Domain Ads – Pushing traffic ‘offsite’ – best for ROI.
RHC (Right Hand Column)
A lot more impressions but expectation is not to go offsite.
22x ROI than the rest of Facebook.
Age and Location: Break it down. Key component of your test
strategy. Same is true of location.
Mobile: Mobile newsfeed for conversions is not great. Mobile is fine
for Likes and engagement.
Lookalike Audiences: Find and reach more people who look like your
best customers by utilizing Lookalike Audiences for users who are
likely to convert. You can find this option in Power Editor.
Utilize the data you created: Set up campaign groups based on each
persona and target by interest.
Images: To comply with Facebook policies and catch user’s
attention, be sure to include less than 20% text in your photos.
Images featuring bright colors or people/emotion perform best.
Headline: Show our targeted demographic that we are speaking
directly to them. We can ask relevant questions or make statements
that our target demographic will respond to. We can also use it to
voice relevant, beneficial selling points.
Body Copy: Include a strong CTA (Call To Action) or next step e.g.
click here, register here and so on