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2
Making the Business Case for
Managing Intellectual Capital
Instructor: Dr. Ijaz A. Qureshi
Submitted By: Ayesha Khan
Registration No: 51/FMS-
MSTM-2014
4- 2
What is Intellectual Capital?
Intellectual capital is the group
of knowledge assets that are
attributed to an organization
and most significantly
contribute to an improved
competitive position of this
organization by adding value to
defined key stakeholders.
Marr and Schiuma (2001)
4- 3
4- 4
4- 5
Explicit
knowledge
Processes Culture ReputationNetworks
Implicit
knowledge Skills Attitude
Customer
capital
Total Capital
Intellectual
capital
Human Capital Structural capital Relational capital
Structure of Intellectual Capital
4- 6
HUMAN CAPITAL
Know How
Education
Vocational
qualification
Work related
competencies
4- 7
STRUCTURAL CAPITAL
Intellectual property
Patents
Copyrights
Design rights
Trade secrets
 Trademarks
Service marks
Infrastructure assets
Management philosophy
Corporate culture
Management processes
Information systems
Networking systems
Financial relations
4- 8
Relational Capital
It is the value inherent in a company's relationships with its:
Customers
Vendor
Distribution channels
Business collaborations
Licensing agreements
4- 9
4- 10
Methods for Estimating value of
intellectual capital
• A very simplified estimation of the value of the
IC of a company is based on the difference
between its stock market value (MV) and its
classical book value (BV):
Intellectual capital(IC)=Market value(MV)−Book value(BV)
4- 11
Market Value and Book Value for
Various Company Types
4- 12
Matching assets to earnings
Baruch Lev method
Professor Baruch introducing a method using actual earnings
independent of MV.
Baruch Lev’s method uses both earnings and assets as data
sources rather than relying purely on assets.
By matching assets to earnings, organizations would be left
with a figure they can use for comparisons with other
companies, or for indicating that their own earnings from IC are
going up or down.
4- 13
The Balanced Scorecard ( BSC )
4- 14
The Skandia IC Key Figure:
Skandia Navigator
Source : Adapted from data from Leif Edvinsson 12 and Skandia annual reports 1996, 1997
4- 15

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Making the Business Case for Managing Intellectual Capital

  • 1. 2 Making the Business Case for Managing Intellectual Capital Instructor: Dr. Ijaz A. Qureshi Submitted By: Ayesha Khan Registration No: 51/FMS- MSTM-2014
  • 2. 4- 2 What is Intellectual Capital? Intellectual capital is the group of knowledge assets that are attributed to an organization and most significantly contribute to an improved competitive position of this organization by adding value to defined key stakeholders. Marr and Schiuma (2001)
  • 5. 4- 5 Explicit knowledge Processes Culture ReputationNetworks Implicit knowledge Skills Attitude Customer capital Total Capital Intellectual capital Human Capital Structural capital Relational capital Structure of Intellectual Capital
  • 6. 4- 6 HUMAN CAPITAL Know How Education Vocational qualification Work related competencies
  • 7. 4- 7 STRUCTURAL CAPITAL Intellectual property Patents Copyrights Design rights Trade secrets  Trademarks Service marks Infrastructure assets Management philosophy Corporate culture Management processes Information systems Networking systems Financial relations
  • 8. 4- 8 Relational Capital It is the value inherent in a company's relationships with its: Customers Vendor Distribution channels Business collaborations Licensing agreements
  • 10. 4- 10 Methods for Estimating value of intellectual capital • A very simplified estimation of the value of the IC of a company is based on the difference between its stock market value (MV) and its classical book value (BV): Intellectual capital(IC)=Market value(MV)−Book value(BV)
  • 11. 4- 11 Market Value and Book Value for Various Company Types
  • 12. 4- 12 Matching assets to earnings Baruch Lev method Professor Baruch introducing a method using actual earnings independent of MV. Baruch Lev’s method uses both earnings and assets as data sources rather than relying purely on assets. By matching assets to earnings, organizations would be left with a figure they can use for comparisons with other companies, or for indicating that their own earnings from IC are going up or down.
  • 13. 4- 13 The Balanced Scorecard ( BSC )
  • 14. 4- 14 The Skandia IC Key Figure: Skandia Navigator Source : Adapted from data from Leif Edvinsson 12 and Skandia annual reports 1996, 1997
  • 15. 4- 15