Marc Connor, Chief Marketing Strategist, POSSIBLE
Going for the Gut: Building Emotionally Satisfying Digital Experiences
Probably one of the biggest issues digital marketers face is creating digital marketing that doesn’t look like, well, digital marketing. Particularly when it comes to linchpin categories such as Fast-Moving Consumer Goods (FMCG), where multi-billion brands have long been known for their stirring broadcast work and generation spanning brand mascots. Think Poppin’ Fresh (aka the Pillsbury Doughboy), Tony the Tiger, the Keebler Elves. Those friends (or enemies) you grew up with!
But when it comes to the digital space, that emotional connection all too often becomes one that is transactional, forgettable or unsustainable.
In this session we will examine how to build, maintain and nurture emotionally satisfying digital experiences for FMCG brands that leverage the unique qualities of the interactive space to create high-involvement consumer/brand interactions.
Using real life examples from brands such as ConAgra Foods, Smuckers and P&G, we’ll offer a detailed vision of how the smartest marketers are approaching this issue and provide a unique perspective on integrating the barrage of new technologies without losing focus on the bigger picture.
Culture is the ultimate competitive advantage. Companies like Zappos and HubSpot leverage it to attract and retain the best employees. But it’s also not accidental. It’s a very intentional, continuous investment. Learn best practices and tips for creating an awesome company culture that acts as a magnet to recruit and retain A+ talent for your organization.
I have been the program leader of the Masters of Communication Design Labs at the Istituto Europeo di Design (IED) Madrid since January 2014. I’ve been lucky enough to work with Ugo Ceria and David Stanley as tutors as well as a host of other talented creative professionals who run different modules throughout the year. (sidenote: if you’re interested in speaking as part of the course, please drop me a note!).
In December I was asked to speak at an open evening lecture series called “Design Experience” on the topic of “Advertising in a digital world”. In this short talk we discussed Moving channels, Authentic stories, Velocity of content, Native partnerships, Experimentation and iteration.
The session was followed by a roundtable with Ugo Ceria (JWT) and Juan Garcia Escudero (Leo Burnett), where are talked about Juan Garcia’s wildly successful Christmas Lottery Advertising campaign (more information on this here http://www.reasonwhy.es/actualidad/campanas/el-anuncio-de-la-loteria-de-navidad-ya-esta-aqui_2014-11-12)
A loyalty program for the digital age. How can we create a new loyalty program for individuals over 55+. With the advent of desktop, smartphones and tablets how can small businesses succeed in this digital age. With the introduction of creating an online community that crowd sources all of the discounts / rewards nationwide we create an easier way for small businesses to complete with larger companies by having access to data about their customers that are over 55.
Seminar1: Inbound Marketing For BusinessMelien Lavoie
Inbound Marketing Overview with Plug in Muse, Melien Lavoie is for small businesses who are serious about Social Media Marketing!
- What is Inbound Marketing and how does it work?
- How can I utilize this kind of Marketing to promote my business?
- How is this different from traditional Outbound Marketing?
- How do I reach an online audience who has migrated into their electronic devices?
- What can I add to my website to help make it more ‘Inbound Marketing Friendly’?
Marc Connor, Chief Marketing Strategist, POSSIBLE
Going for the Gut: Building Emotionally Satisfying Digital Experiences
Probably one of the biggest issues digital marketers face is creating digital marketing that doesn’t look like, well, digital marketing. Particularly when it comes to linchpin categories such as Fast-Moving Consumer Goods (FMCG), where multi-billion brands have long been known for their stirring broadcast work and generation spanning brand mascots. Think Poppin’ Fresh (aka the Pillsbury Doughboy), Tony the Tiger, the Keebler Elves. Those friends (or enemies) you grew up with!
But when it comes to the digital space, that emotional connection all too often becomes one that is transactional, forgettable or unsustainable.
In this session we will examine how to build, maintain and nurture emotionally satisfying digital experiences for FMCG brands that leverage the unique qualities of the interactive space to create high-involvement consumer/brand interactions.
Using real life examples from brands such as ConAgra Foods, Smuckers and P&G, we’ll offer a detailed vision of how the smartest marketers are approaching this issue and provide a unique perspective on integrating the barrage of new technologies without losing focus on the bigger picture.
Culture is the ultimate competitive advantage. Companies like Zappos and HubSpot leverage it to attract and retain the best employees. But it’s also not accidental. It’s a very intentional, continuous investment. Learn best practices and tips for creating an awesome company culture that acts as a magnet to recruit and retain A+ talent for your organization.
I have been the program leader of the Masters of Communication Design Labs at the Istituto Europeo di Design (IED) Madrid since January 2014. I’ve been lucky enough to work with Ugo Ceria and David Stanley as tutors as well as a host of other talented creative professionals who run different modules throughout the year. (sidenote: if you’re interested in speaking as part of the course, please drop me a note!).
In December I was asked to speak at an open evening lecture series called “Design Experience” on the topic of “Advertising in a digital world”. In this short talk we discussed Moving channels, Authentic stories, Velocity of content, Native partnerships, Experimentation and iteration.
The session was followed by a roundtable with Ugo Ceria (JWT) and Juan Garcia Escudero (Leo Burnett), where are talked about Juan Garcia’s wildly successful Christmas Lottery Advertising campaign (more information on this here http://www.reasonwhy.es/actualidad/campanas/el-anuncio-de-la-loteria-de-navidad-ya-esta-aqui_2014-11-12)
A loyalty program for the digital age. How can we create a new loyalty program for individuals over 55+. With the advent of desktop, smartphones and tablets how can small businesses succeed in this digital age. With the introduction of creating an online community that crowd sources all of the discounts / rewards nationwide we create an easier way for small businesses to complete with larger companies by having access to data about their customers that are over 55.
Seminar1: Inbound Marketing For BusinessMelien Lavoie
Inbound Marketing Overview with Plug in Muse, Melien Lavoie is for small businesses who are serious about Social Media Marketing!
- What is Inbound Marketing and how does it work?
- How can I utilize this kind of Marketing to promote my business?
- How is this different from traditional Outbound Marketing?
- How do I reach an online audience who has migrated into their electronic devices?
- What can I add to my website to help make it more ‘Inbound Marketing Friendly’?
Embracing Mobility: How to Build A Mobile Website that ConvertsLeonardo
Discover what makes mobile hotel shoppers make their purchase with the insights and strategies in our August webinar on building a mobile website that converts.
Neil Patel
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Neil Patel breaks down where digital marketing is headed and what you need to do to ensure your success.
How to Convert Website Visitors into GuestsLeonardo
Our August webinar about increasing website conversions, featuring Daniel Zelling, Digital Marketing Expert and Founder of opensmjle, and Matthew Barton, General Manager of the Hampton Inn & Suites Boulder North.
Understanding Today’s Travel Shopper: Learning From Google’s 2014 Traveler StudyLeonardo
Learn the latest online travel trends straight from our webinar, with the first look at Google's 2014 Traveler Study. Catch the recording: http://www.leonardo.com/knowledge-center/webinars/understanding-todays-travel-shopper-learning-from-googles-2014-traveler-study/
Learn how to jump start your hotel's content marketing strategy with our experts, Adele Gutman, VP Sales, Marketing & Revenue for Library Hotel Collection and Clementine Amiraux, Creative Director for Hotel Josef and Maximilian Hotel.
How Do To Build an E-Commerce Brand for 2016Jeremy Waite
Built for the Nordic e-commerce Knowledge Conference on 20th May 2014, this presentation covers some of the trends for 2015/16 ~ including how to approach social commerce and more importantly ~ how NOT to.
Social Media Money - Dialogkonferansen - Bring Dialogue - 2010-08-23Jesper Åström
A presentation I held at Dialogkonferansen 2010 i Strömstad. It is about how to conceptually build viral campaigns that work as well as convert likers to buyers.
Created from a decade of developing internet strategies for Irish Companies. What is an internet strategy and how do you define one? Covers Digital Strategy development to SEM and Social Media
Instagram Marketing: How To Use Instagram To Move The NeedleOlapic
Watch our on-demand webinar and deck to learn from Olapic and L2 how leading brands are using Instagram Ads, Shoppable Instagram, and User-Generated Content throughout the customer experience to drive significant increases in conversions, traffic, engagement and the bottom line.
Clear-Cut Digital Marketing Strategies to Capture More Direct BookingsLeonardo
Tried and true digital marketing strategies you can implement right now to deliver an impactful shopping experience that will drive direct bookings on your property’s website.
Hotel digital marketers want their hotels’ websites to be found on the first page of Google but getting there can be a challenge because Google is constantly changing its algorithm (meaning the criteria it uses to determine rankings) and hotel shoppers are getting smarter in the ways that they search.
There isn’t a silver bullet to skyrocket your hotel website to the top over night, but there are a number of proven Search Engine Optimization (SEO) strategies you can start doing today that will affect your rankings tomorrow.
In this webinar you'll learn:
-Recent search engine and consumer search behavior changes that are impacting your rankings
-New rules of SEO and how to put them into action right now
-Important metrics that will help you measure your success
-Why indexing in search for more than your hotel name yields results
Embracing Mobility: How to Build A Mobile Website that ConvertsLeonardo
Discover what makes mobile hotel shoppers make their purchase with the insights and strategies in our August webinar on building a mobile website that converts.
Neil Patel
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Neil Patel breaks down where digital marketing is headed and what you need to do to ensure your success.
How to Convert Website Visitors into GuestsLeonardo
Our August webinar about increasing website conversions, featuring Daniel Zelling, Digital Marketing Expert and Founder of opensmjle, and Matthew Barton, General Manager of the Hampton Inn & Suites Boulder North.
Understanding Today’s Travel Shopper: Learning From Google’s 2014 Traveler StudyLeonardo
Learn the latest online travel trends straight from our webinar, with the first look at Google's 2014 Traveler Study. Catch the recording: http://www.leonardo.com/knowledge-center/webinars/understanding-todays-travel-shopper-learning-from-googles-2014-traveler-study/
Learn how to jump start your hotel's content marketing strategy with our experts, Adele Gutman, VP Sales, Marketing & Revenue for Library Hotel Collection and Clementine Amiraux, Creative Director for Hotel Josef and Maximilian Hotel.
How Do To Build an E-Commerce Brand for 2016Jeremy Waite
Built for the Nordic e-commerce Knowledge Conference on 20th May 2014, this presentation covers some of the trends for 2015/16 ~ including how to approach social commerce and more importantly ~ how NOT to.
Social Media Money - Dialogkonferansen - Bring Dialogue - 2010-08-23Jesper Åström
A presentation I held at Dialogkonferansen 2010 i Strömstad. It is about how to conceptually build viral campaigns that work as well as convert likers to buyers.
Created from a decade of developing internet strategies for Irish Companies. What is an internet strategy and how do you define one? Covers Digital Strategy development to SEM and Social Media
Instagram Marketing: How To Use Instagram To Move The NeedleOlapic
Watch our on-demand webinar and deck to learn from Olapic and L2 how leading brands are using Instagram Ads, Shoppable Instagram, and User-Generated Content throughout the customer experience to drive significant increases in conversions, traffic, engagement and the bottom line.
Clear-Cut Digital Marketing Strategies to Capture More Direct BookingsLeonardo
Tried and true digital marketing strategies you can implement right now to deliver an impactful shopping experience that will drive direct bookings on your property’s website.
Hotel digital marketers want their hotels’ websites to be found on the first page of Google but getting there can be a challenge because Google is constantly changing its algorithm (meaning the criteria it uses to determine rankings) and hotel shoppers are getting smarter in the ways that they search.
There isn’t a silver bullet to skyrocket your hotel website to the top over night, but there are a number of proven Search Engine Optimization (SEO) strategies you can start doing today that will affect your rankings tomorrow.
In this webinar you'll learn:
-Recent search engine and consumer search behavior changes that are impacting your rankings
-New rules of SEO and how to put them into action right now
-Important metrics that will help you measure your success
-Why indexing in search for more than your hotel name yields results
Where To Spend Your Marketing Budget - Social media Vs WebsiteXpand Marketing
Social media Vs your website:
Where should you be investing in 2023?
Presented by:
• Jag Panesar
• Danni Johnson
Discover:
• How your audience are using social media and Google to find your business.
• Future predictions for social media in the B2B arena.
• Future predictions for websites and SEO in the B2B arena.
• How to decide where to invest your budget.
• Useful tools
https://xpandmarketing.co.uk/
Fire up your professional path in digital marketingSocialab
This is a quick description of the landscape of digital marketing industry as of 2015 in Athens, Greece, in order to help people that want to break into the industry better understand it.
This was presented at ALBA Graduate Business School Alumni on 15 June 2015 in Athens, Greece.
Digital marketing is new era for indian economy growth Sagnik Dasgupta
Digital marketing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.
Digital Advertising is the process of publishing promotional material through online platforms such as social media, search engines, websites, and any other digitally available program. Consumers spend most of their time on the Internet, so digital advertising helps you run your business right where your audience is. This is very important for digital Advertising. The only way brands can get the attention of their prospects is to create a strong digital presence so that their targeted customers are well informed.
Using Digital Tactics in Retail to drive growth. Growth in Retail is going to come from the digital E-commerce sector. Here are some ways in which high street retailers can take advantage of this growth for their own business.
In this comprehensive eBook, we demystify the complex landscape of digital marketing and provide you with the tools and strategies you need to thrive in the digital age. Whether you're a seasoned marketer or just starting out, this resource is designed to empower you with the latest insights, techniques, and tactics to navigate the digital marketing landscape effectively.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
5. 1. Your website.
2. Where are your customers?
3. How do you make sure they find you (and how do you
understand what they do when they do)?
What will make the web work for you?
12. 2.1 Quiz break!
1 Unpacking the Mobile World, Google, 2013
2 UK Digital Future in Focus 2013, comScore
What percentage of page views in the UK
are on mobile devices?
What is the number 1
use of mobile in the UK?
What is the second
largest search
engine in the
world?
14. 3.1 Where are advertisers spending the most?
Source: PwC / Internet Advertising Bureau
/ The Advertising Association / WARC
2011 UK Adspend
£2.25 billion
£2.16 billion
15. 3.2 Let goals drive online spending priorities
Product launch
Brand awareness
Audience
engagement
Online traffic and
transactions
Search ads
Display ads
Social media
YouTube
17. 3.4 What are your customers doing on your website?
18. 1. Make sure your website is your storefront.
2. Be where your customers are.
3. Know what you're trying to do.
What will make the web work for you
