Mobile is a Sales and Search Tool for Ticket and Events

Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com

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Mobile is a sales & search tool
• 70 % of mobile searches lead to an
action on a website within the hour
• 40 % of searches are conducted while
in front of a television
• A majority of mobile searches occur on
Smartphones vs. tablets: 60% search on
their phone, 40% search via tablet
• Around 40% of users will opt for a
different website if it’s not mobile
friendly -blogtrepreneur.com


Is mobile optional anymore?
“Marketers not using search
engine optimization best
practices in mobile could see a
dramatic decrease in traffic to
their Web sites from
smartphones thanks to changes
Google is making in how it ranks mobile search results. This
means that if marketers do not follow Google’s guidelines, they
could see their search rankings drop.” –mobilemarketer.com

Search & PPC

Search engines want the same
experience on every device.


“They can just use their desktop computer to do that.”


On desktop PCs, we often prefer
Web-based software


But mobile consumers love native apps
Total Mobile App And Web Dura on On Android And iOS
160

140

Minutes Spent Per Month (Biillions )

120

100

80

Apps

60

40

20

Mobile Web
0
Mar-11 Apr-11 May-11 Jun-11

Jul-11

Aug-11 Sep-11

Oct-11 Nov-11 Dec-11

Jan-12

Feb-12 Mar-12 Apr-12 May-12 Jun-12

Jul-12

Aug-12

Source: Nielsen Smartphone Analy cs


Only 20% of our time on mobile
is spent in our browser
20% Spent On
Mobile Browsers

80% Of Our Time Is
Spent On Apps


And more consumers have used downloaded apps
than have used their mobile Web browsers


Native apps define our phones
(the Web browser might not even
be on our home screen)


Web Traffic

Traditional Web Traffic - Traditional Website
Mobile Web Traffic -


When should you go mobile?
Available Apps, iOS vs. Android (thousands)
800
700
650
600
500
425

400

350
250

250
200

160
80
2

28

Mar 09

20
Dec 09

Aug 10

May 11
Android

Jul 11

Oct 11

Jun 12

Jan 13

iOS

Source: Apple, Google, Flurry, news reports


How much of your traffic is mobile?

It’s a good idea to put analytics software on
your site to see what type of traffic you have!

MobileTicketApp.com

1.888.206.6374 Ext 5
Mark@MobileTicketApp.com
“If your business is not mobile now,
it will be someday soon – or you will
lose market to those businesses that
are.”
–Mashable.com

Mobile is a Sales and Search Tool for Ticket and Events

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