This document is a project report submitted by Pooja Arora to Bhai Parmanand Institute of Business Studies in partial fulfillment of a Bachelor of Business Administration degree. The report explores the challenge of employee retention in organizations. It includes a literature review on topics related to human resource management and employee retention. It also provides profiles of LG Electronics, Wipro, and Big Bazaar, analyzing their retention policies. The data analysis section compares the attrition rates and retention strategies of the three companies. Key findings and recommendations for improving employee retention are presented.

1. A
PROJECT REPORT
ON
EMPLOYEE RETENTION – A CHALLENGE
SUBMITTED TO
BHAI PARMANAND INSTITUTE OF BUSINESS STUDIES
[ AFFILIATED TO GURU GOBIND SINGH INDRAPRASTHA
UNIVERSITY, DELHI]
IN PARTIAL FULLFILLMENT OF
BACHELOR OF BUSINESS ADMINISTRATION ( BBA )-2010-2013
SIXTH SEMESTER
SUBMITTED BY UNDER THE SUPERVISION OF
POOJA ARORA MR. PALLAV KAUSHIK
ROLL NO- 00911401710 ( LECTURER, BPIBS )
BHAI PARMANAND INSTITUTE OF BUSINESS STUDIES
SHAKARPUR , DELHI

2. Page | ii
BHAI PARMANAD INSTITUTE OF BUSINESS STUDIES
SELF DECLARATION OF STUDENT
This project is submitted as partial fulfillment of the requirement of Bachelor of Business
Administration of Bhai Parmanand Institute of business studies affiliated to Guru Gobind Singh
Indraprastha university, Delhi under the guidance of Mr. PALLAV KAUSHIK , Lecturer,
BPIBS, Shakarpur Delhi-110092.
I here by declare that present project report on “EMPLOYEE RETENTION – A CHALLENGE”
is partially original and a bona fide work done by me and wherever the matter has been
replicated with or without modification the same has been specifically mentioned with the
reasons for its usage.
DATE POOJA ARORA
ROLL NO – 00911401710
BBA ( VI SEM )
BPIBS, DELHI
BHAI PARMANAND INSTITUTE OF BUSINESS STUDIES
SHAKARPUR , DELHI

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BHAI PARMANAD INSTITUTE OF BUSINESS STUDIES
CERTIFICATE FROM PROJECT GUIDE
This is to certify that Ms. Pooja Arora, BBA student at BPIBS, shakarpur Delhi -110092 has
undertaken the research work under my guidance and supervision. The matter embodied in this
project work has not been submitted earlier for the award of any degree or diploma to the best of
my knowledge and belief.
Further, wherever such a case it has been clearly mentioned and reasoned.
MR. PALLAV KAUSHIK
LECTURER, BPIBS
BPIBS, DELHI – 92
DATE
BHAI PARMANAND INSTITUTE OF BUSINESS STUDIES
SHAKARPUR , DELHI

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BHAI PARMANAD INSTITUTE OF BUSINESS STUDIES
PREFACE
In our three years degree program of BBA of there’s provision for doing research project in vi
semester.The essential purpose of this project is to given an exposure and detailed outlook to the
student of the practical conceptings, which they are already studied research. For this purpose , I
was assigned the project of “EMPLOYEE RETENTION – A CHALLENGE”.
And the study is divided into various chapters to get knowledge. I also considered some
published material on the particular topic as well as about the concern. This helps me in boosting
up my confidence and determination which will help me to face the situation in coming years.
This report is written account of what I learnt and experienced during my project. I wish, those
going through it will not only find it readable but also get as useful Information. During this
whole time of research I got a lot of experience and came to know about the management
practices in real that how it differs from those of theoretical knowledge and the practically in the
real life.
In today’s globalize world, where cutthroat competition is prevailing in the market, theoretical
knowledge is not sufficient. Beside this one need to have practical knowledge, which would help
an individual in his/her carrier activities and it is true that “Experience is best teacher”.
ACKNOWLEDGEMENT
“Such Thanks I give As near death to those that whish him Live” - Shakespeare

5. Page | v
BHAI PARMANAD INSTITUTE OF BUSINESS STUDIES
A formal statement of acknowledgement will hardly meet the ends of justice in the
matter of expressing my deep sense of gratitude and obligation to all those who helped me in the
completion of this project report. At the very outset, I am highly indebted to the all powerful
ALMIGHTY GOD for all the blessings he showered on me and for being with me throughout the
study.
The past six months working on this project under the guidance of my Project Leader and
Guide has greatly influenced my way of thinking towards facing the
challenges during day-to-day development of this project. This will me a lot in future. I am
especially indebted to my Project Guide, Mr. PALLAV KAUSHIK without whose precious time
& expert guidance, the project would not have taken the current shape.
His guidance and in depth knowledge of Human Resource concepts have boosted my
confidence to complete this project successfully. He made the intricacies of the existing project
clear to me. He deserves special thanks for his technical guidance throughout the project He was
highly supportive to develop this project.
I extend my gratitude to the entire staff of LG, WIPRO and BIG BAZAAR for their
diligently attention, cooperation, precious advice, a very congenial environment and sophisticate
facilities during the course of the project.
I would also express my profound sense of gratitude to all lecturers of BHAI
PARMANAD INSTITUTE OF BUSINESS STUDIES, SHAKARPUR, DELHI – 110091,for
giving immense inspiration throughout my BBA course, whose teaching not only acted merely as
drop of ink rather it has acted as a stone upon which the research is based.
I also take this opportunity to express my deed gratitude to my loving parents and friends
who are a constant source of motivation and for their never ending support and encouragement
during this project.
POOJA ARORA
ROLL NO - 00911401710
BBA ( VI SEM )
BPIBS, DELHI

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BHAI PARMANAD INSTITUTE OF BUSINESS STUDIES
Executive Summary
Employee retention is a process in which the employees are encouraged to remain with the
organization for the maximum period of time or until the completion of the project. Employee
retention is beneficial for the organization as well as the employee. Employees today are
different. They are not the ones who don’t have good opportunities in hand. As soon as they feel
dissatisfied with the current employer or the job, they switch over to the next job. It is the
responsibility of the employer to retain their best employees. If they don’t, they would be left
with no good employees. A good employer should know how to attract and retain its employees.
Most employees feel that they are worth more than they are actually paid. There is a natural
disparity between what people think they should be paid and what
organizations spend in compensation. When the difference becomes too great and another
opportunity occurs, turnover can result. Pay is defined as the wages, salary, or compensation
given to an employee in exchange for services the employee performs for the organization. Pay
is more than "dollars and cents;" it also acknowledges the worth and value of the human
contribution. What people are paid has been shown to have a clear, reliable impact on turnover in
numerous studies.
Employees comprise the most vital assets of the company. In a work place where employees are
not able to use their full potential and not heard and valued, they are likely to leave because of
stress and frustration. In a transparent environment while employees get a sense of achievement
and belongingness from a healthy work environment, the company is benefited with a stronger,
reliable work-force harbouring bright new ideas for its growth Blog Online And Earn Money.

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BHAI PARMANAD INSTITUTE OF BUSINESS STUDIES
TABLE OF CONTENT
S. NO PARTICULARS PG. NO
Self declaration of student ii
Certificate From Project Guide iii
Preface iv
Acknowledgement V
Executive Summary vi
1 Introduction
1.1 Objective of the study
1.2 Scope of the study
1.3 Research Methodology
1.4 Sampling Methods and Techniques
1.5 Tools and Techniques
1.6 Data Collection Sources
1-6
3
4
5
6
6
6
2 Review of Literature
2.1 Human Resource Management
2.2 Employee Retention
2.3 10 ways to Retain your Employees
2.4 Myths about Employee Morale
2.5 10 Factors that affect Employee Retention
2.6 Solution For The Problem
2.7 Employee Recognition Increases Retention
2.8 Retention Strategies Help to Drive Revenue Growth
7-32
8-9
10-18
19-21
22-24
25-27
28-29
30-31
31-32
3 Industry Profile and Company Profile
3.1 Consumer Durable Industry
33-68
35-36

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BHAI PARMANAD INSTITUTE OF BUSINESS STUDIES
3.2 LG Electronics
3.3 IT Industry
3.4 Wipro
3.5 Retail Industry
3.6 Big Bazaar
37-43
45-48
49-59
61-65
66-68
4 Data Analysis and Interpretation
4.1 LG Retention Policies
4.2 Wipro Retention Policies
4.3 Big Bazaar Retention Policies
4.4 Comparision of LG, Wipro and Big Bazaar
69-84
70-72
73-75
76-79
80-84
5 Conclusionand Recommendation
5.1 Findings of the Study
5.2 Suggestion
5.3 Recommendation
5.4 Limitation of the Study
5.5 Conclusion
85-93
86
87-88
89-90
91
92-93
Bibliography X
Attendance Sheet Xi
Evaluation Sheet Xii

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BHAI PARMANAD INSTITUTE OF BUSINESS STUDIES
LIST OF FIGURES
FIGURE
NO
FIGURE NAME PG. NO
1 Three Rs of Employee Retention 12
2 KEi’s EMPLOYEE RETENTION WHEEL 15
3 Market trends for the future 35
4 LG Values 39
5 LG Corporate Identity 40
6 LG Principles 41
7 LG Financial Performance 42
8 LG Success Factors 43
9 Growth in IT Sector 45
10 Wipro Headquarter 49
11 Wipro Financial Performance 52
12 Revenue Break up Sectorof IT industry 57
13 Share of categories in organized retail sector 62
14 Big Bazaar Segments 67
15 Bar Graph Showing attrition rate of Wipro, Big
Bazaar and LG
80
16 Bar Graph Showing main reason for attrition in
Wipro, Big Bazaar and LG
80
17 Bar Graph Showing retention strategy of job
satisfaction in Wipro, Big Bazaar and LG
81

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BHAI PARMANAD INSTITUTE OF BUSINESS STUDIES
18 Bar Graph Showing retention strategy of work
environment in Wipro, Big Bazaar and LG
81
19 Bar Graph Showing retention strategy of Training and
development in Wipro, Big Bazaar and LG
82
20 Bar Graph Showing retention strategy of Career
growth in Wipro, Big Bazaar and LG
82
21 Bar Graph Showing retention strategy of Pay and
Benefit in Wipro, Big Bazaar and LG
83
22 Bar Graph Showing retention strategy of Referral
Scheme in Wipro, Big Bazaar and LG
83
23 Bar Graph Showing which type of incentives is best
motivator for employees in Wipro, Big Bazaar and
LG
84
24 Bar Graph Showing satisfaction level of employees in
Wipro, Big Bazaar and LG
84

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BHAI PARMANAD INSTITUTE OF BUSINESS STUDIES
BIBLIOGRAPHY
Book referred
 Anthony,William P, Human resource management – A strategic approach, Dryden press
Newyork,1999
 Armstrong Michael, Handbook of human resource management, Dryden press, Newyork
, 1993
 Robbins,Stephen P, Essential of organization behaviour, Prentice hall of India,New
Delhi,1994
 Singh,N.K. and G.K. suri (eds), Personnel Management, Vikas publishing house, New
Delhi,1994
 Vinutha, V (2006) How to minimize Hiring errors, Express computers
Journals
 Management review, American management association,Newyork
 International journal of Human resource management , USA
 Manuals from the industry
Website referred
 www.Motivate-Employee.com
 www.Employeebenefits.co.uk

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BHAI PARMANAD INSTITUTE OF BUSINESS STUDIES
BHAI PARMANAND INSTITUTE OF BUSINESS STUDIES
SHAKARPUR, DELHI
ATTENDANCE SHEET
NAME – POOJA ARORA
COURSE – BBA ( VI SEM )
ROLL NO – 0091140171
NAME OF SUPERVISIOR- MR. PALLAV KAUSHIK
S.NO DATE TIME PROGRESS SIGNATURE
OF STUDENT
SIGNATURE
OF
TEACHER

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BHAI PARMANAD INSTITUTE OF BUSINESS STUDIES
BHAI PARMANAND INSTITUTE OF BUSINESS STUDIES
SHAKARPUR, DELHI
EVALUATION SHEET
STUDENT NAME
STUDENT ROLL NO
EVALUATOR’S FEEDBACK __________________________________
_______________________________
_______________________________
DID THE STUDENT CONTACT YOU YES/NO
REGULARLY FOR DISCUSSION ?
REPORT IS APPROVED/DISAPPROVED _____________________________
MARKS AWARDED ______________________________
SIGNATURE OF EVALUATOR
NAME
DATE