Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It released the successful Macintosh in 1984 and faced challenges in the 1990s but rebounded under Jobs' return in 1997. The iPhone, released in 2007, was a massive success and transformed smartphones. Apple uses various information systems like transaction processing, knowledge management, and decision support to manage operations and gain competitive advantages through superior products, services, and relationships.

1. MANAGEMENT
INFORMATION SYSTEM
ON APPLE

2. INTRODUCTION OF APPLE
• APPLE INC. WAS FOUNDED ON APRIL 1, 1976, BY STEVE JOBS, STEVE
WOZNIAK, AND RONALD WAYNE, WITH THE VISION OF CREATING USER-
FRIENDLY PERSONAL COMPUTERS.
• IN 1984, THEY RELEASED THE MACINTOSH, WHICH HAD A USER-
FRIENDLY INTERFACE AND WAS A BIG HIT.
• APPLE FACED TOUGH TIMES IN THE 1990S BUT GOT BACK ON TRACK
WHEN STEVE JOBS RETURNED IN 1997. HE LED THE COMPANY TO MAKE
COOL AND POPULAR PRODUCTS LIKE THE IMAC, IPOD, AND ITUNES.
• THE IPHONE, INTRODUCED IN 2007, COMPLETELY CHANGED
SMARTPHONES. IT BECAME A MASSIVE SUCCESS AND MADE APPLE ONE
OF THE BIGGEST TECH COMPANIES GLOBALLY.

3. 1976
THE ORIGINAL APPLE LOGO, DESIGNED BY RONALD WAYNE, SHOWS AN IMAGE OF
ISAAC NEWTON READING A BOOK UNDER A TREE. IT CAPTURES THE MOMENT RIGHT
BEFORE AN APPLE FELL ON HIS HEAD.
1977
STEVE JOBS THOUGHT THE ORIGINAL LOGO WAS TOO OLD-FASHIONED.HE HIRED ROB
JANOFF, TO REBRAND THE COMPANY.
JOBS WANTED A LOGO THAT WOULD REPRESENT MODERN COMPUTER DESIGN’S THE
RESULT WAS AN IMAGE OF A TWO-DIMENSIONALAPPLE WITH RAINBOW COLORS.
1998
HE CHANGED THE PREVIOUS RAINBOW LOGO INTO TRANSLUCENT SKY BLUE TO FIT
THE FIRST IMAC. BUT EVENTUALLY SWITCHED TO SOLID BLACK IN 1998 TO
COMPLEMENT THEIR NEW SILVER COMPUTER MODELS .

4. 2001-2007
APPLE RELEASED CHEETAH, A MACOS 10.1, IN 2001 WITH THE AQUA APPLE
LOGO,.
IN 2007, APPLE CHANGED THE LOGO TO A CHROME-TEXTURED DESIGN TO GO
WITH ITS UPCOMING ALUMINUM-BASED PRODUCTS.
2007-2017
APPLE VEERED AWAY FROM ITS GLASS-THEMED LOGO AND WENT WITH A
SIMPLE AND FLAT DESIGN, KEEPING THE DESIGN STRAIGHTFORWARD WHILE
COMPLEMENTING ITS PRODUCTS.
THE LOGO SINCE THEN HAS BEEN THE APPLE LOGO POPULARLY RECOGNIZED
TODAY.

5. Types of information system in Apple company
Types of
Information
System
Knowledge
Process
System
Managemen
t
Information
System
Transaction
Process
System
Office
Automation
System
Decision
Support
System
Expert
System

6. OFFICE AUTOMATION SYSTEM :
Provides information for all the branches of apple connected to the head quarter that proved information for all of
them equally in a right time for the right person that is a combination of hardware and software. Apple transfer the
information thorough the locations that are geographically separated.
TRANSACTION PROCESS SYSTEM:
It checks the process of transaction that translate the data into database, TPS is beneficial for apple company to sell
their product through internet. For example, when apple company is launching a new iPhone many people buy it
through the internet. Apple is on the biggest company of using transaction system.
KNOWLEDGE PROCESS SYSTEM:
KPS is an application that allows the workers to make use of application information that primarily needs the
information of their work. This shows the employees of apple company of how to make use of their knowledge for
performing the tasks and the process of learning according to (druker,1995), knowledge process system is an
experience that the worker has learned through formal education to implement theoretical and investigative
knowledge. Also, it helps the organization to organize themselves

7. MANAGEMENT INFORMATION SYSTEM:
MIS is the process of looking for information and saving them into storage, it finds the conflicts, issues and find
solution to solve them. And it is the key to make customer satisfaction.
DECISION SUPPORT SYSTEM:
It facilitates the process of decision making by collecting and analyzing data and convert them information that
will be useful for mangers of all departments and levels of management to decide for the future of the company.
EXPERT SYSTEM:
They are a bunch of systems that do the work in an expert way, experts do the tasks based on the knowledge
they have, according to (Obrien and marakas), expert system is ruled by experts to give beneficial
recommendations.

8. COMPETITIVE ADVANTAGE OF APPLE INC.
HARDWARE AND SOFTWARE:
Apple has approached the PC industry with very competitive differentiation strategy. Apple develops extremely competitive hardware as well as
software. Company makes specific hardware decisions in order to enhance the value of software. Rather than OS, apple creates the good core
software call ilife. It focuses on entertainment and creativity. The success story of apple related with the similar priorities between both hardware
and software manufacturing of the organization.
ITUNES AND DIGITAL ASSET MANAGEMENT :
iTunes can be identified as one of most strategic element of apple inc. Apple is a digital asset management organization and it announced in
2009 about their event for credit card account information of more than 100 million customers through iTunes They have become one of largest
digital retailer .

9. ICLOUD:
Is one of competitive feature from apple products and it allows users to back up the data through multiple apple product online. If
the product was stolen or misplaces, iCloud allows customers to locate any idevice which connected to internet. It increases the
customer values and helps company to differentiate their products from the competitors.
SUPPLIER INFORMATION DATABASE:
is a tool to find best supplier for Apple products. Through this systems, customers can register with their SID and find information
about the Apple products as they wanted .Apple Inc. has achieved the competitive advantage through their information technology
innovations, customer satisfaction, brand loyalty, product features and hardware and software developments. Company
management information system has playing an important role in maintaining the sustainable competitive advantage over the period
of time. Technology is highly dynamic and competitive business industry which essential innovation to gain the market position and
survival.

10. IT APPLICATIONS
Mac OS X
operating
system
iLife suite
multimedia
and creativity
software
iTunes
media
browser
Logic Studio,
suite of music
production
tools
Final Cut
Studio, suite
of
professional
audio
Aperture , a
professional
photography
package

11. THE ROLE OF INFORMATION SYSTEM IN APPLE
COMPANY
OPERATIONAL EXCELLENCE
NEW PRODUCTS, SERVICE AND BUSINESS
MODEL
CUSTOMER AND SUPPLIER RELATIONSHIP
IMPROVED DECISION MAKING
SURVIVAL

12. OPERATIONAL EXCELLENCE: Businesses constantly pursues to have a
higher performance of doing the process of doing tasks to increase efficiency and done
it in an effective way by using advanced technology. Apple’s big strength is using
operational technology excellently and this all return the cook’s strategies as a CEO of
apple company who joined in 1998, when the company expand it is activities it will face
many challenges because the number of suppliers, distributor will grow as well. Apple
company has succeed to win the operational excellency.
NEW PRODUCTS, SERVICE AND BUSINESS MODEL: It is a
process of producing and delivering products and services to achieve the organization
goal in the lowest cost and biggest profit. In 2017 the apple’s product become the best
seller that included 60% of company revenue, apple looks at both sides business the
revenue and income it was totally risky but in the other hand it worked at a good
strategy and it diversified it is product from all around the world.

13. CUSTOMER AND SUPPLIER RELATIONSHIP: Customer
intimacy mean providing high quality products and being honest with them causes to
interact more suppliers with having a strong relationship between them. Apple has been
using the supply chain management has benefit from it, apple have claimed that with
supply chain management system you can achieve and mandate anything that you want.
IMPROVED DECISION MAKING: Information system technology has made it
feasible for business to use data and make prediction about the future, Steve jobs made it
clear that before making decision leader must not be sure that they know everything,
leaders can guess as apple company by using management information system.
SURVIVAL: Firms advance in the information system to remain and to survive,
however the management information system is not the guarantee to be useful in every
business but in the contrary it is the core for the success of some other businesses. It
seems to be strange to talk about the apple’s survival as Steve jobs produce a different
kind of products like, laptop, iPod, and recently came up with two other products like air
pods and apple watch with reasonable prices that had been successful, apple’s profit is
multiplied by their competitors. The survival of apple’s company is guaranteed.

14. E-COMMERCE
APPLICATION
Apple
Online
Store
iTunes
Store
Apple
Pay
App
Store
Apple
Music,
Apple
TV+, and
Apple
Arcade

15. APPLE ONLINE STORE: Apple operates an extensive online store where customers can
purchase apple products, accessories, and services directly from the company. The online store provides a
convenient way for customers to browse and buy apple products without visiting a physical retail location. It
offers a wide range of products, including iPhone, iPad, macs, apple watches, and accessories, with various
customization options available for certain products.
ITUNES STORE:. iTunes store, launched in 2003, was one of the pioneering digital content
distribution platforms for music, movies, TV shows, and more. While itunes itself has been replaced by
separate apps like apple music, apple TV, and apple podcasts, the concept of selling digital content remains
a significant aspect of apple's e-commerce strategy. Customers can purchase and download digital media
directly to their apple devices, providing a seamless and integrated experience across apple's ecosystem
APP STORE: The app store, introduced in 2008, is a vital component of apple's e-commerce
ecosystem. It serves as the primary marketplace for ios and macos apps, offering a vast selection of both
free and paid applications developed by third-party developers. Users can purchase and download apps,
games, subscriptions, and in-app content directly from the app store, generating significant revenue for
apple and app developers a like.
APPLE MUSIC, APPLE TV+, AND APPLE ARCADE: Apple's
subscription-based services, including apple music for music streaming, apple TV+ for original video
content, and apple arcade for gaming, contribute to its e-commerce endeavors. Customers can subscribe to
these services through the respective apps or the app store, accessing a library of content for a monthly
fee.
APPLE PAY: While not strictly e-commerce in itself, apple pay facilitates online transactions by
enabling secure, contactless payments through compatible apple devices. Users can make purchases on
websites and apps using apple pay, streamlining the checkout process and enhancing security by utilizing
biometric authentication methods like touch ID or face ID

16. THANKS
BY: RITIKA VERMA
VAISHNAVI SINGH
VANSHIKA KUSHWAHA
YASHIKA VERMA