Making Friends with your Audience - SMX London 2015

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This presentation looks at ways of combining the best of breed thinking from both traditional and digital marketing in helping to paint a clear picture of audience understanding. We then look at how that translates into content strategy.

MAKING FRIENDS
WITH YOUR
AUDIENCE…
Leveraging Print and
Digital Insight for
Content Success SIMON PENSON
MD, ZAZZLE MEDIA
@SIMONPENSON

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