My 2012 Thinkvis presentation covered the content planning and strategy spectrum, sharing how we create ideas and structure those ideas using methodologies learned during my time as a magazine editor in the world of print media. It also talks about why content and content marketing is important and why it should be worth of investment as brands become publishers in their own right.
The following is my presentation compiled for On the Edge Birmingham.
It covers off forthcoming changes in digital marketing and how businesses can capitalise using a content-led approach.
My Brightonseo deck from the September 2012 event covered the importance of content flow as part of a top quality content strategy. At only 7 minutes long it does not go into huge detail but gives top level reasons why it is important to get it right and how you can test it.
Designing Web Interfaces for Kids (Front-Trends 2015)Trine Falbe
Designing Web Interfaces for kids is a very different thing from designing for adults. Kids have different mental frameworks and physical abilities and live in a different paradigm. They are playful, social and make lots of mistakes. And we need to consider this when designing web interfaces for them.
The following is my presentation compiled for On the Edge Birmingham.
It covers off forthcoming changes in digital marketing and how businesses can capitalise using a content-led approach.
My Brightonseo deck from the September 2012 event covered the importance of content flow as part of a top quality content strategy. At only 7 minutes long it does not go into huge detail but gives top level reasons why it is important to get it right and how you can test it.
Designing Web Interfaces for Kids (Front-Trends 2015)Trine Falbe
Designing Web Interfaces for kids is a very different thing from designing for adults. Kids have different mental frameworks and physical abilities and live in a different paradigm. They are playful, social and make lots of mistakes. And we need to consider this when designing web interfaces for them.
Great Content Matters Linkdex Think Tank 2013Simon Penson
The attached deck is my presentation at the invite-only Linkdex event in the run up to the Content Marketing Show. It is designed to complement that presentation and looks at idea creation and how to maximize your ability to create great ideas consistently.
Making Friends with your Audience - SMX London 2015Simon Penson
This presentation looks at ways of combining the best of breed thinking from both traditional and digital marketing in helping to paint a clear picture of audience understanding. We then look at how that translates into content strategy.
Sociable! How Social Media is Turning Sales Upside-DownMaximizer Software
It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer owns your brand, and you need a solid strategy and set of principles to engage the marketplace.
Nimble Small-to-Medium size businesses armed with social media tools and insights can in many cases now compete for mind-share and wallet-share like never before.
This presentation was delivered at Pubcon 2016 in Las Vegas. Talks about the upfront planning and strategy involved in a smart content marketing program. Going beyond Brand-focused content and SEO and shifting to a people-centric approach.
Talknote: The Rise of Audiences as Brand Assetsdmg events Asia
Without an audience, your marketing is a tree falling in the forest that nobody hears. Every single business needs an audience to succeed, and that’s exactly why we pay to reach them through advertising. But what about your proprietary audiences—subscribers, fans, and followers that your company alone can reach? Who is in charge of their development? Their management? Their long-term growth? Join author Jeff Rohrs as he demonstrates why audience may just be one of the most important assets you can build for your brand today.
Do you constantly strive to create great original content? That's admirable, but you can actually save a ton of time and resources by borrowing great content from others. It's not stealing—it's curating!
My presentation from Content Marketing Show 2013. It investigates the relationship between data and content as the importance and access to information increases...
A4U Amsterdam - Make Social your Primary Traffic SourceSimon Penson
With Google playing with SERPs daily and a powerful audience amassing around social a tipping point is about to be reached. Find out how to invest wisely in social...
Learn how brands like Airstream, Post-it by 3M, the Minnesota Wild and Game Informer magazine use brand advocacy in their day-to-day marketing and communications.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Onze SXSW Update presentatie van de belangrijkste trends & startups van SXSW Interactive 2013.
Our SXSW Update presentation of the most important trends & startups of SXSW Interactive 2013.
How to go from Desk Job to Successful FounderSimon Penson
Starting a new business is HARD. In this deck I share the process from initial idea through making the leap to then tackling the three key stages of growth. This is startup advice for entrepreneurs, learned from the coal face!
Escape Digital Planning Hell - How Brand as Publisher Can Solve your ProblemsSimon Penson
Digital strategy planning is getting harder. A proliferation of channels and increasingly fragmented audience creates a huge set of challenges for the modern marketer. But by stripping it back to content the world becomes a much more simple place to navigate successfully.
Great Content Matters Linkdex Think Tank 2013Simon Penson
The attached deck is my presentation at the invite-only Linkdex event in the run up to the Content Marketing Show. It is designed to complement that presentation and looks at idea creation and how to maximize your ability to create great ideas consistently.
Making Friends with your Audience - SMX London 2015Simon Penson
This presentation looks at ways of combining the best of breed thinking from both traditional and digital marketing in helping to paint a clear picture of audience understanding. We then look at how that translates into content strategy.
Sociable! How Social Media is Turning Sales Upside-DownMaximizer Software
It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer owns your brand, and you need a solid strategy and set of principles to engage the marketplace.
Nimble Small-to-Medium size businesses armed with social media tools and insights can in many cases now compete for mind-share and wallet-share like never before.
This presentation was delivered at Pubcon 2016 in Las Vegas. Talks about the upfront planning and strategy involved in a smart content marketing program. Going beyond Brand-focused content and SEO and shifting to a people-centric approach.
Talknote: The Rise of Audiences as Brand Assetsdmg events Asia
Without an audience, your marketing is a tree falling in the forest that nobody hears. Every single business needs an audience to succeed, and that’s exactly why we pay to reach them through advertising. But what about your proprietary audiences—subscribers, fans, and followers that your company alone can reach? Who is in charge of their development? Their management? Their long-term growth? Join author Jeff Rohrs as he demonstrates why audience may just be one of the most important assets you can build for your brand today.
Do you constantly strive to create great original content? That's admirable, but you can actually save a ton of time and resources by borrowing great content from others. It's not stealing—it's curating!
My presentation from Content Marketing Show 2013. It investigates the relationship between data and content as the importance and access to information increases...
A4U Amsterdam - Make Social your Primary Traffic SourceSimon Penson
With Google playing with SERPs daily and a powerful audience amassing around social a tipping point is about to be reached. Find out how to invest wisely in social...
Learn how brands like Airstream, Post-it by 3M, the Minnesota Wild and Game Informer magazine use brand advocacy in their day-to-day marketing and communications.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Onze SXSW Update presentatie van de belangrijkste trends & startups van SXSW Interactive 2013.
Our SXSW Update presentation of the most important trends & startups of SXSW Interactive 2013.
How to go from Desk Job to Successful FounderSimon Penson
Starting a new business is HARD. In this deck I share the process from initial idea through making the leap to then tackling the three key stages of growth. This is startup advice for entrepreneurs, learned from the coal face!
Escape Digital Planning Hell - How Brand as Publisher Can Solve your ProblemsSimon Penson
Digital strategy planning is getting harder. A proliferation of channels and increasingly fragmented audience creates a huge set of challenges for the modern marketer. But by stripping it back to content the world becomes a much more simple place to navigate successfully.
Voice Interfaces - Content's Play for Marketing DominanceSimon Penson
Voice is the next era in computing and it creates endless opportunity and threats for marketers. Here's my view on how we can prepare and design voice marketing strategies to win.
Programmatic Delivery: Content Marketing's Next Frontier - Ungagged 2017Simon Penson
Programmatic Delivery: Content's Marketing's Next Frontier is a look into the future of content distribution; at how we can leverage new technology to reach more 'eyeballs' than ever before in a world drowning in content!
Attached is a 'quick fire' 10 minute overview of what I see as the key areas of focus to move content marketing on into 2018. It also contains some key results from our 2017 State of Content Marketing Survey.
Learn Inbound 2016 > Content Marketing's Jerry Maguire MomentSimon Penson
Learn Inbound is Ireland's foremost digital marketing conference. It was also the platform from which Zazzle founder Simon Penson launched a new campaign against the current 'misuse' and 'misunderstanding' of what content marketing is, and how it should be delivered.
The Brand as Publisher Masterplan - Content Marketing for the Next DecadeSimon Penson
Content Marketing faces major challenges ahead with increasing competition forcing brands to execute better. That's where brand as publisher comes in. It's content marketing for the next decade!
Brighton SEO Content Marketing WorkshopSimon Penson
These are the slides from my Content Marketing Workshop, run for the organisers of BrightonSEO. It covers the audience understanding, ideation and the critical content distribution process - including PR, paid social; and native advertising.
SearchLove 2014 > A Guide to Laser Targeted Content StrategySimon Penson
In this presentation for Searchlove San Diego 2014 I dive into the content strategy creation process, starting with data mining and audience insight through to the ideation process and creation of the editorial calendar.
The guide should help those looking to create digital content-led strategies for their brands or clients.
Get the transcript here - http://www.zazzlemedia.co.uk/blog/laser-targeted-content-strategy/
The following presentation was created for this year's Performance Marketing Insights event in London. It walks through the process of creating structure throughout your digital content strategy and the marketing of it to maximize ROI.
My deck from SES London covers the content creation and marketing process to help marketers understand how to maximise ROI from their content led marketing activity.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
1. BRANDS AS PUBLISHERS AND
THE POWER OF GREAT IDEAS
SIMON PENSON
MD, ZAZZLE MEDIA
@simonpenson
2. THE WEB IS MATURING > FOLLOWING
THE PATH OF PREVIOUS MEDIA
@simonpenson
3. IT’S NOT ABOUT THE PAPER ANYMORE!
IT COMES BACK TO CONTENT!
@simonpenson
4. PAPERS DON’T SELL ON THE
QUALITY OF THEIR PRESSES
The web is paper’s version of the print press…no one talks
about it now.
THEY SELL ON STRENGTH
OF BRANDED CONTENT
@simonpenson
5. BUT WHY GO TO THE EFFORT OF
CREATING A ‘BRAND’?
AUDIENCE CREATION
ANSWER: AUDIENCE CREATION
@simonpenson
6. GOOGLE IS TRYING TO ‘HELP’ US
ON THIS ‘BRAND’ JOURNEY
@simonpenson
7. ‘HELP’ PART ONE> PENGUIN & PANDA
PENGUIN IS ABOUT REWARDING
RELEVANCE AND VALUE
@simonpenson
8. ‘HELP’ PART TWO >AUTHOR RANK
COMING TO A SERPS NEAR YOU…
@simonpenson
9. WE’VE ESTABLISHED THAT CONTENT IS
THE FUTURE….HOW DO I MAKE IT?
I’VE LEARN FROM THE BEST…
@simonpenson
10. IDEAS ARE THE LIFEBLOOD…
EXHIBIT NO1: ANGLING TIMES RECORD FISH – 13% SALES UPLIFT / WHOSE
LINE IS IT ANYWAY
THEY CAN SELL MORE ‘STUFF’
@simonpenson
11. 50 SHADES OF GREY
THEY HAVE UNFORSEEN BENEFITS.
PLAN FOR THEM
40 MILLION BOOKS SOLD / AUTHOR MAKING 1.5 MILLION A WEEK
20% INCREASE IN SALES OF FETISH GEAR – NIPPLE CLAMPS UP 400%
TIE SALES UP 23%
BABY BOOM!
@simonpenson
12. HOW CAN YOU MAKE IT WORK AND
DESTROY THE COMPETITION?
@simonpenson
13. CONTENT CAN BE… ‘TRADITIONAL’
WORDS, IMAGES, INFOGRAPHICS, VIDEO
14. LIKE THIS….
CHEAP VIDEO CREATED A MONSTER
@simonpenson
30. PRO TIPS > PLANNING EXTRAS
REVERSE ENGINEER GREAT CONTENT…
SEOGADGET CONTENT IDEA
GENERATOR – pulls everything
together
SUBSCRIBE TO YOUR INDUSTRY MAGAZINE
GO FOR B2C
UNDERSTAND HOW IT FLOWS
REVERSE ENGINEER THE CONTENT
PLAN
@simonpenson
31. TAKEAWAYS
UNDERSTAND YOUR AUDIENCE
FIND OUT WHO THEY ARE..
DEFINE YOUR PERSONAS
THINK OF IDEAS FOR EACH PERSONA
PLAN TO DELIVER CONSISTENTLY
STUCTURE A PLAN…AND STICK TO IT
USE TOOLS TO HELP WITH NEW IDEAS
PLAN YOUR ‘FRONT COVER’ AND DELIVER
YOUR KEY PILLARS CONSISTENTLY
AND WHY YOU SHOULD DO IT
BE READY FOR GOOGLE’S MOVE TO SEMANTIC
WEB. CONTENT IS THE KEY TO DRIVING THIS.
@simonpenson
32. THANKS!
Simon Penson
Zazzle Media
@SIMONPENSON
WWW.ZAZZLEMEDIA.CO.UK
SIMON.PENSON@ZAZZLEMEDIA.CO.UK
DOWNLOAD IT >SLIDESHARE
READ IT >SEOMOZ
Editor's Notes
HERE TODAY TO TALK ABOUT HOW ONGOING CHANGES ARE PUTTING CONTENT AT THE FORE ONCE AGAIN AND HOW YOU CAN ORGANISE YOURSELF TO PROSPERAND I WANT TOI START WITH A VIDEO THAT HIGHLIGHTS WHAT I’M TALKING ABOUT
WE DON’T TALK ABOUT THE PAPER OR MARVEL AT HOW WELL ITS MADEITS ABOUT CONTENTWELL OK BAD EXAMPLE..
WE DON’T TALK ABOUT THE PAPER OR MARVEL AT HOW WELL ITS MADEITS ABOUT CONTENTWELL OK BAD EXAMPLE..
PAPERS DON’T SELL ON QUALITY OF THEIR PAPER BUT THEIR CONTENT AND PRODUCTS AND SERVICES ON THE WEB WILL BE SAME
THE FUTURE MEANS CONTENT LED WITH THE AIM BEING AUDIENCE CREATION
THE FUTURE MEANS CONTENT LED WITH THE AIM BEING AUDIENCE CREATION
IT’S ABOUT REVELANCE AND QUEST FOR SEMANTIC SEARCH AS NEW MODEL TO FIGHT SIRI > ON THE BRINK OF A ‘NEW THING’ AS SEARCH MOVES FROM A DOCUMENT RETRIEVAL PROCESS – MATCHING KEYWORDS TO DOCS- TO ONE ABOUT UNDERSTANDING USER INTENT AND LINKS BETWEEN THINGS.
REL+AUTHOR = COLLECTING DATA AT AUTHOR LEVEL. PART OF THE MOVE TO SEMANTIC SEARCHENABLE GOOGLE TO BETTER UNDERSTAND SOCIAL PREFERENCES AND STANDING.
I LUCKY ENOUGH TO WORK WITH AMAZING CREATIVES AND STRATEGISTS AND THE ONE THING I LEARNED WAS THAT….
IDEAS ARE THE LIFEBLOOD – EXHIBIT ONE ANGLING TIMES.
AND GREAT CONTENT CAN HAVE A LOT OF HIDDEN BENEFITS. PLAN FOR WHAT MIGHT HAPPEN SO YOU CAN TAKE ADVANTAGE.
IDEAS ARE THE LIFEBLOOD – EXHIBIT ONE ANGLING TIMES.
CONTENT CAN BE TRADITIONAL – AND IMPORTANT CORE OF ANY GREAT CONTENT STRATEGY
DOLLAR SHAVE CLUB GREAT EXAMPLE > SIMPLE VIDEO AMAZING RESPONSE.
OATMEAL IS A GREAT EXAMPLE OF TRADITIONAL CONTENT DONE AMAZINGLY WELL.
DATA VISUALISATION, INTERACTIVE INFOS FUTUREFACEBOOK INTERN MAPPED CONNECTIONS GEOGRAPHICALLY
ALL INDUSTRIES CAN DO THIS >GE CREATED HISTORY OF THE WORLD USING THEIR ANNUAL REPORTS
AND IF YOU CAN GAMIFY IT YOU’LL BE A GOD!GROWING IN IMPORTANCE50% WILL EMPLOY GAMIFICATION BY 201570% OF GLOBAL 2000 COMPANIES WILL HAVE ONE GAMIFIED APP BY 2014$2.8 BILLION SPEND ANNUALLY BY 2015
ACHIEVE – IF YOU ACHIEVE SOMETHING POINTSLEVELS – BREAK IT INTO LEVELSPROGRESS – SHOW BAR LIKE LINKEDINCOUNTDOWN – TIME LIMITLEADERBOARDS – COMPETITIVE ELEMENT
DOESN’T HAVE TO BE SEARCH LED NOW > SOCIAL MIGHT BE BEST PLACE FOR ITTHINK ABOUT WHERE YOUR PRIMARY PLATFORM MAY BE
IDEAS ARE GREAT BUT STRUCTURE IS KEY TO MAKING IT HAPPEN
SURVEY SURVEY SURVEY THEN DISTILL AND DO FOCUS GROUPS
SOCIAL MENTION 4 MENTIONS, KNOWEM, FBSEARCH.US FOR FACEBOOK,KLOUT FOR INFLUENCE, SPROUTSOCIAL
GADGET GEEK > SEEN NO SUNLIGHT, BUYS SO HE CAN DISMANTLE AND REBUILD HIMSELF – BETTERGROWN UP GADGETEER > PROFEESSIONAL WITH SPARE CASH AND LIKES FINER THINGS BUT IS STILL GADGET BIASEDEARLY ADOPTER > HAS TO BE FIRST AND USES IT AS A STATUS SYMBOL
GO MAD! LET THE IDEAS FLOW. ANYTHING GOESCARDBOARD ON A CAR SO YOU CAN DRIVE SAFELY INTO A HURRICANCEA TWO HEADED BEER BOTTLE AS IT WILL HAVE SHELF STANDOUTDO WHAT NATURE DOES > MOTHER NATURE DID IT WITH THE NARWHAL!!!! A 3 TONUNDERWATER SLUG WITH A UNICORN’S HORN.
CREATE YOUR MAGAZINE COVER > GREAT PROCESS FOR NAILING YOUR 3 PILLARS
SMART INSIGHTS MATRIX > ORGANISES CONTENT TYPE BY EFFECT IT HAS
OUR PLAN > WILL SHARE IT WITH ANYONE JUST EMAIL MEBRING IN STATE OF MIND AND EVENTSTHINK ABOUT YOUR BIG IDEAS REGULAR CONTENT BY WEEK
OUR PLAN > WILL SHARE IT WITH ANYONE JUST EMAIL MEBRING IN STATE OF MIND AND EVENTSTHINK ABOUT YOUR BIG IDEAS REGULAR CONTENT BY WEEK
WHEN IT COMES TO CONTENT IDEAS:REVERSE ENGINEER GREAT CONTENT – TOOLS HELPREVERSE ENGINEER MAGAZINE – TRY TO RECREATE THE ISSUE PLAN
TO SUM UPSTRUCTURE YOUR WORK AND USE THE CONTINUUMREWORK IF NECESSARY
THANKYOU – MY NAME IS SIMON PENSON, MD ZAZZLE. IF YOU WANT TO CATCH THE DECK AGAIN SLIDESHARE AND SEW – TWEET LINKS LATER.