SlideShare a Scribd company logo
Gillette’s Full Digital Strategy
Angelika Espinosa-Delgado
Getting To Know Gillette
• Gillette is a personal hygiene brand that goes over and
beyond with communicating with their consumers
• Gillette currently has a Twitter, Instagram, Facebook,
and even videos on Youtube
• Their goal throughout their social media accounts is to
keep in constant communication with their consumers
Demographics
• Gillette’s main selling market
is towards the male gender:
• Athletic
• Age: 20 - 40 years
• Enjoys playing or viewing
sports
New Audience
• Overall, Gillette does an awesome job with tweeting
about popular topics that their main demographic
would be into (ex: a popular football game)
• Gillette could be branching out towards other
demographics to increase their sales even more
Goddesses & Gillette
• Gillette can focus their
communication more towards
the female gender
• Athletic & In shape
• Age: 20 - 35 years
• Enjoys viewing or
participating in sports
• Likes to keep active
What To Do
• To make this work, Gillette needs to keep the athletic/
active demographic in mind when promoting to
women
• Gillette could air commercials for their women
products during popular sports broadcastings but also
with award shows
• Pinterest and Twitter will be Gillette’s main focus when
communicating towards women
Pinterest
• Pinterest would be a great
way for Gillette to connect
with their women audience
• They can have pins that link
directly to a coupon for online
buying
• Use keywords and hashtags
to make their pins more
popular so it circulates more
Twitter
• Twitter is Gillette’s best bet
when trying to connect with
their new audience
• Gillette could tweet about a
popular show that ranks high
with women viewers
• Use hashtags and promotions
within their tweets
Measuring Success
• Gillette could use content marketing as a big strategy in making sure
their social media outlets are being in good use
• They could have tweets and pins being sent out on a timer so it will be
right in time for the most viewing
• They could measure the effectiveness of how much their tweets and
pins are being circulated by KPI’s
• KPI’s could measure how many times a tweet got retweeted or
favorited
• How many times a pin got repined
• How many clicks to their main website did they receive
Budget
• Budget wise, Gillette does not have to spend an over
the top amount to execute this strategy towards the
women audience
• They could hire someone to write the tweets and
create the pins that would be ready for viewing
• That person could create a timer when those tweets
and pins could be sent out into the internet

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Gillette presentation

  • 1. Gillette’s Full Digital Strategy Angelika Espinosa-Delgado
  • 2. Getting To Know Gillette • Gillette is a personal hygiene brand that goes over and beyond with communicating with their consumers • Gillette currently has a Twitter, Instagram, Facebook, and even videos on Youtube • Their goal throughout their social media accounts is to keep in constant communication with their consumers
  • 3. Demographics • Gillette’s main selling market is towards the male gender: • Athletic • Age: 20 - 40 years • Enjoys playing or viewing sports
  • 4. New Audience • Overall, Gillette does an awesome job with tweeting about popular topics that their main demographic would be into (ex: a popular football game) • Gillette could be branching out towards other demographics to increase their sales even more
  • 5. Goddesses & Gillette • Gillette can focus their communication more towards the female gender • Athletic & In shape • Age: 20 - 35 years • Enjoys viewing or participating in sports • Likes to keep active
  • 6. What To Do • To make this work, Gillette needs to keep the athletic/ active demographic in mind when promoting to women • Gillette could air commercials for their women products during popular sports broadcastings but also with award shows • Pinterest and Twitter will be Gillette’s main focus when communicating towards women
  • 7. Pinterest • Pinterest would be a great way for Gillette to connect with their women audience • They can have pins that link directly to a coupon for online buying • Use keywords and hashtags to make their pins more popular so it circulates more
  • 8. Twitter • Twitter is Gillette’s best bet when trying to connect with their new audience • Gillette could tweet about a popular show that ranks high with women viewers • Use hashtags and promotions within their tweets
  • 9. Measuring Success • Gillette could use content marketing as a big strategy in making sure their social media outlets are being in good use • They could have tweets and pins being sent out on a timer so it will be right in time for the most viewing • They could measure the effectiveness of how much their tweets and pins are being circulated by KPI’s • KPI’s could measure how many times a tweet got retweeted or favorited • How many times a pin got repined • How many clicks to their main website did they receive
  • 10. Budget • Budget wise, Gillette does not have to spend an over the top amount to execute this strategy towards the women audience • They could hire someone to write the tweets and create the pins that would be ready for viewing • That person could create a timer when those tweets and pins could be sent out into the internet