As a long time industry leader and Email Service Provider, Acxiom- Digital Impact will present the latest trends in the ever-emerging mobile email consumer experience. Email is mobile, mobile is email, and the inbox is morphing such that it’s about the experience, not the device. What’s next? Come see how Acxiom is addressing the market challenge and listen to them talk through how major brands are addressing the mobile consumer, how email marketing is changing and how platforms are helping solve this shifting experience. About the consumer, about adaptive creative, about strategy, about technology, all wrapped up in examples that will be more valuable than the warm mittens you’ll be wearing on the mountains. Presenters: Jose Cebrian, Managing Director - Eastern Region, Digital Agency Services, Acxiom Bill Burkart, Vice-President, Global Multi-Channel Agency, Acxiom

1. Mobilizing Next
Generation
Jose Cebrian
© 2012 Acxiom Corporation. All Rights Reserved.

4. Insert Rendering by Device
(slide from Mark French)

6. Time Shift, Place Shift, Device Shift
Mobile Traffic Android 6X iPhone iPad is the “I” in Apple” Mobile Makes $
13% of Internet Traffic Diversified Device Market iPad leaves siblings in 67% Apps, 33% Apps
(B2C, B2B) the dust
Mobile Experiences at a Adapt to the new web and
premium Device Optimization by 29& of adults have an iPad new cross device , transient
User Type 17% of electronic consumer experience
(Business, Consumer). purchases during holidays
are “tablets”

7. Better Start with
Connections Better Data.

8. Begin
with....
Mobile Experience
• 50% of email production is creative
• Site, Device, Channel – ALL IN ONE
• Iterate NOT Optimize
Technology
• Cross Channel Insight
• Adaptive Design (Native)
• Realtime & Dynamic Content
Data & Insights
• Need more than email and web
traffic data
• Predictive and Propensity

10. Jose Cebrian
Jose.cebrian@acxiom.com