Presentation by François Rüf, Principal Program Manager, Microsoft Schweiz, @ Executive Circle Summit December 2013, about the social customer, social strategies, CRM and social media and Microsoft.
This is a presentation from a webinar delivered to small to medium size companies.
These are the 6 biggest reason why consumers will stop following your business
This is a presentation from a webinar delivered to small to medium size companies.
These are the 6 biggest reason why consumers will stop following your business
Budget, resources, and visibility of social in business is growing every year. Marketers are now integrating social strategies into all campaigns and programs as a core channel. This increased focus on social requires the need to measure its business impact, changing how marketers measure and report on their social activities and successes. In this session, hear from Ben Cathers, Senior Strategic Solutions Consultant at Hootsuite to learn the tactics leading marketers are using to measure social attribution in their business and how they tie social back to marketing KPIs and overall business objectives.
Ben is a Senior Strategic Solutions Consultant at Hootsuite. He sells, pitches and manages the initial and expansion rollout phases for some of Hootsuite’s largest government rollouts such as The Canadian Government, State of Massachusetts, State of Maryland, City of Boston and New York City.
The question of social media ROI comes up often. The problem is not about measuring social media ROI because I believe it is quite easy to prove. The real problem is that too often people ignore their key corporate objectives and where and how social media marketing can complement their efforts to achieve those objectives.
How Social Media Can Destroy Your Business Model FinalAnjuan Simmons
While much has been documented about how social media can hurt companies from a marketing perspective, vulnerabilities exist in every area of an organization's business model. From the lowliest employee to the CEO, social media presents corporate vulnerabilities regardless of rank, title, or department. Risk mitigation strategies are essential.
Razorfish recently introduced Fluent: The Razorfish Social Influence Marketing (SIM) Report - a simple but groundbreaking index for the social web.
In this webinar presented by Shiv Singh, Razorfish's Global Social Media Lead, he explains this new SIM score, presents highlights from the report and the Razorfish SIM survey, and shows how to apply it to manage your social influence marketing and increase your brand influence.
Measuring your social media effectivenessMandi Bateson
There are hundreds of tools (free and paid) to track social media campaigns. So why is it so hard to report on social media effectiveness?
This presentation will give you practical tips for campaign reporting as well as an overview of the critical components of social media measurement - context, comparison and conversions.
Social Media for Customer Service Report 2013Liam Dowd
A 15-page intelligence report that delves into the area of social media for customer service. It contains analysis, insight and case studies including:
• Are you listening?
• Social CRM
• Making connections
• Future social care
• Practical tips
Did you know that business-to-business media companies have been engaging in influential social communities long before "social media" was the buzz word? Think all companies should be on Facebook?
Crimson Hexagon - Social + Analytics: Does Social Media Opinion Matter?FutureM
FutureM 2013 session with Crimson Hexagon
Moderator:
Elizabeth Breese
Senior Content and Digital Marketing Strategist, Crimson Hexagon
Speakers:
Mitch Brooks
Senior Research Strategist, Crimson Hexagon
Richard Ng
Vice President, Insights and Intelligence, Edelman Digital
Sean Rusinko
SVP Digital Strategy, Verndale
Guen Yi
VP, Analytics Insights, The Walt Disney Company
Social media metrics are at the leading edge of marketing and market research practice. However, it’s important to distill the useful from the trendy. This panel, lead by Crimson Hexagon, brings together leading marketers to speak honestly about the merits of social data, and to discuss situations when traditional metrics and research should not be discarded in favor of social media analysis. Panelists will dig into which traditional metrics are best, and explore the ideal moments to look to social media opinion to guide marketing and business strategy moving forward.
Organization models for social media
- What is a good organization model for a mid size company, implementing a social media engagement strategy?
- How one person can make a difference in an SMB organization!
Challenge:
How can a “social media campaign” actually be successful if the rest of the company does business as usual? Many social media “strategies” are really just some tactical ideas with little impact to the business success. Consultants get fired and careers stale due to some basic lack of understanding. A company with more than 20 people need to think through the organizational implications.
Objective
This webinar shall give you the foundation and the most important insight to to setup a good organization model to successfully engage with customers, prospects, new customers and partners through social media.
Budget, resources, and visibility of social in business is growing every year. Marketers are now integrating social strategies into all campaigns and programs as a core channel. This increased focus on social requires the need to measure its business impact, changing how marketers measure and report on their social activities and successes. In this session, hear from Ben Cathers, Senior Strategic Solutions Consultant at Hootsuite to learn the tactics leading marketers are using to measure social attribution in their business and how they tie social back to marketing KPIs and overall business objectives.
Ben is a Senior Strategic Solutions Consultant at Hootsuite. He sells, pitches and manages the initial and expansion rollout phases for some of Hootsuite’s largest government rollouts such as The Canadian Government, State of Massachusetts, State of Maryland, City of Boston and New York City.
The question of social media ROI comes up often. The problem is not about measuring social media ROI because I believe it is quite easy to prove. The real problem is that too often people ignore their key corporate objectives and where and how social media marketing can complement their efforts to achieve those objectives.
How Social Media Can Destroy Your Business Model FinalAnjuan Simmons
While much has been documented about how social media can hurt companies from a marketing perspective, vulnerabilities exist in every area of an organization's business model. From the lowliest employee to the CEO, social media presents corporate vulnerabilities regardless of rank, title, or department. Risk mitigation strategies are essential.
Razorfish recently introduced Fluent: The Razorfish Social Influence Marketing (SIM) Report - a simple but groundbreaking index for the social web.
In this webinar presented by Shiv Singh, Razorfish's Global Social Media Lead, he explains this new SIM score, presents highlights from the report and the Razorfish SIM survey, and shows how to apply it to manage your social influence marketing and increase your brand influence.
Measuring your social media effectivenessMandi Bateson
There are hundreds of tools (free and paid) to track social media campaigns. So why is it so hard to report on social media effectiveness?
This presentation will give you practical tips for campaign reporting as well as an overview of the critical components of social media measurement - context, comparison and conversions.
Social Media for Customer Service Report 2013Liam Dowd
A 15-page intelligence report that delves into the area of social media for customer service. It contains analysis, insight and case studies including:
• Are you listening?
• Social CRM
• Making connections
• Future social care
• Practical tips
Did you know that business-to-business media companies have been engaging in influential social communities long before "social media" was the buzz word? Think all companies should be on Facebook?
Crimson Hexagon - Social + Analytics: Does Social Media Opinion Matter?FutureM
FutureM 2013 session with Crimson Hexagon
Moderator:
Elizabeth Breese
Senior Content and Digital Marketing Strategist, Crimson Hexagon
Speakers:
Mitch Brooks
Senior Research Strategist, Crimson Hexagon
Richard Ng
Vice President, Insights and Intelligence, Edelman Digital
Sean Rusinko
SVP Digital Strategy, Verndale
Guen Yi
VP, Analytics Insights, The Walt Disney Company
Social media metrics are at the leading edge of marketing and market research practice. However, it’s important to distill the useful from the trendy. This panel, lead by Crimson Hexagon, brings together leading marketers to speak honestly about the merits of social data, and to discuss situations when traditional metrics and research should not be discarded in favor of social media analysis. Panelists will dig into which traditional metrics are best, and explore the ideal moments to look to social media opinion to guide marketing and business strategy moving forward.
Organization models for social media
- What is a good organization model for a mid size company, implementing a social media engagement strategy?
- How one person can make a difference in an SMB organization!
Challenge:
How can a “social media campaign” actually be successful if the rest of the company does business as usual? Many social media “strategies” are really just some tactical ideas with little impact to the business success. Consultants get fired and careers stale due to some basic lack of understanding. A company with more than 20 people need to think through the organizational implications.
Objective
This webinar shall give you the foundation and the most important insight to to setup a good organization model to successfully engage with customers, prospects, new customers and partners through social media.
Find the Risk vs. Reward Balance in Social MediaGerardo A Dada
Businesses are increasingly expected to adopt social networking tools, but it must be done with a firm grasp of the risks, rewards and options.
- Determine how social media tools affect your compliance with regulatory and internal requirements
- Identify the right types of social networking solutions for your enterprise
- Measure a real return on your social networking investment
- Develop guidelines for employees to understand the do's and don'ts
The Corporate Social Media Summit New York 2010Nick Johnson
A complete brochure for the first Corporate Social Media Summit, held in New York in June 2010.
The brochure highlights the 30+ corporate speakers contributing (including Whole Foods, Nokia, McDonald's, Johnson & Johnson and more), and the core topics discussed over the two days (including implementing an internal strategy on social media use, controlling reputation online, and establishing social media value).
For more on the Corporate Social Media Summit series, go to http://events.usefulsocialmedia.com/conferences/
During 2014, Harris Poll conducted 760+ surveys with global Enterprise organizations on behalf of Hootsuite. Research topics related to social media included: usage, benefits and challenges, strategies and implementation and usage and benefits of a management platform.
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
I spoke to an undergraduate marketing class at SDSU about social media marketing. I was asked to speak about my background, social media marketing, how to set up a social media strategy, some use cases, and how to get a job in social media marketing.
As social media programs grow, the need for a social media management system becomes evident for many companies. This paper dives into how to get buy-in for an investment in social marketing software, common challenges that can be overcome with an SMMS platform, and how to create a unique checklist of feature requirements based on your brand's social media goals.
Microsoft stärkt KMUs Unternehmen durch Technologien, mit denen sich geschäftliche Vorteile in den vier folgenden Schlüsselbereichen erzielen lassen.
Effizientes Unternehmenswachstum
Ortsunabhängiges Arbeiten
Sicherheit des Unternehmens
Kundenbeziehungen vertiefen
Mehr Informationen und Details zu den Studien sowie dem Microsoft Surface finden Sie hier:
http://www.microsoft.com/de-ch/business/business-news/wie-moderne-unternehmen-technologie-fur-sich-nutzen-konnen/
What is the Internet of Things?
Sascha Corti, Technical Evangelist, Microsoft Switzerland about the Internet of Things, how IoT is changing the business and the technology behind the Internet of Things.
Swiss MSDN newsletter:
http://msdn.ch/newsletter
Case Study: Modernisierung der IT Infrastruktur bei TransaMicrosoft Schweiz
Im Rahmen des ersten Modern Business Forum stellten Transa, Acommit und Microsoft am Beispiel von Transa, grösster Reise- und Outdoor-Händler der Schweiz, die gelungene Modernisierung der IT-Infrastruktur vor.
Mehr zu #modernbiz und Microsoft Technologien für KMU unter http://www.microsoft.com/de-ch/business/modern-biz/
Christian Ruf, wissenschaftlicher Mitarbeiter am Institut für Wirtschaftsinformatik der Universität St.Gallen, zeigte in seinem Referat beim Microsoft Modern Business Forum auf, wo Praxis und Forschung zum Thema Mobile Business stehen. Dabei wird deutlich, dass dem Mobile Business drei Prinzipien zugrunde liegen: Die Geräte müssen intuitiv zu bedienen sein, intelligente Inhalte liefern und allgegenwärtig einsetzbar sein, ob privat oder im Business.
Mehr zu #modernbiz, moderner IT Infrastruktur und innovativen Technologien unter http://www.microsoft.com/de-ch/business/modern-biz/
Der Weg in eine moderne Arbeitswelt mit dem FlexWork PhasenmodellMicrosoft Schweiz
Flexible Arbeitsweisen lassen sich selbstverständlich nicht von heute auf morgen etablieren. Nicht jedes Unternehmen verfügt über die nötige Technologie und auch Mitarbeitende und Führungspersonal müssen sich auf die neue Art zu arbeiten einstellen können.
Die Fachhochschule Nordwestschweiz hat in Kooperation mit den Initianten des Home Office Day das wissenschaftliche FlexWork Phasenmodell erarbeitet, mit dem jedes Unternehmen die Umstellung zu einer mobil-flexiblen Arbeitsweise meistern kann – egal ob KMU oder grosser Konzern.
Das FlexWork Phasenmodell zeigt, wie Mensch, Technologie und Arbeitsraum zusammenspielen können, um die Arbeitsproduktivität und die Lebensqualität zu erhöhen. So entsteht eine Unternehmenskultur, in der die Mitarbeitenden nicht nur ihre Arbeit verrichten, sondern dies auch motiviert und gerne tun – und zwar egal zu welcher Zeit oder an welchem Ort.
http://www.microsoft.ch/new-work
http://www.homeofficeday.ch
Netzwerkunternehmen in Phase 5 - Das FlexWork PhasenmodellMicrosoft Schweiz
Phase 5 – Netzwerkunternehmen:
Mobil-flexible Arbeit ist zur Norm geworden. Arbeit und Privatleben verlaufen fast parallel und sind nicht stark geregelt. Die Arbeit ist meist in Projektstruktur organisiert und die virtuelle und physische Zusammenarbeit ist dank der Verwendung mobiler Geräte wie dem Windows Phone oder dem Surface Tablet und Anwendungen wie der Office Enterprise 3 Edition mit Lync, der Enterprise CAL Suite, den Microsoft Server Systemen und dem Enterprise Social Network Yammer gut abgestimmt. Nur 2% aller Organisationen in der Schweiz sind so gut für die mobil-flexible Arbeit vernetzt, besonders Grossunternehmen sind gut ausgestattet.
Keine der befragten Verwaltungseinrichtungen hat bisher die fünfte Phase erreicht, für die Mehrheit (63%) ist mobil-flexible Arbeit eine Ausnahme, im Umbruch befinden sich 16% und nur in einigen wenigen Organisationen hat sich diese Arbeitsweise etabliert, was wohl auch daran liegt, dass die Organisationen nicht international ausgerichtet sind.
http://www.microsoft.ch/new-work
http://www.homeofficeday.ch
Flexible Arbeit weitgehend etabliert in Phase 4 - Das FlexWork PhasenmodellMicrosoft Schweiz
Phase 4 – mobil-flexible Arbeit weitgehend etabliert:
Das Unternehmen hat Regeln und eine geeignete technologische Infrastruktur zur mobil-flexiblen Arbeit bereitgestellt. Tools wie Office Professional Plus, Enterprise CAL Suite, Microsoft Office 365 Enterprise E4 mit Microsoft Lync sowie die Microsoft Server Systeme unterstützen das vernetzte Arbeiten. Auch durch die Nutzung mobiler Geräte wie dem Windows Phone und dem Surface Tablet vermischen sich Beruf und Privates mehr und mehr. Arbeiten ausserhalb des Unternehmensstandortes ist bei 16% der Schweizer Organisationen weitgehend etabliert.
http://www.microsoft.ch/new-work
http://www.homeofficeday.ch
Phase 3 – Umbruch und schleichende Ablösung:
Die Unternehmen probieren verschiedene Arbeitsformen, Massnahmen und Technologien zur mobil-flexiblen Arbeit aus wie z. B. das Microsoft Surface Tablet, Office Professional Plus, die Exchange und SharePoint Server, Microsoft Cloud Dienste, die Office Enterprise 3 Edition sowie Microsoft Standalone und Workloads. Zur Bewältigung dieser Testphase müssen einheitliche Regeln festgelegt werden. 35 % der Schweizer Unternehmen und Organisationen experimentieren bereits mit diesen verschiedenen Arbeitsformen.
http://www.microsoft.ch/new-work
http://www.homeofficeday.ch
Flexible mobile Arbeit als Ausnahme in Phase 2 - Das Flexwork PhasenmodellMicrosoft Schweiz
Phase 2 – mobil-flexible Arbeit als Ausnahme:
Die Arbeit von zu Hause aus wird nur in bestimmten Fällen erlaubt, ist jedoch nicht die Regel. Zusätzlich zum Desktop Rechner nutzen einige Beschäftigte bereits Smartphones wie das Windows Phone. Tools wie Office Professional Plus, die Exchange und SharePoint Server, Microsoft Cloud Dienste sowie die Office Enterprise 3 Edition unterstützen die Arbeit von unterwegs. Bei knapp 25% der befragten Organisationen ist diese Art der Arbeitsgestaltung noch die Ausnahme.
http://www.microsoft.ch/new-work
http://www.homeofficeday.ch
Ortsgebundene Arbeit in Phase 1 - FlexWork PhasenmodellMicrosoft Schweiz
Phase 1 – ortsgebundene Arbeit:
Arbeit findet zu festen Zeiten ausschliesslich am Unternehmensstandort satt, benutzt werden Desktop-PCs mit Anwendungen wie Microsoft Office und dem Microsoft Exchange Server. Es gibt ausgeprägte Hierarchien.
Laut einer Studie des Marktforschungsinstituts Link befinden sich 10 % der Schweizer Unternehmen und Organisationen zurzeit in dieser Phase. Für fast 20% der KMUs ist die mobil-flexible Arbeitsgestaltung sogar gar kein Thema.
http://www.microsoft.ch/new-work
http://www.homeofficeday.ch
In his presentation "The world after Cloud Computing" during the X.DAYS 2014 author Prof. Dr. Gunter Dueck explains very clearly what people should expect after cloud computing. Questions like: "What future key competencies will the worker of tomorrow need?" and "How can you deal with changes in your work and in your life" are critically examined and answered.
More information can be found at: http://www.xdays.ch/
A video of the presentation in German can be found in the last slide or you can visit the YouTube video https://www.youtube.com/watch?v=rOvzXxpge4E
Presentation "Adapting Your Sales Strategy by Analyzing, Interpreting and Using Historical Data" by Julien De Perrot, Senior Data and Operation Analyst, LeShop.ch, @ Executive Circle Summit December 2013.
Have a look at the story and learn new things about marketing power users, big data & data center and analysis.
Was passiert vor und nach dem Like? Social Media TippsMicrosoft Schweiz
Aufmerksamkeit und Interesse dank Social – Was passiert vor und nach dem Like? Vortrag von Arend Hendriks, Country Manager Advertising & Online, Microsoft Schweiz beim Executive Circle Summit Dezember 2013 über die Herausforderungen im Social Media Marketing, den Kundenkontakt im Social Media und die Realisierung in der Praxis wie bei Ebay.
Inklusive Tipps aus der Praxis!
Presentation by Christof Zogg, DPE Lead,
Microsoft Schweiz, @ Executive Circle Summit December 2013, about cloud computing & the cloud force, Windows Azure & mobile services, apps (from heaven) & app developer/publisher success.
Presentation by Fiona Shanley, Director Marketing & Operations, Microsoft Schweiz, @ Executive Circle Summit December 2013, about enabling marketing in the age of the customer, advertising and trends.
The responsive organization learns and responds rapidly through open communication, experimentation, and working as a network.
Presentation by Andrew Blatchford, Yammer Sales Specialist, Microsoft Schweiz, @ Executive Circle Summit December 2013
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3. The social customer
1.2b
44%
posts per day just
on Facebook and
Twitter alone
of consumers
complain via social
media
20%
57%
through the buying
cycle before they
contact you
expect a response
within 1 hour via social
media
4. CRM in the social age
TRUST
TRANSPERANCY
ACCESS
People trust people not
companies
People are able to know
everything about your product
People are able to get easily
recommendations from their
network
BUYING PROCESS HAS CHANGED: conversations in social media have become more
influential to the buying process than traditional sales and marketing tactics.
This has a BIG
IMPACT on the overall Sales, Marketing, Communication and Customer Care process
6. Social Business Opportunities
MARKETING
SALES
SERVICE
Monitor Campaign
Effectiveness
Identify Influencers
Work Better
Together
Intercept Buying
Signals
Social Customer
Care
Early Warning
System
Manage Brand
Reputation
Publish Social
Content
Customer
Collaboration
Enriched Insights
Knowledge
Management
Measure Customer
Satisfaction
7. Setting up a strategy
7 Steps to a social CRM strategy
8. Step 1
Where are the opportunities in your business?
Social Listening and Analytics is great way to start
9. Step 1
Microsoft Dynamics Overview: First insights
Overview on Microsoft Dynamics CRM KPI’s and Timeline
10. Step 1
Channel Timeline and distribution for Microsoft Dynamics
CRM
Twitter Details for Microsoft Dynamics CRM
11. Step 1
Sentiment on Twitter for Microsoft Dynamics CRM
Advocates and their posts for Microsoft Dynamics CRM
14. Step 3
Build a business case
End-end scenarios
Integration & Closed Loops
Data Mining & Analytics
15. – Closed loops & Social ROI
Netbreeze
Marketing Pilot
Reputational
risk identified
– drill down
and analyze
the situation
Dynamics CRM
Launch campaign
and measure success
Yammer
Push report to
Yammer
Collaborate
with colleagues
how to mitigate
the risk
20. Biggest pitfalls of implementing social
A Silo within a
company
Too expensive to roll
out to many users
Not seamlessly
integrated
Social Strategy not aligned with top business goals
25. Listen & Analyze
Global sentiment analysis
Gain a true understanding of your customers and your
business on a global scale across the social web.
Share of voice
Track your brand, products, and influence in 28 languages
across Twitter, Facebook, YouTube, news channels, blogs, and
forums.
Competitive intelligence
See how you measure up against the competition. Identify
differentiators, strengths, and weaknesses.
Campaign management
Measure social impact on marketing, sales, and service
campaigns. Gain insight on what’s working and what isn’t.
26. Monitor & Respond
Top influencers
Identify and connect with the most influential voices in your
community.
Early warning system
Gain early insight on problematic issues and stay on top of
hot topics in your industry.
Watchdog
Get notified on custom key words, competitive conversations,
and industry questions.
TrendScout
Get notified when posts and publications differ from statistical
expectations.
30. Participant Benefits
Qualify for access
Complimentary 90-min online consultation on
social best practices
Training
Ongoing 1-hour community calls with our social
listening experts. Self-serve end-user training
materials
Support
Ability to ask support questions and provide
product feedback through Microsoft Connect
31. Next Steps
Sign up for Connect
https://connect.microsoft.com/site687/Invitat
ionUse.aspx?ProgramID=8174&InvitationID=
nbe-H8GB-GBJH
Nominate
Fill in the nomination survey
http://connect.microsoft.com/site687/Survey/
Survey.aspx?SurveyID=15430
Any questions?
crmtapbeta@Microsoft.com
Netbreeze Questions Yammer group
32. Besten Dank für Ihre Aufmerksamkeit
François Rüf
Principal Group Program Mgr Dynamics CRM
Francois.Ruf@microsoft.com
Mobile: +41 (0)78 844 63 70
Twitter: fruef
LinkedIn: linkedin.com/in/francoisruef
Microsoft Schweiz
Ringstrasse 12
CH-8600 Dübendorf