Managing Media Work (2011)
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Slides to present the "Managing Media Work" book (published with Sage, 2010) as a keynote of the conferência de abertura do ano lectivo da ECATI, 11 de Outubro 2010 in Lisbon, Portugal.
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Managing Media Work
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The document summarizes the key discussions from a Think Tank event on cross-media storytelling held by Power to the Pixel.
The Think Tank focused on providing practical steps to support cross-media projects rather than focusing only on technological challenges. Participants discussed defining cross-media in a clear way for financiers, focusing on organic storytelling led by the story rather than specific platforms, and connecting with audiences through a new interactive relationship where the audience is not passive. The group emphasized adapting content to engaged audiences in a way that taps into oral traditions of storytelling.
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This document discusses the role of "preditors" in citizen journalism. Preditors combine the ground work of citizen journalists with the expertise of professional journalists by performing editorial supervision, generating initial content, networking within communities, and handling technical responsibilities. Specifically, as facilitators they provide training, share site information, mediate discussions, and recognize super contributors who take on much of the workload. While some duties overlap with traditional journalism, preditors play a key role in guiding amateur content and ensuring user-generated news production is sustainable. Their labor is important but often overlooked in debates about participatory media.
Hype 2011 connection
The document discusses how changes in technology have led to changes in how people consume media. A new mobile-social-media universe is on the rise, while traditional big media struggles. It notes that old media will not die but will shrink, and new and old media will become equal. It explores how these changes impact media experiences, consumer behavior, and the effect on marketing campaigns. People now decide individually when, where, and how they consume media using various platforms.
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Life in Media - Media Life
Slides for the book (and course) Life in Media: A Global Introduction to Media Studies (The MIT Press 2023). Designed by Mark Deuze, University of Amsterdam, The Netherlands.
Media Love
This document discusses the relationship between media and love from multiple perspectives. It references theorists who see media as practices that can create new social worlds and influence human relationships. Media is seen as both a way for humans to express their sexual desires and connect with others, as well as a factor that influenced the rise of romantic love through novels. The document advocates for celebrating media's role in human freedom and connection, while also calling for emotional and digital literacy to help people find balance and happiness through networked love.
Mental Health and Well-Being of Media Professionals
First draft of a slide pack to support the Happiness in Media Work project, dedicated to understanding and improving the mental health and well-being of media professionals (in journalism, film/TV, games, advertising, music, and social media entertainment).
Life in Media War in Ukraine.pdf
This document contains a series of repeated phrases and keywords with limited context. It discusses state actors, journalists, everyone, IT armies, and media industries. It also contains the repeated phrases "fight, surrender, become" and quotes Zygmunt Bauman saying "we are all artists of our lives, like it or not."
Beyond Journalism
Slidepack to support presentations about our book and on-going research project Beyond Journalism (with Tamara Witschge), featuring case studies of journalism startups around the world.
Life in Media (Media Studies for a Life in Media 08)
1. The document discusses how new media is altering subjective experience and self-awareness, resulting in an unstable sense of identity.
2. It notes that ordinary reality seems changed, coupled with a search for meaning in this transformation.
3. Experiences of depersonalization, derealization, disturbed ownership and fluid identity are described as part of a profound change in consciousness brought on by new media like reality TV and social media.
Make Life (Media Studies for a Life in Media 07)
Seventh of an 8-part series of slidepacks for a course and book about the role, insights, and possible future of media studies for a life in media. Feel free to use, please cite, and share your comments!
Change Life (Media Studies for a Life in Media 06)
Sixth of an 8-part series of slidepacks for a course and book about the role, insights, and possible future of media studies for a life in media. Feel free to use, please cite, and share your comments!
Love Life (Media Studies for a Life in Media 05)
Fifth of an 8-part series of slidepacks for a course and book about the role, insights, and possible future of media studies for a life in media. Feel free to use, please cite, and share your comments!
Real Life (Media Studies for a Life in Media 04)
Fourth of an 8-part series of slidepacks for a course and book about the role, insights, and possible future of media studies for a life in media. Feel free to use, please cite, and share your comments!
Public Life (Media Studies for a Life in Media 03)
The document discusses different forms of surveillance in public life, including by the state, industries, institutions, individuals, ourselves, and machines. It notes that today it takes effort to maintain privacy, as surveillance has become pervasive, and explores some reasons why people willingly live public lives, such as for social bonding and the addictive nature of receiving attention, as well as how personal data is used.
Your Life (Media Studies for a Life in Media 02)
Second of an 8-part series of slidepacks for a course and book about the role, insights, and possible future of media studies for a life in media. Feel free to use, please cite, and share your comments!
Media Life (Media Studies for a Life in Media 01)
First of an 8-part series of slidepacks for a course and book about the role, insights, and possible future of media studies for a life in media. Feel free to use, please cite, and share your comments!
Making Media Course Slides 08
This document provides information and advice for an exam on making media, including production practices and professions. It lists 50 multiple choice exam questions and recommends revisiting lecture and meeting notes as well as assigned chapters to focus on key concepts. It also discusses tensions in media making such as being empowering yet exploitative, pleasurable but precarious, and creative versus industrial.
Making Media Course Slides 07
This document discusses media production practices and professions. It touches on topics like social media, digital games, vlogging, community interactivity, and business models for different platforms. It also notes challenges in the industry like crunch time, lack of workforce diversity, and scandals. The industry is described as young, male, and white, with an overreliance on passion that does not provide equal opportunities for all. Retaining staff is also a problem due to issues like crunch time and a "spiral staircase" career path. Destructive behaviors in some game studio cultures are defended and those wanting better conditions are seen as troublemakers.
Making Media Course Slides 06
This document discusses media production and the practices and professions involved. It covers topics like entrepreneurship, affective labor in media like music and film. It also mentions deadlines for a BMC+SWOT paper and discusses startups/entrepreneurship as a symbolic form, affordance network, and cultural practice. Several quotes from interviews talk about the enjoyment people find in entrepreneurial or media work despite long hours and uncertainty.
Making Media 2020 Course Slides 05
The document discusses media production and the media workforce. It touches on topics like lack of diversity in the workforce, interdependence between workers, startup culture, and passion-driven labor in journalism and advertising. Several quotes are included that discuss disengagement from reality in advertising, enjoyment in being part of a young rebel club rather than a traditional newsroom, and finding happiness through starting the workday and hanging out with colleagues.
Making Media 2020 Course Slides 04
This document discusses key topics in modern media production including platformization, creativity and innovation, and startups and entrepreneurship. It notes that to survive in today's media landscape, producers must view their role across the entire value chain and focus on engaging directly with consumers. The document also outlines different types of multimedia storytelling approaches like multimedia, crossmedia, and transmedia and provides advice for startups like thinking big but starting small and understanding audience needs.
Making Media 2020 Course Slides 03
This document discusses various topics related to media production, practices, and professions. It addresses questions about the structure and economics of media industries, how media companies make decisions, and common myths and challenges in the field. The document also examines international divisions of labor and different logics that guide media management approaches.
Making Media Course Assignments Exam
This document outlines the assignments and exam for a course on making media. Students will write weekly questions for industry guests and complete two final assignments - a SWOT analysis of their career plans and a BMC analysis of an inspiring media company. The assignments are assessed based on research, analysis, and format. Students must also pass a 50 question multiple choice exam to pass the course. Meeting attendance is mandatory.
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Managing Media Work (2011)
- 1. Managing Media Careers Mark Deuze Conferência de abertura do anolectivoda ECATI 11 de Outubro 2010
- 5. “Academic distinctions between autonomous art and controlling managerialism overlook the synergies and connections between artists and managers in the art world, and in the daily practice of artists.” - Chris Bilton
- 7. Approaches to Strategic Media Management Rationalist focus on content Adaptive focus on process Interpretive focus on social architecture
- 8. EVERYTHING IS MEDIA MANAGEMENT - Liz McFall
- 9. EVERYTHING IS MEDIA MANAGEMENT - Liz McFall the industry
- 10. EVERYTHING IS MEDIA MANAGEMENT - Liz McFall the technology
- 11. EVERYTHING IS MEDIA MANAGEMENT - Liz McFall the workforce
- 12. EVERYTHING IS MEDIA MANAGEMENT - Liz McFall the worker
- 13. current trends in media management: getting bigger
- 16. current trends in media management: getting smaller
- 17. current trends in media management: tech vs talent
- 19. precarity in media work
- 21. 2009 total: 14,190+ jobs Layoffs and buyouts at U.S. newspapers in 2009 2009
- 22. 2009 total: 14,190+ jobs Layoffs and buyouts at U.S. newspapers in 2009 2009: Advertising's Black Thursday: Layoffs, Spend Cuts, Hiring Freezes and Client Collapses Bedevil the Biz 2009
- 23. 2009 total: 14,190+ jobs Layoffs and buyouts at U.S. newspapers in 2009 2009: Advertising's Black Thursday: Layoffs, Spend Cuts, Hiring Freezes and Client Collapses Bedevil the Biz On-location film and TV shoots in L.A. hit lowest levels on record 2009
- 24. 2009 total: 14,190+ jobs Layoffs and buyouts at U.S. newspapers in 2009 2009: Advertising's Black Thursday: Layoffs, Spend Cuts, Hiring Freezes and Client Collapses Bedevil the Biz On-location film and TV shoots in L.A. hit lowest levels on record Game industry suffered 10,000+ job losses since July 2008 2009
- 25. understanding organizational practice in media companies MACRO regulations technology competition MESO culture strategies policies MICRO interactions relationships networks
- 26. the macro context of managing media work: concentration and disintegration in the hourglass
- 27. content a-la-carte content everywhere content for free content by users content goes global content about content the mesocontext of managing media work: content is kings
- 28. the microcontext of managing media work: from value chains…
- 29. the microcontext of managing media work: to value networks
- 30. MACRO a new international division of cultural labor
- 32. MESO flexible, swift and agile companies (rather than lumbering monoliths)
- 33. MICRO role change: from soloist to superstar DJ
- 36. Internet Usages in Portugal 2003-2008 (%) User based study: Top 10 uses of the Internet (% of Internet Users) Source: WIP Portugal 2003, 2006 and 2008
- 37. Internet Usages around the World Top 10 daily uses of the Internet, selected countries Source: WIP 2007