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Managing Fear
www.pleeson.co.uk
@PeterLeeson
Managing Fear 1
 What happens when an unstoppable force hits an immovable object?
Question
Managing Fear 3
Culture of Fear
As citizens of the European Union, Romanians are fully entitled
to freely travel and find jobs in all 28 EU member States. The UK
Commission for Employment and Skills found there were
655,000 vacancies in the UK between March and July 2013.
Figures from a Romanian website that hosts more than 200
recruitment agencies shows 10,367 vacancies advertised by
British employers on the website last month. But it looks like
Romanians are not in a hurry to come.
Managing Fear 4
…in all matters…
Managing Fear 5
…including business.
𝐸𝑓𝑓𝑖𝑐𝑖𝑒𝑛𝑐𝑦 =
𝑇𝑜𝑡𝑎𝑙 𝑆𝑎𝑙𝑒𝑠 𝑅𝑒𝑣𝑒𝑛𝑢𝑒
𝑁𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝐸𝑛𝑔𝑖𝑛𝑒𝑒𝑟𝑠
Goal: 15% increased efficiency
Yearly reviews, bonuses and promotions
are based on whether your organization
has met its goals
If goals are not met, your departmental
budget will be cut
Managing Fear 6
 We nearly all suffer of fear of something
 Flying
 Falling
 Closed spaces
 Open spaces
 Spiders
 Being buried alive
 Unemployment
 Ageing
 Solitude
 Loss
 Death
Managing Fear 7
The Commonality of Fear
Why is Fear Important?
Managing Fear 8
The Psychology of Fear
Ablutophobia
Achluophobia
Acrophobia
Agoraphobia
Agyrophobia
Agraphobia
Agrizoophobia
AlgophobiaAmychophobia
Aichmophobia
Ailurophobia
AndrophobiaAnthophobia
Anthropophobia
Aquaphobia Arachnophobia
Astraphobia
Atychiphobia
Autophobia
Automatonophobia Aviophobia
Barophobia
Chaetophobia
Chemophobia
Chiroptophobia
Chromophobia
Chronophobia
Cibophobia
Claustrophobia Cleithrophobia
Coulrophobia
Cyberphobia Decidophobia
Dentophobia
Disposophobia
Dysmorphophobia Emetophobia
Ergasiophobia
Friggatriskaidekaphobia
Ergophobia
Erotophobia
Frigophobia
Gamophobia
Gelotophobia
Genophobia
Gerascophobia
Gerontophobia
Globophobia
Glossophobia
Gymnophobia
Gynophobia
Hadephobia
Halitophobia Haphephobia
Heliophobia
HemophobiaHexakosioihexekontahexaphobia
Hoplophobia
Hylophobia
Hypnophobia Ichthyophobia
Koumpounophobia Lipophobia
MelissophobiaMusophobia
Myrmecophobia
Mysophobia Necrophobia
Neophobia
Nomophobia
Nosocomephobia
Nosophobia
Nyctophobia
Obesophobia
Oikophobia
Ombrophobia
OmphalophobiaOphthalmophobia
Ornithophobia
Osmophobia
Panphobia
Papaphobia
Pediophobia
Phagophobia
Pharmacophobia
Philophobia
Phobophobia
Phonophobia
Pogonophobia
Pyrophobia
Radiophobia
Sesquipedalophobia
Scopophobia
Sociophobia
Somniphobia
Spectrophobia
Stygiophobia
Taphophobia
Technophobia
Tetraphobia Thalassophobia
Thanatophobia
Thermophobia
Tokophobia
Traumatophobia
Triskaidekaphobia
Trypanophobia
Trypophobia
Xanthophobia
Turophobia
Uranophobia
XenophobiaXylophobia
Homophobia
Kainotophobia
Kakorrhaphiophobia
Managing Fear 9
Sesquipedalophobia
The Psychology of Fear
Ablutophobia
Achluophobia
Acrophobia
Agoraphobia
Agyrophobia
Agraphobia
Agrizoophobia
AlgophobiaAmychophobia
Aichmophobia
Ailurophobia
AndrophobiaAnthophobia
Anthropophobia
Aquaphobia Arachnophobia
Astraphobia
Atychiphobia
Autophobia
Automatonophobia Aviophobia
Barophobia
Chaetophobia
Chemophobia
Chiroptophobia
Chromophobia
Chronophobia
Cibophobia
Claustrophobia Cleithrophobia
Coulrophobia
Cyberphobia Decidophobia
Dentophobia
Disposophobia
Dysmorphophobia Emetophobia
Ergasiophobia
Friggatriskaidekaphobia
Ergophobia
Erotophobia
Frigophobia
Gamophobia
Gelotophobia
Genophobia
Gerascophobia
Gerontophobia
Globophobia
Glossophobia
Gymnophobia
Gynophobia
Hadephobia
Halitophobia Haphephobia
Heliophobia
HemophobiaHexakosioihexekontahexaphobia
Hoplophobia
Hylophobia
Hypnophobia Ichthyophobia
Koumpounophobia Lipophobia
MelissophobiaMusophobia
Myrmecophobia
Mysophobia Necrophobia
Neophobia
Nomophobia
Nosocomephobia
Nosophobia
Nyctophobia
Obesophobia
Oikophobia
Ombrophobia
OmphalophobiaOphthalmophobia
Ornithophobia
Osmophobia
Panphobia
Papaphobia
Pediophobia
Phagophobia
Pharmacophobia
Philophobia
Phobophobia
Phonophobia
Pogonophobia
Pyrophobia
Radiophobia
Sesquipedalophobia
Scopophobia
Sociophobia
Somniphobia
Spectrophobia
Stygiophobia
Taphophobia
Technophobia
Tetraphobia Thalassophobia
Thanatophobia
Thermophobia
Tokophobia
Traumatophobia
Triskaidekaphobia
Trypanophobia
Trypophobia
Xanthophobia
Turophobia
Uranophobia
XenophobiaXylophobia
Homophobia
Kainotophobia
Kakorrhaphiophobia
Managing Fear 10
Sesquipedalophobia
The Psychology of Fear
Ablutophobia
Achluophobia
Acrophobia
Agyrophobia
Agraphobia
Agrizoophobia
AlgophobiaAmychophobia
Aichmophobia
Androphobia
Anthropophobia
Aquaphobia Arachnophobia
Astraphobia
Autophobia
Automatonophobia Aviophobia
Barophobia
Chaetophobia
Chemophobia
Chiroptophobia
Chromophobia
Chronophobia
Cibophobia
Claustrophobia Cleithrophobia
Coulrophobia
Cyberphobia Decidophobia
Dentophobia
Disposophobia
Dysmorphophobia Emetophobia
Ergasiophobia
Friggatriskaidekaphobia
Ergophobia
Erotophobia
Frigophobia
Gamophobia
Gelotophobia
Genophobia
Gerascophobia
Gerontophobia
Globophobia
Glossophobia
Gymnophobia
Gynophobia
Hadephobia
Halitophobia Haphephobia
Heliophobia
HemophobiaHexakosioihexekontahexaphobia
Hoplophobia
Hylophobia
Hypnophobia Ichthyophobia
Koumpounophobia Lipophobia
MelissophobiaMusophobia
Myrmecophobia
Mysophobia Necrophobia
Neophobia
Nomophobia
Nosocomephobia
Nosophobia
Nyctophobia
Obesophobia
Oikophobia
Ombrophobia
OmphalophobiaOphthalmophobia
Ornithophobia
Osmophobia
Panphobia
Papaphobia
Pediophobia
Phagophobia
Pharmacophobia
Philophobia
Phobophobia
Phonophobia
Pogonophobia
Pyrophobia
Radiophobia
Scopophobia
Sociophobia
Somniphobia
Spectrophobia
Stygiophobia
Taphophobia
Technophobia
Tetraphobia Thalassophobia
Thanatophobia
Thermophobia
Tokophobia
Traumatophobia
Triskaidekaphobia
Trypanophobia
Trypophobia
Xanthophobia
Turophobia
Uranophobia
XenophobiaXylophobia
Homophobia
Kainotophobia
Kakorrhaphiophobia
Managing Fear 11
Ailurophobia AtychiphobiaXenophobia
Agoraphobia AnthophobiaHomophobia
Sesquipedalophobia
The Psychology of Fear
Ablutophobia
Achluophobia
Acrophobia
Agyrophobia
Agraphobia
Agrizoophobia
AlgophobiaAmychophobia
Aichmophobia
Androphobia
Anthropophobia
Aquaphobia Arachnophobia
Astraphobia
Autophobia
Automatonophobia Aviophobia
Barophobia
Chaetophobia
Chemophobia
Chiroptophobia
Chromophobia
Chronophobia
Cibophobia
Claustrophobia Cleithrophobia
Coulrophobia
Cyberphobia Decidophobia
Dentophobia
Disposophobia
Dysmorphophobia Emetophobia
Ergasiophobia
Friggatriskaidekaphobia
Ergophobia
Erotophobia
Frigophobia
Gamophobia
Gelotophobia
Genophobia
Gerascophobia
Gerontophobia
Globophobia
Glossophobia
Gymnophobia
Gynophobia
Hadephobia
Halitophobia Haphephobia
Heliophobia
HemophobiaHexakosioihexekontahexaphobia
Hoplophobia
Hylophobia
Hypnophobia Ichthyophobia
Koumpounophobia Lipophobia
MelissophobiaMusophobia
Myrmecophobia
Mysophobia Necrophobia
Neophobia
Nomophobia
Nosocomephobia
Nosophobia
Nyctophobia
Obesophobia
Oikophobia
Ombrophobia
OmphalophobiaOphthalmophobia
Ornithophobia
Osmophobia
Panphobia
Papaphobia
Pediophobia
Phagophobia
Pharmacophobia
Philophobia
Phobophobia
Phonophobia
Pogonophobia
Pyrophobia
Radiophobia
Scopophobia
Sociophobia
Somniphobia
Spectrophobia
Stygiophobia
Taphophobia
Technophobia
Tetraphobia Thalassophobia
Thanatophobia
Thermophobia
Tokophobia
Traumatophobia
Triskaidekaphobia
Trypanophobia
Trypophobia
Xanthophobia
Turophobia
Uranophobia
XenophobiaXylophobia
Homophobia
Kainotophobia
Kakorrhaphiophobia
Managing Fear 12
Ailurophobia Atychiphobia
Kakorraphiophobia
Agoraphobia Anthophobia
Kainophobia
Technophobia
 Unknown
 Technology
 Change
 Own limits
 Discovery
 Control
Types of Fear
 Cartoon animals
 Memories
Managing Fear 13
 Fear can be a paralysing force; blocking progress
 Fear has nearly always been seen as negative
Treating Fear
Managing Fear 14
 Often quoted
 Rarely read
Managing Fear 15
Meet Dr. W. Edwards Deming
First published 1982
 1. Create constancy of purpose
 2. Adopt the new philosophy
 3. Cease dependence on inspection to achieve quality
 4. End the practice of awarding business on the basis of price only
 5. Improve constantly and forever the system
 6. Institute training on the job
 7. Institute leadership
 8. Drive out fear so that everyone may work effectively
 9. Break down barriers between departments
 10. Eliminate slogans, exhortations and targets for the work force
 11a. Eliminate work standards and quotas – substitute leadership
 11b. Eliminate management by objective, numbers, numerical goals – substitute leadership
 12a. Remove barriers that rob the worker of his right to pride of workmanship
 12b. Remove barriers that rob people in management of their right to pride of workmanship
 13. Institute a vigorous program of education and self-improvement
 14. Put everybody in the company to work to accomplish the transformation
Managing Fear 16
14 Points for Management
 Two main areas:
 The origin of fear
Childhood trauma
Evolutionary remnants
Lack of understanding
 Overcoming fear
Psychology
Hypnosis
Medication
Studies of Fear
Managing Fear 17
 Medically
 D-cycloserine (DCS) slots into part of the MNDA receptors in the brain – which modulate
the neurones’ ability to adjust their signalling to in response to events
Managing Fear 18
Overcoming Fear
 The MNDA tunes the firing of neurons, which is one of the key ways for the
brain to store memories
 At very low doses, DCS boosts that process, improving our ability to learn
 This strengthens the response to traditional therapy for fears and phobia
Managing Fear 19
More Precisely…
 Education
 If you understand the life, motivation and appetites of spiders, you will not be afraid of
them
 If you understand the principles of avionics and aerodynamics, you will be less afraid of
flying
 If you understand why the process is necessary and that it is not just bureaucracy, you are
more likely to accept it
Overcoming Fear
Managing Fear 20
 Support
 Try to understand why people are afraid of the change, of the new technology – talk to
them but (more importantly) listen to them
 Stand by them and show how it helps and supports
 Take time
Overcoming Fear
Managing Fear 21
 What happens when unstoppable force hits an immovable object?
Question
What if you are the immovable
object, paralysed by fear, faced with
the unstoppable force of change?
Managing Fear 22
 Can fear be completely eliminated?
 Should fear be eliminated?
 Should such a powerful force be eliminated?
So, Fear is Bad?
Managing Fear 23
Managing Fear 24
Should a force this powerful be stopped,
or can we use it?
One man’s experience
Managing Fear 28
Steve Jobs and…
Managing Fear 29
Steve Jobs and Music
Managing Fear 30
Steve Jobs and Phones
Managing Fear 31
Steve Jobs and Computers
Managing Fear 32
 Fear is a powerful force
 Imagine what you could do if…
Managing Fear
Managing Fear 33
 Fear is a powerful force and needs to be understood and used
 Without fear, we would never have built houses
 Without fear, Alan Turing would never have had the funding to build the
Colossus computer
 Without fear, no progress would have been possible
Using Fear
Managing Fear 34
 Strong leadership
 Sense of urgency
 Vision of success
 Communication
 Empowerment
 Regular improvements
 Consolidating gains
 Encouraging change
Fundamentals of Success
Managing Fear 35
 “Help others see the need for change and they will be convinced of the
importance of acting immediately”
 (KotterInternational.com)
Sense of Urgency?
Managing Fear 36
 Fear is an vital response to physical and emotional danger
 It allows defence and action
Business Effective Fear
Managing Fear 37
 There are a number of fears which will benefit your work and your company
 Use them wisely
The Positive Use of Fear
Managing Fear 38
Global Market
Managing Fear 39
Progress
Managing Fear 40
New Ways of Working
Illustration from “LeanCoach Architect” by BizzDesignManaging Fear 41
Service Level Continuity
Managing Fear 42
The Expensive Error
Managing Fear 43
0
20
40
60
80
100
120
Compare Actuals to Estimates
Actual Est.A Est.B Est.C Ave.A Ave.B Ave.C
Realistic Promises
Managing Fear 44
Rising Costs
Managing Fear 45
Cheap Labour
Managing Fear 46
 “Men are not afraid of things, but of
how they view them”
 Epictetus (Ἐπίκτητος; AD c. 55-13)
 “If you are pained by external things, it is not they that disturb you, but your
own judgement of them. And it is in your power
to wipe out that judgement now.”
 Emperor Marcus Aurelius (AD 121-180)
Manage your Fears
Managing Fear 47
Conclusion?
Managing Fear 48
 Based on the law of physics, an immovable object has an unstoppable force
of inertia. According to Einstein’s laws of physics, for anything to have an
unstoppable force, it requires an infinite mass. For two “things” to have an
infinite mass, they necessarily are required to be the same
 When an unstoppable force meets an immovable object, the Big Bang
happens!
 Creation happens
Progress happens
 The future happens
Answer
Managing Fear 49
Managing Fear 50
Q&A
Managing Fear 51
Peter Leeson
@PeterLeeson
www.PLeeson.co.uk

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Managing fear

  • 2.  What happens when an unstoppable force hits an immovable object? Question Managing Fear 3
  • 3. Culture of Fear As citizens of the European Union, Romanians are fully entitled to freely travel and find jobs in all 28 EU member States. The UK Commission for Employment and Skills found there were 655,000 vacancies in the UK between March and July 2013. Figures from a Romanian website that hosts more than 200 recruitment agencies shows 10,367 vacancies advertised by British employers on the website last month. But it looks like Romanians are not in a hurry to come. Managing Fear 4
  • 5. …including business. 𝐸𝑓𝑓𝑖𝑐𝑖𝑒𝑛𝑐𝑦 = 𝑇𝑜𝑡𝑎𝑙 𝑆𝑎𝑙𝑒𝑠 𝑅𝑒𝑣𝑒𝑛𝑢𝑒 𝑁𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝐸𝑛𝑔𝑖𝑛𝑒𝑒𝑟𝑠 Goal: 15% increased efficiency Yearly reviews, bonuses and promotions are based on whether your organization has met its goals If goals are not met, your departmental budget will be cut Managing Fear 6
  • 6.  We nearly all suffer of fear of something  Flying  Falling  Closed spaces  Open spaces  Spiders  Being buried alive  Unemployment  Ageing  Solitude  Loss  Death Managing Fear 7 The Commonality of Fear
  • 7. Why is Fear Important? Managing Fear 8
  • 8. The Psychology of Fear Ablutophobia Achluophobia Acrophobia Agoraphobia Agyrophobia Agraphobia Agrizoophobia AlgophobiaAmychophobia Aichmophobia Ailurophobia AndrophobiaAnthophobia Anthropophobia Aquaphobia Arachnophobia Astraphobia Atychiphobia Autophobia Automatonophobia Aviophobia Barophobia Chaetophobia Chemophobia Chiroptophobia Chromophobia Chronophobia Cibophobia Claustrophobia Cleithrophobia Coulrophobia Cyberphobia Decidophobia Dentophobia Disposophobia Dysmorphophobia Emetophobia Ergasiophobia Friggatriskaidekaphobia Ergophobia Erotophobia Frigophobia Gamophobia Gelotophobia Genophobia Gerascophobia Gerontophobia Globophobia Glossophobia Gymnophobia Gynophobia Hadephobia Halitophobia Haphephobia Heliophobia HemophobiaHexakosioihexekontahexaphobia Hoplophobia Hylophobia Hypnophobia Ichthyophobia Koumpounophobia Lipophobia MelissophobiaMusophobia Myrmecophobia Mysophobia Necrophobia Neophobia Nomophobia Nosocomephobia Nosophobia Nyctophobia Obesophobia Oikophobia Ombrophobia OmphalophobiaOphthalmophobia Ornithophobia Osmophobia Panphobia Papaphobia Pediophobia Phagophobia Pharmacophobia Philophobia Phobophobia Phonophobia Pogonophobia Pyrophobia Radiophobia Sesquipedalophobia Scopophobia Sociophobia Somniphobia Spectrophobia Stygiophobia Taphophobia Technophobia Tetraphobia Thalassophobia Thanatophobia Thermophobia Tokophobia Traumatophobia Triskaidekaphobia Trypanophobia Trypophobia Xanthophobia Turophobia Uranophobia XenophobiaXylophobia Homophobia Kainotophobia Kakorrhaphiophobia Managing Fear 9
  • 9. Sesquipedalophobia The Psychology of Fear Ablutophobia Achluophobia Acrophobia Agoraphobia Agyrophobia Agraphobia Agrizoophobia AlgophobiaAmychophobia Aichmophobia Ailurophobia AndrophobiaAnthophobia Anthropophobia Aquaphobia Arachnophobia Astraphobia Atychiphobia Autophobia Automatonophobia Aviophobia Barophobia Chaetophobia Chemophobia Chiroptophobia Chromophobia Chronophobia Cibophobia Claustrophobia Cleithrophobia Coulrophobia Cyberphobia Decidophobia Dentophobia Disposophobia Dysmorphophobia Emetophobia Ergasiophobia Friggatriskaidekaphobia Ergophobia Erotophobia Frigophobia Gamophobia Gelotophobia Genophobia Gerascophobia Gerontophobia Globophobia Glossophobia Gymnophobia Gynophobia Hadephobia Halitophobia Haphephobia Heliophobia HemophobiaHexakosioihexekontahexaphobia Hoplophobia Hylophobia Hypnophobia Ichthyophobia Koumpounophobia Lipophobia MelissophobiaMusophobia Myrmecophobia Mysophobia Necrophobia Neophobia Nomophobia Nosocomephobia Nosophobia Nyctophobia Obesophobia Oikophobia Ombrophobia OmphalophobiaOphthalmophobia Ornithophobia Osmophobia Panphobia Papaphobia Pediophobia Phagophobia Pharmacophobia Philophobia Phobophobia Phonophobia Pogonophobia Pyrophobia Radiophobia Sesquipedalophobia Scopophobia Sociophobia Somniphobia Spectrophobia Stygiophobia Taphophobia Technophobia Tetraphobia Thalassophobia Thanatophobia Thermophobia Tokophobia Traumatophobia Triskaidekaphobia Trypanophobia Trypophobia Xanthophobia Turophobia Uranophobia XenophobiaXylophobia Homophobia Kainotophobia Kakorrhaphiophobia Managing Fear 10
  • 10. Sesquipedalophobia The Psychology of Fear Ablutophobia Achluophobia Acrophobia Agyrophobia Agraphobia Agrizoophobia AlgophobiaAmychophobia Aichmophobia Androphobia Anthropophobia Aquaphobia Arachnophobia Astraphobia Autophobia Automatonophobia Aviophobia Barophobia Chaetophobia Chemophobia Chiroptophobia Chromophobia Chronophobia Cibophobia Claustrophobia Cleithrophobia Coulrophobia Cyberphobia Decidophobia Dentophobia Disposophobia Dysmorphophobia Emetophobia Ergasiophobia Friggatriskaidekaphobia Ergophobia Erotophobia Frigophobia Gamophobia Gelotophobia Genophobia Gerascophobia Gerontophobia Globophobia Glossophobia Gymnophobia Gynophobia Hadephobia Halitophobia Haphephobia Heliophobia HemophobiaHexakosioihexekontahexaphobia Hoplophobia Hylophobia Hypnophobia Ichthyophobia Koumpounophobia Lipophobia MelissophobiaMusophobia Myrmecophobia Mysophobia Necrophobia Neophobia Nomophobia Nosocomephobia Nosophobia Nyctophobia Obesophobia Oikophobia Ombrophobia OmphalophobiaOphthalmophobia Ornithophobia Osmophobia Panphobia Papaphobia Pediophobia Phagophobia Pharmacophobia Philophobia Phobophobia Phonophobia Pogonophobia Pyrophobia Radiophobia Scopophobia Sociophobia Somniphobia Spectrophobia Stygiophobia Taphophobia Technophobia Tetraphobia Thalassophobia Thanatophobia Thermophobia Tokophobia Traumatophobia Triskaidekaphobia Trypanophobia Trypophobia Xanthophobia Turophobia Uranophobia XenophobiaXylophobia Homophobia Kainotophobia Kakorrhaphiophobia Managing Fear 11 Ailurophobia AtychiphobiaXenophobia Agoraphobia AnthophobiaHomophobia
  • 11. Sesquipedalophobia The Psychology of Fear Ablutophobia Achluophobia Acrophobia Agyrophobia Agraphobia Agrizoophobia AlgophobiaAmychophobia Aichmophobia Androphobia Anthropophobia Aquaphobia Arachnophobia Astraphobia Autophobia Automatonophobia Aviophobia Barophobia Chaetophobia Chemophobia Chiroptophobia Chromophobia Chronophobia Cibophobia Claustrophobia Cleithrophobia Coulrophobia Cyberphobia Decidophobia Dentophobia Disposophobia Dysmorphophobia Emetophobia Ergasiophobia Friggatriskaidekaphobia Ergophobia Erotophobia Frigophobia Gamophobia Gelotophobia Genophobia Gerascophobia Gerontophobia Globophobia Glossophobia Gymnophobia Gynophobia Hadephobia Halitophobia Haphephobia Heliophobia HemophobiaHexakosioihexekontahexaphobia Hoplophobia Hylophobia Hypnophobia Ichthyophobia Koumpounophobia Lipophobia MelissophobiaMusophobia Myrmecophobia Mysophobia Necrophobia Neophobia Nomophobia Nosocomephobia Nosophobia Nyctophobia Obesophobia Oikophobia Ombrophobia OmphalophobiaOphthalmophobia Ornithophobia Osmophobia Panphobia Papaphobia Pediophobia Phagophobia Pharmacophobia Philophobia Phobophobia Phonophobia Pogonophobia Pyrophobia Radiophobia Scopophobia Sociophobia Somniphobia Spectrophobia Stygiophobia Taphophobia Technophobia Tetraphobia Thalassophobia Thanatophobia Thermophobia Tokophobia Traumatophobia Triskaidekaphobia Trypanophobia Trypophobia Xanthophobia Turophobia Uranophobia XenophobiaXylophobia Homophobia Kainotophobia Kakorrhaphiophobia Managing Fear 12 Ailurophobia Atychiphobia Kakorraphiophobia Agoraphobia Anthophobia Kainophobia Technophobia
  • 12.  Unknown  Technology  Change  Own limits  Discovery  Control Types of Fear  Cartoon animals  Memories Managing Fear 13
  • 13.  Fear can be a paralysing force; blocking progress  Fear has nearly always been seen as negative Treating Fear Managing Fear 14
  • 14.  Often quoted  Rarely read Managing Fear 15 Meet Dr. W. Edwards Deming First published 1982
  • 15.  1. Create constancy of purpose  2. Adopt the new philosophy  3. Cease dependence on inspection to achieve quality  4. End the practice of awarding business on the basis of price only  5. Improve constantly and forever the system  6. Institute training on the job  7. Institute leadership  8. Drive out fear so that everyone may work effectively  9. Break down barriers between departments  10. Eliminate slogans, exhortations and targets for the work force  11a. Eliminate work standards and quotas – substitute leadership  11b. Eliminate management by objective, numbers, numerical goals – substitute leadership  12a. Remove barriers that rob the worker of his right to pride of workmanship  12b. Remove barriers that rob people in management of their right to pride of workmanship  13. Institute a vigorous program of education and self-improvement  14. Put everybody in the company to work to accomplish the transformation Managing Fear 16 14 Points for Management
  • 16.  Two main areas:  The origin of fear Childhood trauma Evolutionary remnants Lack of understanding  Overcoming fear Psychology Hypnosis Medication Studies of Fear Managing Fear 17
  • 17.  Medically  D-cycloserine (DCS) slots into part of the MNDA receptors in the brain – which modulate the neurones’ ability to adjust their signalling to in response to events Managing Fear 18 Overcoming Fear
  • 18.  The MNDA tunes the firing of neurons, which is one of the key ways for the brain to store memories  At very low doses, DCS boosts that process, improving our ability to learn  This strengthens the response to traditional therapy for fears and phobia Managing Fear 19 More Precisely…
  • 19.  Education  If you understand the life, motivation and appetites of spiders, you will not be afraid of them  If you understand the principles of avionics and aerodynamics, you will be less afraid of flying  If you understand why the process is necessary and that it is not just bureaucracy, you are more likely to accept it Overcoming Fear Managing Fear 20
  • 20.  Support  Try to understand why people are afraid of the change, of the new technology – talk to them but (more importantly) listen to them  Stand by them and show how it helps and supports  Take time Overcoming Fear Managing Fear 21
  • 21.  What happens when unstoppable force hits an immovable object? Question What if you are the immovable object, paralysed by fear, faced with the unstoppable force of change? Managing Fear 22
  • 22.  Can fear be completely eliminated?  Should fear be eliminated?  Should such a powerful force be eliminated? So, Fear is Bad? Managing Fear 23
  • 23. Managing Fear 24 Should a force this powerful be stopped, or can we use it?
  • 26. Steve Jobs and Music Managing Fear 30
  • 27. Steve Jobs and Phones Managing Fear 31
  • 28. Steve Jobs and Computers Managing Fear 32
  • 29.  Fear is a powerful force  Imagine what you could do if… Managing Fear Managing Fear 33
  • 30.  Fear is a powerful force and needs to be understood and used  Without fear, we would never have built houses  Without fear, Alan Turing would never have had the funding to build the Colossus computer  Without fear, no progress would have been possible Using Fear Managing Fear 34
  • 31.  Strong leadership  Sense of urgency  Vision of success  Communication  Empowerment  Regular improvements  Consolidating gains  Encouraging change Fundamentals of Success Managing Fear 35
  • 32.  “Help others see the need for change and they will be convinced of the importance of acting immediately”  (KotterInternational.com) Sense of Urgency? Managing Fear 36
  • 33.  Fear is an vital response to physical and emotional danger  It allows defence and action Business Effective Fear Managing Fear 37
  • 34.  There are a number of fears which will benefit your work and your company  Use them wisely The Positive Use of Fear Managing Fear 38
  • 37. New Ways of Working Illustration from “LeanCoach Architect” by BizzDesignManaging Fear 41
  • 40. 0 20 40 60 80 100 120 Compare Actuals to Estimates Actual Est.A Est.B Est.C Ave.A Ave.B Ave.C Realistic Promises Managing Fear 44
  • 43.  “Men are not afraid of things, but of how they view them”  Epictetus (Ἐπίκτητος; AD c. 55-13)  “If you are pained by external things, it is not they that disturb you, but your own judgement of them. And it is in your power to wipe out that judgement now.”  Emperor Marcus Aurelius (AD 121-180) Manage your Fears Managing Fear 47
  • 45.  Based on the law of physics, an immovable object has an unstoppable force of inertia. According to Einstein’s laws of physics, for anything to have an unstoppable force, it requires an infinite mass. For two “things” to have an infinite mass, they necessarily are required to be the same  When an unstoppable force meets an immovable object, the Big Bang happens!  Creation happens Progress happens  The future happens Answer Managing Fear 49
  • 47. Q&A Managing Fear 51 Peter Leeson @PeterLeeson www.PLeeson.co.uk