This document discusses managing cross-cultural differences in multinational companies. It provides 5 tips for developing cultural awareness when dealing with cross-cultural situations, such as being prepared to feel uncomfortable, being aware of your actions and their potential interpretations, focusing on typical behaviors rather than stereotypes, building trust through curiosity about other cultures, and determining whose cultural practices should be adopted based on context. The key principles are to keep an open mind, establish mutually comfortable ways of working, and avoid stereotyping or highlighting cultural differences.