This document summarizes Md Haaris Khan's summer internship project at Kantar IMRB. It provides details on the company's founding, divisions, and the various research projects Md Haaris worked on, including quantitative studies on customer satisfaction, understanding small business internet usage, and brand awareness of the Rupay card network. It concludes with findings on the impact of GST and other factors on the diamond jewelry industry from an annual turnover survey.

1. Summer Internship
Project

2. Hello!
I am Md Haaris
Khan
This is my summer internship project that i have
done in Kantar IMRB during my two-months
Internship programme

3. Kantar IMRB
 Founded :1970
 Founders : Hindustan
Thompson Associates
 Headquarter : Mumbai,
Maharashtra( India)
 Services: Research, Business
consulting and Survey
 Specialised areas: Consumer
markets, Industrial marketing,
B2B marketing, Social
marketing and rural
Marketing
Quantitative Research
wing
Probe Qualitative
Research
Media & Panel Group
Business & Industrial
Research division
Brand Science
Customer Satisfaction
Management & Measurement
Mind Tech systems
Social & Rural Research
institute
Abacus Market Analytics
Divisions

4. Serene
Objective
To understand the status of the relationship, key drivers of
satisfaction and areas of strength & weaknesses with stakeholders
i.e. Stockists, Wholesalers, Retailers and Consignee Agents.
Research Methodology
Face to face (CAPI )interviews by visiting their office/stores
Target Group
Stockists, Wholesalers ,Retailers and Consignee Agents

5. Sample size
Learnings
 A company builds its image not only by its product but also by
delivering continuous quality service to its stakeholders
 A company can only sustain in a long run when it is
continuously delivering value to its target customers
Stockists Wholesalers Retailers Consignee
Agents Total
West
Bengal
27 21 15 2 65
Allotted to
me
1 7 3 0 11

6. Erudite
Objective
 Understanding target audience behaviour not just at
the workplace but how the internet/digital is used in
their personal time
 Understanding the needs and motivations of Micro
and Small business units in India
Research Methodology
Face to Face Interview using CAPI software by making
prior appointment .
Target Group
 Managing Directors, Senior Managers, Partners and
owners of a Micro and small business unit
 Male/Female

7. Sample size
Total number of samples
size
Kolkata 40
West Bengal 20
Allotted to me:7
Micro:5
Small:2
B2C:7
Senior Manager:2
Partner:2
Managing
Director:1
Owner:2
Learnings
 For most of the business person success in business
means generating repeat customers and gaining
revenue
 Most Businesses use internet to learn about growing
and managing their business

8. Bear-Post phase
Objective
 Understand the mindshare (Awareness & consideration) of
Rupay in minds of target audience and its progress
 Identifications of core brand values
 Monitor the rapidly evolving perception about Rupay
 Understand the impact of communication on Brand
Research Methodology
 Face to Face Interview using CAPI software either at
home/office/ street intercept

9. The target group comprises of students, businessmen, salaried
professionals, skilled/unskilled workers and self-employed people who
at least use a debit card for their transactions.
Sample size Done by me
Males and Females:- 80:20
Age:-18-50 years
18-24 years:-15%
25-35 years:-40%
36-50 years:-45%
NCCS A or NCCS B :-70:30
Minimum Quota of Credit Card Owners:-30%
Total Sample size:-170
19 males
2
9
8
13 & 6
5
Total:-19
Target Group

10. Learnings
 Card Scheme Network
 People are not aware of the relevance of Card
Scheme Network
 Most of the people don’t know the offerings given by
the Card scheme network providers
 People don’t consider Card scheme network when
applying for debt/credit cards

11. Annual Turnover
Survey (ATS)
Objective
 To understand the retail sentiment of the
diamond jewellery business for GST in the
first quarter of the year as compared to
the same period previous year
 To understand the impact of Akshaya
Tritiya and Nirav Modi scandal on Diamond
Jewellery business

12. Research Methodology
Conducting CAPI(Computer Aided Personal Interviews) for approx. 15
minutes on Tablets through structured survey (in NIPO Software)
through N-field. Internal database and referrals were used for
reaching target respondent. (Retailer Interviews)
Sampling Technique
Purposive sampling
Target Group
Diamond Stocking jewellery store managers/Decision makers

13. Sample size
Respondent profile
Respondents are Owners/Managers of Diamond Stocking jewellery
stores
 Independent Chains:-6
 Large Chains:-3
 Small Chains:-2
FO City Independent
Jewellery
stores( 1 to 4
stores)
Large chain
stores(with
20+ stores)
Small
chain(with
5 to 19
stores)
Total
outlet
Total
Samples
covered
by me
Kolkata Kolkata 28(6 )* 6(3)* 17(2)* 51 11

14. “
Gems and Jewellery Industry in India
 The Gems and Jewellery sector contributing around 6-7 per
cent of the country’s GDP
 India is deemed to be the hub of the global jewellery market
because of its low costs and availability of high-skilled labour
 India is the world’s largest cutting and polishing centre for
diamonds, with the cutting and polishing industry being well
supported by government policies
 India exports 95 per cent of the world’s diamonds, as per
statistics from the Gems and Jewellery Export promotion
Council (GJEPC)
 De Beers Group, stated that India is one of the world's major
markets for consumer sales of diamond jewellery and it has
perhaps more growth opportunity than anywhere else in the
world
 India exported US$ 21.71 billion worth of cut and polished
diamonds between April 2017-February 2018

15. Data Analysis
Correlation of 0.66 between GST and Decrease in demand
for diamond jewellery means that there is high correlation
between them which means that due to GST ,demand of
Diamond jewellery has fallen significantly
Correlation of 0.0218 between PNB scam and decrease in
demand for diamond jewellery means that there is no
significant relationship between them and PNB Scam has no
or very little effect on the demand of diamond jewellery

16. Findings
 There has been no increase in the sales of diamond jewellery in
Q1 of 2018 when compared to Q1 of 2017 in terms of total revenue
sales
 Overall jewellery sales showed a positive trend
 Slight Increase in the overall retail outlet sales during Akshaya
Tritiya this year(2018) when compared to last year’s Akshaya
Tritiya
 There has been no Impact of Nirav Modi – PNB scam on the
consumer demand of diamond jewellery
 Factors influencing consumer demand for diamond jewellery
Negatively are Demonetisation ,Goods and service tax, etc

17.  Jewellery Companies should help costumers cope up with the
pangs of demonetisation in order to get good demand for their
products
 GST has a huge impact on customers buying diamond
jewelleries as the prices have gone higher, so they should cut
the cost and specially the making charges to lower the burden
on consumers
 Customers complained about the low resale value of Diamonds,
so the resale value should be reconsidered
Recommendations

18. Limitations
 Lack of accuracy of response provided by the respondents
 Budget Constraints
 Many large chain jewellery stores asked for approval letter
from their head office which we were not having at our
disposal

19. Bibliography
 https://www.baunatdiamonds.com/en/what-factors-affect-the-price-of-diamonds
 https://www.ibef.org/archives/detail/b3ZlcnZpZXcmMzcwOTkmNDM4
 http://imrbint.com/
 www.qualityinternationalreaserach.com
 https://www.baunatdiamonds.com/en/what-factors-affect-the-price-of-diamonds
 https://www.ibef.org/archives/detail/b3ZlcnZpZXcmMzcwOTkmNDM4

20. Thanks!
Any questions?
You can find me at:
 Mdhaaris.17pgpm12@mdim.ac.in