Page	
  §	
  31	
  
Our solution enables our clients to “control their risks
while executing strategy”
Page	
  §	
  32	
  
Free trial of StratexLive
Stratex	
  Bootcamp	
  
	
  
§  30	
  day	
  free	
  use	
  of	
  StratexLive	
  
§  Regular	
  ‘coaching’	
  session	
  online	
  
§  Load	
  your	
  own	
  data	
  
§  Add	
  your	
  own	
  users	
  
§  START	
  NOW	
  
Page	
  §	
  33	
  
End
Page	
  §	
  34	
  
Additional Slides
Page	
  §	
  35	
  
Good indicators are focused
§  Providing a ‘signal’ on specific, desirable results or outcomes.
§  Articulating the indicator as a true indicator, rather than a
measure provides focus.
§  Rather than ‘Total Operational Losses’ consider Operational Losses as
a % of Revenue
§  Can work in isolation or in combination with other
indicators.
Page	
  §	
  36	
  
Good indicators are Objective
§  There should be no ambiguity as to what the indicator is
measuring.
§  There should be general agreement on how the indicator
should be interpreted.
§  Documenting the indicator with notes, rationale etc.
Page	
  §	
  37	
  
Good indicators are Balanced
§  Generally should use a combination of Leading and Lagging
indicators.
§  Use a combination of financially and non-financially orientated
indicators.
§  Consider your total number of indicators and their balance
between performance, risks and controls.
•  Sometimes a single indicator can be ok!
Page	
  §	
  38	
  
Good indicators are Fact-based
§  Where possible, indicators should generally use ‘hard’ facts /
numbers.
§  Fact-based indictors are not as open to interpretation or
ambiguity as ‘soft’ numbers.
§  However ‘soft’ facts and ‘gut’ feel have a vital role to play in
decision making.They should supplement ‘hard’ facts via
management discussions.
§  Good example: Net Promoter Score
Page	
  §	
  39	
  
Good indicators are Owned
§  Indicators use a partial RACI (Accountable inferred from the
parent Performance, Risk or Control)
§  Indicators have an updater, if manual.
§  Indicators can have an approver (often this is the accountable
of the parent Performance, Risk or Control)
Page	
  §	
  40	
  
Good indicators are Practical
§  An indicator is only practical if data can be collected in a
timely fashion, at a reasonable, acceptable cost... Or there is a
plan to make this happen!
§  Indicators should inform the organisational discussion.
§  Indicators should focus on the ‘vital few’ - it is not practical to
have indicators for everything.
§  It is not practical (or desirable) to have indicators for
everything or to develop a perfect set of indicators.

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Managing with KPI's and KRI's

  • 1. Managing with KPIs and KRIs Prepared  for:   StratexSystems  Webinar  Series   1  November  2012  
  • 2. Page  §  2   The objectives of this session are: §  Introduce 3 types of indicators §  Discuss the steps taken in defining indicators §  Provide ‘knowledge transfer’ to give you the skills and tools to define indicators
  • 3. Page  §  3   The Balanced Scorecard was introduced in 1992 which led to an explosion in the use of indicators “What  you  measure  is  what  you  get”       Raison  d'être  for  Balanced  Scorecard  was  to  provide  a   ‘balanced’  set  of  performance  measurements.  
  • 4. Page  §  4   The credit crunch and subsequent fall-out is rewriting the rules on strategy execution (and risk management)
  • 5. Page  §  5   Firms need to take an integrated approach which enables sustainable strategy execution Performance   Management     Risk   Management     Strategy   Management       AppeEte         What  are  we  trying  to   achieve?     Are  we  on  track?   What  is  our  Risk  AppeEte?   Are  we  operaEng   within  appeEte?   Governance  &  CommunicaEons   Culture  
  • 6. Page  §  6   Such an approach must be underpinned by a ‘conceptually sound’ data model 6   ObjecEves   KPIs   AcEons   Key  Risks   KRIs   AcEons   Assessment   Key  Controls   KCIs   AcEons   Assessment   Events   CerEficaEon   Risk   AppeEte  
  • 7. Page  §  7   What is an indicator? §  An Indicator is a numeric value produced through the combination of measures which provides business insight. §  Indicators inform management discussions and provides an indication of past, present or future state of the business, from a perspective of: §  Performance (KPIs) §  Risk (KRIs) §  Control (KCIs) §  Defining indicators and measures enables: §  more focused and timely responses to emerging issues §  better informed business decisions
  • 8. Page  §  8   Indicators and Measures – What is the difference? What is a measure? §  A measure is a business value or fact which is generated as a result of the activities of the business. §  Net Income (£) is a measure. It tells us the Net Income in £ terms generated by the business activities. What is an indicator? §  An Indicator is a numeric value that is produced through the combination of measures which provides business insight. §  Expressed as %’s, ratios etc. §  Indicators inform management discussions and provide an indication of past, present or future state of the business. §  Net Income (£) as a % of target
  • 9. Page  §  9   The three different types of indicators answer different questions Key Performance Indicators §  An indicator which enables an organisation to define its performance targets based on its goals and objectives and to monitor its progress towards achieving these targets. §  KPIs are used to answer the question: “ Are we achieving our desired levels of performance? ” Key Risk Indicators §  An indicator which is used by organisations to help define its risk profile and monitor changes in that profile. §  KRIs are used to answer the question: “ How is our risk profile changing and is it within our desired tolerance levels? ” Key Control Indicators §  An indicator used by organisations to define their controls environment and monitor levels of control relative to desired tolerances. §  KCIs are used to answer the question: “ Are our internal controls effective? Are we ‘in control’? ”
  • 10. Page  §  10   Types of Indicators §  There are primarily two types of indicators, Leading and lagging (As a rule of thumb a good mix is a ratio of 2:1). §  Leading indicators are those indicators that provide an early signal/early warning that the standards set/agreed in the business will or will not be achieved.They are input indicators. §  Lagging indicators are those indicators that provide a signal that the desired outcomes/targets have or have not being achieved by the business.They are outcome indicators.
  • 11. Page  §  11   The three different types of indicators should be related and can be reused
  • 12. Page  §  12   A simple example of reuse of indicators across indicator types
  • 14. Page  §  14   Basic steps in defining Indicators Step 1 – Set the Context Step 2 – Develop a ‘long list’ potential indicators and measures §  Understand the difference between SHOULD, COULD and ARE Step 3 – Evaluate Indicators and indicator combinations to determine the ‘vital few’ Step 4 – Operationalise your chosen few, recognising this is an iterative process and they will change.
  • 15. Page  §  15   Step 1 - Set the Context §  Are the Objectives, Risks, Controls defined? How well? §  Have you undertaken a consolidation/refinement process across your ‘entity’? §  Are your objectives clear, well articulated, well understood? §  How many risks and controls are you managing? Is there an explicit linkage to objectives?
  • 16. Page  §  16   Step 2 - Develop a ‘long list’ potential indicators and measures §  Understand the difference between §  What should our indicators be? §  What could our indicators be? §  What are our current indicators? §  Avoid the natural trap of using existing indicators and measures, or those that are easy to measure. §  Balance the need to ‘navel graze’ against the need for action. §  Ask your entity head – what is important and why? §  Ask experts, consult industry benchmarks, Google. §  Be cautious when using ‘off the shelf’ indicators and measures.
  • 17. Page  §  17   Step 3 – Evaluate Indicators, and indicator combinations to determine the ‘vital few’ §  Good Indicators should be 1.  Focused 2.  Objective 3.  Balanced 4.  Fact-based 5.  Owned 6.  Practical SMART  Indicators     Specific   Measureable   AcEonable  &  Aligned   RealisEc   Time  framed  
  • 18. Page  §  18   Step 4 – Operationalise your chosen few, recognising this is an iterative process and they will change. §  Defining Indicators can become a time consuming process – don’t attempt to develop a ‘perfect’ set! §  Adopt an iterative approach. §  Accept they will and should change. §  Use initial set of indicators for approximately 3 months (3 cycles) then review.
  • 19. Page  §  19   Defining an indicator… capture key data Governance  and  ownership   Meta  data  about  the   indicator   Baseline  and  Thresholds  
  • 20. Page  §  20   Indicators are scored using a simple, 3 colour RAGAR approach Out  of  control.    Take  acEon   now!    Out  of  tolerance.  Monitor  ,   acEon  may  be  required.   Within  tolerance.  Learn  the   lessons  and  disseminate  
  • 21. Page  §  21   The different indicators types enhance the ‘standard’ Strategy Map
  • 22. Page  §  22   Risk Maps and other high level visualisations of data are important
  • 23. Page  §  23   Each of the indicator types can be included within a separate scorecard Strategy   Scorecard   Risk    Scorecard   Control   Scorecard  
  • 24. Page  §  24   Example Front-page for a board report
  • 25. Page  §  25   Example Indicator Dashboard
  • 26. Page  §  26   Example Indicator Accountable Dashboard
  • 27. Page  §  27   Example Detail Indicator Dashboard (via SharePoint)
  • 28. Page  §  28   Exmaple Indicator Healthcheck
  • 30. Page  §  30   About StratexSystems “StratexPoint  enabled  us  to  reduce   the  value  of  our  opera<onal  losses   by  94%,  the  volume  by  63%  and  our   economic  capital  provision  by  23%”     -­‐  Head  of  OperaEonal  Risk,  HML  -­‐   Skipton  group   Our  mission   To  provide  an  integrated  strategy  and  risk   management  soluHons  which  enhances   strategy  execuEon,  enhance  capital   efficiency  by  15%  and  reduce  operaEonal   losses  25%  while  providing  100%   confidence  that  your  business  is  operaEng   within  appeEte.  
  • 31. Page  §  31   Our solution enables our clients to “control their risks while executing strategy”
  • 32. Page  §  32   Free trial of StratexLive Stratex  Bootcamp     §  30  day  free  use  of  StratexLive   §  Regular  ‘coaching’  session  online   §  Load  your  own  data   §  Add  your  own  users   §  START  NOW  
  • 34. Page  §  34   Additional Slides
  • 35. Page  §  35   Good indicators are focused §  Providing a ‘signal’ on specific, desirable results or outcomes. §  Articulating the indicator as a true indicator, rather than a measure provides focus. §  Rather than ‘Total Operational Losses’ consider Operational Losses as a % of Revenue §  Can work in isolation or in combination with other indicators.
  • 36. Page  §  36   Good indicators are Objective §  There should be no ambiguity as to what the indicator is measuring. §  There should be general agreement on how the indicator should be interpreted. §  Documenting the indicator with notes, rationale etc.
  • 37. Page  §  37   Good indicators are Balanced §  Generally should use a combination of Leading and Lagging indicators. §  Use a combination of financially and non-financially orientated indicators. §  Consider your total number of indicators and their balance between performance, risks and controls. •  Sometimes a single indicator can be ok!
  • 38. Page  §  38   Good indicators are Fact-based §  Where possible, indicators should generally use ‘hard’ facts / numbers. §  Fact-based indictors are not as open to interpretation or ambiguity as ‘soft’ numbers. §  However ‘soft’ facts and ‘gut’ feel have a vital role to play in decision making.They should supplement ‘hard’ facts via management discussions. §  Good example: Net Promoter Score
  • 39. Page  §  39   Good indicators are Owned §  Indicators use a partial RACI (Accountable inferred from the parent Performance, Risk or Control) §  Indicators have an updater, if manual. §  Indicators can have an approver (often this is the accountable of the parent Performance, Risk or Control)
  • 40. Page  §  40   Good indicators are Practical §  An indicator is only practical if data can be collected in a timely fashion, at a reasonable, acceptable cost... Or there is a plan to make this happen! §  Indicators should inform the organisational discussion. §  Indicators should focus on the ‘vital few’ - it is not practical to have indicators for everything. §  It is not practical (or desirable) to have indicators for everything or to develop a perfect set of indicators.