1. Malabar gold Presented by: Upma joshi Kapil vardani Rakeshkumarjangir Mohd. Arish Om Prakash Verma

3. Researchers: Upma, Kapil, Rakesh,Om Prakash, Mohd.Arish

4. Research guide :Prof.A.k.gupta

5. Mr.Narayan Iyer

6. Project duration:35 days

7. Area of research:

8. Sample unit: women

9. Sample size:25

11. Gold industry

12. Malabar gold

13. Consumer behaviour

14. Consumer bheviour analysis of customer malabar gold

15. Finding and suggestion list of the graphs

19. To know the motivating factors of consumers in purchasing products of Malabar Gold.

20. To know how brand preference is formed in purchasing Malabar Gold’s ornaments among consumers.

22. To ascertain the level of brand loyalty and brand image associated by consumer with a brand name ‘Malabar Gold’ and the reason for this.

23. To measure the level of satisfaction of customers of Malabar Gold.

25. Consumer behavior

26. Purchase decision

27. Post purchase behavior

30. Positioning of Malabar Gold as a reputed jewellery showroom.

33. There are broadly two types of data available to a researcher. They are;

34. (a) Primary data

35. (b) Secondary data

37. The data obtained in some cases may be biased.

38. Difficulty in communication within the city while conducting the surve

41. History

42. Application

43. Jewellary

44. Monetary exchange

45. Occurrence

46. Gold minerals

47. Production

48. Price

49. Current demand and supply

51. India is emerging as world’s largest trading centre of gold with a target of US$18 bn set for 2011.

53. Surat contributes 90% of India’s total diamond exports.

54. India’s domestics branded jewellery market is estimated at Rs 600-700 crores.

56. History

57. Area of operations

58. Management and staff:

59. Sales Manager:Mr Chandra Shekaran Nair.

60. Purchase Manager: Mr Shahid P.C.

61. Accountant: Mr Thomas.

63. A vast array of modern designer collections from India, Singapore, Europe, Middle East etc.

64. Lifelong guarantee and free maintenance for gold ornaments.

65. Exclusive collections of MG diamonds.

66. 2 years international warranty and after sale service for Swiss made watches.

67. International Gemological Institute’s certificate for diamond ornaments.

68. PGI certificate for platinum ornaments.

71. To give customers the best value for their money.

73. World class designer jewellery from Italy, Turkey, Korea, Bahrain and Singapore.

74. Traditional jewelleries from Karnataka and Kerala.

75. Royal Mughal collections

76. Karachi bangles.

77. Calcutta collections.

78. Rajkot collections.

80. Table:2

81. Table no :3

82. Product purchased malabar GOLD

84. Customers of Malabar Gold are mainly from upper class and upper middle class families.

85. Most of the purchasers of Malabar Gold are mainly youngsters.

86. Malabar Gold has got large no. of gold ornaments customers.

87. Only a few customers are not aware of products other then gold available in Malabar Gold.

88. The making charges of Malabar Gold are satisfactory according to the respondents.

89. Television is the advertising media through which large no. of customers came to know about Malabar Gold.

91. With regard to advertising, the company should focus on persuasive advertising highlighting the unique feature and benefits of their products.

92. Only a few customers had purchased watch, diamonds and platinum ornaments, so a special attention should be paid in these areas.

93. Among the service facilities, respondents suggest to improve parking facility.

94. More advertisement should be made in media other than television.

96. Marketing Management - A. Vinod

98. Business world