The document discusses the growing significance of mobile traffic and device optimization, highlighting that mobile accounts for 13% of internet traffic. It emphasizes the importance of adaptive design, cross-channel insights, and utilizing real-time data for enhancing the consumer experience. Additionally, it points out that 50% of email production is creative and stresses the need for a comprehensive approach to mobile marketing strategies.

1. Mobilizing Next
Generation
Jose Cebrian
© 2012 Acxiom Corporation. All Rights Reserved.

4. Insert Rendering by Device
(slide from Mark French)

6. Time Shift, Place Shift, Device Shift
Mobile Traffic Android 6X iPhone iPad is the “I” in Apple” Mobile Makes $
13% of Internet Traffic Diversified Device Market iPad leaves siblings in 67% Apps, 33% Apps
(B2C, B2B) the dust
Mobile Experiences at a Adapt to the new web and
premium Device Optimization by 29& of adults have an iPad new cross device , transient
User Type 17% of electronic consumer experience
(Business, Consumer). purchases during holidays
are “tablets”

7. Better Start with
Connections Better Data.

8. Begin
with....
Mobile Experience
• 50% of email production is creative
• Site, Device, Channel – ALL IN ONE
• Iterate NOT Optimize
Technology
• Cross Channel Insight
• Adaptive Design (Native)
• Realtime & Dynamic Content
Data & Insights
• Need more than email and web
traffic data
• Predictive and Propensity

10. Jose Cebrian
Jose.cebrian@acxiom.com