Tanishq is an Indian jewelry brand established in 1994. Its vision is to create elevating experiences for customers and impact the world through innovation and high standards. Tanishq offers a range of gold, diamond, and gemstone jewelry including necklaces, bracelets, and earrings. It promotes its products through 150 retail stores in India and locations in the US. Factors that influence customers include price, quality, store ambience and cultural aspects. The purchase decision process often involves multiple roles where mothers initiate purchases but fathers are the final decision makers.
introduction,Vision and mission statement CEO of Tanishq Logo and their punch line Segmentation Positioning SWOT Analysis Ansoff’s Model 7ps PLC Questionnare
introduction,Vision and mission statement CEO of Tanishq Logo and their punch line Segmentation Positioning SWOT Analysis Ansoff’s Model 7ps PLC Questionnare
Malabar Gold and Diamonds - Case Study - Marketing StrategiesYashaswini Agarwal
Malabar Gold and Diamond and their marketing strategies for the Indian and Middle East market.
A CASE STUDY ON MARKETING STRATEGIES OF A CONSUMER DURABLE COMPANY.
How Tanishq jwellers captured the market.pptxvedegaf851
The term circular flow of income or circular flow
of economic activity refers to a simple economic
model which describes the circulation/flow of
income between producers and consumers.
In the circular flow model, producer is referred to
as firms and consumer are referred to as
households.
The major exchanges are represented
Malabar Gold and Diamonds - Case Study - Marketing StrategiesYashaswini Agarwal
Malabar Gold and Diamond and their marketing strategies for the Indian and Middle East market.
A CASE STUDY ON MARKETING STRATEGIES OF A CONSUMER DURABLE COMPANY.
How Tanishq jwellers captured the market.pptxvedegaf851
The term circular flow of income or circular flow
of economic activity refers to a simple economic
model which describes the circulation/flow of
income between producers and consumers.
In the circular flow model, producer is referred to
as firms and consumer are referred to as
households.
The major exchanges are represented
Rivaz Jewels : Brand Development and Social Media Marketing
Rivaz is a startup based in India which works with the vision of offering finely designed hand-crafted gold jewelry at revolutionary prices. • The core objective is to bring back the past with a modern approach for present era.
This project was done in group for a college project for the subject Design Management.
The brand was created as of jewelry and how the cultural notes can be brought up to a new edge.
Innovation is the word which is very common to speak but very hard to find in company's tactics and strategies !
From 1991 till date, TITAN is the no.1 brand in Indian Watch Industry and have retained its monopoly with it continuous innovations in every aspect of their strategic decisions !
You will get to know lot of insights on hw TITAN became the NO.1 brand.
This Presentation is all about the Titan Journey in the Brand Making which explains how the brand was created and how the "Time Based" product was positioned into "Need Based" Product
Marketing plan for fastrack new product line (clothing)Disha Gupta
Fastrack was launched in 1998 as a sub-brand of Titan. It was spun off as an independent Accessory brand targeting the urban youth in 2005. With a vision to become a complete fashion brand for the youth, Fastrack quickly extended its footprint to sunglasses in 2005 & then Bags, Belts & Wallets in 2009. Fastrack’s provocative, tongue-in-cheek advertising, its unique & affordable designs & its quick extension across categories ensures its popularity with the urban youth audience, making it one of the fastest growing fashion brands within the country. Its growing presence on Facebook – a fan base that now touches 6 million, keeps it in touch with its audience.
With enough categories to fill up a store, Fastrack ‘moved on’ to open its exclusive store chain for its young consumers across the country. The store is positioned as a complete accessories destination with all Fastrack gear under one roof. The first store was opened in Pune in 2009; which has now grown to over 150 stores. It tapped in a market that was fresh and relatively untapped by understanding the right need of providing the youth fashionable branded accessories which wouldn’t hurt their pockets. True to their promise, fastrack has consistently come up with new designs at an affordable price. The success in watches led to brand extension into other accessories market ranging from sunglasses, belts, bags, caps and wristbands and today it’s the largest selling sunglasses brand. Its promos were catchy, the campaigns 'how many you have men" and "move on" tapped the right emotions. The brand has big plans as it has expanded its distribution network apart from selling through TITAN stores, It now retails through store-in-store models, watch retailers and other departmental stores. It has started their standalone retail shops of fastrack products at all the major cities and aim to reach 50 stores by this year end. This is one brand which has got its STP right. The TG is trendy, ambitious, thinks big and wants branded stuff which their friends recognize and fastrack priced it rightly with watches starting from 699/-.
Fastrack has excellent brand recognition across all its products and is a cult among the youth, the brand should start a new campaign promoting their website and allow users to build their own communities across all its products. This would serve following purposes .
1. Create loyalty for its products and Enable communication of proud Fastrack owners using similar products.
2. A platform to upload their pics on the site (sporting Fastrack products) and allow other users to rate & comment on how cool they are!
3. When the user logs in, the brand can promote its new collection, In this way it can cross sell to its existing base of loyal customers.
Enchanted egypt - Introducing a new product rangeKajal Kardam
This is study about how to introduce a new product range into market.
To Do: Market review, Strategies, Environmental analysis, Poster's model, PEST, SWOT, Marketing, etc..
TOPdesk: "The Secret Ingredients to Create Service Excellence" by Marian Spru...TOPdesk
As the focus on customer experience sky rockets, employee engagement and collaboration are more important today than ever. In this presentation, Marian Spruit shares three key secrets behind TOPdesks high employee and customer review scores.
Overview of various business models and a view to a model for South African export business. South Africa can produce short runs that are required for companies to offer a broader range of products without the high stock carry requirements.
power point presentation on the retail store westside, showing why it's been a giant now, and how the approach is been taken in therms of designing the strategies for it.
Recruitment refers to the overall process of attracting, shortlisting, selecting and appointing suitable candidates for jobs (either permanent or temporary) within an organization.
Goods and Services Tax (GST) is an indirect tax (or consumption tax) levied in India on the supply of goods and services. GST is levied at every step in the production process, but is meant to be refunded to all parties in the various stages of production other than the final consumer.
Introduction to Performance Management - Meaning, Process, Need, Difference between Performance Appraisal and Performance Management, Components of Performance Management System
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. TANISHQ
•
How Tanishq got its name?
• Establishment year…
• Vision:
We create elevating experiences for the people we touch and
significantly impact the world we work in
• Mission:
We will do this through a pioneering spirit and a caring, value-driven
culture that fosters innovation, drives performance and ensures the
highest global standards in everything we do.
10. PLACE
Tanishq Jewellery stores – 150 all over India
Average store-size - 1000 to 1500 sq ft
Located at Hosur, Tamil Nadu
Modern machinery and equipment
International Presence – Chicago, New Jersey
Franchise Model
16. DISSONANCE - REDUCING BUYING
BEHAVIOUR
Sometimes the consumer is highly involved in
purchase but sees little difference in brands. The
purchase is expensive, infrequent and risky; therefore
the consumer is highly involved. Here, the buyer will
go around to learn what is available, but will buy when
he gets a good price.
