Honeybe Creative is a small marketing agency based in Exeter and London, specializing in design, digital marketing, and user experience (UX). The agency emphasizes the importance of intuitive and efficient user interface (UI) and UX design to improve customer satisfaction and business productivity. They advocate for simplicity in design, arguing that clear and understandable interfaces enhance user engagement and trust.

1. MAKING THE COMPLEX SIMPLE

2. ABOUT US
HoneyBe Creative is a fairly small, flexible creative and marketing agency based in Exeter and London.
The HoneyBe Creative team has over fifteen years experience in design, digital, strategic marketing, social media and web development. We
work on a range of design and marketing projects including branding, user experience (UX), social media engagement strategies, and building
functional (yet beautiful) websites and online systems.
Daniel Honey | Director
Worked on digital marketing and design projects with brands and companies including:
▸ BBC Worldwide
▸ CBRE
▸ Disney Pixar
▸ Doctors of the World
▸ Fujitsu

3. WHAT IS UI / UX?
And so we begin…

4. WHAT IS UI/UX DESIGN?
USER INTERFACE DESIGN
User interface (UI) design is the process of
designing interface layouts and interactions
to make them as intuitive, efficient and
productive as possible.
Make it look good and make sense.
USER EXPERIENCE DESIGN
User experience (UX) design is the process
of enhancing customer satisfaction and
loyalty by improving the usability, ease of
use, and enjoyment provided in the
interaction between the user and the
application.
Make it easy and pleasurable to use.
Don’t make me think or work harder than
I have to.
UI is the steering wheel, gear lever, pedals
and dashboard of a well designed car.
UX is the feeling you get from driving a well
designed car on an open road.
THE CAR ANALOGY

5. THE VALUE OF GOOD DESIGN
Both serve the same function, both have driver interfaces, both offer driving experiences.
However, one may be considered to have a better interface and offer a better experience.
Continuing the car analogy, here are two cars.

6. THE BENEFITS HOW UI/UX BENEFITS BUSINESSES
Good UI/UX design can be the difference between a system that gets adopted or not.
Encourage Use
The easier and more enjoyable a system is to use, the more likely people are to use it – staff
benefit from easier work process; customers benefit from an easy to use system, resulting
in customer retention.
Increase Productivity
Good UX minimises user fatigue, increases output, reduces error and improves efficiency.
Saves Money
By encouraging use and increasing productivity, time and costs decrease.

7. WALK THE WALK…
OUR APPROACH

8. LOGISTICS
LogoLtdLogoLtd

9. DOCUMENT DIRECTORY
LogoLtd LogoLtd

10. EVERYDAY APPS

11. DON’T MAKE ME THINK!
A UX DESIGNERS JOB IS TO BE INSIDE A USER’S BRAIN. LOOK AT DESIGN FROM THE MIND-SPACE OF A USER /
USERS AND SQUASH POTENTIAL PROBLEMS OR CONFUSION.
KEEPING IT SIMPLE

12. PRINCIPLES OF SIMPLE
Digestible
Good design is easy to digest — the brain shouldn’t have to expend a lot of energy figuring out what it’s looking at. With any
luck, people will just “get it” without needing a 6-section explanation.
Clarity
Make things as clear as you can.
Trust
Before asking someone to complete an action, make every effort to help them understand why the task is needed. Being
honest and clear builds trust at each step.
Familiarity
“Ground-breaking design is awesome, but design that converts is better.”
Delight
The ultimate delight is when someone forgets your product is a “product” — where it’s so useful that it doesn’t even read as a
product anymore, just simply as some useful thing in a person’s life.

13. AND WHY KEEP IT SIMPLE?
‣ People have much shorter attention
spans today
‣ Simple is more convenient for the user
‣ Complicated products are likely to
have more feature creeps
‣ Simple is often more enjoyable

14. THANK YOU!
ANY QUESTIONS?
www.honeybecreative.com