The Rise of Global Business Process Outsourcing Companies Mar-22.pdf
Britain Works Launch
1.
2. 9th September 2009: Microsoft launches ‘Britain Works’
a three year programme to help 500,000
unemployed people into work by 2012
encouraging apprenticeships
targeted skills and employability training
£50 million of training available over three years
working with 30,000 businesses in Britain
supported by all 3 major political
parties and Lord Digby Jones
a new national IT apprenticeship
Partnering with NGOs and local government
job matching and training
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7. 150 UK outlets in national Print:
print, online, trade and 7,603,622
regional media
Broadcast:
Total reach: 34,494,000
93,577,086
Over 20 broadcast clips in
Online: television and
radio, featuring interviews
51,479,464 with Gordon Frazer and
Stephen Uden
8. Digital skills are crucial for the
knowledge economy and this
campaign will go a long way
to helping people benefit from
the new opportunities that
technology brings ”
Lord Mandelson,
Business Secretary
I’m delighted that one of the
world’s leading companies is
thinking about how business
can help lead Britain into
recovery ”
George Osborne MP,
Shadow Chancellor of the Exchequer
9. This country badly needs
innovative initiatives of the
kind Microsoft is suggesting”
Dr Vincent Cable MP,
Deputy Leader & Shadow
Chancellor for Liberal Democrats
Britain Works is a great initiative
from Microsoft.”
Richard Lambert,
CBI Director General
It’s important that Government
and business work together to
help people into jobs ”
Mel Groves, Chief Executive
Jobcentre Plus
