1) According to Greek mythology, fear is the son of Mars, the god of war, and Venus, the goddess of love. Fear is associated with the loss of what we love. 2) There are two types of fear - healthy fear which leads to caution, and toxic fear which stops us from developing our talents. Toxic fear is often activated during difficult economic times. 3) We process emotions through our emotional brain before rational thoughts, so we experience fear before rational thinking. The cost of fear is much higher for companies than growth without fear. Fear prevents us from achieving our potential.