This slide is about mindset & methods of UX that we are applying to our product. It is good for people who want to have a general of understanding UX design and what UX activities should be happened.

1. UX IN AGILE TEAM
Mindset & Methods
Lanh Le - 2017

2. AGENDA
● UX, WHAT IS?
● 7 FACTORS OF UX
● WHAT IF, WITH/WITHOUT UX?
● UX PROCESS
● UX METHODS
○ 3 QUESTIONS - ASK YOURSELF
○ 5 USABILITY MEASUREMENT
○ USER RESEARCH METHODS
○ 10 UX HEURISTICS
● TESTING ONE BETTER THAN NOTHING

3. UX, WHAT IS?

4. WAIT, WHAT IS USABILITY?
Usability relates to how easily, efficiently and satisfactorily a
product is used by a person to achieve their goals within a
specified context of use.

5. UX, WHAT IS?
“User experience" encompasses all
aspects of the end-user's
interaction with the company, its
services, and its products”
DR. DON NORMAN

6. MY UX GURUS
Dr. Donald Norman Jakob Nielsen Steve Krug

7. WHAT IS UX DESIGN?

8. UX MODEL
Source: Internet

9. 7 FACTORS OF UX

10. 7 FACTORS OF UX
Source: Peter Morville

11. 7 FACTORS OF UX
■ Useful: Your content should be original and full fill a need.
■ Usable: Site must be easy to use.
■ Desirable: Image, identity, brand and other design elements are used to evoke emotion and appreciation.
■ Findable: Content needs to be navigable and locatable onsite & offsite.
■ Accessible: Content needs to be accessible to people with disabilities.
■ Credible: User must trust and believe what you tell them.
■ Valuable: Our sites must deliver value to our sponsors. For non-profits, the user experience
must advance the mission. With for-profits, it must contribute to the bottom line and improve
customer satisfaction.

12. WHAT IF?

13. Conduct research, analyst Users behaviors
Designer and team investigate and analyst
PRODUCT WITHOUT UX
WHAT IF?
PRODUCT WITH UX
Moving from DOUBT to CERTAINNot sure about the success of the product
Designer build what they think good
Not focus on User’s need
Remove waste. - FAIL EARLY - FIX EARLYWaste what we implemented product
OUTCOMESOUTPUTS
VS.

14. PRODUCT WITH UX
Get feedback and Deliver early
GOOB - Get out of the building
Shared Understanding
Permission to Fail
Continuous Delivery
Deliver Outcomes
Provide the RIGHT PRODUCT to the RIGHT USERS

15. Doing UX is a journey of UNDERSTANDING USERS from a
BEGINNING to THE END of the product

16. UX PROCESS

18. Source: millermedia7

19. UX METHODS

20. 5 USABILITY MEASUREMENT
■ Usefulness:
is the product useful, with a clear purpose?
■ Usability:
is the product easy to use—navigating
within and interacting with—and requiring
little need for guidance?
■ Learnability:
is the product simple to master quickly
with minimal instruction required?
■ Aesthetics:
is the visual appearance of the product and
its design appealing to the user?
■ Emotions:
are the emotional feelings evoked in
response to the product and the
brand positive, and do they have a lasting
impact on the user and their willingness to
use the product?

21. 3 QUESTIONS - ASK YOURSELF
1. What is the user’s value?
2. Does the user find the site simple to use & navigate?
3. Does the user actually enjoy using your product?
All “YES” = SUCCESS

22. UX Without User Research Is Not UX
Source: nngroup.com

23. USER RESEARCH
1. Personas
2. Storyboard
3. User Journey
4. Brainstorming
5. Competitive analysis
4. No of Enter/Exit
5. Funnels/User FLows
6. In-pages Analyst
GOOGLE ANALYTICS
QUALITY QUANTITY
1. Survey
2. A/B Test
3. Flow Test
4. Click Test
5. Heatmap Test
6. Card Sorting
7. Focus Group
8. 1:1 interview
9. Micro Question
10. Gather feedback
1. # Visits
2. Average Visit Time
3. Top Pages Visits

24. 10 UX HEURISTICS

25. 10 UX HEURISTICS
Source: Jakob Neilsen - Image: Internet

26. “Testing One better than Nothing”

27. THANK YOU