Working ON the business: Creating a Marketing+Sales Plan - a real one, not half-assed
We spent 9 months to birth an in-depth Marketing and Sales Plan with 5 different deliverables -
1. Marketing Channels Assessment + Recommendations: gathering insights across our web, email, social analytics, asking the hard questions of our clients, and scrutinizing our approach across all of our digital properties and events.
2. Client journey mapping + sales process
3. Social media + thought leadership
4. Email + events + PR
5. Marketing + Sales planning execution: Marketing calendar
Here is a distilled presentation of the above 5 deliverables that gets across the key message and is only 50 slides instead of a cumulative 250 slides in their entirety.