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Senior Saver
A loyalty program for
the digital age
HELLO!
I AM Ashley Cribb
Our focus is how can we help
people through technology.
You can find me at @ashecribb
2
Loyalty program for the digital age
How can small businesses incorporate a multi-channel
strategy to build customer loyalty and enhance the
customer experience
“
Small businesses need to compete in
this emerging digital world and utilize
customer data
4
Creating a new loyalty program for adults over 55
▪ Most are becoming technology savvy (baby
boomers)
▪ Newspapers and coupons are being replaced by
desktops, tablets and smartphones.
▪ Build a community to crowd source your data
5
In a recent survey 90% said
if a copany offered a discount
they would purchase from there.
6
MAP of discounts?
7
What better way to
know where
discounts or
rewords are
located near you
than a map?
Place your screenshot here
8
Save within your city!
Person can find
discounts on a map
from their desktop or
their phone.
Strategy for Senior Saver platform
9
Build online
community
specificially on
discounts/rewards.
Create key fobs
for users and
mobile app for
Small businesses
Introduce
platform to small
businesses
10
THANKS!
ANY QUESTIONS?
You can find me at:
▪ @ashecribb
▪ Ashley.e.cribb@gmail.com

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Loyalty Program for Seniors in the Digital Age

  • 1. Senior Saver A loyalty program for the digital age
  • 2. HELLO! I AM Ashley Cribb Our focus is how can we help people through technology. You can find me at @ashecribb 2
  • 3. Loyalty program for the digital age How can small businesses incorporate a multi-channel strategy to build customer loyalty and enhance the customer experience
  • 4. “ Small businesses need to compete in this emerging digital world and utilize customer data 4
  • 5. Creating a new loyalty program for adults over 55 ▪ Most are becoming technology savvy (baby boomers) ▪ Newspapers and coupons are being replaced by desktops, tablets and smartphones. ▪ Build a community to crowd source your data 5
  • 6. In a recent survey 90% said if a copany offered a discount they would purchase from there. 6
  • 7. MAP of discounts? 7 What better way to know where discounts or rewords are located near you than a map?
  • 8. Place your screenshot here 8 Save within your city! Person can find discounts on a map from their desktop or their phone.
  • 9. Strategy for Senior Saver platform 9 Build online community specificially on discounts/rewards. Create key fobs for users and mobile app for Small businesses Introduce platform to small businesses
  • 10. 10 THANKS! ANY QUESTIONS? You can find me at: ▪ @ashecribb ▪ Ashley.e.cribb@gmail.com