At the 2015 MnSearch Summit, Loren McDonald delivered a great presentation titled "Strategies for Addressing Technical Issues Impacting Your Organic Visibility".
The document discusses a marketing platform called The Drum Platform that combines direct mail marketing with social media marketing to dramatically increase response rates. It allows marketers to integrate social media with direct marketing campaigns to achieve unprecedented results. The platform uses social sharing, offers, proven psychological tendencies, and real-time analytics to exponentially increase response rates, list building, data collection, organic rankings, and ROI. It provides tools for personalized microsites, surveys, one-click sharing and sweepstakes, word-of-mouth marketing, and easy redemption and analytics.
SCRM Social CRM International Network of Financial Services OmbudsmanShane Gibson
Social media is turning business upside down by allowing customers to own brands and share information. It is important for businesses to connect with customers on social networks through engaging conversations rather than pitches. Businesses can gain valuable business intelligence by listening to customers and competitors on social media and using tools to monitor conversations. Marketing is now a two-way conversation where businesses must understand customers' needs and share solutions to build relationships over time through consistent social engagement.
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyJulia Grosman
1. The document provides 4 rules for simplifying marketing strategy: put humans first, fall in love with customer problems, see humanity as enduring not a trend, and embrace social evolution.
2. It discusses how brands like Airbnb, AccorHotels, and others focus on human needs like relationships, social belonging, trust, and empathy in their marketing.
3. The key takeaway is that focusing on universal human motivations through listening, relationships, community, and trust will lead to winning marketing strategies, while short-term technology solutions are distracting.
Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...Mahmoud Dasser
7th Enterprise Innovation CXO Forum | Questex Events
SINGAPORE , 28 February 2019
Decoding Social Data Employing Non Discriminatory Analytics in
Creating New Differentiators for Digital Enterprise
Key Talking points:
Competitive advantage from Social Data continues to grow
Combine Social Data with more Data Sources to:
• Improve relationship & Customer Experience
• Gain market insights and Innovate Faster
• Drive operational Efficiency
• Improve Brand Health
• Generate New revenue
• Improve marketing effectiveness
Analyzing and Enhancing Your Social Engagementahorsepubs
This document discusses analyzing and enhancing social media engagement. It argues that social media is an important tool for staying in front of 97% of customers who are not ready to make a purchase. It discusses measuring the ROI of social media through metrics like revenue, costs per lead and engagement, savings, and customer retention rates. It provides tips for better social media engagement like building a community, joining conversations, creating native content, using new media, and caring about customers. The overall message is that social media is about relationships and that measuring engagement can help justify the time and money spent on social platforms.
The document discusses how social media has changed marketing by making it more engaging, transparent, targeted, and real-time. It outlines 5 tactics that social "rockstars" use to take advantage of social media, including setting business goals, listening to customers, engaging at scale through integrated channels, and measuring all efforts. The key is using insights from social listening to engage customers and turn connections into long-term relationships.
Using Content to Build Brand Loyalty & Consumer Trust – Luke Knight4Ps Marketing
Content should be a key focus in your marketing plan, whether this is in the form of blogs, articles, video or other imagery. Using this content and distributing it in the right place, at the right time, to the right audience is key in building that essential trust between brand and consumer and will, in time, grow your sales. Digital Strategist Luke Knight will be discussing how to build this consumer-brand relationship through a good content strategy.
Gamification of User Engagement ProcessTouseef Ikram
This presentation is about understanding Gamification. I presented this in 3rd Annual Digital Marketing conference DigiMark2014. It explains how games engage audience in doing repetitive tasks and take pleasure out of it. It also share some stats and example projects of giant companies using gamification. It also explains different concepts associated with gamification like extrinsic and intrinsic motivation, dopamine cycle, SAPS framework, Octaylsis framework.
BTW I also have left the slide notes intacts. Hope it helps you some way.
The document discusses a marketing platform called The Drum Platform that combines direct mail marketing with social media marketing to dramatically increase response rates. It allows marketers to integrate social media with direct marketing campaigns to achieve unprecedented results. The platform uses social sharing, offers, proven psychological tendencies, and real-time analytics to exponentially increase response rates, list building, data collection, organic rankings, and ROI. It provides tools for personalized microsites, surveys, one-click sharing and sweepstakes, word-of-mouth marketing, and easy redemption and analytics.
SCRM Social CRM International Network of Financial Services OmbudsmanShane Gibson
Social media is turning business upside down by allowing customers to own brands and share information. It is important for businesses to connect with customers on social networks through engaging conversations rather than pitches. Businesses can gain valuable business intelligence by listening to customers and competitors on social media and using tools to monitor conversations. Marketing is now a two-way conversation where businesses must understand customers' needs and share solutions to build relationships over time through consistent social engagement.
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyJulia Grosman
1. The document provides 4 rules for simplifying marketing strategy: put humans first, fall in love with customer problems, see humanity as enduring not a trend, and embrace social evolution.
2. It discusses how brands like Airbnb, AccorHotels, and others focus on human needs like relationships, social belonging, trust, and empathy in their marketing.
3. The key takeaway is that focusing on universal human motivations through listening, relationships, community, and trust will lead to winning marketing strategies, while short-term technology solutions are distracting.
Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...Mahmoud Dasser
7th Enterprise Innovation CXO Forum | Questex Events
SINGAPORE , 28 February 2019
Decoding Social Data Employing Non Discriminatory Analytics in
Creating New Differentiators for Digital Enterprise
Key Talking points:
Competitive advantage from Social Data continues to grow
Combine Social Data with more Data Sources to:
• Improve relationship & Customer Experience
• Gain market insights and Innovate Faster
• Drive operational Efficiency
• Improve Brand Health
• Generate New revenue
• Improve marketing effectiveness
Analyzing and Enhancing Your Social Engagementahorsepubs
This document discusses analyzing and enhancing social media engagement. It argues that social media is an important tool for staying in front of 97% of customers who are not ready to make a purchase. It discusses measuring the ROI of social media through metrics like revenue, costs per lead and engagement, savings, and customer retention rates. It provides tips for better social media engagement like building a community, joining conversations, creating native content, using new media, and caring about customers. The overall message is that social media is about relationships and that measuring engagement can help justify the time and money spent on social platforms.
The document discusses how social media has changed marketing by making it more engaging, transparent, targeted, and real-time. It outlines 5 tactics that social "rockstars" use to take advantage of social media, including setting business goals, listening to customers, engaging at scale through integrated channels, and measuring all efforts. The key is using insights from social listening to engage customers and turn connections into long-term relationships.
Using Content to Build Brand Loyalty & Consumer Trust – Luke Knight4Ps Marketing
Content should be a key focus in your marketing plan, whether this is in the form of blogs, articles, video or other imagery. Using this content and distributing it in the right place, at the right time, to the right audience is key in building that essential trust between brand and consumer and will, in time, grow your sales. Digital Strategist Luke Knight will be discussing how to build this consumer-brand relationship through a good content strategy.
Gamification of User Engagement ProcessTouseef Ikram
This presentation is about understanding Gamification. I presented this in 3rd Annual Digital Marketing conference DigiMark2014. It explains how games engage audience in doing repetitive tasks and take pleasure out of it. It also share some stats and example projects of giant companies using gamification. It also explains different concepts associated with gamification like extrinsic and intrinsic motivation, dopamine cycle, SAPS framework, Octaylsis framework.
BTW I also have left the slide notes intacts. Hope it helps you some way.
E-commerce Best Practices: Growing Your Email ListTim Peter
Email remains one of the most important tools for effective e-commerce and digital marketing professionals. But, if you don't have a strong list, you have no one to market to. This presentation, offered as part of a recent Internet marketing and e-commerce training session, looked at best practices for growing your email list to drive increased sales and revenues.
Enterprise social networking can address top business challenges like disengaged employees, inefficient collaboration, and sustaining growth. It leads to higher employee engagement and profits by making workers feel more connected. Inefficient collaboration costs businesses over 20% in lost productivity annually. Enterprise social increases collaboration and speeds up knowledge sharing. It helps businesses listen better and adapt more quickly to drive growth.
Social Media Analytics and Measurement - The Internet Show April 2014Reading Room
Margaret Manning, entrepreneur and CEO of Reading Room, has won an award for Women in Technology Leadership in Singapore. Her presentation discusses developing a social media strategy using analytics and actionable insights. She emphasizes the importance of having SMART goals and measuring key metrics to understand audiences and create shareable, relevant content. Developing a content plan and identifying social media champions within an organization are also important aspects of a successful social strategy.
Data science employs techniques from many fields including mathematics, statistics, computer science, and information science. Data scientists use a scientific approach to analyze big data and identify patterns to predict future outcomes and guide decision making. Examples of data science applications include predicting flu outbreaks, ranking web pages, targeting online ads, and optimizing email campaigns. Data science skills in high demand include SQL, Python, R, machine learning, and statistical analysis.
Digital Marketing Stats in United States Every Marketer Should Know in 2018Digitalmization
Stats play an important role in marketing strategies and plannings. Decisions based on stats proved to be effective. This video have some interesting stats about eCommerce, Search Advertising, Display, Email and Social Media Marketing. Presented by: http://digitalmization.com
Learn why Influencer Marketing isn't about B2B or B2C, but H2HLinkedIn
We’ve been trained to speak B2B or B2C, but business and products don’t have emotions. Humans do.
Enter influencer marketing - the next evolution of social media marketing and content marketing. Influencer marketing gives brands a human voice by leveraging celebrities, prominent individuals or micro-influencers making an impact in their industry and connecting them with consumers through authentic storytelling and engagement. But it first starts with knowing what influence is and defining it correctly.
In this presentation, we’ll start with the end in mind, that is understanding your consumer through the lens of the influencer, unveil 3 best practices you can use in 2017, and share 3 examples of influencer marketing successes.
Making Predictive Analytics Productive: Are You Learning from Social Data? Social Media Today
Thanks to improved measurement tools, it is now standard among social strategists to present hard data on ROI and build strategies backed by statistics and charts - a far cry from the early years of social media. But while this data makes for great PowerPoints, concerns remain that numbers don't tell the whole story. What does "reach" really mean? Can influencers really be ranked on a single numerical spectrum?
Enter predictive analytics: Advocates suggest that simply pulling numbers from Big Data tools isn't enough - you need to match the data to the story that you are trying to tell, and liberate information from what Wes Nichols calls "swim lanes". Each piece of an organization has a different picture of the data, and only combined do they provide meaningful lessons.
This webinar is designed as a heart-to-heart conversation about the right and wrong ways to make use of predictive analytics.
How to Understand Your Customer Better with the Right Data and ToolsRBA
Today, with so many tools for marketers, it's hard to know which ones will give you the right data and insight to make the right decisions. Wouldn’t it be great if everything you wanted to know about your customer was in a single system? RBA’s Eric Raarup and Bob Lam presented on this topic at the Integrated Marketing Summit in Minneapolis.
Influence is Influence: Social Media and the Role of Public RelationsWE Studio D
This document discusses social media and public relations strategies for companies. It provides an overview of WE Studio, a digital strategy firm, and their capabilities including social media management, content creation, and analytics. The rest of the document discusses best practices for social listening, engagement, measurement, and developing an influence strategy for brands. It emphasizes the importance of understanding target audiences, identifying influencers, and establishing metrics to measure the impact of social media efforts.
Corning Cable Systems Social Media for SalesShane Gibson
Social media for sales seminar slides that was delivered by Shane Gibson (http://socialized.me) during the Corning Cable Systems sales and marketing conference in Hickory, North Carolina.
TiE Rockies March 13, 2015 - Raise Conversion by 2600%AspenJEM
Forgotten in the Marketing Mix is Person-to-Person and Direct Mail. Yet conversion to customer or transaction is at least 2800% greater when the design and strategy are crafted well.
Charity marketing specialist Lucy Conlan steps us through the trends across web, mobile, email and social media marketing to engage their audiences into 2016.
Presentation: Data Defining Audiences for Marketers
First-party data is a marketer's single most important asset. Mining it can identify audience segments that inform product and marketing strategy, and drive revenue.
Presenter
Susan Bidel, Senior Analyst, Forrester
- The document discusses trends in search engines, social networking, and how companies can leverage these tools for marketing and PR purposes. It notes that Google accounts for 60-80% of US internet traffic and covers Google's expansion into various new areas.
- It also summarizes various social networking and professional networking tools like LinkedIn, Facebook, and ZoomInfo and their features. It emphasizes the importance of finding and networking with people.
- Finally, it discusses challenges from the increasing commoditization of traditional marketing services and the importance of human intelligence and creativity over automated or aggregated approaches.
Social data intelligence, presented by Susan EtlingerSocialMedia.org
In her Brands-Only Summit presentation, Altimeter Group's Industry Analyst, Susan Etlinger, talks about how leading organizations are deriving actionable intelligence from a holistic view of social enterprise data.
She discusses the challenges, opportunities, and the criteria required to achieve social intelligence maturity.
These presentations delivered by Tim Barker from Datasift and marketing strategist Mat Morrison.
Tim looked at how to use facebook topic data to create customer insight and inform marketing decisions.
Mat looked at the true value of social influence and how to use social data to make marketing decisions.
Falcon.io | 2021 Trends Virtual Summit - Data PrivacyFalcon.io
Two years after Cambridge Analytica, personal data is still at the forefront of the conversation. Consumers all vehemently care about what companies do with their data. Privacy is on everyone’s mind (not just the older, wealthier bracket). The pandemic has only accelerated these concerns, which marked 2020 as a significant year for data management. As businesses face new technological challenges amid COVID-19, the topic of privacy has drawn an increasingly bright spotlight. This sensitivity regarding data privacy has only been growing — and companies are responding accordingly.
Eric Yale - How To Thrive in the Post-Digital Age - Tips and Case Studies for...Julia Grosman
This document discusses the concept of "post-digital marketing" and the new rules that marketers must follow in this new era. It asserts that digital devices have made customers more entitled and the distinction between digital and physical has blurred. It also claims that digital insights now fuel business strategy. The document outlines that post-digital marketing is about solving customer problems, driving purchases, and reducing decision stress rather than old metrics like impressions. It argues that marketers must change their mindset to be more human, helpful and handy. The key is doing what you say through a new marketing approach focused on the customer experience.
This is an overview of research conduced to help businesses understand the impact content has on the experience of the consumer, and the importance of content in increasing life time customer value.
Creating an Interactive Content Strategy that Works with Technologyion interactive
Scott Brinker's presentation from 2016 ContentTech Virtual Event:
Designing Interactive Content to Power Your Marketing Data Strategy
Interactive content—things such as quizzes, assessments, calculators, and configurators—is qualitatively different than the passive content that audiences simply read, watch, or listen to. Interactive content experiences are essentially miniature software programs, or web apps, which have logic and user experience wrapped into their design and operation. Most importantly, they give marketers the ability to collect and leverage a rich set of data that is explicitly volunteered by participants.
Marketers can design interactive content with this data in mind to develop a broader marketing data strategy. This presentation covers frameworks for both the user-facing options that marketers
can apply, to solicit the right kind of data from prospects at different stages of the buyer's journey, and the back-office management of this data through different marketing automation platforms (MAP) and CRM systems.
Topics include:
- Managing explicit "digital dialogue" data vs. implicit "digital body language"
- Applying advanced progressive profiling tactics in interactive content
- Pipelining richer data profiles from marketing to sales through your marketing stack
- Understanding scenarios for programmatic data vs. human-consumable data
Leveraging behavioural data for success silverpop ibm festival of marketingSilverpop
This document discusses how leveraging behavioral data can help marketers improve customer experiences and drive success. It emphasizes that big data is less important than actionable insights into individual customer behavior. Several examples are provided of how behavioral data and rules-based automations can improve marketing campaigns and reduce churn. The key takeaways are that marketers need to centralize data from all customer interactions and shift to a more behavioral approach of acting like a customer concierge based on their unique profiles and actions.
The document discusses harnessing the power of online marketing. It highlights trends like the rise of mobile phones, social media, and group buying deals. It emphasizes updating websites frequently and using video to engage customers. The document advocates testing online marketing strategies and using metrics to optimize efforts. Key tactics include search engine optimization, search engine marketing, and social media to help businesses get found online.
E-commerce Best Practices: Growing Your Email ListTim Peter
Email remains one of the most important tools for effective e-commerce and digital marketing professionals. But, if you don't have a strong list, you have no one to market to. This presentation, offered as part of a recent Internet marketing and e-commerce training session, looked at best practices for growing your email list to drive increased sales and revenues.
Enterprise social networking can address top business challenges like disengaged employees, inefficient collaboration, and sustaining growth. It leads to higher employee engagement and profits by making workers feel more connected. Inefficient collaboration costs businesses over 20% in lost productivity annually. Enterprise social increases collaboration and speeds up knowledge sharing. It helps businesses listen better and adapt more quickly to drive growth.
Social Media Analytics and Measurement - The Internet Show April 2014Reading Room
Margaret Manning, entrepreneur and CEO of Reading Room, has won an award for Women in Technology Leadership in Singapore. Her presentation discusses developing a social media strategy using analytics and actionable insights. She emphasizes the importance of having SMART goals and measuring key metrics to understand audiences and create shareable, relevant content. Developing a content plan and identifying social media champions within an organization are also important aspects of a successful social strategy.
Data science employs techniques from many fields including mathematics, statistics, computer science, and information science. Data scientists use a scientific approach to analyze big data and identify patterns to predict future outcomes and guide decision making. Examples of data science applications include predicting flu outbreaks, ranking web pages, targeting online ads, and optimizing email campaigns. Data science skills in high demand include SQL, Python, R, machine learning, and statistical analysis.
Digital Marketing Stats in United States Every Marketer Should Know in 2018Digitalmization
Stats play an important role in marketing strategies and plannings. Decisions based on stats proved to be effective. This video have some interesting stats about eCommerce, Search Advertising, Display, Email and Social Media Marketing. Presented by: http://digitalmization.com
Learn why Influencer Marketing isn't about B2B or B2C, but H2HLinkedIn
We’ve been trained to speak B2B or B2C, but business and products don’t have emotions. Humans do.
Enter influencer marketing - the next evolution of social media marketing and content marketing. Influencer marketing gives brands a human voice by leveraging celebrities, prominent individuals or micro-influencers making an impact in their industry and connecting them with consumers through authentic storytelling and engagement. But it first starts with knowing what influence is and defining it correctly.
In this presentation, we’ll start with the end in mind, that is understanding your consumer through the lens of the influencer, unveil 3 best practices you can use in 2017, and share 3 examples of influencer marketing successes.
Making Predictive Analytics Productive: Are You Learning from Social Data? Social Media Today
Thanks to improved measurement tools, it is now standard among social strategists to present hard data on ROI and build strategies backed by statistics and charts - a far cry from the early years of social media. But while this data makes for great PowerPoints, concerns remain that numbers don't tell the whole story. What does "reach" really mean? Can influencers really be ranked on a single numerical spectrum?
Enter predictive analytics: Advocates suggest that simply pulling numbers from Big Data tools isn't enough - you need to match the data to the story that you are trying to tell, and liberate information from what Wes Nichols calls "swim lanes". Each piece of an organization has a different picture of the data, and only combined do they provide meaningful lessons.
This webinar is designed as a heart-to-heart conversation about the right and wrong ways to make use of predictive analytics.
How to Understand Your Customer Better with the Right Data and ToolsRBA
Today, with so many tools for marketers, it's hard to know which ones will give you the right data and insight to make the right decisions. Wouldn’t it be great if everything you wanted to know about your customer was in a single system? RBA’s Eric Raarup and Bob Lam presented on this topic at the Integrated Marketing Summit in Minneapolis.
Influence is Influence: Social Media and the Role of Public RelationsWE Studio D
This document discusses social media and public relations strategies for companies. It provides an overview of WE Studio, a digital strategy firm, and their capabilities including social media management, content creation, and analytics. The rest of the document discusses best practices for social listening, engagement, measurement, and developing an influence strategy for brands. It emphasizes the importance of understanding target audiences, identifying influencers, and establishing metrics to measure the impact of social media efforts.
Corning Cable Systems Social Media for SalesShane Gibson
Social media for sales seminar slides that was delivered by Shane Gibson (http://socialized.me) during the Corning Cable Systems sales and marketing conference in Hickory, North Carolina.
TiE Rockies March 13, 2015 - Raise Conversion by 2600%AspenJEM
Forgotten in the Marketing Mix is Person-to-Person and Direct Mail. Yet conversion to customer or transaction is at least 2800% greater when the design and strategy are crafted well.
Charity marketing specialist Lucy Conlan steps us through the trends across web, mobile, email and social media marketing to engage their audiences into 2016.
Presentation: Data Defining Audiences for Marketers
First-party data is a marketer's single most important asset. Mining it can identify audience segments that inform product and marketing strategy, and drive revenue.
Presenter
Susan Bidel, Senior Analyst, Forrester
- The document discusses trends in search engines, social networking, and how companies can leverage these tools for marketing and PR purposes. It notes that Google accounts for 60-80% of US internet traffic and covers Google's expansion into various new areas.
- It also summarizes various social networking and professional networking tools like LinkedIn, Facebook, and ZoomInfo and their features. It emphasizes the importance of finding and networking with people.
- Finally, it discusses challenges from the increasing commoditization of traditional marketing services and the importance of human intelligence and creativity over automated or aggregated approaches.
Social data intelligence, presented by Susan EtlingerSocialMedia.org
In her Brands-Only Summit presentation, Altimeter Group's Industry Analyst, Susan Etlinger, talks about how leading organizations are deriving actionable intelligence from a holistic view of social enterprise data.
She discusses the challenges, opportunities, and the criteria required to achieve social intelligence maturity.
These presentations delivered by Tim Barker from Datasift and marketing strategist Mat Morrison.
Tim looked at how to use facebook topic data to create customer insight and inform marketing decisions.
Mat looked at the true value of social influence and how to use social data to make marketing decisions.
Falcon.io | 2021 Trends Virtual Summit - Data PrivacyFalcon.io
Two years after Cambridge Analytica, personal data is still at the forefront of the conversation. Consumers all vehemently care about what companies do with their data. Privacy is on everyone’s mind (not just the older, wealthier bracket). The pandemic has only accelerated these concerns, which marked 2020 as a significant year for data management. As businesses face new technological challenges amid COVID-19, the topic of privacy has drawn an increasingly bright spotlight. This sensitivity regarding data privacy has only been growing — and companies are responding accordingly.
Eric Yale - How To Thrive in the Post-Digital Age - Tips and Case Studies for...Julia Grosman
This document discusses the concept of "post-digital marketing" and the new rules that marketers must follow in this new era. It asserts that digital devices have made customers more entitled and the distinction between digital and physical has blurred. It also claims that digital insights now fuel business strategy. The document outlines that post-digital marketing is about solving customer problems, driving purchases, and reducing decision stress rather than old metrics like impressions. It argues that marketers must change their mindset to be more human, helpful and handy. The key is doing what you say through a new marketing approach focused on the customer experience.
This is an overview of research conduced to help businesses understand the impact content has on the experience of the consumer, and the importance of content in increasing life time customer value.
Creating an Interactive Content Strategy that Works with Technologyion interactive
Scott Brinker's presentation from 2016 ContentTech Virtual Event:
Designing Interactive Content to Power Your Marketing Data Strategy
Interactive content—things such as quizzes, assessments, calculators, and configurators—is qualitatively different than the passive content that audiences simply read, watch, or listen to. Interactive content experiences are essentially miniature software programs, or web apps, which have logic and user experience wrapped into their design and operation. Most importantly, they give marketers the ability to collect and leverage a rich set of data that is explicitly volunteered by participants.
Marketers can design interactive content with this data in mind to develop a broader marketing data strategy. This presentation covers frameworks for both the user-facing options that marketers
can apply, to solicit the right kind of data from prospects at different stages of the buyer's journey, and the back-office management of this data through different marketing automation platforms (MAP) and CRM systems.
Topics include:
- Managing explicit "digital dialogue" data vs. implicit "digital body language"
- Applying advanced progressive profiling tactics in interactive content
- Pipelining richer data profiles from marketing to sales through your marketing stack
- Understanding scenarios for programmatic data vs. human-consumable data
Leveraging behavioural data for success silverpop ibm festival of marketingSilverpop
This document discusses how leveraging behavioral data can help marketers improve customer experiences and drive success. It emphasizes that big data is less important than actionable insights into individual customer behavior. Several examples are provided of how behavioral data and rules-based automations can improve marketing campaigns and reduce churn. The key takeaways are that marketers need to centralize data from all customer interactions and shift to a more behavioral approach of acting like a customer concierge based on their unique profiles and actions.
The document discusses harnessing the power of online marketing. It highlights trends like the rise of mobile phones, social media, and group buying deals. It emphasizes updating websites frequently and using video to engage customers. The document advocates testing online marketing strategies and using metrics to optimize efforts. Key tactics include search engine optimization, search engine marketing, and social media to help businesses get found online.
Janis Rose: Komunikacija su klientais el. paštu kliento gyvavimo ciklo metuVladas Sapranavicius
Pranešimas, Janio skaitytas el. komercijos konferencijoje "E-komercija '18" 2018 kovo 15 d. - http://e-komercija.eu/
Mes gyvename pasaulyje, kuriame klientų demografiniai ir elgsenos duomenys yra prieinami, bet kuriam verslui siekiančiam aukštų rezultatų yra svarbu kuo tikslingiau ir efektyviau panaudoti šią informaciją. Vienas iš svarbiausių panaudojimų – duomenų taikymas skaitmeninės rinkodaros strategijoms. Rinkodaros automatizavimas leidžia Jums pritaikyti pranešimą kiekvienam unikaliam klientų gyvavimo ciklo etapui ir visa tai Jūs galite lengvai pritaikyti savo versle.
Savo pranešime Janis pasakos ir pateiks pavyzdžius apie naujausias komunikacijos su klientais el. paštu pritaikymo technologijas, kurios padeda didinti pardavimus ir klientų lojalumą.
The document discusses harnessing the power of online marketing. It highlights trends like the rise of mobile phones, social media, and group buying. It emphasizes keeping website content up-to-date and rich, as businesses who updated their site 5 times a month saw 300% more traffic. The document also stresses testing online marketing strategies and using analytics to optimize efforts over time based on user behavior and performance.
The document discusses harnessing the power of online marketing. It highlights trends like the rise of mobile phones, social media, and group buying. It emphasizes updating websites frequently with rich content like photos and videos. The document also stresses testing online marketing strategies and tracking results to optimize performance. Key tactics discussed include search engine optimization, search engine marketing, and being active on social media.
The document discusses harnessing the power of online marketing. It highlights trends like the rise of mobile phones, social media, and group buying deals. It emphasizes keeping website content up-to-date and using tactics like search engine optimization (SEO), search engine marketing (SEM), and being social. The document stresses testing strategies, tracking results, and making adjustments to improve performance.
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
Crossing the Chasm – From Email Marketing to Marketing AutomationSugarCRM
Empowered buyers want to be enabled, not sold. This requires B2B marketers to shift focus from selling products to knowing and serving customers. Companies using standalone email are not able to garner insight and behavioral data to help facilitate the customer along the new buyer’s journey, as companies who have adopted marketing automation can. Why should you cross the chasm from email marketing to marketing automation? Join Act-On CMO, Atri Chatterjeee, & Christian Wettre, President of W-Systems – a top partner of both SugarCRM and Act-On, as they share challenges, best practices and lessons learned. This session will reference two innovative companies who have graduated from email to automation, and discuss how they have optimized marketing processes as a result.
The document discusses how local businesses can take advantage of online search and mobile marketing to attract new customers. It notes that traditional advertising methods are declining in effectiveness while online searches are increasing. The author argues that local businesses need an online presence and reviews to be visible to consumers performing local searches. Their services help businesses optimize listings, generate reviews, and implement mobile and social media campaigns to reach more potential clients.
This document summarizes E-Share!, a patent pending viral marketing technology that uses social sharing to increase campaign response rates. It works by motivating customers to share offers via social media and then tracks the sharing lineage to identify brand evangelists. Case studies show campaigns using E-Share! achieved response rates up to 200% higher than normal with some getting 40% of responses from the social sharing component. It provides real-time analytics on customer sharing behavior to give marketers valuable insights.
Manos a la obra: Cómo dar grandes pasos en el marketing digitalIgni
"Manos a la obra: Cómo dar grandes pasos en el marketing digital." Conoce la presentación de Will Schnabel en Digital Marketing University 2013 en Ciudad de México.
Vamos a conferencias, participamos de grandes sesiones y casos de estudio. Las prácticas de los presentadores son fantásticas y los resultados impresionantes. De hecho todo lo que escuchas te da envidia. Regresas a tu oficina y sigues abrumado por tiempos de entrega de tus campañas y con todo lo que tienes que hacer sólo para estar al día. De a poco, esas posibilidades que imaginaste se convierten en un recuerdo distante y estás atrapado por tus técnicas actuales.
En esta sesión te ayudaremos a determinar tus fortalezas y debilidades. Con base en tu grado de avance, te ayudaremos con prácticas sugeridas para que puedas organizarte y construir un plan que te coloque en la ruta hacia más eficiencia y mejores programas de marketing digital. Te sugeriremos checklists, estrategias y técnicas que rápidamente te hagan un héroe en tu empresa y entre tus pares.
Predictive Analytics and Remarketing - Google Clark Boyd
Predictive analytics will open the door to much more nuanced, rewarding communications between brands and consumers. Here, we look at the implications for remarketing via paid search and display advertising.
Internet marketing for small businesses in the trade industry, specially commercial roofers. Presentation given at national sales conference for Duro Last in Orlando, Fl. Jan 2011.
[Webinar] The State of Search with Google and 180fusion180Fusion
This document contains information about several individuals and their professional backgrounds. It also includes statistics about mobile usage and the importance of being present across different devices and times. The key aspects are succeeding in a world driven by "micro-moments" by being there, being useful, being quick, and connecting the dots between different customer touchpoints. Partnerships can help companies achieve these goals and improve performance.
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
Digital Doomsday - Mobile, Email and Social Media Webinar from Signal and You...signalhq
Digital Doomsday: The end of Mobile, Email and Social Media Marketing as you know it
In this informative and instructive webinar, leading agency Young & Rubicam joins us to highlight ways leading brands are achieving better results by marketing across channels.
It is becoming less effective to market within silos, as consumers cross channels to research, browse and buy all manner of products and services. Response, results and ROI all suffer, to say nothing of the redundancies and inefficiencies of using separate systems for multiple channels. The problem is well documented; however, the path forward is less clear. Digital marketers of all stripes will learn practical ways of tapping into the opportunities presented by emerging cross channel marketing solutions.
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Our Kids Media
Marketing tips and marketing trends for retirement communities, retirement homes and senior care. Marketing to Canadian boomers and seniors. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
In-Plant Printers: How To Grow Business Through Value-Added ServicesinterlinkONE
This presentation is targeted to companies that are in-plant printing and mailing services providers.
That type of business is often found inside of colleges & universities, financial services institutions, insurance companies, hospitals, and other organizations.
During this presentation, interlinkONE presented ways that printers and mailers can grow their business by offering value-added services to their organization and customers. This includes:
- Mobile, QR Codes, websites
- Landing Page development
- Personalized URLs
- Web-to-Print
- Inventory Management and Order fulfillment
- And more.
This document discusses how brands can use email as the foundation of their customer relationship strategy in a Web 2.0 world where consumers are exposed to many advertising messages across multiple channels. It provides statistics that show email has the highest return on investment of any digital marketing channel and explains how top brands drive email relevance and performance through personalization, segmentation, behavioral targeting, and real-time content optimization.
We’ve heard it all before: “Right User. Right Time. Right Message.”
In a world of automation in the PPC landscape, it seems that marketers can lose control of their ad messaging if they’re not careful. Learn how to navigate ad formats such as RSAs and other responsive formats, create winning ad copy that resonates and “test” ads in today’s world.
As automation opportunities expand and creative needs grow, this is sure to be one presentation you don’t want to miss! So join us on Wednesday, September 25th, at Rocket55 in Northeast Minneapolis to hear Brooke Osmundson of NordicClick Interactive give the skinny on all the above!
Let’s face it, you’ve been cranking content out for years and the majority of it isn’t successful. Learn how The Motley Fool’s Alli Berry has been applying the principles of the popular KonMari Method™ to allow their best web pages to flourish by pruning unsuccessful content. In this session, you will learn a systematic way to uncover and improve your best performing content, find “too similar” pages that are cannibalizing your efforts, and develop a redirect strategy that will lead to organic growth.
The document outlines Jenny Halasz's presentation on the next frontier of SEO and analytics. The presentation agenda includes considering search engine results pages, predicting changes, opportunities in voice search, developing a data-driven plan, and using the KICC Method to understand user intent. The KICC Method is a four-step approach involving keyword mapping, intention analysis, click-through rate optimization, and content gap analysis. Halasz also discusses the importance of understanding what the user "wants" from a query and focusing on the customer rather than just the product. The goal of the presentation is to help attendees optimize their SEO and analytics using techniques like intention analysis, CTR optimization, and identifying new content opportunities.
Will Scott, CEO of Search Influence, gave a presentation on how local businesses can build their brand through PR, social media, and local engagement. He discussed how brands create trust, credibility and recognition. He provided examples of small, local brands that have successfully built their brand identity through consistent messaging, audience engagement, online reviews, and influencer marketing. Scott also presented case studies of how Tulane University's School of Professional Advancement used PR and content marketing tactics to build awareness of its career-focused programs for adults and veterans.
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
Creating a successful content strategy is really hard. Competition is growing and Google continuously refines its understanding of relevance and authority.
Blogs are the wrong approach to tackle that challenge. Instead, I want to propose Microsites as a vehicle.
In this presentation, I’m using examples from Atlassian, G2, Backlinko, and others to show how Microsites 2.0 are being built, why they’re the better framework and how you can set them up for yourself.
Search engines have spent years telling marketers to just focus on "making great content," but what does that truly mean to a robot? When you dig into Information Retrieval, the Computer Science behind search engines, it becomes clear that there is a specific statistical expectation that drives the understanding of what content is relevant for which queries.
In this talk, Mike King will be discussing the text analysis concepts behind how content is processed and how we as marketers can harness it to develop more optimized content.
Telling clients everything is going great? Best! Spending hours downloading CSV files and taking screenshots? Worst! Going over that report you spent hours on and realizing that no one understands it but you? The absolute worst!
In this talk, you'll learn how to make better reports — including automation, design, and goal setting.
Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC), which launched in 2008. For the past 10 years, she has been bringing fresh and creative ideas to her clients, regularly speaking at national and international trade events about mobile web marketing, mobile SEO and app SEO. Her company launched the first mobile-focused SEO toolset and APIs to help other SEO tools provide better insights into the mobile market and use-case.
In-Market and Affinity Audiences. Customer Match. Custom Intent. Demographic targeting. Google’s catalog of audience targeting options has exploded over the past couple of years.
In this talk, we will cover how to make Google Ads’ ever-growing audience targeting options work for you on a layer-by-layer basis. Attendees will be given strategies for simple tests that can be rolled out right away, to campaign overhauls through data analysis and audience discovery. We will introduce new ideas for new audience layers including remarketing and customer match approaches.
We will discuss some examples of tests gone wrong, such as the common problem of limiting audiences so severely that they halt spend altogether. And we will discuss how to overcome these key pitfalls for those who are just starting to use Google audience targeting in earnest across their search ad campaigns.
This document provides an overview of paid search advertising options across Amazon, Google, and Microsoft. It discusses how each platform has rebranded and expanded their advertising offerings in recent years. Key points covered include Amazon's DSP and various ad formats, Google's Shopping Actions and Express, and Microsoft Advertising's co-op bidding and expanded capabilities beyond search. The document recommends that marketers diversify across channels, learn more about each platform's transaction features, and ensure quality product data to take advantage of emerging paid search opportunities.
LinkedIn Ads features, hands-down, the best B2B targeting on the planet. It’s also unapologetically expensive, meaning that any mistake becomes an expensive one. Join AJ Wilcox, LinkedIn Ads expert and founder of B2Linked.com, as he walks you through advanced strategies that you can use today to get the most out of your LinkedIn Ads campaigns. We’ll focus on achieving scale and performance while minimizing costs. Using these strategies, you’ll become the marketer whom the sales team worships!
Advances in machine learning are responsible for ever-more automated campaign management from Google in the form of close variants, smart bidding, smart campaigns, similar audiences, etc. Do these automations really drive better results? How can PPC managers leverage this free technology to free up time to work on new things? And what are the best new things to focus on to drive exponential growth? Join Fred Vallaeys to learn more about free automation tools you can start using today to become a PPC rockstar.
Google Data Studio is a great way to create compelling data visualizations...for free! And Google Sheets is a powerful free tool that many search marketers swear by. Individually they are awesome tools that can help you communicate your value to stake holders. But when you add Supermetrics to the mix you've created a data visualization powerhouse. I'll show you how to put these three tools together to prove your value.
Keyword research is imperative when writing any type of content on your site or for your clients. With so many tools out there, learn what some of the best tools are there in the market and how to utilize key features from each of them from Ahrefs to Google Keyword Planner and more.
Screaming Frog scrapes a lot of critical information by default; page titles, H1 elements, canonical tags, etc. But what if you want to pull other data points into your site crawls? With Custom Extraction, you can program Screaming Frog to scrape just about any information you want. Once you get a handle on how to use it, you can conduct more advanced site crawls and analysis.
Getting the attention of someone that’s never heard of your brand before gets more and more difficult every year. Securing influential advocates to link and share is critical to both top of funnel awareness and conversion-driving trust. But counting on free samples and demos won’t be enough to entice influencers to shout your praises. You are going to have to market the value of a business partnership to them just like you are marketing your product/service to your customers.
The value of storytelling for marketing has been all but evangelized in recent years, and for good reason. A well-crafted story has the ability to clearly convey a message, motivate emotion in a buyer, and even build loyal relationships to a brand. But how do you actually create a storytelling campaign from beginning to end? How do you incorporate it into blogs, emails, and brief social media posts. This talk will discuss the steps you need to take to find the right idea, put it to the keyboard, and create your campaign from beginning to end.
In the fast-paced world of Facebook advertising, cutting edge is king, and the marketplace is rife with people selling silver bullets. Savvy marketers know they can’t lazily rely on a conversion campaign to get it done for them any longer: higher-funnel awareness, ongoing engagement and good ol’ fashioned brand building are key to kicking ass.
In this session Joy Hawkins and Darren Shaw will take a deep dive into some of the changes that have happened in the last year for local search. They’ll highlight 6 of the most-talked-about changes and tell you what you need to know to stay ahead in your Local SEO strategy. They’ll answer questions such as does this change impact my visibility on Google? Does this new feature Google launched impact my ranking? Does this change impact the strategy you should be using regularly when approaching SEO?
More from MnSearch, The Minnesota Search Engine Marketing Association (20)
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
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Slideshare: http://www.slideshare.net/PECBCERTIFICATION
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
29. Traditional Marketing Behavioral Marketing
It’s all about “the plan”:
Filling up the Calendar
It’s all about the customer:
Acting like a great Concierge
4 per week 50 per day
30. "To me, photography is the
simultaneous recognition, in a
fraction of a second, of the
significance of an event as well
as of a precise organization of
forms which give that event its
proper expression.”
Henri Cartier-Bresson
TheDecisive
Moment
34. Email Behaviors
Opens, Clicks, Sent or not
sent, in any given time
window.
Web Analytics Integration
WA data feed – search,
shopping cart, page level
Relational Data
Ecommerce, In Store
Social Feed
Mention, Follow, RT in given
time window
Silverpop Native Web Feed
Site visits, page visits, Custom
web behaviors
35. Dynamic email campaigns based on keywords
Dynamic Offer
Campaign 1
Campaign 2
Offer A
Offer B
Dynamic
Source
Email
Twitter
Website
Google
Web Tracking
captures the
source
Forms manage
the
offer/campaign
39. Use keyword
search results
to drive email
content
Use keyword
search results
to drive email
content
Use keyword
search results
to drive email
content
50. 55%
Thank You / Q & A
Loren McDonald
Silverpop, an IBM Company
lmcdonal@us.ibm.com
@LorenMcDonald
Editor's Notes
Entire marketing department needs to align around the customer – can’t operate in silos
Entire marketing department needs to align around the customer – can’t operate in silos
Entire marketing department needs to align around the customer – can’t operate in silos
But there’s a major source of insight that’s much more powerful than profile and preference data:
Behavioural data: what a consumer does when they interact with you.
Essentially, your customers are telling you all about themselves and their needs and interests every time they interact with you.
And it turns out the insight you can derive from this data is the BEST guide to personalization of your customer experience.
Best here has one definition: the customer experience that gets the best response, the most clicks, the highest revenue.
Choice for marketers. All these systems have databases – Silverpop can work with best of breed and custom systems – to stich identity across, connect behaviors, make each system more aware of each other. Dis on the suites
Entire marketing department needs to align around the customer – can’t operate in silos
You hope they buy and hope they don’t unsubscribe
But there’s a major source of insight that’s much more powerful than profile and preference data:
Behavioural data: what a consumer does when they interact with you.
Essentially, your customers are telling you all about themselves and their needs and interests every time they interact with you.
And it turns out the insight you can derive from this data is the BEST guide to personalization of your customer experience.
Best here has one definition: the customer experience that gets the best response, the most clicks, the highest revenue.
Automation is what make 1 to 1 marketing work. It is what allows you to scale a program in a way that you can’t do manually.
Data is really just consumer insights and the value of consumer insights is the ability to market to them in CONTEXT of their interaction with you. I’m sure many of you have engaged with a brand yourselves and the marketing receive post that engagement is the wrong gender, location, age group, product….etc. How do you fix that? You fix it with RULES
In this view of our rule builder, you can see that the granularity of the data you collect and leverage is up to you.
Email behavior
Data through Web analytics
Data from external systems both offline and online
Social data
And of course our native Website behavioral tracking
We also track and score behaviors – things like white paper downloads… online demos.
Scoring model is an evolving thing.. Even since I put this slide together we have made a tweak to our scoring model for the way we score booth visits…. They are now all scored as a high value event in an effort to route more of these contacts to our direct sales organization.
Level of Participation in Live/Online Event
Website interaction/downloads
Viewed Demo
Canvas Apps
Use iFrames or FBML
Easily embed in multiple pages
Supports powerful integration with Facebook
@Arbys used interest and keyword targeting in search and timeline to extend the reach of its Promoted Tweets. The brand targeted terms like “Arbys” and “I want Arbys” to get Promoted Tweets in front of users talking about the restaurant itself.
To reach people looking for coupons and deals, @Arbys targeted words and phrases like “#free,” “coupons” and “special offers.” Keywords like “roast beef” and “sandwich” were used to serve Promoted Tweets to people talking about Arby’s food.
Results are over a 6 week time frame.
GOAL:
3 keys to success
Create a strong call to action.
Make sure your users understand your call to action and/or incentives offered via Promoted Tweet. @Arbys provided clear direction asking users to sign up for the email list in exchange for coupons and deals.
Diversify your keywords.
Target a variety of keywords or phrases to reach a wider audience.@Arbys used keyword targeting to reach people talking about its brand and food as well as people looking for deals and coupons.
Offer incentives
Drive engagement with special coupons or incentives in exchange for having users complete an action. Immediately after signing up for the @Arbys newsletter, people received a coupon for a free roast beef sandwich with purchase of a drink.
https://biz.twitter.com/success-stories/arbys-restaurant-group-inc
Custom Audience
A Custom Audience is an ad targeting option that lets advertisers find their existing audiences among people who are on Facebook.
We have found that there is roughly ~20% of a match when we have done this. I think a lot of that has to do with the email address people use for facebook might not be what they use for other things. ( I know until very recently, my facebook account was tied to my college email address, since FB started out for only people with .edu email addresses).
For one campaign where we used the look alike audience, we saw a click through rate 24% higher than our average CTR.