Factors Affecting Gold Purchase Behavior
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The document is a project report on the buying behavior of gold customers with regards to Tanishq, an Indian jewelry brand. It includes an executive summary, introduction on Tanishq, research purpose/problem/objectives, methodology used, findings and conclusions. The research aimed to understand why customers prefer buying gold from local retailers over Tanishq, despite Tanishq's product quality and services. Through interviews and a survey of 121 customers, the research found key factors like price, quality, service, design availability and store location/ambiance influence gold purchase decisions.
![Project Report<br />On<br />“Buying behaviour<br />of gold<br />with regards to<br />Tanisq ”<br />SUBMITTED IN PARTIAL FULFILMENT OF THE<br />REQUIREMENT OF P.G.D.M. PROGRAM<br />Submitted To:<br />.....................................<br />Submitted By:<br />.............................<br />.............................<br />...................................<br />........................................<br /> <br /> <br />Academic Year:<br />2009-2010<br /> <br />DECLARATION<br />This project report entitled study of customer’s perception has been submitted to ..........................., in partial fulfilment of P.G.D.M. Degree. Here by us, undersign that this project report has been completed by us under the guidance of .................<br />Study of this Project Report is entirely resulting of our own efforts and research is original in nature. This Project Report is not submitted either in part or whole to any other institute for any other degree.<br />Place: <br />Date: <br /> <br /> <br /> <br /> <br />ACKNOWLEDGEMENT<br />We would like to express our gratitude to:<br />,[object Object]](https://image.slidesharecdn.com/aprojectreportonbuyingbehaviourofgoldwithregardstotanisq-110413170554-phpapp02/85/A-project-report-on-buying-behaviour-of-gold-with-regards-to-tanisq-1-320.jpg)
![The group members for showing their co-ordination for the project.We are greatly thankful to all the advisors who helped us knowingly and for giving information and interest in report.<br />Thanking You,<br /> <br /> <br /> <br /> <br />ITENARY<br />,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Factors Affecting Gold Purchase Behavior
- 3. Introduction
- 6. Purpose Of The Research
- 7. Problem Of The Research
- 8. Objective Of The Research
- 9. Limitations Of The Research
- 10. Significance Of The Research
- 11. Sample
- 12. Sampling Frame
- 13. Sampling Unit
- 14. Sample Size
- 17. Research Tools
- 22. Conclusion
- 25. To find what they like & dislike about Tanishq.
- 28. The people have trust on the purity of gold
- 29. He also said that people are having bad experience of going to tanishq as the price of gold is more than what they are paying to normal retailers.
- 30. He also said that people of vapi are more price councius & not quality concius.
- 32. Quality
- 33. Service
- 38. Purity & quality of gold ?
- 39. The service you get in the store ?
- 40. The Number of patterns available ?
- 41. Proximity to market ?