The document outlines a business plan to develop and market a new proprietary cement mixture containing bio-polymers to the largest cement companies in the US, with the goals of securing $2 million in seed funding and early partnerships with market leaders who can help establish the new product in exchange for exclusive pricing and contracts. The new cement formula has been tested and is proposed to offer sustainability benefits over traditional cement for public infrastructure projects.
2. New Cement Mixture
Outperforms industry standard
Distributable in bulk to select companies
Marketing towards large companies in cement
industry
7 main cement companies in US
“Green” technology
Ideal for achieving sustainability incentives for public
sector projects
3. Bio-polymer additive is an investment in
durability and safety
Paramount for public sector projects (eg.
bridges, highways, etc.)
Achieves “green tax credits” and government
sustainability incentives
Social impact
Private sector projects would need less
maintenance
4. New proprietary mixture
50% polyisocyanate
25% starch powder
25% cellulose powder
Tested for long-term performance
Easy to integrate into curing process
Produce bio-polymer batches from
raw materials and deliver to
companies
5. 7 Highest grossing North American Concrete
Producers
Well established companies with an
international presence
Keeping client portfolio small initially will
simplify logistics and reduce overhead
Each of the 7 main players identified had over
$1 Billion net sales in 2011
6. U.S. Ready Mix Concrete Sales (2011)
00
33.3% Market Share
$10 Billion
Estimated U.S. Sales of Top
7 Producers
$20 Billion U.S. Sales of other Producers
(Includes Imports)
Note: U.S. Sales for Top 7 was estimated based on net global revenue
8. Sales Representatives
Show why company needs our product
Be a familiar face
Tax Incentives
Savings by using market research
Lobbying for legislation
Word of Mouth
Newest and Best technology
9. Concrete Additives- small business competitors
Concrete Sealing (using acrylic solvents)
Alternate cutting edge technology in-process
Bacterial-reinforced concrete
Alternate proprietary chemical mixes
Imitators to polymer technology
10. Main Startup Cost? Fees in Month 1
Building/Facilities $ 30,000
Modifications $ 30,000
Equipment $ 1,500,000
Website $ 4,000
Training $ 24,000
Research and Development $ 250,000
Licenses $ 300
Legal Costs $ 14,000
Inventory $ 60,000
Salaries $ 94,167
Working Capital $ 20,000
Supplies $3,220,867
Total Startup Costs $ 5,247,333
13. Looking for Round 1 seed money of $2 million
Proprietary and manufacturing establishment costs
Looking for early market partners able in
return for:
Privileged first-year pricing
Exclusive contracts
Acquisitions
“If you know anybody who might fit that
bill, feel free to recommend us!”